Service Victoria

What Service Victoria does

Service Victoria is the Victorian Government's centralized digital services platform, operated by the Department of Government Services and governed by the Service Victoria Act 2018. Headquartered in Melbourne (Footscray) with 101–250 employees, it delivers over 100 government services to Victorian residents, businesses, and licensed professionals through a website and mobile app available on iOS and Android. The platform's flagship product is the Service Victoria Digital Wallet ("My Wallet"), which stores up to 10 government-issued credentials — including digital driver licence, Working with Children Check card, Veterans Card, Digital Seniors Card, digital birth certificate, firearms licence, and Building and Plumbing Commission accreditation — with QR code verification and selective disclosure controls. Underpinning these services are a multi-level identity verification system (medium and high assurance) reusable across 50+ services, a fuel price reporting API with IP whitelisting for the Fair Fuel Plan, and the Vicky AI-powered virtual assistant for 24/7 support.

The platform integrates with nine named government partners — Victoria Police, ACIC, DFFH, VicRoads, Registry of Births Deaths and Marriages Victoria, Working with Children Check Victoria, Building and Plumbing Commission, Business Victoria, and the Department of Government Services — enabling credential issuance, policy enforcement, and compliance workflows. Distribution is entirely digital through self-service web and mobile channels plus an API channel for enterprise fuel retailers. Revenue is government-funded via public expenditure; most citizen-facing services are free, with the National Police Check operating on a transaction-fee basis through partnership with ACIC. Recent product expansion has been aggressive: mandatory fuel price reporting launched August 2025, digital birth certificate pilot February 2026, Servo Saver March 2026, and a 20% vehicle registration rebate June 2026.

The business model is structurally a government utility, not a commercial enterprise — there are no funding rounds, no ARR disclosures, and the entity has no subsidiaries. Competitive positioning rests on regulatory mandate (the platform is the official channel for Victorian government digital services), data integrations across government databases, and a captive distribution channel created by mandatory retailer participation in the Fair Fuel Plan. Strategic concentration is critical by commercial standards (effectively one funder), though this is by design rather than a risk for a state digital services platform.

Name

Service Victoria

Legal name

Service Victoria

Website

https://service.vic.gov.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Service Victoria is the Victorian Government's centralized digital services platform providing 100+ government services and a digital wallet for credentials to Victorian residents, businesses, and licensed professionals. Government-funded, with minor transaction fees.

Ownership category

akta.pro rank

Product category

Government Citizen Services Platform

NAICS

Public Finance Activities (92113), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Business Services, Nec (7389), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAIAAAE

Government Digital Service & eGovernment (Service Delivery, IDs, Portals)

Business & Public Services/Public Sector & Government Administration/Central/Federal Government Administration

SECONDARYFSAMAEAI

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service)

Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments

Keywords

• Government digital services
• Digital identity verification
• Digital wallet platform
• Online government services
• Citizen services portal

Headquarters

HQ city

Footscray

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Others

Revenue model

1. Government-funded Platform Operations: Service Victoria operates as a Victorian Government initiative funded through public expenditure, providing services at no direct cost to citizens for most transactions
2. National Police Check Processing: Fee-based processing of national police checks through partnership with Victoria Police and Australian Criminal Intelligence Commission

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Service Victoria is the Victorian Government's unified digital platform that delivers more than 100 state-government services through a mobile app and website. Its core product is a digital wallet for government-issued credentials (e.g., digital driver licence, Working with Children Check, Veterans Card, Seniors Card, Firearms Licence, Birth Certificate) combined with online transactions, identity verification, fee-based applications (such as National Police Checks), and a real-time fuel-price reporting system for retailers.

Product overview

Service Victoria is the Victorian Government's unified digital services platform providing over 100 government services through a mobile app and website. The core product is the Service Victoria Digital Wallet, which stores digital versions of government-issued cards including driver licences, Working with Children checks, Seniors Cards, Veterans Cards, firearms licences, and birth certificates. The platform is organized into major service categories: Digital Wallet (identity documents and cards), Transport and Driving (registration, licences, Servo Saver fuel finder), Work and Volunteering (Working with Children Check, NDIS screening, disability worker registration), Crime and the Law (national police checks, firearm licences), Business Services (fuel price reporting, liquor and tobacco licensing), and Personal Services (identity verification, savings finder). The platform also offers a Business Profile Account system for fuel retailers to manage mandatory price reporting via API integration.

Differentiator

Problem solved

Functional benefit

Brands

• Fair Fuel: Victoria's fuel price transparency program requiring retailers to report prices through Service Victoria
• Servo Saver
• My wallet

Products and services

• Service Victoria App Consumer-facing mobile application that gives Victorian residents a single interface to access and transact across more than 100 state-government services, host a digital wallet, and receive personalised notifications about services relevant to them.
• Digital Driver Licence Digital credential stored in the Service Victoria wallet that allows Victorian licence holders to prove driving status and identity to police, retailers and other agencies without a physical licence.
• Working with Children Check Digital Card Digital wallet credential issued to Victorian workers who require an occupational Working with Children Check; enables real-time verification by employers and agencies.
• Veterans Card — Victoria Digital wallet credential for Victorian veterans providing proof-of-service and benefits access.
• Digital Seniors Card Digital wallet credential for eligible Victorians aged 60+ providing discounts and concessions from participating businesses.
• Firearms Licence Digital Card Digital wallet credential for licensed firearms holders in Victoria that displays licence status to police and authorised verifiers.
• Victorian Digital Birth Certificate Digital wallet credential that provides proof-of-birth identity for Victorians without the need to present the physical certificate.
• National Police Check Online fee-based application for a National Police Check, applied for and paid via Service Victoria on behalf of the Victorian Government.
• Fair Fuel Price Reporting System Mandatory price-reporting tool that captures real-time fuel prices from Victorian retailers and powers consumer price-comparison (Servo Saver) on the Service Victoria platform.
• Business Profile Account Authenticated portal that lets Victorian businesses manage licences, registrations and fee payments with state agencies in a single place.
• Identity Verification Service Online identity verification service that confirms a person's identity against source documents and government databases, used by agencies and partner organisations.
• Savings Finder Personalised tool that helps Victorian residents identify government rebates, concessions and support programs they may be entitled to based on their profile.
• Vicky Virtual Assistant Conversational virtual assistant embedded in Service Victoria that helps residents find services, complete tasks, and get answers through natural-language chat.
• NDIS Worker Screening Check Online application, payment and issuance of the NDIS Worker Screening Check required for workers in the National Disability Insurance Scheme in Victoria.

Quantifiable outcome

• Access to over 100 government services through single platform
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Victoria PolicecoreStrategic or Co-development PartnerPartnership for national police check processing, firearm licence management, absence from residence registration, Partysafe program, and crime reporting. Victoria Police handles policy and enforcement while Service Victoria provides the digital application platform.
• Department of Families, Fairness and Housing (DFFH)coreStrategic or Co-development PartnerDFFH processes Veterans Card - Victoria applications. Service Victoria collects and forwards applicant information to DFFH for card issuance and benefit administration.
• Australian Criminal Intelligence Commission (ACIC)coreTechnology or IntegrationACIC processes national police checks submitted through Service Victoria. Service Victoria passes applicant information to ACIC for criminal history checks.
• Registry of Births, Deaths and Marriages VictoriacoreStrategic or Co-development PartnerBirths, Deaths and Marriages Victoria provides birth certificate data for digital birth certificate issuance. The agency also issues paper certificates required for digital certificate applications.
• VicRoadscoreStrategic or Co-development PartnerVicRoads provides driver licence data for digital licence issuance. Vehicle registration services are integrated through VicRoads systems accessed via Service Victoria.
• Building and Plumbing Commission (BPC)coreStrategic or Co-development PartnerBPC provides building practitioner accreditation data for digital BPC accreditation cards. Service Victoria hosts the digital token in its wallet.
• Working with Children Check VictoriacoreStrategic or Co-development PartnerWorking with Children Check Victoria manages the card program while Service Victoria provides digital card hosting in the mobile wallet.
• Business VictoriacoreStrategic or Co-development PartnerIntegration for business permit finder and small business services, directing businesses to relevant licences and permits through Service Victoria.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Service Canada: Federal Canadian agency delivering in-person and digital access to government benefits, pensions, and credentials. Comparable as a government digital service portal, though at federal rather than state level, and serving a different jurisdiction.
• Apple Wallet: Apple's consumer digital wallet supports state-issued ID cards (including US state driver's licences) and credentials. Comparable in capability (QR code verification, selective disclosure, multi-credential storage) but is a broad consumer platform rather than a government-mandated channel.
• GOV.UK (Government Digital Service): UK Government Digital Service consolidates hundreds of government services and is widely regarded as the global benchmark for government digital platforms. Comparable in mission (single-portal access to government services) though operating at national scale with a much larger service catalogue and identity layer (GOV.UK Verify / One Login).
• Google Wallet: Google's consumer digital wallet supporting payment cards, transit, and select government IDs. Comparable as a multi-credential wallet platform with selective disclosure and QR verification, but commercial and broader in scope than a government-only wallet.

Direct peers

• Service NSW: NSW Government's digital service delivery platform offering digital licences, rebates, and business services via app and web. Direct analogue as another Australian state-level eGovernment portal with overlapping product categories (digital driver licence, fuel check, business registration).
• UAE Federal Authority for Identity, Citizenship, Customs & Port Security (ICP): UAE federal authority operating the national identity and digital services platform (UAE Pass). Comparable as a government-mandated digital identity and credentialing authority, though at federal rather than state level.
• DubaiNow: Smart Dubai's unified government services app offering 130+ services from 30+ entities with a single sign-on. Direct comparable as a state-level unified digital government platform with wallet-like credential features and broad service aggregation.
• MyInfo (Singapore): Singapore Government digital identity and citizen data platform enabling residents to pre-fill forms across public and private sector services. Direct comparable as a government-backed reusable identity and data-sharing platform, often cited as the global leader in citizen-centric digital identity.
• e-Estonia (Estonian Information System Authority): Estonia's nationwide e-Governance infrastructure including digital ID, e-Residency, and X-Road data exchange. Comparable as a national/state digital identity and government services platform, though operating at country scale and internationally recognised as the most advanced digital government system.
• Queensland Government (QGov / qld.gov.au): Queensland Government's consolidated citizen service portal offering licence renewals, registrations, and benefit finders. Directly comparable state-level government digital services platform serving a comparable population and product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/servicevic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Victoria