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Green Education Group

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Namestring
Green Education Group
Legal namestring
Green Education Group Pty Ltd
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Green Education Group Pty Ltd is a Brisbane-based Australian EdTech company that, under the unified 'Laureate' brand, delivers a configurable online platform for secure assessment, learning management, and compliance reporting. It serves Australian vocational and English-language education providers — primarily Registered Training Organisations (RTOs), ELICOS providers, CRICOS-registered colleges, and higher education institutions running pathway programs — and reports operations spanning Australia, Vietnam, and Tanzania.

The company's core products are Laureate Online Testing, a NEAS Quality-Endorsed assessment platform with AI-assisted marking across Reading, Grammar, Vocabulary, Writing, and Speaking aligned to CEFR/IELTS rubrics, and Laureate LMS, a learning management system supporting competency- or marks-based assessment, evidence upload, SCORM compatibility, and multi-campus management. The technology stack is REST API-first with OAuth2/JWT, webhooks, and SSO, enabling integration with student management systems and BI tools (Power BI, Tableau). A calibrated five-level (A1-C1) randomized question bank, test security features (browser monitoring, translation extension detection, multi-tab monitoring), predictive at-risk-student analytics, and anomaly detection underpin the assessment product. Two additional product lines — Laureate Online English and Laureate Professional Development — are listed as 'coming soon'.

The business model combines usage-based pricing for testing ($2.60 per test with AI-assisted marking included) with subscription-based LMS pricing ($0.50 per unit). Go-to-market is hybrid: a consultative, compliance-led sales motion targeting RTOs and ELICOS providers in Australia, paired with a product-led free trial (3 months for NEAS members, 1 month otherwise, up to 100 tests per month, no credit card required). The company is privately held, founder-operated under CEO Cameron Green, with no disclosed institutional funding and an estimated 1-10 employees.

Short descriptiontext

Green Education Group is a Brisbane-based Australian EdTech that delivers the NEAS-endorsed Laureate Online Testing and Laureate LMS platforms, with AI-assisted marking, for Australian RTOs, ELICOS providers, CRICOS colleges, and higher education institutions.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBrisbane, Australia
HQ citystring
Brisbane
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online assessment platform, learning management system, education technology software, compliance training software, English language testing
Industry3 codes
1Online Exam Delivery & Test Administration Platforms
CodeEDAFADAAPrimaryYes
2Language Assessment, Placement Testing & Proficiency Certification Tools
CodeEDAFAOAHPrimaryNo
3Test Item Banks, Question Authoring & Assessment Design Tools
CodeEDAFADACPrimaryNo
NAICS code1 code
  • Educational Support Services611710
SIC code1 code
  • Services-Educational Services8200
Product category
Education Technology / Online Assessment Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Online Testing Platform Subscription
TypeUsage Based
Description

Per-test pricing model at $2.60 per test for the Laureate Online Testing platform, with AI-assisted marking included. Additional trainer review time required for quality assurance on writing and speaking tasks.

greeneducationgroup.com
2LMS Platform Subscription
TypeSubscription Recurring
Description

Subscription-based pricing for Laureate LMS with per-unit costs ($0.50 per unit). Supports competency-based or marks-based assessment models.

greeneducationgroup.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details2 tiers
1Per-test pricing for Laureate Online Testing
ModelUsage-basedBilling cadencePay-as-you-go
Notes

$2.60 per test with AI-assisted marking included. Trainer review adds approximately $4.13 in trainer time per test (based on 2-minute review at $62/hour with superannuation). Total cost approximately $7.20 per test vs $20+ for manual marking.

greeneducationgroup.com
2Laureate LMS Subscription
ModelSubscriptionBilling cadenceAnnual
Notes

$0.50 per unit. Total annual cost approximately $1,000 for 2,000 units/year with 200 students and 10 units per student. All-inclusive hosting, support, and maintenance included.

greeneducationgroup.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 4 records shown
1Laureate Online Testing
Description

NEAS-endorsed secure and scalable online assessment platform offering AI-assisted testing, automated scoring, and CEFR/IELTS-aligned results for RTOs, ELICOS providers, and higher education institutions.

greeneducationgroup.com
+3 more records
Core offering1 text field

Green Education Group delivers a configurable online education platform comprising Laureate Online Testing and Laureate LMS, purpose-built for Australian VET, ELICOS, CRICOS, and higher education institutions. The platform provides AI-assisted marking, randomized secure testing, competency-based and marks-based assessment, SCORM-compatible content delivery, and audit-ready compliance reporting aligned with ASQA, NEAS, CRICOS, and ESOS standards.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 90% reduction in marking costs — from $51,900/year (manual) to approximately $4,970/year (Laureate)
+3 more records
Product overview1 text field

Green Education Group operates as a unified learning ecosystem branded as 'Laureate.' The portfolio consists of two primary products: Laureate Online Testing (AI-assisted assessment platform) and Laureate LMS (learning management system), both designed specifically for Australian VET, ELICOS, and CRICOS providers. Two additional sub-brands are in development: Laureate Online English (CEFR-aligned English learning course) and Laureate Professional Development (micro-courses for educators). These products share a unified Laureate branding and are designed to integrate with each other and with external SMS and BI systems via API.

Product and service2 records
1Laureate Online Testing
CategoryOnline Assessment Software
Description

AI-assisted online assessment platform providing secure, scalable testing solutions for placement, LLN, and progress testing. Features include secure browser lockdowns, randomized question delivery, photo verification, AI marking aligned to CEFR and IELTS-style rubrics, and instant analytics across cohorts and campuses. Built for Australian RTOs, ELICOS providers, CRICOS colleges, and higher education institutions.

2Laureate LMS
CategoryLearning Management System
Description

Learning Management System designed for Australian VET, ELICOS, and CRICOS providers. Supports competency-based or marks-based assessment, SCORM compatibility, evidence upload and mapping, audit-ready reporting, and multi-campus management. Features REST API-first architecture for integration with Student Management Systems, BI tools (Power BI, Tableau), and OAuth2/JWT/SSO authentication.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Social impact partnership providing online testing platform and LMS completely free of charge to The School of St. Jude in Tanzania. Partnership supports students and teachers in Arusha with digital education tools. Expanding to include professional development courses for St. Jude's 400+ staff through donated expertise from professionals across industries.

Strategic tierCoreTypeTechnology or Integration
Description

NEAS has provided Quality Endorsement for Laureate Online Testing, confirming the platform meets quality, governance, and pedagogical standards for English language testing. NEAS endorsement confirms the platform is independently reviewed and fit for purpose.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Online testing platform with secure browser and randomized questions comparable to Laureate Online Testing's assessment delivery and security features for education providers.

TypeDirect peer
Description

Australian vocational education student management system serving RTOs with similar compliance, AVETMISS reporting, and learner management capabilities to Laureate LMS.

3BKSB
TypeDirect peer
Description

LLN (Language, Literacy, Numeracy) assessment platform for vocational training providers. Closely comparable product offering addressing the same pre-training LLN assessment use case as Laureate Online Testing.

TypeBroad incumbent
Description

Major global LMS provider with extensive higher education footprint. Competes in the broader LMS market but does not specialize in Australian VET/ELICOS regulatory requirements.

TypeDirect peer
Description

Enterprise online assessment platform with secure browser, proctoring, and question banking capabilities. Direct competitor for assessment delivery and authoring functionality.

TypeDirect peer
Description

Australian VET/ELICOS-focused student management and LMS platform. Directly competes with Laureate LMS in the same Australian RTO/CRICOS customer base with overlapping compliance and reporting features.

TypeBroad incumbent
Description

Open-source global LMS platform widely used across higher education and VET. Competes with Laureate LMS in the broader LMS category though lacks built-in regulatory compliance features for Australian providers.

TypeBroad incumbent
Description

Major English language assessment and certification provider. Sets the CEFR standard that Laureate aligns to and competes indirectly in the English testing ecosystem for institutions and learners.

TypeBroad incumbent
Description

Global English language assessment body offering CEFR-aligned certification. Competes in the broader English language testing category though as a credentialing body rather than a SaaS testing platform.

TypeEmerging player
Description

Online proctoring service addressing adjacent test security and integrity concerns comparable to Laureate's secure browser and anomaly detection features.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Green Education Group

Education Technology / Online Assessment Softwaregreeneducationgroup.com

Green Education Group is a Brisbane-based Australian EdTech that delivers the NEAS-endorsed Laureate Online Testing and Laureate LMS platforms, with AI-assisted marking, for Australian RTOs, ELICOS providers, CRICOS colleges, and higher education institutions.

What Green Education Group does

Green Education Group Pty Ltd is a Brisbane-based Australian EdTech company that, under the unified 'Laureate' brand, delivers a configurable online platform for secure assessment, learning management, and compliance reporting. It serves Australian vocational and English-language education providers — primarily Registered Training Organisations (RTOs), ELICOS providers, CRICOS-registered colleges, and higher education institutions running pathway programs — and reports operations spanning Australia, Vietnam, and Tanzania.

The company's core products are Laureate Online Testing, a NEAS Quality-Endorsed assessment platform with AI-assisted marking across Reading, Grammar, Vocabulary, Writing, and Speaking aligned to CEFR/IELTS rubrics, and Laureate LMS, a learning management system supporting competency- or marks-based assessment, evidence upload, SCORM compatibility, and multi-campus management. The technology stack is REST API-first with OAuth2/JWT, webhooks, and SSO, enabling integration with student management systems and BI tools (Power BI, Tableau). A calibrated five-level (A1-C1) randomized question bank, test security features (browser monitoring, translation extension detection, multi-tab monitoring), predictive at-risk-student analytics, and anomaly detection underpin the assessment product. Two additional product lines — Laureate Online English and Laureate Professional Development — are listed as 'coming soon'.

The business model combines usage-based pricing for testing ($2.60 per test with AI-assisted marking included) with subscription-based LMS pricing ($0.50 per unit). Go-to-market is hybrid: a consultative, compliance-led sales motion targeting RTOs and ELICOS providers in Australia, paired with a product-led free trial (3 months for NEAS members, 1 month otherwise, up to 100 tests per month, no credit card required). The company is privately held, founder-operated under CEO Cameron Green, with no disclosed institutional funding and an estimated 1-10 employees.

Green Education Group firmographics

Firmographics
Name
Green Education Group
Legal name
Green Education Group Pty Ltd
Website
https://greeneducationgroup.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Short description
Green Education Group is a Brisbane-based Australian EdTech that delivers the NEAS-endorsed Laureate Online Testing and Laureate LMS platforms, with AI-assisted marking, for Australian RTOs, ELICOS providers, CRICOS colleges, and higher education institutions.
Ownership category
akta.pro rank

Green Education Group industry classification

Industry
Product category
Education Technology / Online Assessment Software
NAICS
Educational Support Services (611710)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Online Exam Delivery & Test Administration Platforms (EDAFADAA)
akta.pro secondary industries
Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)

Keywords

  • Online assessment platform
  • Learning management system
  • Education technology software
  • Compliance training software
  • English language testing

Where Green Education Group is headquartered

Location

Headquarters

HQ city
Brisbane
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Green Education Group business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Online Testing Platform Subscription: Per-test pricing model at $2.60 per test for the Laureate Online Testing platform, with AI-assisted marking included. Additional trainer review time required for quality assurance on writing and speaking tasks.
  2. LMS Platform Subscription: Subscription-based pricing for Laureate LMS with per-unit costs ($0.50 per unit). Supports competency-based or marks-based assessment models.

Pricing tiers

ModelBillingPrice
Usage-basedPay-as-you-goPer-test pricing for Laureate Online Testing
SubscriptionAnnualLaureate LMS Subscription

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Green Education Group product offering

Product offering

Core offering

Green Education Group delivers a configurable online education platform comprising Laureate Online Testing and Laureate LMS, purpose-built for Australian VET, ELICOS, CRICOS, and higher education institutions. The platform provides AI-assisted marking, randomized secure testing, competency-based and marks-based assessment, SCORM-compatible content delivery, and audit-ready compliance reporting aligned with ASQA, NEAS, CRICOS, and ESOS standards.

Product overview

Green Education Group operates as a unified learning ecosystem branded as 'Laureate.' The portfolio consists of two primary products: Laureate Online Testing (AI-assisted assessment platform) and Laureate LMS (learning management system), both designed specifically for Australian VET, ELICOS, and CRICOS providers. Two additional sub-brands are in development: Laureate Online English (CEFR-aligned English learning course) and Laureate Professional Development (micro-courses for educators). These products share a unified Laureate branding and are designed to integrate with each other and with external SMS and BI systems via API.

Differentiator

Problem solved

Functional benefit

Brands

  • Laureate Online Testing: NEAS-endorsed secure and scalable online assessment platform offering AI-assisted testing, automated scoring, and CEFR/IELTS-aligned results for RTOs, ELICOS providers, and higher education institutions.
  • Laureate LMS
  • Laureate Professional Development
  • Laureate Online English

Products and services

  • Laureate Online Testing AI-assisted online assessment platform providing secure, scalable testing solutions for placement, LLN, and progress testing. Features include secure browser lockdowns, randomized question delivery, photo verification, AI marking aligned to CEFR and IELTS-style rubrics, and instant analytics across cohorts and campuses. Built for Australian RTOs, ELICOS providers, CRICOS colleges, and higher education institutions.
  • Laureate LMS Learning Management System designed for Australian VET, ELICOS, and CRICOS providers. Supports competency-based or marks-based assessment, SCORM compatibility, evidence upload and mapping, audit-ready reporting, and multi-campus management. Features REST API-first architecture for integration with Student Management Systems, BI tools (Power BI, Tableau), and OAuth2/JWT/SSO authentication.

Quantifiable outcome

  • 90% reduction in marking costs — from $51,900/year (manual) to approximately $4,970/year (Laureate)
  • +3 more outcomes

Companies that use Green Education Group

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Green Education Group technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Green Education Group partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • The School of St. JudecoreStrategic or Co-development PartnerSocial impact partnership providing online testing platform and LMS completely free of charge to The School of St. Jude in Tanzania. Partnership supports students and teachers in Arusha with digital education tools. Expanding to include professional development courses for St. Jude's 400+ staff through donated expertise from professionals across industries.
  • NEAS (National ELICOS Accreditation Body)coreTechnology or IntegrationNEAS has provided Quality Endorsement for Laureate Online Testing, confirming the platform meets quality, governance, and pedagogical standards for English language testing. NEAS endorsement confirms the platform is independently reviewed and fit for purpose.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Green Education Group competitors and assessment

Company assessment

Direct peers

  • ClassMarker: Online testing platform with secure browser and randomized questions comparable to Laureate Online Testing's assessment delivery and security features for education providers.
  • VETtrak: Australian vocational education student management system serving RTOs with similar compliance, AVETMISS reporting, and learner management capabilities to Laureate LMS.
  • BKSB: LLN (Language, Literacy, Numeracy) assessment platform for vocational training providers. Closely comparable product offering addressing the same pre-training LLN assessment use case as Laureate Online Testing.
  • Questionmark: Enterprise online assessment platform with secure browser, proctoring, and question banking capabilities. Direct competitor for assessment delivery and authoring functionality.
  • aXcelerate: Australian VET/ELICOS-focused student management and LMS platform. Directly competes with Laureate LMS in the same Australian RTO/CRICOS customer base with overlapping compliance and reporting features.

Broad incumbents

  • Canvas (Instructure): Major global LMS provider with extensive higher education footprint. Competes in the broader LMS market but does not specialize in Australian VET/ELICOS regulatory requirements.
  • Moodle: Open-source global LMS platform widely used across higher education and VET. Competes with Laureate LMS in the broader LMS category though lacks built-in regulatory compliance features for Australian providers.
  • Cambridge Assessment English: Major English language assessment and certification provider. Sets the CEFR standard that Laureate aligns to and competes indirectly in the English testing ecosystem for institutions and learners.
  • Pearson LanguageCert: Global English language assessment body offering CEFR-aligned certification. Competes in the broader English language testing category though as a credentialing body rather than a SaaS testing platform.

Emerging players

  • ProctorU: Online proctoring service addressing adjacent test security and integrity concerns comparable to Laureate's secure browser and anomaly detection features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Green Education Group social profiles

Digital presence

Green Education Group compliance and trust

Trust signal

Compliance3 records

Green Education Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Green Education Group leadership team

Management profile

Number of profiles

Profiles4 records

Green Education Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Green Education Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Education Group

What does Green Education Group do?

Green Education Group delivers a configurable online education platform comprising Laureate Online Testing and Laureate LMS, purpose-built for Australian VET, ELICOS, CRICOS, and higher education institutions. The platform provides AI-assisted marking, randomized secure testing, competency-based and marks-based assessment, SCORM-compatible content delivery, and audit-ready compliance reporting aligned with ASQA, NEAS, CRICOS, and ESOS standards.

Is Green Education Group a public or private company?

Green Education Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Green Education Group founded?

Green Education Group was founded in 2018. It employs 1 to 10 people.

Where is Green Education Group based?

Green Education Group is headquartered in Brisbane, Australia, in the Oceania region.

How does Green Education Group make money?

Two revenue lines are on record. Online Testing Platform Subscription is the primary driver. The others are LMS Platform Subscription.

Who are Green Education Group's main competitors?

Direct peers on record are ClassMarker, VETtrak, BKSB, Questionmark and aXcelerate. Broad incumbents are Canvas (Instructure), Moodle, Cambridge Assessment English and Pearson LanguageCert. ProctorU is listed as an emerging player.

Does Green Education Group have an API?

Yes. Laureate LMS offers a REST API-first architecture for data exchange including enrolments, student details, trainer allocations, unit/module records, progress, outcomes, completions, and attendance logs. Supports Webhooks for real-time notifications on assessment submissions, marking, course completions, enrolments, and attendance updates. Authentication options include OAuth2 and JWT. Reporting & Analytics APIs for BI tools integration (Power BI, Tableau). Developer documentation is at www.laureatelms.com/resources.

What industry is Green Education Group in?

Green Education Group's product category is Education Technology / Online Assessment Software. Its primary akta.pro industry code is EDAFADAA, Online Exam Delivery & Test Administration Platforms, with a secondary code of EDAFAOAH, Language Assessment, Placement Testing & Proficiency Certification Tools. Its NAICS code is 611710 and its SIC code is 8200.

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