Verilife
Verilife is the retail dispensary brand of PharmaCann Inc., operating 20-plus licensed cannabis stores across six U.S. states, serving both medical marijuana patients and adult-use recreational consumers aged 21 and over with flower, vapes, edibles, concentrates, and pre-rolls.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Verilife does
Verilife is the consumer-facing retail brand of PharmaCann Inc., a privately held Delaware corporation founded in 2016 and headquartered at 190 S. LaSalle, Suite 2950, Chicago. The company operates 20-plus licensed cannabis dispensaries across six U.S. states — Illinois, Maryland, Massachusetts, New York, Ohio, and Pennsylvania — selling both medical marijuana to qualified patients and adult-use cannabis to recreational consumers aged 21 and over. Product assortment spans flower, vapes, edibles, concentrates, pre-rolls, topicals, and tinctures, supplemented by the matter. pre-roll sub-brand in Ohio.
Verilife runs a direct-to-consumer retail model with two distribution surfaces: physical dispensaries staffed by budtenders, and online ordering for in-store pickup. Underlying technology is a standard e-commerce and point-of-sale dispensary system with no proprietary AI or platform layer disclosed. Customer acquisition combines organic social (Instagram, Facebook, X), content marketing via the Verilife Chronicle blog, structured discount programs (veterans, seniors, SSI/SSDI, cannabis industry employees, new medical patients), a Price Match Guarantee versus competitors within 30 miles, and the VeriVIP loyalty rewards program that pays cash-value points on purchases.
Revenue mechanics are one-time retail transactions priced per SKU, with no subscription, wholesale, or B2B component disclosed. Customer segments are split between medical marijuana patients (primary, persona) and adult-use recreational consumers (secondary, persona), with no enterprise or institutional customers. Growth has been driven primarily by state-level recreational legalization rollouts — notably Massachusetts in 2020 and Ohio in 2024 — and the 2021 tuck-in acquisition of Eagle Dispensary in Wapakoneta, Ohio. Verilife is privately held, has not disclosed funding rounds, and has 101-250 employees.
Verilife firmographics
Firmographics- Name
- Verilife
- Legal name
- PharmaCann Inc.
- Website
- https://verilife.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Verilife is the retail dispensary brand of PharmaCann Inc., operating 20-plus licensed cannabis stores across six U.S. states, serving both medical marijuana patients and adult-use recreational consumers aged 21 and over with flower, vapes, edibles, concentrates, and pre-rolls.
- Ownership category
- akta.pro rank
Verilife industry classification
Industry- Product category
- Cannabis Dispensary
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Medical Cannabis Dispensaries (CRANAFAB), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)
Keywords
Where Verilife is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Verilife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Cannabis Sales: Revenue is generated through one-time retail transactions for cannabis products including flower, edibles, vapes, concentrates, topicals, and pre-rolls. Customers purchase in-store or order online for pickup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with Price Match Guarantee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Verilife product offering
Product offeringCore offering
Verilife operates licensed physical cannabis dispensaries across six U.S. states, selling both medical marijuana and adult-use cannabis products to qualified patients and adult consumers. The retail catalog includes cannabis flower, vapes, edibles, concentrates, pre-rolls, topicals, tinctures, and oral solutions, supported by in-store budtender service and online pre-ordering for in-store pickup. The company complements its dispensary operations with a loyalty program (VeriVIP), a Price Match Guarantee, and an in-house pre-roll sub-brand (matter.) available in Ohio.
Product overview
Verilife is a cannabis dispensary chain operated by PharmaCann Inc., offering both medical marijuana and adult-use (recreational) cannabis products. The company operates retail dispensaries across six U.S. states: Illinois, Maryland, Massachusetts, New York, Ohio, and Pennsylvania. The product portfolio includes cannabis flower, vapes, edibles (gummies, chocolates, beverages), concentrates (wax, live resin, shatter), pre-rolls, topicals, and tinctures. In Ohio, they also offer the matter. pre-roll sub-brand. The company supplements its retail operations with a VeriVIP loyalty rewards program and a Price Match Guarantee program. Customers can shop in-store or place online orders for in-store pickup.
Differentiator
Problem solved
Functional benefit
Brands
- VeriVIP: Rewards program offering cash-value points on all Verilife purchases.
- Price Match Guarantee
- matter.
Products and services
- Verilife Dispensaries Retail cannabis dispensary chain operated by PharmaCann Inc., offering both medical marijuana and adult-use cannabis products across 20+ locations in Illinois, Maryland, Massachusetts, New York, Ohio, and Pennsylvania. Customers can shop in-store with budtender assistance or place online orders for in-store pickup.
- Cannabis Flower Whole cannabis flower buds available in multiple strains, potencies, and price tiers for both medical marijuana patients and adult-use recreational customers.
- Cannabis Edibles Precisely dosed cannabis edible products including gummies, chocolates, beverages, and capsules in various flavors and strengths for medical and recreational customers.
- Cannabis Vapes Vaporizer products including disposable pens and cartridges compatible with popular devices, available in different strains, flavors, and potencies.
- Cannabis Concentrates High-potency cannabis extracts including wax, live resin, and shatter produced via refined extraction methods.
- Pre-rolls (Joints & Blunts) Pre-rolled cannabis cigarettes including single joints, blunts, infused varieties, and multipacks in various strains and sizes.
- Topical Salves Cannabis-infused topical products applied externally for localized relief, available at Verilife dispensaries.
- Tinctures Liquid cannabis extracts administered sublingually, offering versatile and titratable dosing options.
- Oral Solutions Liquid cannabis products for oral consumption, listed among approved product forms for medical marijuana patients.
- matter. Pre-Rolls In-house pre-roll brand available at Verilife Ohio locations, offering 1-gram single pre-rolls and 5-count 0.5-gram multipacks.
Companies that use Verilife
Customer profileSegments2 records
Ideal customer profiles2 records
Verilife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Verilife partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights6 records
Verilife competitors and assessment
Company assessmentDirect peers
- Trulieve Cannabis: Public multi-state cannabis operator with a strong retail footprint in the Eastern U.S., including Pennsylvania and Massachusetts — overlapping markets with comparable dispensary-led GTM and dual medical/adult-use licensing.
- Green Thumb Industries: Public multi-state cannabis operator with dispensaries across Illinois, Massachusetts, Maryland, New York, Ohio, and Pennsylvania — directly overlapping Verilife's six-state footprint with both retail and consumer packaged goods operations.
- Ascend Wellness Holdings: Public multi-state cannabis operator with dispensaries in Illinois, Massachusetts, Michigan, New Jersey, New York, and Ohio — a smaller but closely analogous MSO competing with Verilife in multiple overlapping states.
- Verano Holdings: Public multi-state cannabis operator with retail dispensaries across the Midwest and Northeast, including Illinois, Maryland, Pennsylvania, and New York — direct competitor in overlapping limited-license states.
- iAnthus Capital Holdings: Public multi-state cannabis operator with dispensaries in Florida, Illinois, Maryland, Massachusetts, New Mexico, and New York — a similar-sized MSO with overlapping Northeast footprint.
- Cresco Labs: Public multi-state cannabis operator with dispensaries (Sunnyside brand) and cultivation in Illinois, New York, Massachusetts, Ohio, Pennsylvania, and Maryland — the closest geographic and operational comp to Verilife.
- AYR Wellness: Public multi-state cannabis operator with dispensaries in Florida, Illinois, Massachusetts, New Jersey, Ohio, and Pennsylvania — competing in several of Verilife's Midwest and Northeast markets with similar medical/adult-use positioning.
- Curaleaf Holdings: One of the largest publicly traded multi-state cannabis operators, with retail and cultivation in New York, Massachusetts, Pennsylvania, and Illinois — a direct competitor in several of Verilife's core markets.
- Jushi Holdings: Public multi-state cannabis operator with retail operations (Beyond Hello brand) in Illinois, Massachusetts, Nevada, New York, Pennsylvania, and Virginia — a comparable mid-sized MSO with overlapping dispensary footprint.
Broad incumbents
- Columbia Care (now part of Cresco Labs): Established multi-state cannabis operator with dispensaries in markets overlapping Verilife's (NY, MA, IL, MD, PA, OH); now operated under Cresco Labs following 2024 acquisition — a broad incumbent comparator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Verilife social profiles
Digital presenceVerilife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verilife leadership team
Management profileNumber of profiles
Verilife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verilife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verilife
What does Verilife do?
Verilife operates licensed physical cannabis dispensaries across six U.S. states, selling both medical marijuana and adult-use cannabis products to qualified patients and adult consumers. The retail catalog includes cannabis flower, vapes, edibles, concentrates, pre-rolls, topicals, tinctures, and oral solutions, supported by in-store budtender service and online pre-ordering for in-store pickup. The company complements its dispensary operations with a loyalty program (VeriVIP), a Price Match Guarantee, and an in-house pre-roll sub-brand (matter.) available in Ohio.
Is Verilife a public or private company?
Verilife is a private company. It is classified as unknown and is currently operating.
When was Verilife founded?
Verilife was founded in 2016. It employs 101 to 250 people.
Where is Verilife based?
Verilife is headquartered in Chicago, United States, in the North America region.
How does Verilife make money?
One revenue line is on record: retail Cannabis Sales.
Who are Verilife's main competitors?
Direct peers on record are Trulieve Cannabis, Green Thumb Industries, Ascend Wellness Holdings, Verano Holdings, iAnthus Capital Holdings, Cresco Labs, AYR Wellness, Curaleaf Holdings and Jushi Holdings. Columbia Care (now part of Cresco Labs) is listed as a broad incumbent.
Does Verilife have an API?
No public API is recorded for Verilife.
What industry is Verilife in?
Verilife's product category is Cannabis Dispensary. Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAB, Medical Cannabis Dispensaries. Its NAICS code is 45611 and its SIC code is 5912.