What Gotan does

Gotan SASU is a French boutique IT consultancy and custom software development firm operating as a curated network of senior expert professionals rather than a traditional agency with full-time headcount. Founded around 2014 and headquartered in Mieussy, France, the firm offers six core services: custom software development, automation and low-code, software architecture, IT organisation and agile methods, data visualisation, and UX design. Its underlying technology approach combines proven open-source components with agile methodologies (Scrum, Kanban), modern engineering practices (TDD, CI/CD, clean code), and contextual architecture choices such as hexagonal, clean architecture, and domain-driven design.

Gotan serves a horizontal mix of customers including startups (e.g., Kpitaine, Connect Agri, Yabbu), SMEs, and large enterprises (e.g., Crédit Agricole Consumer Finance, Novandie, Sofinco) across financial services, agriculture, food industry, and technology verticals. The firm sells exclusively through direct sales engagement beginning with a 30-minute scoping conversation, and supports multiple commercial structures: phased delivery with separate invoicing per phase, co-investment arrangements on high-potential projects, and outcome-based fees tied to measurable client results.

The business model is professional services with a lean fixed-cost base: the SASU entity holds no external funding, operates with 1–10 employees plus an extended expert network, and sustains ongoing operations through content marketing (a long-running blog) and an SEO-optimized portfolio website. The firm has begun offering custom AI assistants integrated into client tools and uses AI-assisted development internally, positioning generative AI as both a delivery accelerator and a new service line.

Name

Gotan

Legal name

Gotan SASU

Website

https://gotan.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Gotan is a French boutique IT consultancy and custom software development firm operating as a curated network of senior experts, delivering custom web/mobile applications, automation, architecture, agile coaching, data visualisation, and UX design to startups, SMEs, and enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services: Gotan generates revenue through custom software development engagements, IT consulting, agile coaching, and ongoing application maintenance and operations. Engagement models include phased delivery with separate invoicing per phase, co-investment arrangements for high-potential projects where incentives are aligned with client outcomes, and outcome-based fee structures tied to measurable results such as revenue generated, costs reduced, or adoption rates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gotan is a custom software development and IT consulting firm that designs tailored digital solutions, automates business processes, and structures IT organizations for clients. Operating as a network of senior expert professionals, the firm delivers custom web, mobile, and tablet applications, software architecture audits and rewrites, agile coaching, UX design, and data visualization through iterative Scrum sprints with demonstrable software every two weeks.

Product overview

Gotan is a custom software development and IT consulting firm offering six core services: Custom Software Development (Développement sur mesure), Automation & Low-code, Software Architecture, IT Organisation & Agile Methods, Data Visualisation, and UX Design. The company operates on a network of senior expert professionals working in iterative Scrum sprints, delivering demonstrable software every two weeks. Custom AI assistants integrated into client tools represent a specialized offering within the custom development service. The firm positions itself as a partner rather than a vendor, emphasizing skill transfer, total transparency on technical choices and costs, and open solutions built to evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development (Développement sur mesure) Custom-built software applications tailored to client business processes, including web, mobile, and tablet applications, with iterative delivery via Scrum sprints and documented, transferable code owned entirely by the client. Designed for startups, SMEs, and enterprise clients whose workflows do not fit off-the-shelf tools.
• Automation & Low-code Process automation services that eliminate repetitive tasks and connect existing tools together without heavy infrastructure, enabling organisations to streamline operations and integrate systems such as ERP, CRM, and APIs.
• Software Architecture (Architecture logicielle) Software architecture services including audits, rewrites, and technology selection adapted to client context and growth trajectory, drawing on hexagonal architecture, clean architecture, and Domain-Driven Design practices.
• IT Organisation & Agile Methods (Organisation IT & Agilité) Agile coaching, Scrum Master services, and IT governance consulting including ceremony facilitation, team workshops, and agile maturity audits with roadmap delivery to help organisations adopt Scrum, Kanban, and structured project delivery.
• Data Visualisation Dynamic dashboards, real-time alerts, and dedicated interfaces for monitoring and piloting business activity, with use cases such as industrial performance management (OEE tracking) and competitive intelligence reporting.
• UX Design User experience design services including prototyping, user testing, and conversion-focused interface design using tools such as Figma, with integration of generative AI in the prototyping workflow.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Theodo: French custom software development studio with a closely comparable expert-network and agile (Scrum/Sprint) delivery model. Like Gotan, Theodo targets startups and mid-market with co-investment and outcome-aligned engagement structures, making it the closest head-to-head competitor.
• Smile: European open-source digital services firm offering custom development, architecture, and agile transformation. Shares Gotan's open-source technology preference and French headquarters, though at much larger scale (1000+ employees).
• BearStudio: French web and mobile custom development studio serving startups and SMEs with agile methodologies and client-owned code. Operates in the same boutique tier as Gotan with overlapping customer segments and a similar consultancy-meets-studio positioning.
• Fabernovel: French digital transformation consultancy with strong content/insight publishing and a portfolio spanning custom software, data, and design. Comparable to Gotan's full-stack service offering across build, data visualisation, and UX.
• Atecna: French digital services company offering custom development, UX/UI, data, and agile coaching to mid-market and enterprise clients. Overlaps with Gotan across the full software lifecycle from UX design through ongoing operations.
• Bocasay: France-based custom software development agency providing web, mobile, and bespoke application development to international clients. Comparable in service scope, agile delivery, and customer mix of startups plus mid-market.
• Kaliop: French digital agency delivering custom web/mobile development, CMS integrations, and digital transformation. Competes directly with Gotan for French SME and mid-market custom development engagements.

Broad incumbents

• AKQA: Global design and innovation agency offering custom digital product development, UX design, and data visualisation services. Competes with Gotan on the UX/data-visualisation service lines for enterprise buyers willing to pay premium rates.
• Thoughtworks: Global technology consultancy famous for its senior-engineer network model, agile craftsmanship, and outcome-oriented engagements — directly analogous to Gotan's positioning but operating at global scale with thousands of consultants.
• Octo Technology: French digital transformation consultancy (now part of Accenture Song) offering custom development, architecture, and agile coaching. Overlaps substantially with Gotan's services but at much greater scale and with broader enterprise reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gotan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gotan