Name

Cricket Canada

Legal name

Cricket Canada

Website

https://cricketcanada.org

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

National Sports Governance / Cricket Federation

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE), Cricket Leagues (MPAKAAAF), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Cricket governance
• National cricket federation
• Athlete development programs
• Sports administration services
• Coaching certification

Headquarters

HQ city

Woodbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ICC Funding Distributions: International Cricket Council funding represents approximately 63% of Cricket Canada's total revenue, contributing CAD 3.6 million out of total revenues of CAD 5.7 million in 2024. ICC suspended this funding for six months in May 2026 due to governance concerns.
2. Sponsorship Revenue: Corporate sponsors including No Frills (Loblaw), TD, Nissan, and Coca-Cola provide sponsorship investment for logo placement on team jerseys, grassroots programming, and fan engagement activities.
3. Membership Fees: Revenue from provincial association memberships and individual player registrations through the Cricket Canada membership portal.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cricket Canada is the official national governing body for the sport of cricket in Canada, recognized by the International Cricket Council (ICC), the Government of Canada, and the Canadian Olympic Committee. It manages national cricket teams (Men's, Women's, U19 Boys, U19 Girls), organizes domestic tournaments such as the Canada Super 60, sanctions provincial competitions through 10 affiliated provincial associations, and delivers coach education, umpiring, and grassroots development programs. It also operates a membership portal and official mobile application (powered by CricClubs) for player registration, fixtures, live scores, and news.

Product overview

Cricket Canada operates as the national governing body for cricket in Canada, offering a portfolio of programs and platforms rather than a single software product. Its core offerings include: (1) the Cricket Canada Membership Portal and Official App — both powered by CricClubs — enabling player registration, match scores, and content delivery; (2) national cricket team programs across Men's, Women's, U19 Boys, and U19 Girls categories; and (3) development initiatives including an NCCP-aligned Coach Education Program, an Officials/Umpires Program, and a Grassroots Development Program spanning schools, community cricket, and high-performance pathways. The organization also coordinates provincial cricket associations and sanctions domestic competitions including the Canada Super 60 tournament. These offerings collectively serve athletes, coaches, officials, and volunteers across Canada's cricket ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Cricket Canada Membership Portal Online portal for player and member registration, match center, fixtures, leaderboard, and points table functionality, managed through the CricClubs platform. For cricket players, provincial associations, and members across Canada.
• Cricket Canada Official App Official mobile application available on iOS and Android providing live scores, match highlights, press conferences, team content, news updates, and match center functionality. Powered by CricClubs. For cricket players, fans, and stakeholders.
• Men's National Cricket Team Program Canada's senior men's cricket team program competing in ICC events including the T20 World Cup and Champions Trophy. Provides national team selection, training, and international match participation for elite male cricketers.
• Women's National Cricket Team Program Canada's senior women's cricket team program representing the country in international competition. Provides national team selection, training, and international match participation for elite female cricketers.
• U19 Boys National Team Program Canada's Under-19 boys cricket team program competing in ICC youth world cup qualifiers. Provides talent identification, development, and international pathway for elite youth male cricketers.
• U19 Girls National Team Program Canada's Under-19 girls cricket team program preparing for ICC U19 Girls' Americas Region World Cup Qualifiers. Provides talent identification, development, and international pathway for elite youth female cricketers.
• Coach Education Program (NCCP) Coach certification program developed in association with the Coaching Association of Canada and the National Coaching Certification Program (NCCP), aligned with ICC guidelines. Includes CRIIIO, Competition Introduction, and Competition Development levels. For cricket coaches across Canada.
• Cricket Canada Officials Program Umpiring development program including the National Committee for Umpires, examination guidelines, and regional assessor network across Eastern Canada, British Columbia, and the Prairies. For umpires and match officials across Canada.
• Cricket Canada Development Program Grassroots cricket development covering community programs, schools programs, youth programs, the High Performance program, officials development, coaching development, and infrastructure development. For new and developing cricket players, schools, and community participants across Canada.
• Provincial Cricket Associations Network Network of 10 provincial cricket associations (Ontario, Quebec, BC, PEI, Newfoundland and Labrador, Alberta, Nova Scotia, New Brunswick, Saskatchewan, Manitoba) overseeing sanctioned tournaments and inter-province competitions. For provincial cricket associations across Canada.
• Canada Super 60 Tournament Domestic T10-format cricket tournament hosted at BC Place Stadium in Vancouver, featuring men's and women's teams including defending champions Brampton Blitz and Toronto Sixers. For cricket players, teams, and fans across Canada.

Quantifiable outcome

• First Canadian to score a century in T20 World Cup achieved by Yuvraj Samra during the 2026 tournament
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Yuvraj SinghminorGTM or Marketing Partner · 1 April 2026Former India cricketer Yuvraj Singh serves as league partner for Canada Super 60 Season 2, noting the cricketing world was taking notice of the tournament.
• No Frills (Loblaw Companies Limited)coreGTM or Marketing Partner · 11 February 2026No Frills increased its sponsorship investment with logo placement on Team Canada's official jersey sleeve for the ICC 2026 Men's T20 World Cup. Partnership builds on existing support and reflects growing cricket participation and fan engagement in Canada. Investment supports grassroots programming, athlete development pathways, and fan engagement.
• TD BankcoreGTM or Marketing PartnerTD is an official partner of Cricket Canada, supporting the TD Young Wickets program for youth cricket development.
• Nissan CanadaminorGTM or Marketing PartnerNissan is an official partner providing sponsorship support for Canadian cricket.
• Coca-Cola CanadaminorGTM or Marketing PartnerCoca-Cola is an official partner providing sponsorship support for Canadian cricket events.
• CricClubscoreTechnology or IntegrationCricClubs provides the official Cricket Canada mobile application and membership portal platform, powering match center, fixtures, leaderboard, points table, and official app functionality.
• Sport Integrity CanadacoreStrategic or Co-development PartnerPartnership for anti-doping program implementation. Sport Integrity Canada conducts in-competition and out-of-competition testing, delivers education, and enforces anti-doping rules under the Canadian Anti-Doping Program.
• Coaching Association of Canada / NCCPcoreStrategic or Co-development PartnerCricket Canada has implemented its Coach certification program in association with the Coaching Association of Canada and the National Coaching Certification Program (NCCP), maintaining ICC guidelines.
• BC Place StadiumminorOthersBC Place Stadium in Vancouver hosts the Canada Super 60 Season 2 tournament.
• Ilan Yampolsky (Independent Third Party)coreImplementation/ SI/ Consulting PartnerIndependent Third Party engaged by Cricket Canada for Safe Sport program implementation, analyzing complaints and ensuring confidential handling of matters independently of Cricket Canada per Sport Canada requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• USA Cricket: The ICC-recognized National Governing Body for cricket in the United States, operating national teams and development programs in a fellow North American Associate Member cricket market. Highly comparable structure, scale, and Associate Member status to Cricket Canada.
• New Zealand Cricket: ICC Full Member governing body for cricket in New Zealand. Comparable in offering a complete national team and development ecosystem, but operates at a meaningfully larger scale and with established commercial rights revenue.
• Netherlands Cricket: Royal Dutch Cricket Association (KNCB), ICC Associate Member governing cricket in the Netherlands. Comparable in scale, climate-driven participation, and operating model to Cricket Canada as a fellow European-diaspora cricket market.
• Cricket West Indies: Regional cricket governing body representing multiple Caribbean nations in ICC events. Comparable as a cricket governing body operating national/regional teams and grassroots development, though larger and longer-tenured.
• Cricket Scotland: ICC Associate Member governing body for cricket in Scotland with comparable scale, climate-driven season limitations, and diaspora-driven participation. Closely aligned in structure and developmental stage to Cricket Canada.
• Cricket Ireland: ICC Associate Member governing body for cricket in Ireland with similar scale, full member pathway aspirations, and national team programs across men's, women's, and age-grade categories. Closely comparable in market position and operating model.
• Cricket Namibia: ICC Associate Member governing body for cricket in Namibia, operating in a non-traditional cricket market. Comparable in scale, governance structure, and pathway-development challenges to Cricket Canada.

Broad incumbents

• Canada Soccer: Canadian national sport governing body for soccer. Comparable as a fellow not-for-profit Canadian NGB with provincial/territorial member associations, Sport Canada funding exposure, and similar operating scale.
• Hockey Canada: Canadian national sport governing body for ice hockey. Comparable as a fellow not-for-profit NGB operating in Canada with provincial affiliate structure, government and Olympic Committee recognition, and youth development pathways.

Others

• Sport Canada: Canadian federal government funding and oversight body for national sport organizations. Relevant as an institutional stakeholder and funding partner, though not a peer in operating cricket programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/canadiancricket
• YouTubeyoutube.com/@OfficialCricketCanada
• Facebookfacebook.com/GoCricketGoCanada
• Instagraminstagram.com/officialcricketcanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket Canada