Goedinvorm

What Goedinvorm does

Goedinvorm grafische producties is a privately held graphic design and print production agency founded in 2003 by Jeroen van den Akker and Yordi Benjamin Vermeulen in The Hague, Netherlands. The firm provides integrated design-to-print services including logo design, corporate identity (huisstijl) development, brochures, menus, advertisements, newsletters, signage, wayfinding, and magazine production, coordinating the full trajectory from concept through final print production via its own network of printing suppliers. Its service offering also extends into cartoon and illustration work, drawing on co-founder Yordi Vermeulen's training at the Cartoon School in Amsterdam, and into editorial products such as the Chantecler club magazine for HV & CV Quick.

The customer base is concentrated in The Hague and surrounding areas, with a vertical skew toward hospitality and food service (Café Restaurant Rootz, Waterproef, Van Kinsbergen, La Liguria, PEX, Publique), supplemented by sports clubs, educational institutions (ROC Mondriaan), specialty retail (Engering Slaapcomfort), and historical publishing work (Global The Hague magazine, 2008-2013). Several client relationships have lasted more than a decade, and the firm describes its positioning as a full-service design bureau that eliminates the need for clients to coordinate separate design and print vendors.

Goedinvorm operates on a project-based professional services model with custom quotes (valid for two months), prices exclusive of Dutch VAT (BTW), and a 50% upfront payment requirement on projects exceeding €1,000. The firm is sales-led, relying on its website portfolio and word-of-mouth referrals within the The Hague business community rather than paid marketing channels. It has no external funding, no parent company, no subsidiaries, no patents, and no disclosed AI or technology platform; growth is bounded by the two co-founders' capacity.

Name

Goedinvorm

Legal name

Goedinvorm grafische producties

Website

https://goedinvorm.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Goedinvorm is a privately held The Hague-based graphic design and print production agency founded in 2003, delivering brand identity, logo design, brochures, signage, and magazine production primarily to hospitality, sports, education, and retail SMBs in the local Dutch market.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Graphic design services
• Brand identity design
• Logo design
• Print production
• Corporate identity

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Graphic Design Services: Project-based graphic design services including logo design, brand identity (huisstijl), brochures, advertisements, menus, newsletters, banners, signage, and illustrations. Services encompass the entire process from concept development to final print-ready materials.
2. Print Production Services: Print production and fulfillment services leveraging their extensive network of printing suppliers to offer competitive pricing for offset and digital printing of designed materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Goedinvorm is a graphic design bureau providing integrated design and print production services to businesses in The Hague and surrounding areas. Core offerings include brand identity and house style design (logos, full corporate identity), print and promotional materials (brochures, menus, advertisements, newsletters, business cards, letterhead), complete magazine production (design, layout, typesetting and print coordination), cartoon/illustration services, and signage/wayfinding. The agency manages projects from concept through final print-ready output, leveraging its printing supplier network for competitive production pricing.

Product overview

Goedinvorm is a graphic design bureau in The Hague founded in 2003, offering integrated design and print production services. The core offering centers on brand identity design (including logo creation and complete house style development), print and promotional materials (brochures, menus, advertisements, newsletters, business cards, letterhead), and complete magazine production services. The product portfolio includes named offerings such as the Chantecler club magazine for HV & CV Quick, Global The Hague magazine (2008-2013), and cartoon/illustration services for mascots. Additional offerings encompass signage and wayfinding solutions. The company coordinates the entire project trajectory from design through final print production, leveraging an extensive network for competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity & House Style Design Complete brand identity design services including logo creation and full house style development for businesses. Demonstrated through full identity work for clients such as Van Kinsbergen and Engering, and through ongoing identity programs for hospitality, retail, and sports clients.
• Print & Promotional Materials Production of print materials including brochures, advertisements, menus, newsletters, business cards, letterhead, roll-up banners, flags, posters, and flyers for various clients. Service includes design and coordination of print production.
• Magazine Production Complete magazine production services including design, layout, page structure, typography, and printing coordination. Produced for applications including annual reports, school guides, club magazines, position papers, and catalogs.
• Cartoon & Illustration Services Custom cartoon and mascot design services for logos and branding. Created by co-founder Yordi, who specializes in combining graphic work with cartoon drawing.
• Signage & Wayfinding Production of signage, wayfinding systems, roll-up banners, flags, and event materials including branded bottles and pens.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dani GarretonminorStrategic or Co-development Partner · 1 January 2018Spanish artist who collaborated with Goedinvorm on the Van Kinsbergen logo, providing the illustration component. Goedinvorm completed the remainder of the logo and full house style. This represents a creative collaboration rather than a formal business partnership.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Lava Amsterdam: Amsterdam-based creative agency offering brand identity, editorial design, and graphic design services for SMB and mid-market clients; comparable in scope of design services and client profile to Goedinvorm, though larger and operating from Amsterdam rather than The Hague.
• CLEVER°FRANKE: Utrecht-based design agency combining brand design with data visualization and digital design; comparable boutique scale with overlapping design services, though differentiated by a stronger data/design intersection.
• Koto Studio: Brand and design studio specializing in brand identity systems and packaging design; comparable boutique scale and graphic design services focus to Goedinvorm, though operating internationally rather than in a single Dutch region.
• Momkai: Amsterdam-based creative agency offering branding, design, and digital product work; comparable boutique scale and SMB-to-mid-market client focus to Goedinvorm, with overlapping graphic design and brand identity capabilities.
• Hike One: Dutch design agency offering brand, digital, and product design; comparable size to Goedinvorm with a similar mix of brand identity, graphic design, and digital work for Dutch SMB and mid-market clients.

Broad incumbents

• Fabrique: Dutch design and strategy agency offering brand, product, and digital design services; serves larger enterprise clients than Goedinvorm but operates in the same Dutch market with overlapping brand identity and graphic design offerings.
• Studio Dumbar: Well-established Rotterdam design agency offering branding, identity, and editorial design to national and international clients; significantly larger portfolio than Goedinvorm but operates in the same Dutch design services market with overlapping core offerings.
• Total Design: Dutch design firm with broader portfolio spanning digital, brand, and communication design for enterprise clients; overlaps with Goedinvorm on brand identity and graphic design but at substantially larger scale and scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goedinvorm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goedinvorm