AODA Online

What AODA Online does

AODA Online, operated by Web Accessibility Group Inc. and founded in 2013 by Ontario digital agency tbk Creative, provides a SaaS web accessibility compliance platform targeted primarily at Ontario-based organizations that must comply with the Accessibility for Ontarians with Disabilities Act (AODA). The core product is a rule-based scanner that performs 200+ WCAG 2.0 Level AA guideline tests across up to 150,000 pages per scan, with features including broken-link detection, URL segmentation, scheduled scanning, multi-user permissioning, and custom historical reporting. Supporting offerings include Code Rx remediation services (in-house or via contracted third-party vendors), 1-2 day Training & Consulting engagements delivered in person or online, and an Agencies solution for marketing agencies and web development firms managing multi-client compliance portfolios.

The company operates a freemium-to-enterprise go-to-market: a free tier supporting up to 50 pages per scan serves as the top-of-funnel acquisition mechanism, while three enterprise subscription tiers (Tier 1: up to 1,000 pages / 1-2 users; Tier 2: up to 10,000 pages / 5 users; Tier 3: 10,000+ pages or multi-domain with white-glove service) are sold through a demo-booking field sales motion. Distribution combines self-serve website acquisition, direct enterprise sales, and an Ontario/Canadian agency reseller channel. The platform reports 5,000+ users, 5MM+ pages scanned, and 50+ national brand customers including Staples, Tim Hortons, Mercedes-Benz, Western University, CIBC Mellon, GM Financial, Ontario Teachers' Pension Plan, and World Vision. Compliance coverage extends beyond AODA to WCAG 2.0/2.1, ADA Title III, Section 508, EAA/EN301549, and IS5568. The company is privately held, has 1-10 employees, is headquartered in London, Ontario, and has not disclosed external funding.

Name

AODA Online

Legal name

Web Accessibility Group Inc.

Website

https://aodaonline.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

AODA Online is a London, Ontario-based SaaS provider of automated web accessibility scanning and compliance services against WCAG 2.0 Level AA, AODA, ADA, and Section 508 standards, serving Ontario businesses, Canadian agencies, and national brands.

Ownership category

akta.pro rank

Product category

Web Accessibility Compliance Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Accessibility & Web/App Compliance (WCAG) (EDALAGAG)

akta.pro secondary industry

Accessible Content & Document Remediation Tools (EPUB/PDF/Video Accessibility, Alt-Text, WCAG Workflows) (EDAFAKAE)

Keywords

• Web accessibility scanning
• AODA compliance software
• WCAG compliance testing
• Accessibility remediation services
• Website compliance monitoring

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium SaaS Scanning: Free tier provides basic scanning up to 50 pages. Enterprise tiers offer expanded page limits, user seats, and premium features like scheduling, URL segmentation, and white glove service.
2. Enterprise Subscription: Tiered subscription model based on page count (1,000 to 10,000+ pages) and user count. Includes manual testing checklists, per-user reporting, custom reporting, and white glove service for top tier.
3. Code Remediation Services: Provides customized checklists for manual code remediation. Can fix compliance issues directly or through contracted third-party vendors.
4. Training & Consulting: Scenario-specific consulting and 1-2 day training sessions (in-person or online) to help teams remediate errors and achieve online compliance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AODA Online provides a web accessibility scanning SaaS platform that automates detection of WCAG 2.0/2.1, AODA, Section 508, and EN 301 549 compliance issues across websites of up to roughly 150,000 pages using 200+ accessibility tests. Around the scanner the company bundles Code Rx automated code-level remediation, training and consulting services, and an agency/reseller program so organizations can move from compliance auditing to actual fixes.

Product overview

AODA Online is a web accessibility compliance SaaS platform offering a suite of products: the core Scanning Software for automated WCAG compliance testing, complemented by Code Rx for remediation services, Training & Consulting for education, and an Agencies solution for managing multiple client accounts. The platform is available via a free tier (up to 50 pages) and three enterprise subscription tiers with progressively higher page limits and user counts. Founded in 2013 and operated by Web Accessibility Group Inc., the platform is built by Ontario-based agency tbk.

Differentiator

Problem solved

Functional benefit

Products and services

• AODA Online Scanning Software Proprietary SaaS web accessibility scanner that runs 200+ WCAG 2.0/2.1, AODA, Section 508, and EN 301 549 tests across a customer's website, supports URL segmentation and scheduled scans, and reports compliance status to the site owner.
• Code Rx (Code Remediation) Code-level accessibility remediation service that takes issues identified by the scanning software and produces code fixes so sites can move from detection to resolution.
• Training & Consulting Professional services offering that provides accessibility training and consulting to help customer teams understand WCAG/AODA requirements and act on scan results.
• Agencies Program Agency and reseller program that provides bulk scanning capacity and white-label access to AODA Online's scanning platform for digital, web, and development agencies serving their own regulated clients.

Quantifiable outcome

• Scan up to 150,000 web pages all at once
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• tbk (TBK Creative)coreStrategic or Co-development Partner · 1 January 2013TBK Creative, an Ontario-based digital agency, founded AODA Online out of necessity when existing accessibility software proved inadequate. TBK built the scanning software and remains closely aligned with AODA Online. TBK offers to complete compliance fixes on behalf of clients using AODA Online's remediation guidance. TBK Creative also created the AODA Online software itself.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AudioEye: Public accessibility SaaS vendor offering automated WCAG scanning, remediation, and audit services. Direct competitor in the same product category serving enterprise and SMB customers with subscription-based accessibility compliance.
• eSSENTIAL Accessibility: End-to-end digital accessibility provider offering scanning, remediation, and advisory services. Direct competitor targeting enterprise customers across regulated industries, similar to AODA Online's national-brand customer base.
• UserWay: AI-powered web accessibility platform with widget-based remediation and scanning. Direct competitor offering freemium-to-enterprise tiers similar to AODA Online's pricing structure, with broader global reach.
• accessiBe: AI-driven web accessibility overlay and scanning solution serving SMBs and enterprises globally. Direct competitor in automated WCAG compliance with a product-led growth motion comparable to AODA Online's free tier.
• Monsido: Web governance and accessibility scanning SaaS with scheduled audits, reporting, and remediation guidance. Direct competitor offering similar continuous-monitoring and compliance-reporting capabilities for mid-market and enterprise.
• Level Access: Enterprise-focused digital accessibility platform combining scanning, manual audits, and consulting. Direct competitor in the broader accessibility compliance space, with deeper enterprise services overlay than AODA Online.
• TPGi: Accessibility services and tooling provider (ARC platform) for scanning, audits, and remediation. Direct competitor combining SaaS scanning with manual accessibility services, similar to AODA Online's scan + Code Rx + training bundle.
• Deque Systems (axe DevTools): Developer-focused accessibility testing tools (axe DevTools) plus enterprise scanning and services. Direct competitor in WCAG scanning, with a more developer-tool-centric product surface than AODA Online.

Broad incumbents

• Siteimprove: Broader digital presence optimization platform with accessibility scanning as one module alongside SEO, analytics, and content quality. Established incumbent with wider product portfolio and enterprise footprint, comparable only on the accessibility scanning capability.

Others

• WAVE (WebAIM): Free browser-based WCAG evaluation tool widely used as a baseline accessibility checker. Not a direct paying competitor but defines the 'good enough' free alternative against which AODA Online's paid scanner must justify its value.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aodaonline
• LinkedInlinkedin.com/company/aoda-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AODA Online