What VIV GROUP does

VIV GROUP, legally V.I.V. GROUP SRL unipersonale, is an Italian industrial service provider headquartered in Bagnoli di Sopra (Padova, Veneto) that specializes in powder coating of metal components together with a digital printing division launched in early 2022. Operated under the direction and coordination of Berti Bros s.r.l., the company runs three coating plants across 5,000 sqm of working space with the ability to process workpieces up to 9,000x2,500x3,500 mm and 1,600 kg, supported by a sandblasting cabin of 10,000x4,000x3,000 mm, alkaline washing, and pyrolytic stripping at 400-800 degrees C. The technology stack is built around an Industry 4.0 positioning that includes anthropomorphic robots taught by specialist technicians, a Silver Booth Line TPS-SLV cabin with a Nordson HD dense-phase system enabling 90-second color changes, and CHEBORA, an in-house digitized platform for remote job and order monitoring. Quality control includes visual inspection, thickness measurement, and a 700-hour salt spray test for corrosion verification.

Revenue is generated through project-based, quote-only transaction fees for powder coating and digital printing, with bundled pickup and delivery executed via the company's own fleet (a 163-quintal truck and a 5-quintal van) across the Veneto provinces of Vicenza, Padova, Rovigo, and Venezia. The customer base spans at least twelve industrial use cases including fencing and gates, agricultural equipment, food processing equipment, heating and radiators, garden and outdoor furniture, awnings and shade systems, home and building automation, institutional and office seating, signage, decorative iron work, and general industrial manufacturing, marketed through the company website, social channels (Facebook, Instagram, LinkedIn, Pinterest), and the POR FESR-funded 'From Local to Global' export consortium with Special Cab Srl and Zago Srl. Service positioning emphasizes becoming a 'partner not a simple supplier', with a 4-hour express to 5-day standard turnaround and 800+ color effects including full RAL coverage and specialty finishes such as corten, gold, micaceous, and dormant.

Name

VIV GROUP

Legal name

V.I.V. GROUP SRL unipersonale

Website

https://vivgroupsrl.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

VIV GROUP is an Italian industrial powder coating service provider in Bagnoli di Sopra, Veneto, coating metal parts up to 9 meters for sectors including fencing, agricultural equipment, furniture, and food processing machinery, with its own delivery fleet and a digital printing division launched in 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

Bagnoli Di Sopra

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Powder Coating Services: One-time transaction-based service for powder coating industrial parts. Services include preparation (sandblasting, washing), coating, and quality control. Pricing based on project scope, dimensions, and complexity. Turnaround time of 4 hours to 5 working days depending on job size.
2. Digital Printing Services: High-quality digital printing services on various substrates (metal, glass, PVC, MDF, wood, leather) added in 2022 as a new division.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

VIV GROUP provides outsourced industrial powder coating services on customer-supplied metal parts, handling pretreatment (sandblasting, alkaline washing), electrostatic powder application, and three-stage quality control (visual inspection, thickness measurement, 700-hour salt spray test). In 2022, the company added a digital printing division offering high-quality printing on substrates such as metal, glass, PVC, MDF, wood, and leather. The company supports large workpieces (up to 9,000x2,500x3,500 mm and 1,600 kg) and offers pickup/delivery across Northeast Italy.

Product overview

VIV GROUP offers industrial powder coating services (core product) with over 800 color effects for pieces up to 9 meters, alongside digital printing capabilities launched in 2022. Their integrated service portfolio includes pretreatment processes (sandblasting, alkaline washing), quality control with salt spray testing, pyrolytic stripping, assembly, and logistics. Supporting technologies include proprietary CHEBORA remote monitoring system, anthropomorphic robots, and automated powder booths with rapid color change capability. The company operates 3 coating plants across 5000 sqm with standard 5-day turnaround and express 4-hour service option.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Powder Coating (Verniciatura a Polveri) Core outsourced powder coating service for industrial manufacturers, applying electrostatic synthetic resin powders onto customer-supplied metal parts with 800+ color effects. Handles workpieces up to 9,000x2,500x3,500 mm and 1,600 kg, with standard 5-day turnaround and express 4-hour service.
• Digital Printing (Stampa Digitale) High-quality digital printing on multiple substrates including metal, glass, PVC, MDF, wood, and leather, launched in early 2022 as a new division to complement the powder coating offering.
• Sandblasting (Sabbiatura) Manual and automatic sandblasting pretreatment using pressure sandblaster and total-recovery cabin (10,000x4,000x3,000 mm) with non-ferrous grit to prevent rust formation; part of the standard pretreatment workflow before powder coating.
• Alkaline Washing (Lavaggio Alcalino) Degreasing pretreatment for iron, galvanized iron, steel, and aluminum using water at 45-50°C with nebulization system, osmotized water, and passivating final phase.
• Pyrolytic Stripping (Sverniciatura Pirolitica) Paint and resin removal service using a pyrolytic oven at 400-800°C for iron, cast iron, and steel parts, with maximum dimensions of 2,000x1,400x1,200 mm.
• Quality Control Services Three-stage quality verification including visual inspection, thickness measurement using Elcometer film thickness gauge, and 700-hour salt spray chamber testing for corrosion resistance verification.
• Pickup and Delivery Service Own-fleet transportation for pickup and delivery of customer parts, including 163-quintal truck (9,600 mm bed) and 5-quintal van (1,200 mm bed), serving Padova, Vicenza, Rovigo, and Venezia with express service option.

Quantifiable outcome

• 700 hours average salt spray test resistance for corrosion protection
• +3 more outcomes

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Special Cab SrlcoreStrategic or Co-development Partner · 1 January 2021ATI (temporary business association) partner in 'From Local to Global' export promotion project funded by POR FESR 3.4.1. Three-company consortium with combined 304,888 EUR project budget targeting international market expansion through coordinated export activities, trade shows, and incoming events with over 180 participants per event.
• Zago SrlcoreStrategic or Co-development Partner · 1 January 2021ATI partner in 'From Local to Global' export promotion consortium. Cooperating to consolidate international market presence through shared export promotion activities, trade show participation, and coordinated market development efforts in the manufacturing sector.
• Berti Bros s.r.l.coreOthersV.I.V. GROUP Srl unipersonale is subject to direction and coordination of Berti Bros s.r.l. as stated in company legal information.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AkzoNobel Industrial Coatings: Global paints and coatings manufacturer with a large industrial coatings portfolio that competes indirectly with VIV GROUP through OEM specification influence and direct applicator networks — comparable as a market participant but operates primarily as a coatings formulator rather than a regional service shop.
• PPG Industries: Global industrial coatings supplier with strong European presence in protective and industrial powder coatings — adjacent incumbent that shapes the specifications under which service shops like VIV GROUP operate, but does not itself run regional job-shop coating plants.
• Sherwin-Williams Industrial Coatings: Global coatings manufacturer with an industrial and powder-coatings portfolio acquired through the Valspar deal — comparable to AkzoNobel and PPG as a broad incumbent whose specifications and OEM relationships condition demand for regional coaters like VIV GROUP.
• CIE Automotive Surface Treatments: European industrial surface-treatment division within CIE Automotive, supplying coating and finishing services to automotive and industrial OEM customers — broader incumbent that overlaps with VIV GROUP's industrial metal-coating offering but at much larger scale and primarily automotive-anchored.
• Jotun Industrial Coatings: Norway-headquartered global coatings producer with industrial powder-coating systems — comparable industry presence to other broad incumbents, defining coating specifications and competing for OEM share that ultimately drives demand to applicators such as VIV GROUP.

Direct peers

• Aalberts Surface Technologies: European-headquartered multi-plant industrial surface-treatment group offering powder coating and allied metal finishing services to OEMs across multiple geographies — directly comparable to VIV GROUP in core service and customer base, but at significantly greater geographic and scale footprint.
• Poeton Industries: UK-based industrial surface treatment and powder coating service provider serving aerospace, defense, industrial and decorative customers — closely comparable to VIV GROUP in process stack (pretreatment + powder coating + QC) and in serving a mix of industrial and decorative end markets.
• Verzatec: Belgian industrial surface treatment specialist providing powder coating, anodizing and plating to metal-finishing OEMs — comparable to VIV GROUP as a contract coater serving industrial customers, with a similar horizontal-segmentation approach across fencing, furniture and machinery end markets.

Others

• Wagner Industrial Solutions: German-headquartered manufacturer of industrial coating application equipment and systems — adjacent technology vendor whose automation and application equipment shapes the productivity benchmarks that VIV GROUP's robotic and Industry 4.0 setup targets.
• Nordson Corporation: US-listed supplier of precision dispensing and powder-coating equipment, including the Nordson HD dense-phase system that VIV GROUP has installed — direct equipment/technology supplier relationship and an ecosystem peer in the powder-coating value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vivgroup.srl
• LinkedInlinkedin.com/company/viv-group-srl-verniciatura-industriale
• Instagraminstagram.com/vivgroup.srl
• Pinterestpinterest.it/VIVGROUPSRL
• Xx.com/LeonardoBertip2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIV GROUP