Special Car
Special Car S.A.S. is a Bogotá-based Colombian premium passenger transport platform operating a mobile app and enterprise webservice under a regulated white-plate special transport license. It serves individual travelers, corporate clients, and entrepreneur-drivers via OEM-financed vehicle partnerships and a 200+ corporate partner network.
- Company typePrivate
- Founded2000
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Special Car does
Special Car S.A.S. is a Bogotá-based Colombian premium passenger transport operator that runs a dual-channel digital platform combining a consumer-facing mobile application with a corporate webservice dashboard. The company holds a regulated specialized passenger transport license (Transporte Terrestre Especial de Pasajeros) and operates under a formal Integral Management System (SGI) covering safety, health, environment, and road safety, certified across a six-entity corporate group (Grupo Special Car) that includes Special Car S.A.S., Rodando Express S.A.S., Rodando Express Plus S.A.S., Legality Transport S.A.S., Special Car Premium S.A.S., and Special Club S.A.S. Its service portfolio centers on premium white-plate vehicles with professional drivers, real-time GPS tracking, electronic invoicing, and a VIP membership program (Special Pass). The platform serves three primary customer segments: individual travelers seeking premium rides, medium and large enterprises requiring corporate mobility solutions (airport transfers, employee shuttles, fleet management, automated reporting), and entrepreneur-drivers who acquire Renault or Ambacar vehicles through the Programa Emprender financing scheme with guaranteed work allocation.
Special Car firmographics
Firmographics- Name
- Special Car
- Legal name
- Special Car S.A.S.
- Website
- https://specialcar.com.co
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Special Car S.A.S. is a Bogotá-based Colombian premium passenger transport platform operating a mobile app and enterprise webservice under a regulated white-plate special transport license. It serves individual travelers, corporate clients, and entrepreneur-drivers via OEM-financed vehicle partnerships and a 200+ corporate partner network.
- Ownership category
- akta.pro rank
Special Car industry classification
Industry- Product category
- Premium Passenger Transportation
- NAICS
- Limousine Service (485320), Taxi and Ridesharing Services (48531)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Chauffeur / Black Car & Executive Car Services (TLAFAHAD)
- akta.pro secondary industry
- Chauffeured / Black Car & Executive Car Services (THACAIAC)
Keywords
Where Special Car is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
Special Car business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Individual Passenger Transport: Transaction-based transportation service for individual travelers booking through the app or website. Users receive instant quotes, secure payment processing, and guaranteed booking confirmation.
- Corporate Transportation Services: Subscription or contract-based transportation services for enterprises with dedicated fleet management, real-time monitoring, and automated electronic invoicing. Companies can optimize costs by up to 40%.
- Vehicle Financing and Entrepreneur Program: Financing vehicle acquisition for entrepreneurs with guaranteed employment. The program includes vehicle sales/financing with preferential terms, driving revenue from vehicle transactions and ongoing service partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Instant online quotation for individual travelers |
| Subscription | Monthly | Customized corporate transportation solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Special Car product offering
Product offeringCore offering
Special Car operates a premium passenger transportation service in Bogotá, Colombia using white-plate (placa blanca) vehicles and professional drivers. The service is delivered through a consumer-facing mobile app for individual travelers and an enterprise-facing web platform that provides corporate clients with fleet management, real-time monitoring, electronic invoicing, and automated reporting. A separate entrepreneur program (Programa Emprender) supplies financed Renault and Ambacar vehicles to drivers who join the platform with guaranteed access to corporate work.
Product overview
Special Car is a unified premium transportation platform combining a consumer mobile app and enterprise web service. The core offering consists of the Special Car App for individual users and travelers, paired with the Plataforma Web Empresarial (Web Service) for corporate fleet management. The platform integrates Special Pass (VIP membership), Programa Emprender (vehicle financing with guaranteed work for drivers), and real-time features including Dashboard en Tiempo Real and Reportes Automáticos for enterprises. The ecosystem serves three main segments: individual travelers seeking VIP transport, enterprises requiring corporate mobility solutions, and entrepreneurs looking to join the driver network with supported vehicle acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- Special Pass: Exclusive card providing access to VIP travel services quickly and securely
- Special VIP
Products and services
- Special Car App Mobile application for individual travelers (and corporate riders) to book premium passenger transportation in Bogotá, receive instant quotations, complete secure payment, obtain an electronic invoice, and follow the assigned driver and vehicle in real time. Available for download on iOS and Android.
- Plataforma Web Empresarial (Webservice) Web-based enterprise platform accessed via dedicated user credentials, enabling corporate clients to manage their transportation fleet, monitor active trips in real time, configure scheduled/recurring bookings, generate automated cost-analysis reports, and receive electronic invoices for tax compliance. Targets medium and large Colombian enterprises.
- Special Pass Exclusive digital VIP membership card granting individual travelers priority, quick, and secure access to premium Special Car rides. Part of the VIP/Premium experience offering.
- Programa Emprender (Special Car Concesionario) Entrepreneur program operated through the official certified Special Car dealership in Bogotá, offering vehicle financing (up to 100% coverage) for Renault Duster, Renault Logan, and Ambacar G03 vehicles, plus free professional driver training and guaranteed access to Special Car's network of 200+ corporate partner companies. Targets aspiring transport entrepreneurs who want to own and operate a vehicle under the Special Car brand.
- Servicio Ejecutivo Premium / Special VIP Premium executive passenger transportation service featuring luxury white-plate vehicles and professional drivers trained for corporate service, available 24/7 for medium and large enterprises.
Quantifiable outcome
- Cost optimization of up to 40% for corporate transportation expenses
- +3 more outcomes
Companies that use Special Car
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Special Car technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Special Car partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Healthcare Sector (Hospitales y clínicas)coreCorporate partnership agreements with hospitals and clinics providing transportation services for healthcare workers and patient transfers. This sector represents one of the core business areas for driver employment.
- Tourism Sector (Hoteles y agencias)corePartnerships with hotels and travel agencies to provide VIP transportation services for tourists. Contributes to the high volume of daily services and driver occupation.
- Corporate/Multinational CompaniescoreAgreements with multinational corporations for employee transportation and corporate shuttle services. Major source of daily services for the driver network.
- Logistics Sector (Transporte especializado)corePartnerships with logistics companies for specialized transportation services, expanding service offerings for the driver network.
- Renault (Duster, Logan)coreVehicle supply partnership for the entrepreneur program. Renault Duster and Logan models offered to drivers acquiring vehicles through the financing program.
- Ambacar (G03)coreVehicle supply partnership providing Ambacar G03 models for the entrepreneur program, expanding vehicle options for drivers.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Special Car competitors and assessment
Company assessmentDirect peers
- Uber: Global ride-hailing leader with Uber Black / Comfort premium tiers active in Colombia. Most significant direct competitor for Special Car's premium chauffeur demand.
- Blacklane: Germany-based global chauffeur service for airport transfers, intercity rides, and corporate travel, often booked via enterprise tools. Closest functional mirror to Special Car's chauffeur-driven executive offering.
- DiDi: Global ride-hailing platform with premium tiers that competes for both consumer and corporate accounts in Latin America. Operates via a similar app/enterprise dual-channel model.
- Carey Limousine: US/global chauffeured executive transport with deep corporate-account focus and fleet of professional drivers. Closely aligned with Special Car's chauffeur-driven, enterprise-led value proposition.
- Cabify: Spanish-origin premium rideshare operating in Colombia with similar consumer app and corporate-account dynamics. Directly competes for the same enterprise and premium individual rider segments in Bogotá.
- inDrive: Decentralized ridesharing platform with a strong LatAm footprint, including Colombia. Competes on the consumer and driver-supply side of Special Car's market.
Broad incumbents
- Sixt Ride / Sixt: Germany-based global mobility provider combining premium car rental with chauffeur-driven ride services (Sixt Ride). Overlaps Special Car in premium executive mobility and corporate fleet channels.
- Lyft: US ride-hailing incumbent offering premium tiers (Lyft Lux, Black) and Lyft Business for corporate accounts. Comparable on platform structure and enterprise GTM though not active in Colombia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Special Car social profiles
Digital presenceSpecial Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Special Car leadership team
Management profileNumber of profiles
Profiles2 records
Special Car subsidiaries and ownership
Company hierarchySubsidiaries6 records
Special Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Special Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Special Car
What does Special Car do?
Special Car operates a premium passenger transportation service in Bogotá, Colombia using white-plate (placa blanca) vehicles and professional drivers. The service is delivered through a consumer-facing mobile app for individual travelers and an enterprise-facing web platform that provides corporate clients with fleet management, real-time monitoring, electronic invoicing, and automated reporting. A separate entrepreneur program (Programa Emprender) supplies financed Renault and Ambacar vehicles to drivers who join the platform with guaranteed access to corporate work.
Is Special Car a public or private company?
Special Car is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Special Car founded?
Special Car was founded in 2000. It employs 11 to 50 people.
Where is Special Car based?
Special Car is headquartered in Bogotá, Colombia, in the Latin America region.
How does Special Car make money?
Three revenue lines are on record. Individual Passenger Transport is the primary driver. The others are corporate Transportation Services and vehicle Financing and Entrepreneur Program.
Who are Special Car's main competitors?
Direct peers on record are Uber, Blacklane, DiDi, Carey Limousine, Cabify and inDrive. Broad incumbents are Sixt Ride / Sixt and Lyft.
Does Special Car have an API?
No public API is recorded for Special Car.
What industry is Special Car in?
Special Car's product category is Premium Passenger Transportation. Its primary akta.pro industry code is TLAFAHAD, Chauffeur / Black Car & Executive Car Services, with a secondary code of THACAIAC, Chauffeured / Black Car & Executive Car Services. Its NAICS code is 485320 and its SIC code is 4700.