Green Education Group
Green Education Group is a Brisbane-based Australian EdTech that delivers the NEAS-endorsed Laureate Online Testing and Laureate LMS platforms, with AI-assisted marking, for Australian RTOs, ELICOS providers, CRICOS colleges, and higher education institutions.
- Company typePrivate
- Founded2018
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Green Education Group does
Green Education Group Pty Ltd is a Brisbane-based Australian EdTech company that, under the unified 'Laureate' brand, delivers a configurable online platform for secure assessment, learning management, and compliance reporting. It serves Australian vocational and English-language education providers — primarily Registered Training Organisations (RTOs), ELICOS providers, CRICOS-registered colleges, and higher education institutions running pathway programs — and reports operations spanning Australia, Vietnam, and Tanzania.
The company's core products are Laureate Online Testing, a NEAS Quality-Endorsed assessment platform with AI-assisted marking across Reading, Grammar, Vocabulary, Writing, and Speaking aligned to CEFR/IELTS rubrics, and Laureate LMS, a learning management system supporting competency- or marks-based assessment, evidence upload, SCORM compatibility, and multi-campus management. The technology stack is REST API-first with OAuth2/JWT, webhooks, and SSO, enabling integration with student management systems and BI tools (Power BI, Tableau). A calibrated five-level (A1-C1) randomized question bank, test security features (browser monitoring, translation extension detection, multi-tab monitoring), predictive at-risk-student analytics, and anomaly detection underpin the assessment product. Two additional product lines — Laureate Online English and Laureate Professional Development — are listed as 'coming soon'.
The business model combines usage-based pricing for testing ($2.60 per test with AI-assisted marking included) with subscription-based LMS pricing ($0.50 per unit). Go-to-market is hybrid: a consultative, compliance-led sales motion targeting RTOs and ELICOS providers in Australia, paired with a product-led free trial (3 months for NEAS members, 1 month otherwise, up to 100 tests per month, no credit card required). The company is privately held, founder-operated under CEO Cameron Green, with no disclosed institutional funding and an estimated 1-10 employees.
Green Education Group firmographics
Firmographics- Name
- Green Education Group
- Legal name
- Green Education Group Pty Ltd
- Website
- https://greeneducationgroup.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Education Group is a Brisbane-based Australian EdTech that delivers the NEAS-endorsed Laureate Online Testing and Laureate LMS platforms, with AI-assisted marking, for Australian RTOs, ELICOS providers, CRICOS colleges, and higher education institutions.
- Ownership category
- akta.pro rank
Green Education Group industry classification
Industry- Product category
- Education Technology / Online Assessment Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Exam Delivery & Test Administration Platforms (EDAFADAA)
- akta.pro secondary industries
- Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)
Keywords
Where Green Education Group is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Green Education Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Online Testing Platform Subscription: Per-test pricing model at $2.60 per test for the Laureate Online Testing platform, with AI-assisted marking included. Additional trainer review time required for quality assurance on writing and speaking tasks.
- LMS Platform Subscription: Subscription-based pricing for Laureate LMS with per-unit costs ($0.50 per unit). Supports competency-based or marks-based assessment models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-test pricing for Laureate Online Testing |
| Subscription | Annual | Laureate LMS Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Green Education Group product offering
Product offeringCore offering
Green Education Group delivers a configurable online education platform comprising Laureate Online Testing and Laureate LMS, purpose-built for Australian VET, ELICOS, CRICOS, and higher education institutions. The platform provides AI-assisted marking, randomized secure testing, competency-based and marks-based assessment, SCORM-compatible content delivery, and audit-ready compliance reporting aligned with ASQA, NEAS, CRICOS, and ESOS standards.
Product overview
Green Education Group operates as a unified learning ecosystem branded as 'Laureate.' The portfolio consists of two primary products: Laureate Online Testing (AI-assisted assessment platform) and Laureate LMS (learning management system), both designed specifically for Australian VET, ELICOS, and CRICOS providers. Two additional sub-brands are in development: Laureate Online English (CEFR-aligned English learning course) and Laureate Professional Development (micro-courses for educators). These products share a unified Laureate branding and are designed to integrate with each other and with external SMS and BI systems via API.
Differentiator
Problem solved
Functional benefit
Brands
- Laureate Online Testing: NEAS-endorsed secure and scalable online assessment platform offering AI-assisted testing, automated scoring, and CEFR/IELTS-aligned results for RTOs, ELICOS providers, and higher education institutions.
- Laureate LMS
- Laureate Professional Development
- Laureate Online English
Products and services
- Laureate Online Testing AI-assisted online assessment platform providing secure, scalable testing solutions for placement, LLN, and progress testing. Features include secure browser lockdowns, randomized question delivery, photo verification, AI marking aligned to CEFR and IELTS-style rubrics, and instant analytics across cohorts and campuses. Built for Australian RTOs, ELICOS providers, CRICOS colleges, and higher education institutions.
- Laureate LMS Learning Management System designed for Australian VET, ELICOS, and CRICOS providers. Supports competency-based or marks-based assessment, SCORM compatibility, evidence upload and mapping, audit-ready reporting, and multi-campus management. Features REST API-first architecture for integration with Student Management Systems, BI tools (Power BI, Tableau), and OAuth2/JWT/SSO authentication.
Quantifiable outcome
- 90% reduction in marking costs — from $51,900/year (manual) to approximately $4,970/year (Laureate)
- +3 more outcomes
Companies that use Green Education Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Green Education Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
Green Education Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The School of St. JudecoreSocial impact partnership providing online testing platform and LMS completely free of charge to The School of St. Jude in Tanzania. Partnership supports students and teachers in Arusha with digital education tools. Expanding to include professional development courses for St. Jude's 400+ staff through donated expertise from professionals across industries.
- NEAS (National ELICOS Accreditation Body)coreNEAS has provided Quality Endorsement for Laureate Online Testing, confirming the platform meets quality, governance, and pedagogical standards for English language testing. NEAS endorsement confirms the platform is independently reviewed and fit for purpose.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Green Education Group competitors and assessment
Company assessmentDirect peers
- ClassMarker: Online testing platform with secure browser and randomized questions comparable to Laureate Online Testing's assessment delivery and security features for education providers.
- VETtrak: Australian vocational education student management system serving RTOs with similar compliance, AVETMISS reporting, and learner management capabilities to Laureate LMS.
- BKSB: LLN (Language, Literacy, Numeracy) assessment platform for vocational training providers. Closely comparable product offering addressing the same pre-training LLN assessment use case as Laureate Online Testing.
- Questionmark: Enterprise online assessment platform with secure browser, proctoring, and question banking capabilities. Direct competitor for assessment delivery and authoring functionality.
- aXcelerate: Australian VET/ELICOS-focused student management and LMS platform. Directly competes with Laureate LMS in the same Australian RTO/CRICOS customer base with overlapping compliance and reporting features.
Broad incumbents
- Canvas (Instructure): Major global LMS provider with extensive higher education footprint. Competes in the broader LMS market but does not specialize in Australian VET/ELICOS regulatory requirements.
- Moodle: Open-source global LMS platform widely used across higher education and VET. Competes with Laureate LMS in the broader LMS category though lacks built-in regulatory compliance features for Australian providers.
- Cambridge Assessment English: Major English language assessment and certification provider. Sets the CEFR standard that Laureate aligns to and competes indirectly in the English testing ecosystem for institutions and learners.
- Pearson LanguageCert: Global English language assessment body offering CEFR-aligned certification. Competes in the broader English language testing category though as a credentialing body rather than a SaaS testing platform.
Emerging players
- ProctorU: Online proctoring service addressing adjacent test security and integrity concerns comparable to Laureate's secure browser and anomaly detection features.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Education Group social profiles
Digital presenceGreen Education Group compliance and trust
Trust signalCompliance3 records
Green Education Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Education Group leadership team
Management profileNumber of profiles
Profiles4 records
Green Education Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Education Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Education Group
What does Green Education Group do?
Green Education Group delivers a configurable online education platform comprising Laureate Online Testing and Laureate LMS, purpose-built for Australian VET, ELICOS, CRICOS, and higher education institutions. The platform provides AI-assisted marking, randomized secure testing, competency-based and marks-based assessment, SCORM-compatible content delivery, and audit-ready compliance reporting aligned with ASQA, NEAS, CRICOS, and ESOS standards.
Is Green Education Group a public or private company?
Green Education Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Education Group founded?
Green Education Group was founded in 2018. It employs 1 to 10 people.
Where is Green Education Group based?
Green Education Group is headquartered in Brisbane, Australia, in the Oceania region.
How does Green Education Group make money?
Two revenue lines are on record. Online Testing Platform Subscription is the primary driver. The others are LMS Platform Subscription.
Who are Green Education Group's main competitors?
Direct peers on record are ClassMarker, VETtrak, BKSB, Questionmark and aXcelerate. Broad incumbents are Canvas (Instructure), Moodle, Cambridge Assessment English and Pearson LanguageCert. ProctorU is listed as an emerging player.
Does Green Education Group have an API?
Yes. Laureate LMS offers a REST API-first architecture for data exchange including enrolments, student details, trainer allocations, unit/module records, progress, outcomes, completions, and attendance logs. Supports Webhooks for real-time notifications on assessment submissions, marking, course completions, enrolments, and attendance updates. Authentication options include OAuth2 and JWT. Reporting & Analytics APIs for BI tools integration (Power BI, Tableau). Developer documentation is at www.laureatelms.com/resources.
What industry is Green Education Group in?
Green Education Group's product category is Education Technology / Online Assessment Software. Its primary akta.pro industry code is EDAFADAA, Online Exam Delivery & Test Administration Platforms, with a secondary code of EDAFAOAH, Language Assessment, Placement Testing & Proficiency Certification Tools. Its NAICS code is 611710 and its SIC code is 8200.