What Cricket West Indies does

Cricket West Indies (CWI) is a nonprofit, ICC-affiliated governing body responsible for the administration, development, and governance of cricket across the Caribbean. Founded in 1928, the organization represents 15 Caribbean nations and territories (including Antigua and Barbuda, Barbados, Jamaica, Trinidad and Tobago, Guyana, and the Windward Islands), with its headquarters at the Coolidge Cricket Ground in St George's, Antigua. CWI fields and operates senior Men's and Women's national teams across all three international formats (Test, ODI, T20I), U19 squads, and runs a portfolio of regional competitions including the West Indies Championship (first-class), the Super50 Cup (List A), the T20 Blaze, and the Breakout T20 League. The organization is currently executing a five-year capital and development programme ("The Long Run" 2024-2027), headlined by a 20-acre High-Performance Campus and Cricket Development Centre at Coolidge to be built in phases between 2026 and 2030, alongside a Cricket First coaching certification programme delivered in partnership with the University of the West Indies (UWI).

The core "products" are competition and pathway assets rather than software: the windiescricket.com digital platform (live scores, news, schedules, ticketing portal at tickets.windiescricket.com, and the WI Insider email newsletter), official playing kits manufactured by Macron, and a network of development pathways from U15/U19 through to the Breakout League and senior international cricket. Underlying technology is conventional for a sports federation — a CricViz-hosted website, Macron-operated e-commerce, WhatsApp fan channels, and a Prezly-based media centre — with no proprietary AI, data science, or platform IP disclosed. Ticketing follows a format-based refund policy (e.g., 100% Test match refund if fewer than 25 overs bowled in a day) but no other pricing tiers are publicly disclosed.

CWI's revenue model is the standard ICC-member mix: ICC distributions, bilateral and ICC-event broadcasting rights, title and category sponsorships (Macron, Coca-Cola/Powerade/Dasani, BRONX COLORS, Courts, Bet Cage Sports), match-day ticketing, technical equipment partnerships (Kookaburra, Masuri), and merchandise royalties. Customer segments split between a mass consumer base (Caribbean and global diaspora fans attending matches and buying merchandise) and a smaller commercial B2B segment (broadcasters, sponsors, tour operators). The entity is privately held and structured as a nonprofit, so revenue and ownership are not publicly disclosed; CWI has no parent company and no funding rounds on record.

Name

Cricket West Indies

Legal name

Cricket West Indies

Website

https://windiescricket.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Cricket West Indies is a nonprofit governing body responsible for administering and developing cricket across 15 Caribbean nations. Founded in 1928 and headquartered in Antigua, CWI operates senior and youth international teams, regional tournaments, player development pathways, and commercial activities including broadcasting, sponsorships, ticketing, and merchandise.

Ownership category

akta.pro rank

Product category

Sports Federation and Cricket Governance Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

akta.pro secondary industries

National Governing Bodies (NGBs) (MPAKAFAC), Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• Cricket governance
• Sports federation
• Cricket development
• Tournament management
• Player pathway programs

Headquarters

HQ city

Saint John's

HQ country

Antigua & Barbuda

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Cricket West Indies is the governing body for professional cricket across 15 Caribbean nations. It organizes international and regional cricket matches across Test, ODI, T20I and developmental formats, manages player pathways from grassroots to senior international cricket, runs regional tournaments such as the West Indies Championship, Super50 Cup, T20 Blaze and Breakout League, and offers match tickets, official merchandise and digital fan content via its website and partner platforms.

Product overview

Cricket West Indies operates windiescricket.com as its primary digital platform, offering live scores, news, match schedules, results, and ticketing services. The organization runs several cricket programs including the West Indies Championship (regional four-day tournament), West Indies Breakout League (T20 development league), Women's Academy High-Performance Skills Camp, and Rising Stars U19 program. Ticketing is managed through the Windies Tickets platform, while fan engagement is supported via the WI Insider newsletter service. These offerings work together to serve fans, develop players, and organize cricket competitions across the Caribbean region.

Differentiator

Problem solved

Functional benefit

Products and services

• windiescricket.com The official website of Cricket West Indies providing live scores, match schedules, news, results, player profiles, and ticketing services for all West Indies cricket teams across international and regional competitions.
• Windies Tickets Official ticketing platform for West Indies cricket matches, allowing fans to purchase tickets for international and regional fixtures across Caribbean venues.
• WI Insider Fan email newsletter service providing updates on latest news, promotions, and exclusive features from Cricket West Indies.
• West Indies Breakout League T20 development league designed to identify and nurture cricket talent beyond traditional pathways, serving as a bridge to regional, franchise, and international cricket.
• Women's Academy High-Performance Skills Camp Intensive training program at Coolidge Cricket Ground for women's cricket development, focusing on technical skills, mental resilience, and tactical development.
• West Indies Rising Stars U19 Program Youth cricket development program identifying and nurturing young talent for future West Indies senior teams, including Under-19 World Cup participation.

Quantifiable outcome

• West Indies secured semi-final finish in ICC Men's T20 World Cup 2024; strong performance in 2026 T20 World Cup Super Eights

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• BRONX COLORSminorGTM or Marketing Partner · 18 June 2026Official Cosmetics Partner for West Indies Senior Women's Team during ICC Women's T20 World Cup 2026 in England. Partnership celebrates confidence, individuality, and inclusivity. BRONX COLORS branding appears on non-leading sleeve of team playing shirts.
• NCL Canada Inc.minorStrategic or Co-development Partner · 17 April 2026Strategic partnership under which CWI will acquire an ownership stake and a franchise in Canada's Global T20 League. Partnership integrates Antigua-based High-Performance Centre to provide Canadian players access to international-level training. Both organizations exploring pathways for Canadian teams to participate in future CWI tournaments.
• University of the West Indies (UWI)coreStrategic or Co-development Partner · 1 January 2026Educational partner for Cricket First strategic plan. Partnership delivered the first locally planned and delivered High-Performance Coach Development Programme with Level 3 certification combining online learning with residential components in Antigua.
• Coca-Cola CompanycoreGTM or Marketing Partner · 24 June 2025Two-year partnership (from June 24, 2025) promoting player hydration and fan engagement. Coca-Cola brands POWERADE and Dasani Water supply hydration solutions across all levels of West Indies cricket from grassroots to elite teams. Partnership includes fan engagement activities and visibility on team platforms.
• MacroncoreChannel Partner/ Reseller/ Distributor · 1 January 2023Technical apparel partner supplying official playing kits for all West Indies teams. Partnership includes designing, manufacturing, and delivering bespoke playing, training, travel, and leisure apparel across all formats. The 10-year anniversary of 2016 World Cup victory was commemorated with special kit designs in 2026. Macron will be the most represented brand at the 2026 ICC Men's T20 World Cup, supplying kits for four participating nations.
• Dasani WaterminorGTM or Marketing PartnerOfficial hydration partner alongside POWERADE, supplying bottled water for players and staff at all West Indies cricket activities.
• POWERADEminorGTM or Marketing PartnerOfficial sports hydration partner providing electrolyte drinks for athletes across West Indies cricket programs.
• Bet Cage SportsminorGTM or Marketing PartnerOfficial sponsor visible on CWI digital platforms and materials.
• CourtsminorGTM or Marketing PartnerOfficial Caribbean retail partner sponsor for West Indies cricket.
• Caribbean Premier League (CPL)coreStrategic or Co-development PartnerCollaborative partnership with CPL to operate the Breakout T20 League as a key component of the region's player development pathway. Both CWI and CPL jointly reviewed tournament timing for 2026 due to congested cricket calendar.

Scale indicators3 records

Recent moves2 records

Expansion highlights7 records

Direct peers

• Cricket Australia: National cricket governing body for Australia and a Full Member of the ICC; operates all Australian international teams, runs domestic competitions (Sheffield Shield, Big Bash League), and similarly monetises broadcast rights, sponsorships, and merchandise — the most directly comparable peer to CWI in terms of mandate and revenue model.
• England and Wales Cricket Board (ECB): Governing body for cricket in England and Wales, member of the ICC; runs national teams, The Hundred, and a network of county boards. Comparable to CWI as a multi-team national federation monetising broadcast rights, ticketing, and sponsorships at scale.
• Board of Control for Cricket in India (BCCI): Indian national cricket governing body and the ICC's wealthiest member; operates the Indian national teams and the IPL ecosystem. Direct peer in governance mandate and international cricket competition; represents the upper bound on commercial scale CWI competes against for ICC influence and player talent.
• Cricket South Africa: Governing body for cricket in South Africa and ICC Full Member; operates Proteas teams and SA20 franchise league. Comparable in scale, ICC tier, and the challenge of competing with larger boards for player retention and commercial growth.
• New Zealand Cricket: Governing body for cricket in New Zealand; operates the BlackCaps and White Ferns across formats. Comparable mid-sized ICC Full Member with a lean operating model, similar headcount scale, and reliance on ICC distributions alongside commercial partnerships.
• Pakistan Cricket Board (PCB): National cricket governing body for Pakistan and ICC Full Member; runs Pakistan Super League (PSL) and national teams. Comparable peer with a strong cricket brand, regional fanbase, and similar challenges around franchise-league monetisation and player retention.
• Sri Lanka Cricket: Governing body for cricket in Sri Lanka and ICC Full Member; operates the Sri Lanka national teams and Lanka Premier League. Comparable smaller Full Member with similar ICC distribution tier and similar monetisation toolkit (broadcast, sponsorship, ticketing).
• Bangladesh Cricket Board (BCB): National cricket governing body for Bangladesh and ICC Full Member; operates the Bangladesh national teams and Bangladesh Premier League. Comparable emerging cricket economy with similar tier of ICC distributions and franchise league ambitions.
• Cricket Ireland: Governing body for cricket across Ireland (all-island) and an ICC Associate Member with Full Member status pathway. Comparable multi-format governance structure and similar headcount scale, with a comparable women's cricket development push.
• Zimbabwe Cricket: Governing body for cricket in Zimbabwe and ICC Full Member; runs national teams and domestic franchise competitions. Comparable smaller Full Member with constrained resources, similar franchise-league retention challenges, and similar reliance on ICC and bilateral cricket revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/windiescricket
• YouTubeyoutube.com/@WindiesCricket
• Facebookfacebook.com/windiescricket
• Instagraminstagram.com/windiescricket
• TikToktiktok.com/@windiescricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket West Indies