Questionmark
Questionmark is a privately held enterprise assessment platform, subsidiary of Learnosity, serving 750+ regulated-industry customers with secure authoring, delivery, proctoring, AI scoring, and certification tools distributed via direct enterprise sales and Workday and Cornerstone channel partnerships.
- Company typePrivate
- Founded1988
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Questionmark does
Questionmark is a privately held enterprise assessment software company operating as a wholly-owned subsidiary of Learnosity Limited, with corporate entities in the United States, United Kingdom, Germany, and Australia. Founded in 1988 and headquartered in Altrincham, UK, with U.S. operations in New York, the company provides a cloud-based platform that enables organizations to create, deliver, secure, score, and analyze high-stakes assessments and certification programs. Its customer base of 750+ enterprises spans regulated verticals including healthcare, pharmaceutical and life sciences, financial services and insurance, government and defense, oil and gas, aviation, and IT certification, with named customers including Boeing, Workday, Genentech, SAP, Boehringer Ingelheim, AstraZeneca, Seattle Children's Hospital, ABPI, and the U.S. Navy Cyber Defense Operations Command.
The core Questionmark Assessment Platform is built on Learnosity's assessment engine and is composed of authoring (Flexible Authoring, the AI-powered Author Aide), delivery (browser lockdown, identity verification, four proctoring modes, and a translation management system supporting 30+ languages), scoring (the AI Scoring module), and analytics (70+ reporting features with AI-powered feedback). Standard integration protocols — SCORM, LTI, xAPI, and AICC — are supported, alongside native integrations with Workday Learning and Cornerstone OnDemand. The platform holds FedRAMP authorization for U.S. government deployments, ISO 27001 certification, and GDPR/CCPA/EU-U.S. Data Privacy Framework compliance, which together form the basis of its positioning in regulated industries.
Revenue is generated primarily through annual or multi-year SaaS subscriptions priced on a customized enterprise basis tied to assessment volume, feature scope, and licensing requirements. Go-to-market combines direct enterprise field sales targeting regulated buyers with channel partnerships through Workday and Cornerstone, supplemented by content marketing, webinars, case studies, and demo-led demand capture. The company is privately held under Learnosity Limited and does not publicly disclose revenue or detailed funding history.
Questionmark firmographics
Firmographics- Name
- Questionmark
- Legal name
- Questionmark Computing Limited
- Website
- https://questionmark.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Questionmark is a privately held enterprise assessment platform, subsidiary of Learnosity, serving 750+ regulated-industry customers with secure authoring, delivery, proctoring, AI scoring, and certification tools distributed via direct enterprise sales and Workday and Cornerstone channel partnerships.
- Ownership category
- akta.pro rank
Questionmark industry classification
Industry- Product category
- Enterprise Assessment Software
- NAICS
- Computer Systems Design and Related Services (54151), Testing Laboratories and Services (54138), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Online Exam Delivery & Test Administration Platforms (EDAFADAA)
- akta.pro secondary industries
- Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL), Remote & Live Online Proctoring Platforms (EDAFADAB), Secure Browser, Device Lockdown & Exam Security Tools (EDAFADAI), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG)
Keywords
Where Questionmark is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Questionmark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription model for access to the assessment platform, including authoring, delivery, proctoring, and reporting tools. Pricing based on customer requirements, licensing, and usage needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform access with customizable features and support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Questionmark product offering
Product offeringCore offering
Questionmark provides a cloud-based enterprise assessment platform that enables organizations to create, deliver, secure, and analyze tests and certification programs at scale. The platform covers the full assessment lifecycle including AI-powered authoring (Author Aide), secure global delivery with proctoring and translation, AI-driven scoring, and 70+ reporting features, with FedRAMP authorization and ISO 27001 certification for use in regulated industries.
Product overview
Questionmark is an enterprise assessment platform powered by Learnosity technology. The portfolio consists of the core Questionmark Assessment Platform complemented by two main product lines: Certification (for certification programs) and Workforce (for corporate training and compliance). The platform provides end-to-end assessment capabilities including authoring (with Author Aide AI tool and Flexible Authoring), delivery (Assessment Delivery, Proctoring, Translations), scoring (AI Scoring), and analytics (Reporting with 70+ features). Industry-specific solutions include Government (FedRAMP authorized), Healthcare, Finance, Oil & Gas, and Pharmaceutical sectors. Integrations with Workday Learning, Cornerstone OnDemand, and standards like SCORM, LTI, and xAPI enable deployment within existing enterprise ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- Questionmark Assessment Platform
Quantifiable outcome
- 10x faster test creation with AI-powered Author Aide
- +3 more outcomes
Companies that use Questionmark
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles6 records
Questionmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature7 records
Questionmark partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship, key account and infrastructure.
- Cornerstone OnDemand Inc.coreStrategic reseller agreement to deliver next-generation skill assessments for highly regulated industries. The partnership enables Cornerstone customers to access Questionmark's assessment capabilities integrated with Cornerstone's learning and talent management platform.
- LearnosityflagshipQuestionmark is a product of Learnosity, powered by Learnosity's market-leading assessment engine. Learnosity provides the underlying technology infrastructure while Questionmark focuses on enterprise assessment solutions for workforce, certification, and compliance programs.
- WorkdayflagshipDeep integration with Workday Learning allowing customers to access best-in-class assessment and tools within the Workday ecosystem. Joint go-to-market with Workday for customers requiring extensive assessment and certification capabilities.
- Navy Cyber Defense Operations Commandkey accountCustomer case study: Assessments for military and civilian personnel at the start, middle and end of their tours of duty, to assess future training initiatives.
- Microsoft AzureinfrastructureAI services infrastructure provider used for Author Aide's AI functionality. Multiple LLM models and AI services are accessed through Microsoft Azure.
- AWS BedrockinfrastructureAI services infrastructure provider used for Author Aide's AI functionality through AWS Bedrock for certain AI tasks.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Questionmark competitors and assessment
Company assessmentDirect peers
- Kryterion (Webassessor): Kryterion delivers enterprise certification and credentialing testing programs, including the Webassessor platform used by certification bodies and associations. Directly comparable to Questionmark in target customers (enterprise certification programs), delivery model (online + test center), and proctoring capabilities.
- ExamSoft: ExamSoft provides secure offline and online assessment platforms for higher education and professional certification programs. It is a direct peer in assessment delivery, item banking, secure browser, and analytics — overlapping with Questionmark's Workforce and Certification product lines.
- ProctorU: ProctorU is a leading online proctoring provider serving higher education and credentialing programs. It is directly comparable to Questionmark's Online Proctoring module, with overlapping live, recorded, and AI-assisted proctoring offerings.
- Respondus: Respondus provides assessment authoring, lockdown browser, and online proctoring tools primarily for higher education. Its LockDown Browser and Monitor products directly overlap with Questionmark Secure Browser and Online Proctoring capabilities.
- SHL: SHL is a global leader in talent assessment and psychometric testing for hiring and workforce decisions. It is a direct peer to Questionmark's HR/Hiring and Workforce competency assessment use cases, with overlapping enterprise customers in financial services and large employers.
Broad incumbents
- Pearson VUE: Pearson VUE is the dominant global computer-based testing and certification delivery network, operating thousands of test centers and proctoring services. It is a much larger incumbent competitor in the same online exam delivery and certification space where Questionmark competes.
- Prometric: Prometric is a global testing and assessment services provider with a large owned test-center network and online proctoring. It competes with Questionmark for high-stakes certification and licensure testing programs across regulated industries and government.
- Skillsoft (SumTotal): Skillsoft is a large enterprise learning and talent development platform with assessment, certification, and compliance training capabilities (including SumTotal). It overlaps with Questionmark on enterprise certification and compliance assessment, while offering a broader L&D portfolio.
Emerging players
- HireVue: HireVue combines video-based interviewing and AI-driven talent assessment for hiring and workforce decisions. It overlaps with Questionmark's HR/Hiring segment and increasingly on AI-based assessment scoring, though it remains more focused on candidate assessment than enterprise certification.
Others
- Cornerstone OnDemand: Cornerstone OnDemand is a strategic reseller/integration partner that distributes Questionmark assessments to its learning and talent management customers. It is a channel partner, but as a major LMS/Talent platform it could expand native assessment functionality, making it both a partner and adjacent ecosystem participant.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Questionmark social profiles
Digital presenceQuestionmark compliance and trust
Trust signalCompliance6 records
Questionmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Questionmark leadership team
Management profileNumber of profiles
Questionmark funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Questionmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Questionmark
What does Questionmark do?
Questionmark provides a cloud-based enterprise assessment platform that enables organizations to create, deliver, secure, and analyze tests and certification programs at scale. The platform covers the full assessment lifecycle including AI-powered authoring (Author Aide), secure global delivery with proctoring and translation, AI-driven scoring, and 70+ reporting features, with FedRAMP authorization and ISO 27001 certification for use in regulated industries.
Is Questionmark a public or private company?
Questionmark is a private company. It is classified as corporate owned and is currently operating.
When was Questionmark founded?
Questionmark was founded in 1988. It employs 101 to 250 people.
Where is Questionmark based?
Questionmark is headquartered in New York, United States, in the North America region.
How does Questionmark make money?
One revenue line is on record: saaS Platform Subscription.
Who are Questionmark's main competitors?
Direct peers on record are Kryterion (Webassessor), ExamSoft, ProctorU, Respondus and SHL. Broad incumbents are Pearson VUE, Prometric and Skillsoft (SumTotal). HireVue is listed as an emerging player. Cornerstone OnDemand is listed as an others.
Does Questionmark have an API?
Yes. Questionmark provides open APIs and integration standards (SCORM, LTI, xAPI, AICC) that allow organizations to integrate assessments into their existing LMS, HR, and compliance platforms. The platform enables seamless integration into enterprise ecosystems, allowing for assessment management within existing systems.
What industry is Questionmark in?
Questionmark's product category is Enterprise Assessment Software. Its primary akta.pro industry code is EDAFADAA, Online Exam Delivery & Test Administration Platforms, with a secondary code of EDAFADAC, Test Item Banks, Question Authoring & Assessment Design Tools. Its NAICS code is 54151 and its SIC code is 7370.