la nouvelle

What la nouvelle does

La Nouvelle is a Paris-based brand communication and storytelling agency founded in 2018 that develops brand narratives, integrated campaigns, and content platforms for enterprise clients. The agency's service offering spans brand storytelling and strategy, campaign development across TV, digital, and social media, integrated annual and sustainability reporting, UX/UI design, video and podcast production, social media management, and eco-design communication. It serves a portfolio of 12 named enterprise clients across beauty and personal care (A-DERMA, René Furterer), construction and infrastructure (Eiffage, Saint-Gobain, Bouygues Immobilier), food and beverage (Materne, Canard-Duchêne, 1883), education (CNED), agriculture cooperatives (Cristal Union), and consumer goods (Bic). The agency's technical capabilities are limited to conventional web development (Vue.js) for client projects rather than proprietary technology products.

The business model is project-based professional services, with tailored engagements and custom pricing per scope rather than disclosed rate cards or recurring subscription fees. La Nouvelle operates a sales-led go-to-market: it acquires clients through a published case-study portfolio, an 'Ideas' thought-leadership blog, a 'Good Questions to Ask!' webinar series, and direct consultative engagement, targeting enterprise and mid-market brand and corporate buyers. The agency is privately held, with no external investors, parent company, or subsidiaries disclosed, and is led by President Nicolas Pernikoff with a Deputy General Director and Strategy & Content Director.

The agency has accumulated 11 industry awards between 2019 and 2021 (TOP/COM Corporate and Consumer, Grand Prix Stratégies, Awwwards Honorable Mention, Trophées Content Marketing, Grands Prix COM-ENT) and is differentiated by a stated four-pillar eco-conception methodology (Organisation, Simplicité, Pertinence, Frugalité) and expertise in integrated and responsible corporate reporting. Reported campaign outcomes include 12M+ cumulative audience reach for the Materne campaign, a 10% Instagram engagement rate for Canard-Duchêne, 10,000 Instagram followers for 1883, and 32% of Saint-Gobain's corporate website traffic driven by the agency-built magazine section.

Name

la nouvelle

Legal name

La Nouvelle

Website

https://lanouvelle.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

La Nouvelle is a Paris-based brand communication and storytelling agency founded in 2018 that develops brand narratives, integrated campaigns, social media, and sustainability reporting for enterprise clients across beauty, corporate, and food sectors in France.

Ownership category

akta.pro rank

Product category

Brand Communication Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets) (MPAAAMAJ)

akta.pro secondary industry

Branded Entertainment & Long-Form Content (Series, Shorts, Films) (MPADAEAG)

Keywords

• Brand communication services
• Brand storytelling agency
• Integrated annual reporting
• Social media campaign management
• Eco-design communication

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication and Brand Services: La Nouvelle generates revenue through project-based client engagements for brand storytelling, campaign creation, digital content, social media management, integrated reporting, and brand strategy. Services include campaign + digital + TV advertising, branding + campaign + brand platform development, eco-design + print + annual reports, development + podcast + annual reports, social media + webzine, and UX/UI design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

La Nouvelle is a Paris-based brand communication and storytelling agency that creates brand narratives, advertising campaigns, digital content, social media activations, integrated annual reports, UX/UI designs, and video/podcast productions for enterprise and mid-market clients across beauty, corporate, and food sectors. Services are delivered as tailored, project-based engagements that combine strategy, creative, and production capabilities, with a distinct focus on narrative-driven, eco-responsible communication.

Product overview

La Nouvelle is a French brand communications agency that operates as a service-based consultancy rather than a software product company. The agency's offering centers on brand storytelling, creating campaigns, digital marketing, and content strategy for clients across beauty & lifestyle, corporate, and food sectors. The portfolio includes brand platform development, integrated annual reporting, UX/UI design, social media management, video/podcast production, and eco-design communication services. Key client projects mentioned include Hair Confidential (webzine for René Furterer), the Bic integrated report, Saint-Gobain's corporate magazine, Bouygues Immobilier's annual report with podcasts, and various campaign work for brands like A-DERMA, CNED, Cristal Union, and Materne.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Storytelling & Strategy Development of brand narratives and storytelling strategies that position brands for meaningful engagement with their audiences; designed for enterprise and mid-market brand owners seeking differentiated positioning.
• Campaign Development Creation of comprehensive advertising campaigns combining digital, TV, and social media elements for brand launches and ongoing marketing; tailored to enterprise brand clients.
• Digital Marketing Digital-first marketing strategies including website development, digital advertising, and online content distribution for brand clients.
• Social Media Management Social media strategy, content creation, and community management across platforms including Instagram and other social channels; designed for brand marketers seeking consumer engagement.
• Branding & Brand Platform Development of brand identity systems, brand platforms, and visual territories that define brand positioning and messaging for enterprise clients.
• Webzine / Content Platforms Creation of branded editorial content platforms and webzines that position brands as media publishers, such as Hair Confidential for René Furterer.
• Integrated Reporting Development of integrated annual reports that combine financial, environmental, social, and governance information into coherent brand narratives; designed for corporate clients with CSR/ESG reporting needs.
• UX/UI Design User experience and interface design services for digital properties including websites, mobile experiences, and interactive reports.
• Video Production Production of commercial films, documentary content, and video campaigns for TV and digital distribution; includes multi-format adaptation (e.g., 40 video formats for product launch campaigns).
• Podcast Production Creation of branded podcast content and audio storytelling experiences, including scripted audio narratives and expert interviews for corporate clients.
• Eco-Design Communication Responsible communication design incorporating eco-conception principles (Organisation, Simplicité, Pertinence, Frugalité) to reduce environmental impact of marketing materials; offered as a differentiated practice for sustainability-focused corporate clients.

Quantifiable outcome

• Materne campaign reached 12M+ cumulative audience in 4 weeks
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W&Cie: Independent French creative agency offering brand strategy, campaigns, and integrated content — directly competes for the same enterprise brand-storytelling mandates as La Nouvelle with a comparable independent-boutique model.
• DDB Paris: Paris office of DDB Worldwide, providing brand strategy, creative campaigns, and digital content for major French and international brands — a directly comparable full-service creative agency competitor.
• Marcel (Publicis): Paris-based creative agency within the Publicis network focused on integrated brand campaigns, digital, and social — directly competes for the same blue-chip French brand storytelling mandates as La Nouvelle.
• TBWA\Paris: Paris office of the TBWA global network, offering brand strategy, campaign creation, and integrated content for French enterprise clients — directly comparable to La Nouvelle's full-service brand storytelling offering.
• Australie.GAD: Paris-based independent creative agency with brand storytelling, campaign, and digital capabilities serving French enterprise clients — a directly comparable independent competitor in the same market segment.
• Rosapark: Paris-based independent creative agency specializing in brand campaigns and storytelling for French enterprise clients — a closely comparable independent-boutique competitor with similar services and accounts.
• La Chose: Independent French creative agency producing brand campaigns, content, and digital work for major French brands — same independent-boutique positioning and client profile as La Nouvelle.
• BETC: Paris-headquartered full-service advertising agency (part of Havas Creative Network) producing brand campaigns, content, and digital work for major French and global brands — a direct head-to-head competitor for enterprise storytelling and campaign mandates in France.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company with a deep Paris presence; competes for the largest French enterprise marketing and integrated reporting mandates that La Nouvelle also targets, with full-service breadth La Nouvelle cannot match.
• Havas Paris: Paris flagship of Havas, offering brand strategy, creative, media, and content at significantly greater scale and media-buying capability — competes with La Nouvelle for the same enterprise client roster from a position of broader portfolio breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lanouvelle
• Instagraminstagram.com/agencelanouvelle
• Xx.com/_lanouvelle
• Facebookfacebook.com/agencelanouvelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about la nouvelle