Access Sales International

What Access Sales International does

Access Sales International (trading as ASI Online) is a privately held equipment distributor headquartered in Louth, Lincolnshire, United Kingdom, operating as the exclusive UK and Ireland distributor for Ruthmann, a German manufacturer of vehicle-mounted aerial work platforms. The company's core offering is the full Ruthmann STEIGER range of vehicle-mounted platforms with working heights spanning 17 to 90 meters, sold alongside a secondary line of used and refurbished aerial work platforms sourced from multiple manufacturers including IIsoli, Teupen, Oil & Steel, and Bronto.

ASI's technology footprint is primarily physical and mechanical, centered on Ruthmann's platform engineering, with one notable digital service layer: the CONNECT Remote Diagnostics 24/7 hotline enabling proactive maintenance. The company also conducts scheduled six-monthly Pure and Lola Inspections for safety compliance, and provides full manufacturer-supported training on all products. Recognized industry awards include the 2014 IAPA Award and 2015 Product of the Year for the STEIGER T720.

The business model combines one-time equipment sales (both new Ruthmann and used multi-manufacturer units) with recurring revenue from service contracts, repair/rebuild/refurbishment, and parts replacement, plus professional services revenue from on-site training. The company is sales-led, targeting enterprise customers in the construction and maintenance verticals across the UK and Ireland, with a small team of service engineers providing full lifecycle support. Named enterprise customers include Clerkin Elevation Ltd, Power Platform Services, and D J Rayner Ltd. No public revenue, funding, or ownership disclosures are available.

Name

Access Sales International

Legal name

Access Sales International

Website

https://asionline.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Access Sales International is the exclusive UK and Ireland distributor for Ruthmann vehicle-mounted aerial work platforms (17-90m working heights), serving construction and maintenance enterprises with new and used equipment, service contracts, and training.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)

akta.pro secondary industry

Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE)

Keywords

• Aerial work platforms
• Vehicle mounted platforms
• Access equipment
• Construction equipment
• Platform servicing

Headquarters

HQ city

Louth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Equipment Sales: Sales of new Ruthmann vehicle mounted aerial work platforms with working heights from 17 to 90 metres
2. Used Equipment Sales: Sales of high quality used and refurbished equipment from all leading manufacturers, available with warranty and full servicing
3. Service and Maintenance: Service contracts, repair/rebuild/refurbish services, care and maintenance from delivery. Includes fast replacement and increased availability of parts
4. Training Services: Quality on site manufacturer supported training to ensure end user competence on all products

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Access Sales International (ASI) is the exclusive UK and Ireland distributor for Ruthmann vehicle-mounted aerial work platforms, offering new equipment with working heights from 17 to 90 metres, plus high-quality used and refurbished platforms from leading manufacturers. The company also delivers after-sales services including inspection, repair, refurbishment, maintenance contracts, fast parts replacement, on-site manufacturer-supported training, and a CONNECT 24/7 remote diagnostics hotline.

Product overview

Access Sales International (ASI) is a specialized reseller of vehicle-mounted aerial work platforms, functioning as the primary UK and Ireland distributor for Ruthmann manufactured platforms. Their product portfolio spans the complete Ruthmann STEIGER range with working heights from 17 to 90 meters, including T Series (T 170 through T 900 HF), TBR Series, and TB Series models. Additionally, they offer used/refurbished equipment from various manufacturers including IIsoli, Teupen, Oil & Steel, and Bronto. The company provides comprehensive after-sales support through servicing, training, and parts replacement services.

Differentiator

Problem solved

Functional benefit

Products and services

• Steiger T 170 Vehicle-mounted aerial work platform with 17m working height, 15m lifting height, 12m outreach, and 350kg working cage load, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 190 Vehicle-mounted aerial work platform with 19m working height, 17m lifting height, and 13.80m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 230 Vehicle-mounted aerial work platform with 23m working height, 21m lifting height, and 18.10m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger TBR 230 Vehicle-mounted aerial work platform from the TBR series with 17.50m outreach and 250kg working cage load, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger TBR 260 Vehicle-mounted aerial work platform from the Ruthmann TBR series, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger TB 270 Hybrid Vehicle-mounted aerial work platform with 27m working height, 25m lifting height, and 230kg working cage load, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger TB 270 Pro Vehicle-mounted aerial work platform with 27m working height and 25m lifting height, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger TU 285 Vehicle-mounted aerial work platform with 28.50m working height, 26.50m lifting height, 20.50m outreach, and 320kg working cage load, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 285 Vehicle-mounted aerial work platform from the Ruthmann T series, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger TB Pro 290 Vehicle-mounted aerial work platform with 29m working height, 27m lifting height, and 17.40m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger TB 300 Vehicle-mounted aerial work platform with 30m working height, 28m lifting height, and 17.10m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 300 Vehicle-mounted aerial work platform with 21m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 330 Vehicle-mounted aerial work platform with 17.10m working height, 15.10m lifting height, 160-degree swivelling angle, and 200kg working cage load, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 360 Vehicle-mounted aerial work platform with 36m working height and 34m lifting height, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 380 Vehicle-mounted aerial work platform with 38m working height, 36m lifting height, 31m outreach, and 600kg working cage load, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 400 Vehicle-mounted aerial work platform with 40m working height and 38m lifting height, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 480 Vehicle-mounted aerial work platform with 48m working height, 46m lifting height, and 32m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 510 HF High-performance vehicle-mounted aerial work platform with 51m working height, 49m lifting height, and 33m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 570 HF High-performance vehicle-mounted aerial work platform with 57m working height, 55m lifting height, and 41m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 650 HF High-performance vehicle-mounted aerial work platform with 65m working height, 63m lifting height, and 42m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 720 Award-winning (Product of the Year 2015) high-performance vehicle-mounted aerial work platform with 72m working height, 70m lifting height, and 38m outreach, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 750 HF High-performance vehicle-mounted aerial work platform with 75m working height and 73m lifting height, supplied to construction and maintenance firms in the UK and Ireland.
• Steiger T 900 HF Flagship high-performance vehicle-mounted aerial work platform with 90m working height, 88m lifting height, 42m outreach, and 220-degree swivelling angle, supplied to construction and maintenance firms in the UK and Ireland.
• Used Machines Pre-owned aerial work platforms from leading manufacturers (including IIsoli, Teupen, Oil & Steel, and Bronto), available with warranty, full servicing, and optional refurbishment to customer specifications, supplied to construction, maintenance, and rental firms in the UK and Ireland.
• Servicing and Maintenance Comprehensive after-sales support for aerial platforms including 6-monthly Pure and Lola inspections, repair, rebuild and refurbishment, fast parts replacement, service contracts, pickup and drop-off service, oil maintenance, and the CONNECT 24/7 remote diagnostics hotline, available to construction and maintenance customers across the UK and Ireland.
• Training Services Quality on-site manufacturer-supported training delivered to end users and operators to ensure competence on all distributed aerial platforms, available to construction and maintenance customers in the UK and Ireland.

Quantifiable outcome

• Working heights from 17m to 90m to meet diverse access requirements

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• RuthmanncoreChannel Partner/ Reseller/ DistributorExclusive UK and Ireland distributor for Ruthmann vehicle mounted aerial work platforms. Ruthmann founded in 1901 in Germany with first aerial work platform developed in 1956. Manufacturing base in Gesher-Hochmoor, Germany.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Niftylift: UK-based manufacturer of aerial work platforms, including vehicle-mounted and self-propelled MEWPs. Comparable to ASI because it directly competes in the same UK MEWP category and is of similar mid-sized, UK/European footprint, though it manufactures rather than distributes.
• Bronto Skylift: Finnish manufacturer of high-reach (70m+) aerial platforms competing head-to-head with Ruthmann at the premium end of the market where ASI sells its T 720 / T 900 HF range. Comparable because their products appear on ASI's own used-equipment listings.
• Oil & Steel: Italian manufacturer of vehicle-mounted aerial platforms (truck and aerial firefighting). Comparable to ASI as a competing brand in the same niche that ASI actively resells through its used-equipment channel.
• Teupen: German manufacturer of truck- and track-mounted aerial work platforms. Directly comparable to Ruthmann (ASI's principal partner) and therefore to ASI in terms of product category, end customers, and competitive set in the UK/Ireland market.
• Versalift UK (Time Versalift): UK distributor and service provider for Versalift vehicle-mounted aerial platforms. Most direct structural comparator to ASI: exclusive brand distributorship model, B2B sales, service contracts, and similar target customers across utilities and infrastructure.

Broad incumbents

• Genie (Terex): Global MEWP manufacturer (part of Terex) producing boom lifts, scissor lifts, and telehandlers. Comparable as a broad-line OEM competitor to the Ruthmann product set that ASI distributes in UK and Ireland.
• JLG Industries: Global market-leading MEWP manufacturer with broad product range including booms, scissors, and telehandlers. Comparable as an OEM whose products compete for the same end-customer spend that ASI monetises via Ruthmann distribution.
• Haulotte: French global manufacturer of aerial work platforms. Comparable as an established OEM competing in the same UK/Ireland customer base with overlapping boom-lift and telehandler products.
• Manitou: French global manufacturer of material handling and aerial platform equipment. Comparable as a broad-line OEM with aerial platform models that overlap ASI's Ruthmann truck-mounted offering for UK construction and industrial customers.

Emerging players

• Riwal: Netherlands-headquartered aerial platform rental specialist operating across Europe including UK/Ireland. Comparable as a service-and-fleet-led MEWP specialist targeting the same end customers, though operating a rental rather than distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asionline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Access Sales International