MarcelMedia

What MarcelMedia does

MarcelMedia is a freelance web design and e-commerce development agency founded in 2008 and based in Tilburg, North Brabant, Netherlands. The company designs, builds, migrates, optimises, and maintains custom websites and webshops on WordPress, WooCommerce, osCommerce, and Magento, with additional PSD-to-platform conversion services and a Shopify offering. It serves Dutch SMBs, zzp'ers (solo entrepreneurs), and start-up to growing online retailers, primarily within the North Brabant region and broader Benelux, with capabilities for international projects. The technical stack is built entirely on open-source CMS and e-commerce platforms, extended through a curated ecosystem of third-party integrations spanning payments (Pay.nl as certified partner, with iDEAL, Bancontact, Giropay, PayPal, credit cards, and BNPL via Riverty and In3), shipping (MyParcel, Sendcloud, Monta), accounting (Moneybird, Snelstart, Reeleezee, Yuki, e-Boekhouden, Acumulus), reviews (Trustindex as certified partner, Kiyoh, Feedback Company), marketing automation (Mailchimp, Sendinblue), live chat (Smartsupp), and feed/marketplace tooling (Channable, EffectConnect, Doofinder).

The business model is primarily fixed-price project work (custom website builds, webshop builds, redesigns, migrations, PSD conversions) combined with smaller recurring subscription streams: a GDPR/AVG compliance package (€149.95 one-time setup plus €14.95/month, developed in partnership with specialist privacy lawyers) and WordPress maintenance packages. The go-to-market is consultative and direct — no resellers or marketplaces — with lead generation driven by organic SEO, an active Dutch-language blog (2014–2023), Google Ads for clients, and personal outreach via WhatsApp, phone, and email. The company emphasises accessibility 7 days a week and rapid response times (often within 4 hours), with no long-term contracts required.

The firm is owner-operated (led by "Marcel"), privately held with no external funding, and is registered with the Dutch Chamber of Commerce (KvK 17277780). It carries 23 verified Google reviews, all rated "UITSTEKEND" via Trustindex, and references customer outcomes such as an 800% increase in website visibility for a wedding photography client. Strategic posture is incremental: adding partnerships, integrations, and small subscription products around a stable core service rather than pursuing scale or geographic expansion.

Name

MarcelMedia

Legal name

MarcelMedia

Website

https://marcelmedia.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MarcelMedia is a freelance Dutch web design agency in Tilburg, founded in 2008, that builds custom WordPress websites and WooCommerce and Magento webshops for Dutch SMBs, zzp'ers, and online retailers, offering design, migration, SEO, maintenance, and GDPR/AVG compliance services.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Custom Computer Programming Services (541511), Direct Mail Advertising (54186)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Custom web design
• WordPress development
• WooCommerce webshops
• Magento webshops
• Webshop migration

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: MarcelMedia designs, builds, migrates, optimises, and maintains custom websites. Services include PSD to WordPress/Magento/WooCommerce/Shopify conversion, new website builds, and redesigns. Pricing is based on fixed project fees with no contracts required.
2. Webshop Design & Development: Custom webshop development on WooCommerce and Magento, including new builds, expansions, optimisations, and migrations between platforms. Fixed pricing model.
3. AVG/GDPR Compliance Package: Monthly retainer service for AVG/GDPR compliance. Includes a one-time setup fee of €149.95 plus €14.95/month for ongoing monitoring and maintenance of cookie notices, privacy policies, and GDPR compliance documentation.
4. Google Ads Management: Creation and management of Google Ads campaigns for websites and webshops to drive targeted traffic and conversions.
5. SEO Services: SEO website analysis and SEO copywriting services to improve organic search visibility.
6. WordPress Maintenance Packages: Ongoing maintenance packages for WordPress websites, including updates, security monitoring, and performance optimisation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MarcelMedia is a freelance web design business that designs, builds, migrates, optimizes, and maintains custom websites and webshops on WordPress, WooCommerce, osCommerce, and Magento platforms. The company delivers 100% bespoke PSD-to-platform builds, platform-to-platform data migrations, SEO optimization, Google Ads management, and an AVG/GDPR compliance package, primarily serving Dutch SMBs and online retailers in the Tilburg/North Brabant region.

Product overview

MarcelMedia is a freelance web design and e-commerce agency that designs, builds, migrates, optimizes, and maintains websites and webshops. Its core product portfolio centers on three platforms: WordPress (for websites), WooCommerce, and Magento (both for e-commerce webshops). The company offers these as standalone core products and extends them with an ecosystem of add-on modules including: PSD-to-platform conversion services for all four platforms (WordPress, WooCommerce, Magento, Shopify); webshop data migration services across all major platforms; SEO services (analysis and copywriting); Google Ads campaign management; WordPress maintenance packages; and a GDPR/AVG compliance package. MarcelMedia also provides and manages a broad range of third-party integrations — spanning payment providers (Pay.nl with iDEAL, Bancontact, Giropay, credit cards, PayPal, and buy-now-pay-later options), shipping and logistics (MyParcel, Sendcloud, Monta), accounting software (Moneybird, Snelstart, Reeleezee, Acumulus, Yuki, e-Boekhouden), review and trust platforms (Kiyoh, Trustindex, Feedback Company, Retailtrust), marketing automation (Mailchimp, Sendinblue), live chat (Smartsupp), project management (Todoist), and analytics (Google Analytics 4) — all integrated into client webshops.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Websites Custom WordPress website design, development, and maintenance for Dutch SMBs. MarcelMedia builds fully bespoke, professionally designed, mobile-responsive, SEO-optimized websites that clients can easily manage themselves through WordPress CMS.
• WooCommerce Webshops Custom WooCommerce webshop development and optimization for Dutch online retailers. Provides inventory management, sales reports, customer data, marketing integrations, and all functionalities needed to sell online, with integrations for payments, shipping, accounting, and reviews.
• Magento Webshops Full-featured Magento e-commerce webshop development for Dutch online retailers, offering extensive functionalities for online selling, inventory management, and scaling e-commerce operations.
• Webshop Data Migration End-to-end data migration service for webshops moving between platforms (e.g., Magento to WooCommerce, osCommerce to WooCommerce, Shopify to WooCommerce, Magento to Shopify, WooCommerce to Magento). Handles complete import of product data, customer data, and order history.
• PSD to Platform Conversion Conversion service that transforms PSD (Photoshop) design files into fully functional, custom-coded websites on WordPress, WooCommerce, Magento, or Shopify platforms.
• Google Ads Management Google Ads campaign creation and management for client websites and webshops, designed to increase visibility, search relevance, and drive targeted traffic and conversions.
• SEO Website Analysis SEO analysis service that assesses and recommends improvements to website visibility in search engines, offered as a free discovery tool to prospective clients.
• SEO Copywriting SEO copywriting service that produces website text optimized for search engine visibility and target audience engagement.
• WordPress Maintenance Package Recurring monthly maintenance package for WordPress websites covering core, theme and plugin updates, security monitoring, and ongoing site management.
• AVG/GDPR Compliance Package Comprehensive GDPR/AVG compliance package for websites and webshops, delivered in partnership with specialist privacy lawyers. Includes a GDPR-compliant cookie consent banner, custom privacy statement, cookie declaration, daily automated website checks, and ongoing monitoring and maintenance at a fixed monthly rate.
• Business Process Automation Business process automation service to streamline and automate company workflows and operations, typically integrated into custom webshop or website builds.

Quantifiable outcome

• Customer testimonial: 800% increase in website visibility after MarcelMedia rebuilt and optimised the website
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration51 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Pay.nlcoreTechnology or IntegrationPay.nl is MarcelMedia's primary payment gateway integration partner. MarcelMedia is a certified Pay.nl Partner and provides integration of Pay.nl into WooCommerce and Magento webshops. Pay.nl offers all popular Dutch and European payment methods including iDEAL, Bancontact, Giropay, PayPal, credit cards, and buy-now-pay-later options (In3, Riverty). MarcelMedia installs Pay.nl plugins free of charge for clients.
• MyParcelcoreTechnology or IntegrationMyParcel is MarcelMedia's preferred shipping and logistics integration partner. MyParcel provides a shipping platform for online entrepreneurs with over 10,000 webshops trusting the service. MarcelMedia integrates MyParcel into WooCommerce and Magento webshops, enabling automatic shipping label generation, Track & Trace, and access to 3,500 PostNL drop-off locations. Integration and use of the MyParcel connection is free.
• TrustindexcoreTechnology or IntegrationTrustindex is MarcelMedia's review management and display partner. MarcelMedia is a certified Trustindex Partner and integrates Google reviews onto client websites. Trustindex supports 133 review platforms and offers 36 layout options and 25 preset styles. MarcelMedia uses Trustindex to display its own verified Google reviews on its website.
• AVG Pakket (Privacy Lawyer Partnership)coreStrategic or Co-development PartnerMarcelMedia's AVG/GDPR compliance package is developed in partnership with specialist privacy lawyers. Together they perform a GDPR inventory of personal data processed on the client's website, then create and integrate cookie notices, cookie policies, and privacy statements. The partnership provides ongoing daily monitoring and updates for a monthly fee.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WP Buffs: A WordPress care and maintenance service provider offering 24/7 updates, security, and performance support. Directly comparable to MarcelMedia's WordPress maintenance subscription offering as recurring, white-glove WP support for SMB clients.
• Maintainn: A WordPress maintenance and support provider for agencies and SMBs. Comparable recurring-service business model to MarcelMedia's WordPress maintenance package, with similar focus on updates, monitoring, and uptime for SMB websites.
• Atomic Smash: A UK-based digital agency specializing in WooCommerce, WordPress, and bespoke e-commerce builds for SMBs and growth-stage brands. Directly comparable in platform specialization (WooCommerce/Magento), target customer (SMB merchants), and bespoke-build service model.

Others

• Yoast: A Dutch SEO software company whose Yoast SEO plugin is the dominant WordPress SEO tool. MarcelMedia delivers SEO copywriting and analysis services; Yoast is an enabling ecosystem participant whose tooling many of MarcelMedia's clients use.

Broad incumbents

• SiteGround: A large web hosting provider with optimized WordPress and WooCommerce hosting plans plus migration services. MarcelMedia recommends hosting partners and performs migrations; SiteGround is a broad incumbent overlapping in the WP/Woo hosting-and-build ecosystem.
• GoDaddy: A broad incumbent offering domains, hosting, website builders, and managed WordPress/WooCommerce services. Overlaps with MarcelMedia at the SMB website and managed-services layer, though GoDaddy operates at vastly greater scale and as a one-stop DIY platform.
• WebFX: A large US-based digital marketing agency offering website design, SEO, and PPC services to SMBs across many verticals. Comparable in service mix (web design + SEO + Google Ads) and SMB target segment, but operates at much greater scale and geography.
• WPMU DEV: A WordPress-focused platform offering hosting, plugins, and white-label agency tools. Comparable in targeting SMB and agency WordPress users with managed services and tooling adjacent to MarcelMedia's WP maintenance and build offerings.

Regional players

• Hoppinger: A Dutch digital agency building custom platforms, apps, and e-commerce solutions. Comparable as a Dutch-based agency serving clients with bespoke digital and e-commerce builds, though operating at larger scale and broader scope than MarcelMedia.
• Active Online: A Dutch digital agency offering web design, webshop development, and online marketing for SMBs. Directly comparable in geography (Netherlands), service mix (webshops + SEO/ads), and SMB target customer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/marcelmedianl
• Facebookfacebook.com/marcelmedianl
• LinkedInlinkedin.com/company/marcelmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarcelMedia