Aussie Pacific
Aussie Pacific is an Australian private e-commerce company selling workwear, teamwear, and custom apparel via a direct-to-consumer storefront across 26+ countries and a wholesale/distributor network in Australia and New Zealand.
- Company typePrivate
- Founded2009
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aussie Pacific does
Aussie Pacific Online is an Australian-domiciled private e-commerce operator that designs, sources, and sells workwear, teamwear, and custom-made garments. Its core product catalogue spans Polos, Tees & Singlets, Hoodies & Sweaters, Bottoms, Jackets & Vests, the AP Business corporate shirt line, and Accessories, with style names drawn from Australian and New Zealand locations. Customization services cover logo-branded socks, caps, and beanies using Supacolour decoration, and an in-house 3D Design Lab lets buyers visualize custom uniforms before purchase.
The company runs a dual go-to-market: a direct-to-consumer storefront (aussiepacific.com) with multi-currency checkout serving customers in 26+ countries, and a wholesale/distribution network with a dedicated portal and distributor registration aimed at retailers, sports clubs, schools, and corporate buyers primarily in Australia and New Zealand. Pricing is unit-based with free standard delivery on AU/NZ orders over $500 AUD and Reference Retail Pricing displayed in USD for international buyers; a 30-day returns policy applies.
Aussie Pacific markets through organic social (Instagram, Facebook, Twitter, YouTube), email, its e-commerce site, and downloadable trade catalogues. The business is privately held with no disclosed funding, parent company, or executive team information in the available source material. No AI/ML, API, or integration capabilities are documented.
Aussie Pacific firmographics
Firmographics- Name
- Aussie Pacific
- Legal name
- Aussie Pacific Online
- Website
- https://aussiepacific.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aussie Pacific is an Australian private e-commerce company selling workwear, teamwear, and custom apparel via a direct-to-consumer storefront across 26+ countries and a wholesale/distributor network in Australia and New Zealand.
- Ownership category
- akta.pro rank
Aussie Pacific industry classification
Industry- Product category
- Workwear and Teamwear Apparel
- NAICS
- Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Sportswear Customization & Printing Retail (CRAMACAK), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where Aussie Pacific is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Aussie Pacific business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail E-commerce Sales: Direct product sales to consumers through the Aussie Pacific online store, offering workwear, teamwear, and custom apparel with pricing in AUD and USD.
- Wholesale/Distribution: B2B wholesale channel targeting distributors, retailers, sports clubs, and corporate buyers through dedicated wholesale login and distributor registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free delivery threshold for standard orders |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Aussie Pacific product offering
Product offeringCore offering
Aussie Pacific designs, supplies, and decorates workwear, teamwear, and custom-made apparel including polos, tees, hoodies, bottoms, jackets, business shirts, and accessories. Products are sold direct-to-consumer through an online store and to retailers, sports clubs, schools, and corporate clients via a wholesale portal, with logos and branding applied in-house using Supacolour decoration technology and previewed through a 3D Design Lab tool.
Product overview
Aussie Pacific is a workwear and teamwear company offering a comprehensive portfolio of apparel products plus custom garment services. The core product lineup consists of Polos, Tees & Singlets, Hoodies & Sweaters, Bottoms, Jackets & Vests, AP Business wear, and Accessories. Supporting the apparel catalog, the company offers custom branding services for socks, caps, and beanies, along with a 3D Design Lab tool for visualizing custom uniforms. Products span multiple styles (named after Australian and New Zealand locations) across Mens, Ladies, and Kids sizing, serving both retail and wholesale customers through their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Polos Polo shirts available across 23 named styles (Botany, Claremont, Cottesloe, Currumbin, Double Bay, Endeavour, Eureka, Flinders, Hunter, Keira, Kuranda, Lachlan, Manly, Morris, Murray, Noosa, Panorama, Paterson, Portsea, Premier, Tasman, Yarra, Vaucluse) for Mens, Ladies, and Kids, sold individually or as part of bulk orders.
- Tees & Singlets T-shirts and singlets in Botany, Eureka, Premier, and Tasman styles for Mens, Ladies, and Kids, available as part of the core teamwear and casual apparel catalogue.
- Hoodies & Sweaters Hoodies and sweaters across nine styles (Bronte, Brunswick, Crusader, Huxley, Mawson, Monash, Paterson, Queenscliff, Torquay) for Adults and Kids.
- Bottoms Pants, shorts, and skirts including Classic Pant, Flat Front Pant, Knee Length Skirt, Liverpool Pant, Pleated Pant, Pongee Short, Rugby Short, School Short, Sports Short, Tapered Fleece Pants, Trackpant, and Training Short for Men, Ladies, and Kids.
- Jackets & Vests Jackets and vests across twelve styles (Aspen, Buffalo, Buller, Eureka, Kingston, Liverpool, Napier, Olympus, Parklands, Selwyn, Sheffield, Snowy) for Mens, Ladies, and Kids.
- AP Business Business wear collection of shirts in short sleeve, long sleeve, and 3/4 sleeve options across ten styles (Bayview, Belair, Brighton, Devonport, Epsom, Grange, Henley, Kingswood, Mosman, Toorak) for Mens and Ladies, with coordinating pants and skirts.
- Accessories Accessories including Match Day Backpack, Tasman Backpack, Tasman Sports Bag, and Zip Pullers.
- Custom Socks Custom-designed socks with logo branding and team customisation options for sports clubs, schools, and corporate buyers.
- Custom Caps Custom-designed caps with logo branding and team customisation options for sports clubs, schools, and corporate buyers.
- Custom Beanies Custom-designed beanies with logo branding and team customisation options for sports clubs, schools, and corporate buyers.
- 3D Design Lab Interactive online design tool that allows customers to create and preview custom teamwear designs in 3D before placing an order, supporting the custom decoration workflow.
Companies that use Aussie Pacific
Customer profileSegments4 records
Ideal customer profiles2 records
Aussie Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aussie Pacific partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SupacolourcoreSupacolour is a custom decoration technology partner used by Aussie Pacific for applying logos, names, and custom designs to garments. Referenced in customer service links and used as part of the custom garment offering.
- DropboxminorExternal digital asset hosting provider for catalogues and marketing materials. Dropbox links used for sharing AP Catalogue PDF files.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Aussie Pacific competitors and assessment
Company assessmentDirect peers
- AS Colour: Australia/NZ-headquartered apparel basics brand offering polos, tees, hoodies and custom decoration for retail and wholesale buyers. Highly comparable to Aussie Pacific in product mix, geography and B2B/B2C positioning.
- Augusta Sportswear Brands: US-based manufacturer of team uniforms, athletic apparel and custom-decorated sportswear sold through wholesale and team dealers. Direct competitor in custom teamwear with overlapping customization and dealer network model.
- Gear for Sports: US-based decorated apparel company producing custom team uniforms, spirit wear and corporate apparel. Direct competitor in the custom-decorated apparel niche with B2B sales channels.
- Biz Collection: Australia/NZ corporate and teamwear apparel brand under Fashion Biz, supplying polos, shirts, jackets and uniforms to corporate, sports and school customers. Direct competitor with overlapping catalog and wholesale model.
- JBs Wear: Australian workwear and teamwear manufacturer/wholesaler offering tees, polos, hoodies and hi-vis garments with custom decoration services. Comparable product breadth, customization services and AU/NZ wholesale focus.
- Holloway Sportswear: US apparel brand specializing in team, school and corporate decorated apparel including polos, jackets and bottoms. Closely comparable in customization-driven teamwear positioning and wholesale/dealer distribution.
Broad incumbents
- Champion Teamwear: Hanesbrands-owned teamwear and athletic apparel line offering custom-decorated uniforms and spirit wear through team dealers. Brand-rich incumbent competing for the same school, club and corporate custom apparel budgets.
- SanMar Corporation: One of the largest US apparel wholesalers carrying polos, tees, outerwear and accessories from multiple brands, serving decorators, team dealers and corporate buyers. A scaled incumbent operating across the same categories as Aussie Pacific's wholesale line.
- S&S Activewear: US apparel wholesaler and decorator serving team sports, corporate and promotional markets with blank apparel and decoration services. Broad incumbent with parallel blank-supply-plus-decoration business model.
Regional players
- Teamwear Apparel (Teamwear Australia / New Zealand): Australia/NZ teamwear specialist supplying custom-decorated uniforms to sports clubs and schools. Comparable product focus and customer segment but with stronger regional sports-club specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Aussie Pacific social profiles
Digital presenceAussie Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aussie Pacific leadership team
Management profileNumber of profiles
Aussie Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aussie Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aussie Pacific
What does Aussie Pacific do?
Aussie Pacific designs, supplies, and decorates workwear, teamwear, and custom-made apparel including polos, tees, hoodies, bottoms, jackets, business shirts, and accessories. Products are sold direct-to-consumer through an online store and to retailers, sports clubs, schools, and corporate clients via a wholesale portal, with logos and branding applied in-house using Supacolour decoration technology and previewed through a 3D Design Lab tool.
Is Aussie Pacific a public or private company?
Aussie Pacific is a private company. It is classified as unknown and is currently operating.
When was Aussie Pacific founded?
Aussie Pacific was founded in 2009. It employs 51 to 100 people.
Where is Aussie Pacific based?
Aussie Pacific is headquartered in Sydney, Australia, in the Oceania region.
How does Aussie Pacific make money?
Two revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are wholesale/Distribution.
Who are Aussie Pacific's main competitors?
Direct peers on record are AS Colour, Augusta Sportswear Brands, Gear for Sports, Biz Collection, JBs Wear and Holloway Sportswear. Broad incumbents are Champion Teamwear, SanMar Corporation and S&S Activewear. Teamwear Apparel (Teamwear Australia / New Zealand) is listed as a regional player.
Does Aussie Pacific have an API?
No public API is recorded for Aussie Pacific.
What industry is Aussie Pacific in?
Aussie Pacific's product category is Workwear and Teamwear Apparel. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMACAK, Sportswear Customization & Printing Retail. Its NAICS code is 45911 and its SIC code is 5600.