Grupo Soma

What Grupo Soma does

Grupo Soma is a Brazilian multi-brand fashion platform founded in 2010 through the merger of Animale (est. 1991) and Farm (est. 1997) and headquartered in Rio de Janeiro. The company operates a portfolio of nine wholly-owned brands spanning premium women's fashion (Animale, Cris Barros, NV, A.Brand), lifestyle and contemporary women's fashion (Farm, Maria Filó), men's fashion (Foxton), children's fashion (Fábula), and off-price outlet retail (Off Premium), each retaining distinct creative identity under a shared operational umbrella.

The platform manages the full fashion value chain from design to distribution through owned creative centers (Centro de Criação SOMA, Casarão Animale), manufacturing facilities (SOMA Factory, Ateliê SOMA, Hering Industry sites in Blumenau, Goianésia, and São Luis de Montes Belos), and dedicated distribution centers (Pavuna, Jacarepaguá, Anápolis). Digital capabilities are concentrated in SOMA LABS, an internal innovation laboratory supporting brands and back-office processes. SOMA LABS is led by an Executive Director with Industry 4.0 and Digital Transformation credentials.

Revenue is generated through an omnichannel model: over 1,000 physical store locations across Brazil, per-brand e-commerce platforms, wholesale distribution to multi-brand retailers, and outlet mall operations. FY2022 gross sales reached R$ 5.6 billion at 32% year-over-year growth, up from R$ 1.5 billion in 2019, with 14,000+ employees. The company completed its IPO on B3 in February 2020 and in 2024 merged with Arezzo&Co to form Azzas 2154 S.A. (ticker AZAS3), combining its fashion platform with Arezzo's footwear platform into a larger publicly traded entity.

Name

Grupo Soma

Legal name

Grupo Soma

Website

https://somagrupo.com.br

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo Soma is a Brazilian multi-brand fashion platform operating nine owned brands (Animale, Farm, Foxton, Cris Barros, Maria Filó, Fábula, NV, A.Brand, Off Premium) across premium, contemporary, men's, children's, and off-price segments, serving Brazilian consumers through 1,000+ stores and e-commerce. Since 2024 it operates within Azzas 2154 S.A. (AZAS3).

Ownership category

akta.pro rank

Product category

Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Luxury & Designer Apparel Houses (CRAAAAAC), Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

Keywords

• Multi-brand fashion
• Women's apparel
• Fashion retail platform
• Apparel manufacturing
• Off-price fashion

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fashion Retail: Revenue generated through owned physical stores, e-commerce platforms, and wholesale distribution of multiple fashion brands. Operates omnichannel model across premium, accessible, and outlet segments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Grupo Soma is a multi-brand fashion platform that owns, operates, and distributes a portfolio of nine fashion brands—including premium women's fashion (Animale, Cris Barros, NV), lifestyle (Farm), children's (Fábula), men's (Foxton), contemporary women's (A.Brand, Maria Filó), and off-price outlet retail (Off Premium). Products are sold through owned physical retail stores, brand-specific e-commerce sites, and wholesale channels across Brazil, with manufacturing supported by in-house factories.

Product overview

Grupo Soma operates as a multi-brand fashion platform that acquires and manages distinct fashion brands while preserving each brand's individual identity and creative direction. The platform offers shared operations, intelligence, and planning so that brands can focus on their creative side. The brand portfolio spans women's fashion (Animale, Farm, Cris Barros, Maria Filó, NV, A.Brand), children's fashion (Fábula), men's fashion (Foxton), and outlet/off-price retail (Off Premium), covering diverse consumer segments from premium/luxury to accessible fashion through physical stores, e-commerce, and wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Animale: Luxury women's fashion brand founded in 1991 by Claudia, Gisella, and Roberto Jatahy, known for sophistication and must-have pieces.
• Farm
• Fábula
• A.Brand
• Foxton
• Cris Barros
• Maria Filó
• NV
• Off Premium

Products and services

• Animale
• Farm
• Fábula
• Off Premium
• Cris Barros
• Foxton
• Maria Filó
• NV
• A.Brand

Quantifiable outcome

• 32% revenue growth in 2022
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• ABVTEX (Associação Brasileira do Varejo Têxtil)coreOthersABVTEX Supplier Certification Program - Grupo Soma supports suppliers in obtaining certification through the Brazilian Textile Retail Association's program. 100% of São Paulo suppliers are certified and 100% of the Brazilian chain is audited.
• Rede AstaminorStrategic or Co-development PartnerTextile waste donation partnership - 100% of textile waste is donated to Rede Asta, supporting artisan communities and environmental sustainability.
• UN Global CompactcoreStrategic or Co-development PartnerGrupo Soma is a signatory to the UN Global Compact, the largest corporate sustainability initiative, committing to its principles on human rights, labor, environment, and anti-corruption.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerAligned with SBTi, the company has set targets to achieve Net Zero for scopes 1 and 2 by 2030 and scope 3 by 2050.
• Carbon Disclosure Project (CDP)coreStrategic or Co-development PartnerAnnual climate change disclosure through CDP. Improved rating from C- to B in 2022.
• Fashion RevolutionminorStrategic or Co-development PartnerParticipates in the Fashion Transparency Index (ITM) through Animale, Farm, and Hering brands since 2018.
• Oficina MudaminorStrategic or Co-development PartnerPartnership for upcycling and repair of clothing pieces. Since 2016, 550,000 pieces have been given new life through upcycling techniques and repairs.
• Pacto de Promoção da Equidade RacialcoreStrategic or Co-development PartnerPublic commitment to promoting racial equity in the workplace as part of diversity and inclusion initiatives.
• Farm 'Mil Árvores por Dia' ProgramminorStrategic or Co-development PartnerEnvironmental program where Farm achieved the milestone of planting 1 million trees in 2022 across all Brazilian biomes.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Marisa: Brazilian apparel retailer focused on women's fashion at accessible price points, with broad nationwide store footprint and growing e-commerce. Comparable as a Brazilian specialty apparel retailer competing for similar women consumers.
• Restoque (Le Lis Blanc, Dudalina): Brazilian fashion group that previously operated premium brands such as Le Lis Blanc and Dudalina through multi-brand retail. Comparable as a domestic multi-brand fashion platform with overlapping premium/contemporary positioning to Grupo Soma's Animale and Cris Barros labels.

Broad incumbents

• H&M: Swedish global apparel retailer with significant Brazilian store presence, selling trend-led fashion at accessible price points. Comparable as an omnichannel apparel retailer targeting similar Brazilian mid-market consumers.
• C&A Brasil: Dutch-origin apparel retailer with deep Brazilian footprint selling accessible fashion across physical stores and e-commerce. Comparable as a mass-market apparel retailer competing for similar Brazilian consumers at adjacent price points.
• Lojas Renner: Largest apparel-focused retailer in Brazil, operating a chain of department-store-style stores selling fashion, beauty, and home goods to mass-market consumers. Comparable as a leading Brazilian omnichannel apparel retailer competing in overlapping consumer segments.
• Inditex (Zara): Spanish global fast-fashion group operating Zara, Bershka, and other banners with strong Brazilian presence. Comparable as a multi-brand fast-fashion apparel retailer competing for the same Brazilian fashion consumers.
• Riachuelo: Major Brazilian apparel retailer operating department-style stores and credit-card-driven commerce. Comparable as a domestic apparel retailer with multi-category offering and significant store footprint across Brazil.

Emerging players

• Shein: Chinese ultra-fast-fashion pure-play rapidly scaling in Brazil with low prices and aggressive digital marketing. Comparable as a competing apparel retailer with growing presence in the same Brazilian online consumer segment.

Direct peers

• Hering: Iconic Brazilian basics and casual apparel brand (founded 1880). Originally an independent peer, Hering was acquired and integrated into the Grupo Soma platform; comparable as a heritage Brazilian apparel brand with nationwide retail and wholesale distribution.
• Arezzo&Co: Brazilian footwear and fashion group that merged with Grupo Soma in 2024 to form Azzas 2154 S.A. Operates multi-brand shoe and accessories platforms (Arezzo, Schutz, Anacapri, Alexandre Birman) across Brazil and internationally, sharing the same multi-brand specialty retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-soma
• Facebookfacebook.com/somosgruposoma

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Soma