Fringe Benefits Insurance

What Fringe Benefits Insurance does

Fringe Benefits Insurance, Inc. is a privately held group benefits enrollment and insurance brokerage firm headquartered in Las Vegas, Nevada. Founded in 1989 (previously operating as National Fringe Benefits, Inc.), the company specializes in organizing supplemental benefits enrollments and administering Section 125 Plans for governmental groups, unions, and private industry employers across Southern Nevada and surrounding states. Its service portfolio centers on custom Section 125 Plan documents, professional licensed enrollment teams, benefit communication materials (posters, fliers, election forms), computer-assisted enrollment, compliance updates, payroll and data-entry support, claims and billing assistance, and monthly new-employee enrollment.

The firm's revenue mechanics derive from professional services tied to group benefits enrollment, supplemented by commissions from carrier partners AFLAC, American Fidelity Assurance Company, American Public Life Insurance Company, and Washington National, which provide the underlying supplemental insurance products. Its go-to-market is sales-led and direct: licensed professionals conduct benefits reviews, deliver discovery/solutions proposals, and deploy on-site enrollment teams targeting employers across three primary verticals — governmental groups, unions, and private industry organizations. Technology is limited to computer-assisted enrollment systems; no proprietary platform, AI/ML capabilities, or software product is referenced. Customer relationships are sticky due to ongoing administration, monthly new-hire enrollments, and claims-handling responsibilities that entrench the firm once a Section 125 plan is in place.

Name

Fringe Benefits Insurance

Legal name

Fringe Benefits Insurance, Inc.

Website

https://fringebenefitsnv.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Fringe Benefits Insurance is a Las Vegas-based group benefits enrollment firm that designs Section 125 Plans, runs supplemental benefits enrollments, and provides ongoing administration and claims support for governmental groups, unions, and private employers across Southern Nevada and surrounding states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Health and Welfare Funds (525120), Health and Welfare Funds (52512)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Eligibility, Enrollment & Benefits Administration (HLAEALAH)

akta.pro secondary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Group benefits enrollment
• Supplemental insurance brokerage
• Section 125 plans
• Employee benefits communication
• Benefits consulting services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Benefits Enrollment Services: Professional services revenue generated from conducting group benefits enrollments for employers, including Section 125 Plans, enrollment materials, and ongoing administrative support.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Fringe Benefits Insurance is a group benefits enrollment firm that helps employers organize supplemental benefits and Section 125 Plans by drafting custom plan documents and deploying licensed enrollment teams. Service scope spans enrollment materials, computer-assisted enrollment, complete compilation of pre- and post-tax elections, compliance updates, payroll/data entry support, claims and billing assistance, and monthly new-employee enrollment, delivered primarily to governmental groups, unions, and private industry employers in Southern Nevada.

Product overview

Fringe Benefits Insurance, Inc. operates as a group benefits enrollment firm offering a unified service focused on supplemental benefits and Section 125 Plans. The core offering consists of custom Section 125 Plan documents supported by professional enrollment services, communication materials, and ongoing administrative support. The product portfolio includes supplemental benefits enrollment, benefit communication materials, compliance updates, claims and billing assistance, and monthly new employee enrollment services. The company partners with insurance carriers including AFLAC, American Family Life Assurance Company, American Fidelity Assurance Company, American Public Life Insurance Company, and Washington National to provide what they describe as the most up-to-date, affordable supplements in the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Section 125 Plans

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• AFLAC (American Family Life Assurance Company)minorOthersInsurance carrier partner providing supplemental insurance products. AFLAC is listed on the company's links page as a resource partner for clients.
• American Fidelity Assurance CompanyminorOthersInsurance carrier partner offering supplemental benefits. Listed on the company's links page as a resource partner for benefits enrollment.
• American Public Life Insurance CompanyminorOthersMember of the American Fidelity Group, providing public life insurance products. Listed as a resource partner on the links page.
• Washington NationalminorOthersInsurance carrier (also known as Conseco and Capital American) providing supplemental insurance. Listed as a resource partner on the links page.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• USI Insurance Services: USI is a large insurance brokerage with a dedicated employee benefits and benefits administration practice serving mid-market employers. It is comparable in offering scope (group benefits enrollment and consulting) to Fringe Benefits Insurance but operates at national scale.
• HUB International: HUB International is a North American insurance brokerage offering employee benefits brokerage, consulting, and enrollment services to mid-market and public-sector employers. It competes with regional benefits brokerages like Fringe Benefits Insurance in similar verticals and geographies.
• AssuredPartners: AssuredPartners is a large multi-line insurance brokerage with significant employee benefits and benefits enrollment capabilities serving mid-market and public-sector employers. It competes with regional benefits brokerages like Fringe Benefits Insurance for similar governmental, union, and private employer clients.
• Brown & Brown Insurance: Brown & Brown is a national insurance brokerage offering employee benefits and enrollment services to employers of all sizes. Its benefits segment competes directly with regional brokers like Fringe Benefits Insurance for group supplemental and Section 125 Plan business.
• Lockton Companies: Lockton is a major independent insurance brokerage with a strong employee benefits practice, including voluntary / supplemental benefits and benefits administration. It competes with regional benefits enrollment firms on multi-state employer accounts.
• Marsh McLennan: Marsh McLennan, through Mercer and Marsh, is one of the largest global benefits consulting and brokerage firms, providing enrollment and benefits administration services to large employers. It represents the incumbent ceiling of the same market Fringe Benefits Insurance operates in.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a substantial employee benefits consulting and enrollment practice. It competes in the same Section 125 / voluntary benefits administration space as Fringe Benefits Insurance but at much greater scale and breadth.

Emerging players

• Paychex (Benefits Administration): Paychex bundles benefits administration and Section 125 Plan administration with its payroll platform for SMB employers, competing directly with traditional benefits enrollment brokers for small and mid-sized employer accounts. It represents the digital / SaaS encroachment on Fringe Benefits Insurance's service model.
• ADP (Benefits Administration): ADP provides benefits administration and enrollment technology as part of its HR/payroll platform, competing for the same employer-driven benefits enrollment workflows that Fringe Benefits Insurance runs. It represents a technology-led alternative to the firm's high-touch enrollment service.

Direct peers

• OneDigital: OneDigital is a national benefits-focused insurance brokerage and consulting firm that helps employers design, enroll, and administer group benefits, including Section 125 / voluntary / supplemental products. It directly mirrors Fringe Benefits Insurance's enrollment-led model with a larger geographic and scale footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fringe-benefits-insurance-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fringe Benefits Insurance