Hyrma Administration

What Hyrma Administration does

Hyrma Administration is the rental management software product of Infobric Group AB, a privately held Swedish technology company headquartered in Jönköping. Hyrma is a web- and mobile-based SaaS platform that consolidates the full rental lifecycle for equipment rental companies — covering bookings, agreements, transport planning, returns, service and maintenance tracking, damage and operating-hours logging, and automated invoice drafting. The platform is built around a unified data model that links customer registries, article and inventory registries, price lists, and contract terms, allowing rental operators to scale from a small depot to a multi-depot organization with hundreds of machines without redesigning workflows. The technical architecture emphasizes integration interoperability, with documented connectors to Swedish accounting and administration systems (Fortnox, Visma eEkonomi), e-invoicing providers (Inexchange, Logiq), e-signature (Verified), vehicle inspection (Dekra), and construction logistics (Alrik).

Hyrma is distributed as a tiered subscription SaaS product (Starter, Business, Pro, Enterprise) priced in Swedish krona, supplemented by add-on unit pricing for extra depots, integrations, consultation hours, and test environments. The Enterprise tier offers customer success management, project-led onboarding, SLA, and customized API integrations. The go-to-market combines enterprise field sales with demo-led consultative engagement alongside a self-serve motion for SMB customers subscribing to lower tiers. Hyrma sits inside Infobric's broader construction-industry ecosystem, which includes Site, Fleet, Field, Equipment, Machines, Workorder, Intelligence, Blastmanager, Connect, Control, and Ease CheckIn, plus a hardware line of asset and vehicle trackers. Infobric operates localized websites for Sweden, Norway, the United Kingdom, and the United States.

The customer base is anchored in the Swedish construction rental vertical, with named enterprise references including Arema Heavy Rental (heavy equipment rental with fleet growth from 100 to 700 machines across depots from Piteå to Malmö over four years), LW Sverige AB (tool management), and Skanska (using the adjacent Infobric Field product). The company is privately held under Infobric Group AB with multiple retained acquired brands (Infobric Time, Jobsafe, MSite, HMSREG, Wincar). No venture capital funding, public listing, or financial disclosures are present in the input data.

Name

Hyrma Administration

Legal name

Infobric Group AB

Website

https://hyrma.se

Company type

Private

Operating status

Operating

Short description

Hyrma Administration, a product of Swedish Infobric Group AB, is a web- and mobile-based SaaS rental management platform for construction equipment rental companies. It unifies bookings, agreements, transport, returns, service, and invoicing within Infobric's broader construction ecosystem, serving Swedish and Nordic rental operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Lund

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Licenses: Monthly or annual subscription-based pricing with tiered plans (Starter, Business, Pro, Enterprise). Revenue is primarily recurring with per-user add-ons and add-on services (extra depots, integrations, consultation hours) providing expansion revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hyrma is a cloud-based rental management SaaS platform built for rental companies and machine rental operators in the construction industry. It consolidates bookings, contracts, transport, returns, service/maintenance, and invoicing into a single unified workflow accessible via web and mobile. As part of Infobric's broader construction ecosystem, Hyrma integrates with accounting, e-invoicing, e-signature, inspection and logistics partners, and is offered alongside companion hardware trackers for equipment and vehicle telematics.

Product overview

Hyrma Administration is operated by Infobric as a unified rental management platform with a modular architecture. Hyrma serves as the core rental system that collects bookings, agreements, warehouse status, service, returns, and invoicing into one system. It integrates within Infobric's broader ecosystem of construction and equipment management solutions, including Site and Field for construction site management, Fleet for vehicle management, Equipment for tool tracking, Machines for machine monitoring, Workorder for job management, Intelligence for analytics, Connect for integrations, and Control for additional oversight. The ecosystem is designed so information flows through the same structure, reducing duplicate work and providing better control across the entire rental operation. Hyrma is available in tiered pricing packages (Starter, Business, Pro, Enterprise) with add-on hardware trackers (Asset Tracker, Vehicle Tracker, OBD Tracker, Asset Tracker Rechargeable) for equipment and vehicle tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Site: Construction site management platform
• Fleet
• Field
• Connect
• Workorder
• Equipment
• Intelligence
• Blastmanager
• Machines
• Ease CheckIn
• Control

Products and services

• Hyrma Cloud-based rental management SaaS platform that consolidates bookings, contracts, transport, returns, service/maintenance tracking, and invoicing into one unified web-and-mobile workflow. Sold as tiered subscriptions (Starter, Business, Pro, Enterprise) to rental companies and machine rental operators in the construction industry, primarily in Sweden and the Nordics.

Quantifiable outcome

• Fleet growth support: customers have grown from 100 to 700 machines without workflow redesign
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• FortnoxcoreTechnology or IntegrationFortnox is a business system handling finance, administration, invoicing, inventory management and other business-related tasks. Hyrma integrates with Fortnox for seamless data flow between rental management and accounting.
• Visma eEkonomicoreTechnology or IntegrationVisma eEkonomi is an accounting system for reporting, bookkeeping and invoicing, focused on small businesses and entrepreneurs. Hyrma integration enables supplier invoice management.
• Infobric Ecosystem ProductscoreTechnology or IntegrationHyrma is part of Infobric's ecosystem which includes Site, Fleet, Field, Connect, Workorder, Equipment, Intelligence, Blastmanager, Machines, Ease CheckIn, and Control - all integrated solutions for the construction industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rentman: Cloud rental management software for event, AV and equipment rental businesses. Adjacent emerging player to Hyrma with similar booking, inventory, scheduling and invoicing capabilities in a different rental vertical.

Direct peers

• HKD Group: UK supplier of rental software including its Wheels platform for plant and tool hire businesses. Direct peer to Hyrma for equipment rental operators needing end-to-end rental, transport, service and invoicing workflows.
• Trackunit: Danish SaaS for fleet and equipment management in the construction industry. Directly comparable to Hyrma in serving rental companies and contractors with machine tracking and utilization data, though Trackunit leans more on telematics while Hyrma covers the full rental workflow.
• Wynne Systems (RentalMan): RentalMan is an enterprise rental management ERP for equipment rental companies, covering contracts, inventory, billing, and fleet. Direct peer to Hyrma in serving multi-depot, multi-user rental operators with consolidated rental workflows.
• MCS Rental Software: Rental management software for equipment rental businesses, including contract management, inventory, billing and reporting. Comparable to Hyrma in the equipment rental vertical SaaS space with similar feature scope.
• Point of Rental Software: US-based rental management SaaS covering bookings, contracts, inventory, service and invoicing for equipment rental companies. Same core use case as Hyrma (rental operations management), serving a similar enterprise and SMB rental customer base.
• inspHire: UK-based equipment rental software covering hire contracts, transport, service, invoicing and reporting. Directly comparable to Hyrma as a vertical rental management solution for construction and industrial equipment rental businesses.
• DIMO Maintelligence: European equipment and maintenance management software provider serving rental and fleet operators. Comparable to Hyrma in targeting equipment-intensive businesses with service scheduling, asset management, and utilization tracking.

Broad incumbents

• Procore Technologies: Major construction management platform used by main contractors and owners. Comparable to the Infobric ecosystem at the broader construction management layer, with potential to encroach on equipment and rental workflows over time.
• Trimble Viewpoint: Established construction ERP and project management suite for contractors, serving many of the same main contractor and rental customer segments as Hyrma/Infobric. Represents a larger incumbent that could expand into rental management features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyrma Administration