JA Shizuoka City

Name

JA Shizuoka City

Legal name

静岡市農業協同組合

Website

https://ja-shizuokashi.or.jp

Company type

Private

Founded year

1993

Operating status

Operating

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

NAICS

Fruit and Tree Nut Farming (1113), Fruit and Vegetable Retailers (44523), Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG), Multi-Stakeholder Grocery Cooperatives (CRAHALAD)

Keywords

• Agricultural cooperative services
• Specialty crop production
• Farmers market retail
• Cooperative banking services
• Mutual insurance products

Headquarters

HQ city

Shizuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Product Sales: JA Shizuoka City generates revenue through the sale of agricultural products including tea, strawberries, peaches, citrus fruits, vegetables, rice, and dairy products through its network of Farmers Markets (じまん市) and the JA Town e-commerce platform.
2. JA Banking Services: The cooperative provides banking and financial services through JA Bank, including savings accounts, loans, asset management, and investment products to its members and local community.
3. JA Insurance Services: JA Kyosai provides insurance products including life insurance (ひとの保障), home insurance (いえの保障), and automobile insurance (くるまの保障) to members and customers.
4. Agricultural Support Services: Revenue from agricultural supplies, machinery services, consultation services, and farming education programs for members.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

JA Shizuoka City is an agricultural cooperative that produces, aggregates, and sells local specialty agricultural products — including Shizuoka green tea, strawberries, peaches, wasabi, citrus fruits, rice, and dairy — through a network of Farmers Markets (じまん市) and the JA Town e-commerce platform. The cooperative also delivers banking services (JA Bank), insurance products (JA Kyosai), and community programs including food and agricultural experience education for members and the broader Shizuoka City community.

Product overview

JA Shizuoka City operates as a comprehensive agricultural cooperative offering a unified portfolio of agricultural production and sales, financial services, and community lifestyle services. The core agricultural business includes production and direct sales of over 20 specialty products (led by green tea, strawberries, and wasabi) through physical Farmers Markets (じまん市) and the online JA Town e-commerce platform. Financial services are provided through JA Bank (savings, loans, investments) and JA Kyosai (life, home, and auto insurance). Community services include agricultural experience programs (食農体験), home gardening support, funeral services, real estate, and household energy services. The various divisions share the JA Shizuoka City brand identity and member/farmer network, creating an integrated cooperative ecosystem connecting local agriculture producers with consumers and financial services.

Differentiator

Problem solved

Functional benefit

Brands

• じまん市: Farmers market brand operated by JA Shizuoka City, selling local specialty agricultural products directly to consumers
• JA Town (じまん館)
• じるぽた
• 静岡そだち

Products and services

• JA Bank (Savings, Loans, Asset Management) Banking services including savings deposits, loans, and investment/asset management products offered through the JA Bank network to cooperative members and local residents.
• JA Kyosai Insurance Mutual aid insurance covering life (ひとの保障), home (いえの保障), and automobile (くるまの保障) protection products.
• Farmers Markets (じまん市) Network of physical farmers markets throughout Shizuoka City selling fresh local agricultural products directly from producers, including specialized stores and morning markets.
• JA Town Online Store (じまん館) Online shopping platform for Shizuoka City's specialty agricultural products, including the branded shop 'じまん館' (Jiman-kan).
• Agricultural Specialty Products (特産品) Local specialty agricultural products including Shizuoka green tea, strawberries (Benihoppe, Kirapika), peaches, wasabi, mandarin oranges, Suruga Elegant citrus, rice, asparagus, bamboo shoots, shiitake mushrooms, lotus root, figs, kiwi fruit, olives, and dairy products.
• Food and Agricultural Experience Programs (食農体験プログラム) Agricultural and food experience programs including Soleil Club (小学生向け食農体験), Shizu Kalege Agricultural College, youth groups, and women's groups for community engagement and agricultural education.
• LPG / Propane Gas and Fuel Services (プロパンガス・ガソリン) Liquefied petroleum gas (LPG) and fuel supply services for household energy needs in the local community.
• Coin-Operated Rice Milling Service (コイン精米) Coin-operated rice milling service for local residents to process their rice at a community facility.
• Real Estate Services (不動産) Real estate brokerage and listing services operated under the JA Shizuoka City brand for local residents.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• JA Group (JAグループ)coreOthersJA Shizuoka City is part of the nationwide JA Group network, which provides shared services, brand identity, and collective marketing support for agricultural cooperatives across Japan.
• Aoi Highlands Seedling Center (あおい高原育苗センター)coreStrategic or Co-development PartnerAgricultural support partner managing wasabi seedling production, supplying consistent wasabi seedlings to JA Shizuoka City farmers.
• Shizuoka University (静岡大学)minorStrategic or Co-development PartnerAcademic partnership through Shizuoka University's Faculty of Agriculture for collaborative regional conservation activities and agricultural research initiatives.
• Okushizu Brewery (青壮年部ビール事業)minorStrategic or Co-development PartnerCraft beer initiative by JA Shizuoka City's Youth Division using locally-grown hops to create 'Okushizu Craft' beer, sold at Farmers Markets.
• JA Shizuoka Central (JA静岡中央会和)coreChannel Partner/ Reseller/ DistributorCentral JA organization providing shared services and coordination across Shizuoka prefecture's agricultural cooperatives.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aeon Co., Ltd. Aeon is Japan's largest supermarket and retail group operating food supermarkets, convenience stores, and agricultural product distribution nationwide. It is a broad incumbent competitor to JA Shizuoka City's Farmers Markets and supermarket distribution channels, with substantially greater scale and capital resources.
• Maruha Nichiro Corporation: Maruha Nichiro is one of Japan's largest food companies with operations spanning marine products, processed foods, and agricultural products. It is a broad incumbent comparable in scale and product breadth across Japanese consumer food markets, including overlap with JA Shizuoka City's specialty crop value chain.
• Kagome Co., Ltd. Kagome is a major Japanese food manufacturer specializing in tomato, vegetable, and fruit-based products including juices and processed foods. It is a broad incumbent in the Japanese agricultural value chain with overlap to JA Shizuoka City's vegetable and fruit production, particularly in processed and branded consumer products.
• Seven & i Holdings: Seven & i Holdings operates 7-Eleven Japan and Ito-Yokado supermarkets with extensive fresh produce retail operations. It competes with JA Shizuoka City in supermarket-channel distribution of fresh agricultural products and benefits from significantly larger scale and procurement leverage.

Direct peers

• Zennoh (National Federation of Agricultural Cooperative Associations): Zennoh is the national marketing and supply federation of Japan's JA Group cooperatives. It is the most direct peer to JA Shizuoka City as it operates at the apex of the same agricultural cooperative ecosystem, handling national-level distribution, marketing, and supply for member JAs including JA Shizuoka City.
• JA Shizuoka Prefecture Central Union (JA静岡中央会): JA Shizuoka Prefecture Central Union is the umbrella organization coordinating Shizuoka Prefecture's agricultural cooperatives. It is a direct peer and parent-like organization providing shared services and coordination across cooperatives in the same prefecture as JA Shizuoka City.
• JA Minami-Tama (JA南多摩): JA Minami-Tama is another regional JA Group agricultural cooperative serving a Tokyo-area municipality with a comparable diversified portfolio of agricultural sales, banking, insurance, and community services — making it a directly comparable regional cooperative peer with similar structure and revenue model.

Emerging players

• Oisix ra Daichi: Oisix ra Daichi is a leading Japanese online grocery and meal-kit delivery company that competes directly with JA Town e-commerce in distributing fresh, locally-sourced produce to consumers. It represents an emerging digital-native peer challenging traditional cooperative distribution models.
• Radishbo-ya (Radish Boy): Radishbo-ya operates a contract-based direct-from-farmer produce delivery service in Japan that connects local producers with households. It is an emerging player in the same farm-to-consumer distribution space as JA Shizuoka City's Farmers Markets and JA Town e-commerce, with a digitally-native operating model.

Others

• JA Group Nationwide E-Commerce (JA Town): JA Town is the nationwide e-commerce platform operated by the JA Group federation that hosts JA Shizuoka City's 'じまん館' shop. It is an enabling ecosystem partner rather than a competitor — providing shared digital infrastructure that JA Shizuoka City leverages for online distribution of its specialty products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jashizuokashi
• YouTubeyoutube.com/channel/UC-8URywJJijVSFIaDhyTtVw
• Facebookfacebook.com/jashizuokashi
• Instagraminstagram.com/jashizuokashi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JA Shizuoka City