Growing Smiles Pediatric and Family Dentistry
Growing Smiles Pediatric and Family Dentistry is a privately-held, three-location dental practice in South New Jersey offering pediatric dentistry alongside comprehensive general, cosmetic, restorative, and orthodontic care for adults and families, with fee-for-service, PPO insurance, and an in-house membership plan.
- Company typePrivate
- Founded2018
- HeadquartersMount Laurel, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Growing Smiles Pediatric and Family Dentistry does
Growing Smiles Pediatric and Family Dentistry is a privately-held, multi-location dental practice operating three offices in South New Jersey (Voorhees, Mount Laurel, and a newly opened pediatric-only location in Cherry Hill). The practice delivers a dual-segment service portfolio spanning specialized pediatric dentistry (sealants, pediatric crowns including same-day stainless steel, custom mouthguards, sedation, space maintainers, habit breakers, early orthodontic evaluation, and accommodations for children with complex or special needs) alongside comprehensive adult general, cosmetic, restorative, periodontal, surgical, and orthodontic services (cleanings, implants performed in-house, veneers, Lumineers, Snap-On Smile, Invisalign, metal and ceramic braces, dentures, oral surgery, and laser gum therapy).
The underlying clinical technology is conventional digital dentistry rather than a proprietary platform: low-radiation digital X-rays, intraoral cameras, Diagnodent laser cavity detection, same-day crown fabrication for pediatric cases, and high-intensity laser gum therapy. Patient acquisition runs through direct-to-consumer channels including local SEO, a content blog, new patient specials ($79 exam/X-rays/cleaning package, $25 limited exam, free take-home whitening), and word-of-mouth referrals. Marketing is supported by Practice Cafe, an external dental marketing agency.
Revenue mechanics combine fee-for-service procedures billed per visit with major PPO in-network contracts (Delta Dental, Aetna, MetLife, Guardian, United Concordia, United Healthcare Community Plan, Horizon NJ Family Care, Humana), Medicaid acceptance, an in-house GrowingSmiles Dental Savers Plan (annual subscription providing 30–50% off treatment), and CareCredit patient financing. The practice is independently owned, with no disclosed institutional investment, private equity backing, or parent company.
Growing Smiles Pediatric and Family Dentistry firmographics
Firmographics- Name
- Growing Smiles Pediatric and Family Dentistry
- Legal name
- Growing Smiles Pediatric and Family Dentistry
- Website
- https://mygrowingsmile.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Growing Smiles Pediatric and Family Dentistry is a privately-held, three-location dental practice in South New Jersey offering pediatric dentistry alongside comprehensive general, cosmetic, restorative, and orthodontic care for adults and families, with fee-for-service, PPO insurance, and an in-house membership plan.
- Ownership category
- akta.pro rank
Growing Smiles Pediatric and Family Dentistry industry classification
Industry- Product category
- Pediatric and Family Dentistry
- NAICS
- Offices of Dentists (6212)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Pediatric Dentistry Group Practices (HLABAKAD)
- akta.pro secondary industries
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Orthodontics (HLABABAB)
Keywords
Where Growing Smiles Pediatric and Family Dentistry is headquartered
LocationHeadquarters
- HQ city
- Mount Laurel
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Growing Smiles Pediatric and Family Dentistry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Fee-for-Service Dental Procedures: The primary revenue stream is fee-for-service dental procedures across pediatric, general, cosmetic, restorative, and orthodontic categories. Patients pay per visit and per procedure. The practice accepts most major PPO dental insurances and files/tracks claims on behalf of patients.
- In-House Dental Savers Plan Membership: An annual fee-based membership plan providing 30–50% off average treatment fees with no co-pays, hidden fees, or annual minimums/maximums. Offered as an alternative to dental insurance for uninsured patients. Individual and family plans available; dependent children must be under 19 or full-time students up to age 23.
- CareCredit Patient Financing: The practice accepts CareCredit patient financing, enabling patients to spread treatment costs over multiple payments. CareCredit functions as a credit card for healthcare needs with no annual fees or pre-payment penalties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | New Patient Special - $79 Complete Exam, X-rays, and Cleaning |
| Unit Pricing | One time | New Patient Special - $25 Limited Exam and Single Intraoral X-ray |
| Unit Pricing | One time | New Patient Special - FREE Take Home Teeth Whitening (with exam/X-rays/cleaning) |
| Subscription | Annual | Savers Plan Member vs. Non-Member Pricing Comparison |
| Unit Pricing | One time | Dental Sealants - Under $50 per tooth |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Growing Smiles Pediatric and Family Dentistry product offering
Product offeringCore offering
Growing Smiles Pediatric and Family Dentistry is a multi-location dental practice operating in Voorhees, Mount Laurel, and Cherry Hill, New Jersey. The practice provides pediatric and family dental care, including preventive, restorative, and orthodontic services for children, teens, and adults. Founded in 2018, it delivers comprehensive dental treatment through three physical office locations staffed by dentists and dental hygienists.
Product overview
Growing Smiles Pediatric and Family Dentistry is a dual-practice dental care provider offering specialized pediatric dentistry for children alongside comprehensive family dentistry for adults. The practice operates three locations in New Jersey (Voorhees, Mount Laurel, and Cherry Hill) and provides an integrated portfolio of preventive, restorative, cosmetic, and orthodontic services. The core pediatric offerings include dental sealants, pediatric dental crowns (same-day stainless steel and porcelain options), custom mouthguards, and sedation dentistry. For adults, services span preventive care (cleanings, exams, oral cancer screening), restorative treatments (fillings, crowns, bridges, implants, dentures, extractions, root canals), cosmetic procedures (teeth whitening, veneers, Lumineers, Snap-On Smile), and periodontal therapy including laser gum treatment. Orthodontic services include traditional metal and ceramic braces, Invisalign clear aligners, and appliance therapy (space maintainers, retainers, habit breakers). The practice also offers an in-house Dental Savers Plan as an alternative to traditional insurance, plus accepts CareCredit financing and multiple insurance plans.
Differentiator
Problem solved
Functional benefit
Brands
- GrowingSmiles Dental Savers Plan: In-house dental membership plan offering 30-50% off treatment fees without insurance hassles
Products and services
- Pediatric Dentistry
- Family Dentistry
- Dental Sealants
- Pediatric Crowns
- Custom Mouthguards
- Invisalign Treatment
- Metal Braces
- Ceramic Braces
- Appliance Therapy
Companies that use Growing Smiles Pediatric and Family Dentistry
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Growing Smiles Pediatric and Family Dentistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Growing Smiles Pediatric and Family Dentistry partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Delta DentalcoreIn-network PPO dental insurance provider accepted at Growing Smiles practices.
- AetnacoreIn-network PPO dental insurance provider accepted at Growing Smiles practices.
- MetLifecoreIn-network PPO dental insurance provider accepted at Growing Smiles practices.
- GuardiancoreIn-network PPO dental insurance provider accepted at Growing Smiles practices.
- United ConcordiacoreIn-network PPO dental insurance provider accepted at Growing Smiles practices.
- United Healthcare Community PlancoreIn-network dental insurance provider accepted at Growing Smiles practices.
- Horizon NJ Family CarecoreIn-network dental insurance provider accepted at Growing Smiles practices, specifically serving New Jersey families.
- HumanacoreIn-network PPO dental insurance provider accepted at Growing Smiles practices.
- MedicaidcoreThe practice accepts Medicaid in addition to major PPO dental insurances, expanding access to affordable dental care for qualifying families.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Growing Smiles Pediatric and Family Dentistry competitors and assessment
Company assessmentBroad incumbents
- Dental Care Alliance: Large DSO supporting affiliated family and specialty dental practices with significant NJ and Mid-Atlantic footprint. Comparable as a broad incumbent shaping the competitive DSO landscape Growing Smiles operates in.
- Heartland Dental: Largest US dental support organization supporting thousands of dentist offices across general, cosmetic, and specialty care. Comparable as the dominant broad incumbent setting competitive benchmarks for multi-location family practices.
- Aspen Dental: Nationally branded DSO with comprehensive general, restorative, and cosmetic dental services. Comparable as a broad incumbent shaping consumer expectations around multi-location family dental brands.
- PDS Health (Pacific Dental Services): Large DSO supporting family and specialty dental practices with integrated technology platforms. Comparable as a broad incumbent expanding into the Northeast family/pediatric dental market.
- Smile Doctors: Largest ortho-focused DSO in the US with locations across multiple states. Comparable as a broad incumbent overlapping on the orthodontic service line (Invisalign, braces) that Growing Smiles offers.
Direct peers
- Great Expressions Dental Centers: Multi-location DSO offering general, pediatric, orthodontic, and specialty dental care with strong East Coast presence. Comparable in service breadth and dual pediatric/adult model, though at significantly larger scale.
- Children's Dental Health: Pure-play pediatric dental group practice with multiple locations across the Mid-Atlantic. Comparable as a direct pediatric-focused peer, particularly relevant to Growing Smiles' pediatric brand positioning and Cherry Hill pediatric expansion.
- Jefferson Dental & Orthodontics: Multi-location dental group with explicit pediatric and orthodontic focus plus Medicaid acceptance. Closely comparable to Growing Smiles in dual pediatric/adult positioning, payer mix, and multi-site operating model.
Regional players
- Eastern Dental: Multi-location family and orthodontic dental group with deep roots in New Jersey, including pediatric offerings. Directly comparable as a regional peer competing for the same South/Central NJ family demographic.
- South Jersey Dental Care: Regional multi-location family dental practice in southern New Jersey offering general, cosmetic, and orthodontic services. Directly comparable as a regional peer competing in the same Voorhees/Mount Laurel/Cherry Hill trade area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Growing Smiles Pediatric and Family Dentistry social profiles
Digital presenceGrowing Smiles Pediatric and Family Dentistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Smiles Pediatric and Family Dentistry leadership team
Management profileNumber of profiles
Profiles1 record
Growing Smiles Pediatric and Family Dentistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Smiles Pediatric and Family Dentistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Smiles Pediatric and Family Dentistry
What does Growing Smiles Pediatric and Family Dentistry do?
Growing Smiles Pediatric and Family Dentistry is a multi-location dental practice operating in Voorhees, Mount Laurel, and Cherry Hill, New Jersey. The practice provides pediatric and family dental care, including preventive, restorative, and orthodontic services for children, teens, and adults. Founded in 2018, it delivers comprehensive dental treatment through three physical office locations staffed by dentists and dental hygienists.
Is Growing Smiles Pediatric and Family Dentistry a public or private company?
Growing Smiles Pediatric and Family Dentistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growing Smiles Pediatric and Family Dentistry founded?
Growing Smiles Pediatric and Family Dentistry was founded in 2018. It employs 11 to 50 people.
Where is Growing Smiles Pediatric and Family Dentistry based?
Growing Smiles Pediatric and Family Dentistry is headquartered in Mount Laurel, United States, in the North America region.
How does Growing Smiles Pediatric and Family Dentistry make money?
Three revenue lines are on record. Fee-for-Service Dental Procedures are the primary driver. The others are in-House Dental Savers Plan Membership and careCredit Patient Financing.
Who are Growing Smiles Pediatric and Family Dentistry's main competitors?
Broad incumbents on record are Dental Care Alliance, Heartland Dental, Aspen Dental, PDS Health (Pacific Dental Services) and Smile Doctors. Direct peers are Great Expressions Dental Centers, Children's Dental Health and Jefferson Dental & Orthodontics. Regional players are Eastern Dental and South Jersey Dental Care.
Does Growing Smiles Pediatric and Family Dentistry have an API?
No public API is recorded for Growing Smiles Pediatric and Family Dentistry.
What industry is Growing Smiles Pediatric and Family Dentistry in?
Growing Smiles Pediatric and Family Dentistry's product category is Pediatric and Family Dentistry. Its primary akta.pro industry code is HLABAKAD, Pediatric Dentistry Group Practices, with a secondary code of HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 6212 and its SIC code is 8011.