What Trackunit does

Trackunit is a Danish IoT and SaaS provider that connects construction equipment, sites, and fleets to eliminate unplanned downtime. Its software-hardware platform is purpose-built for off-highway construction assets, supporting 2,000+ equipment brands and 30,000+ machine types across 121+ countries, with 6 million+ connected machines and 3 billion daily data points flowing through the system.

The core technology stack centers on Trackunit IrisX, a construction-specific operating data platform built on the Databricks Data Intelligence Platform that ingests, normalizes, and governs telematics, OEM feed, and operational data into a reusable data layer. IrisX supports an AI Assistant for natural-language fleet queries and the IrisX MCP (Model Context Protocol), which exposes equipment intelligence to external AI clients such as ChatGPT, Claude, and Copilot. The IrisX layer sits above Trackunit Manager, the mixed-fleet management application, and feeds a hardware portfolio (Raw/TU700 telematics device, Pass/K300 access management, Spot non-powered tracker, Kin/T200 Bluetooth tag, Beam gateway). The Trackunit Network — claimed as the world's largest Bluetooth network in construction — connects 3M+ devices across 100k+ sites and provides the underlying connectivity fabric.

Revenue is generated through a hybrid model: SaaS subscriptions to IrisX and Trackunit Manager, IoT hardware sales (Raw, Pass, Spot, Kin, Beam), usage-based IoT data and connectivity services, marketplace commissions from third-party apps distributed via Trackunit Marketplace, and professional/implementation services. The go-to-market combines direct enterprise field sales with OEM factory-embedded telematics through 150+ OEM partners (covering 18% of the world's leading OEMs) and a channel/dealer network for mid-market reach. Customers span OEMs (Hilti, Epiroc, AUSA, Jekko, plus Caterpillar, Volvo, JCB, Komatsu, John Deere via factory channel), rental companies (Sunbelt Rentals, Stephenson's, RAKA, Renta, Dinolift), and contractors (Gammon Construction). The company has 7,000+ construction partners globally and is privately held following Goldman Sachs Alternatives' $1.4 billion majority acquisition in June 2025.

Name

Trackunit

Legal name

Trackunit Corporation

Website

https://trackunit.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Trackunit is a Danish IoT and SaaS platform that connects construction equipment and job sites through telematics, a construction-specific operating data layer (IrisX), and a mixed-fleet management application, serving OEMs, rental companies, and contractors across 121+ countries.

Ownership category

akta.pro rank

Product category

Construction Equipment Telematics & Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)

SIC

Construction Machinery & Equip (3531), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)

akta.pro primary industry

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

akta.pro secondary industries

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

Keywords

• Construction telematics
• Fleet management software
• IoT connectivity
• Equipment data platform
• Construction SaaS

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Software Subscriptions (IrisX, Trackunit Manager): Subscription-based software platform revenue from IrisX operating data platform and Trackunit Manager fleet management software. Delivered as cloud SaaS with tiered plans based on fleet size and capabilities. Forms the core recurring revenue stream with annual or multi-year contract billing.
2. IoT Hardware Sales (Raw, Pass, Spot, Kin, Beam): Sale of ruggedized IoT telematics devices including TU700 Raw, K300 Pass access management, Spot non-powered trackers, Kin T200 Bluetooth tags, and Beam gateways. Hardware is sold alongside subscriptions as part of a bundled offering, with factory-installed OEM and retrofit deployment options.
3. IoT Data & Connectivity Services: Usage-based IoT data services tied to connected devices, data points processed, and connectivity coverage. Revenue scales with fleet size and data volume as more assets are connected through the platform.
4. Marketplace Apps & Extensions: Revenue from third-party apps, connectors, and extensions hosted on Trackunit Marketplace, including co-developed solutions with OEM partners (e.g., Perkins diagnostics app). Trackunit takes a platform commission on ecosystem app distribution.
5. Professional Services & Implementation: Deployment, installation, and consulting services including OEM integration planning, retrofit installation programs, and hands-on workshops for enterprise customers implementing Trackunit solutions across their fleets.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Trackunit is a SaaS-based IoT and data platform provider for the global construction equipment industry. It sells the IrisX operating data platform and Trackunit Manager fleet management software as cloud subscriptions, paired with purpose-built rugged IoT hardware (Raw, Pass, Spot, Kin, Beam) that connect powered and non-powered construction equipment through the world's largest Bluetooth network. The combined offering delivers real-time visibility, predictive maintenance, access management, theft protection, and AI-powered analytics for OEMs, rental companies, and contractors managing mixed-brand fleets.

Product overview

Trackunit offers a comprehensive construction technology platform combining software and IoT solutions to eliminate downtime in the construction industry. The portfolio architecture consists of Trackunit IrisX as the core operating data platform, with Trackunit Manager as the primary fleet management software built on top of it. The IoT portfolio includes Trackunit Raw (telematics devices for powered equipment), Trackunit Pass (access management), Trackunit Spot (non-powered asset tracking), Trackunit Kin (Bluetooth tags), and Trackunit Beam (gateways for site coverage), all connected through the Trackunit Network—the world's largest Bluetooth network for construction. The platform serves OEMs, rental companies, and contractors with solutions spanning fleet management, construction telematics, digital jobsites, equipment maintenance, digital access management, theft defense, sustainability, and fleet utilization. The Marketplace enables ecosystem partners to distribute apps and integrations, while 100+ OEM integrations provide cross-brand fleet connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• IrisX: The operating data platform for construction that unifies, governs, and makes construction equipment data usable across systems.
• Trackunit Manager
• Trackunit Network
• Trackunit Raw
• Trackunit Spot
• Trackunit Pass
• Trackunit Kin
• Trackunit Beam

Products and services

• Trackunit IrisX The operating data platform for construction that unifies, governs, and makes construction equipment data usable across systems. It sits above telematics, fleet management, and enterprise applications, enabling data standardization, governance, and reuse for analytics, automation, and AI. Targeted at OEMs, rental companies, contractors, and component manufacturers.
• Trackunit Manager Full fleet management platform built on Trackunit IrisX for construction and equipment businesses. Centralizes telematics data into a single interface providing structured visibility into equipment location, health, and utilization across mixed-brand fleets, with real-time GPS, health monitoring, utilization analytics, autonomous site detection, and access management.
• Trackunit Raw (TU700) Advanced ruggedized IoT telematics device built for construction fleet connectivity, supporting powered equipment with dual CAN, Modbus, LTE-M/5G roaming, iSIM, NTN-IoT, Long Range Bluetooth, Wi-Fi, edge processing, OTA updates, and machine ECU OTA. Supports 10,000+ machine types worldwide.
• Trackunit Spot IoT device for managing non-powered assets and attachments in construction fleets, including trailers, attachments, and equipment. Provides performance, durability, and flexibility for fleet optimization of non-powered equipment.
• Trackunit Pass (K300) IoT access management device providing flexible, secure digital access control for powered equipment. Supports access via phone (NFC/Bluetooth), card, RFID, or PIN code with machine-level policy enforcement, CAN BUS integration, Wi-Fi, and OTA updates.
• Trackunit Kin (T200) Rugged Bluetooth LE tracking tag for tools, attachments, and non-powered construction equipment. Features up to 5-year battery life, IP66/IP67/IP69 rating, impact sensing, temperature sensing, and up to 400m line-of-sight range. Plug-and-play visibility for construction tools.
• Trackunit Beam Gateway device for expanding Bluetooth coverage on construction sites. Deployed to achieve 100% coverage for Bluetooth tagged assets inside buildings, storage containers, or rental yards.
• Trackunit Mobile Apps Mobile app suite for connected fleets, including Trackunit Go for fleet management, Trackunit On for safe operator access, and Trackunit Fit for guided field installation validation. Available on Google Play and Apple App Store.
• Trackunit Network The world's largest Bluetooth network in construction, providing unified connectivity for any tool. Accelerates smart tool management solutions using an open, global IoT network with 3M+ connected devices across 121+ countries and 450,000+ active gateways.
• Trackunit Marketplace Hub for partnership and co-creation that facilitates new digital construction experiences. Connects apps, integrations, and OEM data feeds from ecosystem partners, including Perkins diagnostics and apps by third-party developers.
• Trackunit IrisX MCP Model Context Protocol integration that connects Trackunit equipment intelligence directly to AI clients including ChatGPT, Claude, and Copilot. Enables teams to query construction data through their existing AI tools with governed access.
• Digital Inspections and Branded Fleet Portals New IrisX platform solutions for digital inspections and branded fleet portals that expand customer-facing digital experiences on the Trackunit platform.

Quantifiable outcome

• Reduce unplanned equipment downtime by up to 50% with proactive health insights and predictive maintenance
• +19 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• FlexcavostrategicStrategic or Co-development Partner · 1 January 2023In January 2023, Denmark-based Trackunit A/S acquired German construction equipment tracking software provider Flexcavo to strengthen its German market presence and integrate Flexcavo's software for improved digital fleet workflows for construction companies.
• DatabrickscoreTechnology or IntegrationTrackunit built its customer-facing IrisX platform on the Databricks Data Intelligence Platform. This foundational technology partnership enables Trackunit to digitize the construction industry, connecting over 6 million machines and processing 3 billion data points daily with enterprise-grade AI and analytics capabilities.
• Bosch RexrothstrategicTechnology or IntegrationTrackunit partnered with Bosch Rexroth to enhance diagnostic capabilities for construction equipment, combining Bosch Rexroth's hydraulic and control expertise with Trackunit's telematics and fleet management platform to deliver improved equipment health monitoring.
• PerkinsstrategicTechnology or IntegrationPerkins launched a diagnostics application on the Trackunit Marketplace, enabling customers to access Perkins-specific equipment diagnostics directly within the Trackunit platform to tackle unplanned equipment downtime.
• EpirocstrategicTechnology or IntegrationEpiroc developed InSite, a solution powered by Trackunit IrisX, providing real-time attachment tracking, monitoring, and servicing capabilities that turn previously unseen tools into predictable, safe, and high-performing assets that drive improvements in uptime.
• IPAF (International Powered Access Federation)minorStrategic or Co-development PartnerTrackunit collaborated with IPAF to enable operators to request machine access based on competency credentials verified through IPAF certification, ensuring only qualified operators gain permission for specific equipment types within the Trackunit Access Management system.
• AUSAstrategicTechnology or IntegrationAUSA partnered with Trackunit to launch the AUSAnow connected solution, providing digital fleet management and customer experience capabilities that exemplify the power of collaboration in driving operational excellence.
• 150+ OEM Partners (JCB, Volvo, Komatsu, John Deere, Caterpillar, etc.)coreTechnology or IntegrationTrackunit partners with 150+ OEMs to deliver factory-installed Raw telematics solutions. OEM partners include JCB (LiveLink), Wacker Neuson, JLG (ClearSky), CNHI, Yanmar, Takeuchi, Sany, Genie, Volvo, Caterpillar, Bobcat, and many others, providing integrated connectivity across the construction equipment ecosystem.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hilti: Hilti operates the ON!Track tool and equipment tracking platform — the most direct competitor to Trackunit's tool/asset tracking solutions (Kin, Spot). Hilti is also a Trackunit customer and partner for fleet management, illustrating the dual competitor-and-customer dynamic in this space.
• Geotab: Geotab is a leading SaaS fleet telematics platform with a strong data platform and ecosystem of integrations. While primarily on-road focused, Geotab is expanding into construction and off-highway — directly overlapping with Trackunit Manager.
• Samsara: Samsara is a publicly-traded IoT platform combining hardware, software, and AI for fleet and asset management. Its move into construction, equipment tracking, and AI-driven operations places it as a direct competitor with substantially larger scale and capital.

Broad incumbents

• Caterpillar (Cat Connect / VisionLink): Caterpillar operates VisionLink and Cat Connect as OEM-direct telematics platforms for its heavy equipment. While Trackunit is a Cat partner via OEM Raw, Caterpillar's proprietary stack represents a competitive threat if it expands exclusivity across its machine lines.
• Komatsu (Smart Construction): Komatsu's Smart Construction platform delivers OEM-direct telematics and jobsite digitization across its heavy equipment fleet. Comparable to Trackunit Manager as a fleet intelligence solution but vertically integrated into Komatsu's own machines rather than supporting mixed fleets.
• John Deere (Operations Center / JDLink): John Deere's Operations Center and JDLink provide OEM-direct telematics for Deere construction equipment. Like Caterpillar and Komatsu, Deere represents a vertically integrated competitor in the same end markets Trackunit serves.
• Volvo (ActiveCare / Haul Assist): Volvo Construction Equipment operates its own telematics platform (ActiveCare) on its heavy equipment, with internal data systems comparable to Trackunit Manager. Volvo is also a Trackunit OEM partner, creating the same dual dynamic as Caterpillar.
• Verizon Connect: Verizon Connect offers fleet telematics and asset tracking at scale with extensive connectivity infrastructure. As a broad incumbent, it overlaps with Trackunit on construction telematics, although it does not specialize in off-highway equipment.
• JCB (LiveLink): JCB operates LiveLink as its own OEM telematics platform across its construction equipment range, while also being a Trackunit OEM partner. Represents the same OEM-direct competitor-and-partner dynamic seen with Caterpillar and Volvo.

Emerging players

• Platform Science: Platform Science provides a fleet technology platform with app marketplace and telematics integrations for transportation. While focused on on-road trucking, its marketplace and integration approach parallels Trackunit Marketplace and represents a comparable platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Trackunit_Official
• Facebookfacebook.com/Trackunit.official
• LinkedInlinkedin.com/company/trackunit-a-s
• Instagraminstagram.com/trackunit
• Xx.com/trackunit

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackunit