What Vitalis does

Vitalis is a Nordic eHealth event management business that organises an annual four-day conference and exhibition in Gothenburg, Sweden, serving healthcare technology providers, regional authorities, municipalities, healthcare professionals, and policymakers. The 2026 edition drew approximately 6,900 participants from 34 countries, featured over 700 speakers across more than 450 sessions spanning 200+ hours of content, and hosted approximately 200 exhibiting organisations including Microsoft, AWS, AstraZeneca, Philips, Medtronic, Abbott, Capgemini, Getinge, Sectra, and Oracle. The event is positioned as the largest healthtech exhibition in the Nordics and the largest eHealth event in Scandinavia, with ministerial-level and government agency participation (SKR, Socialstyrelsen, the Swedish eHealth Agency, Inera).

The business operates a multi-product platform consisting of a core conference programme, a large-scale exhibition, and a set of specialised offerings including eHealth Matchmaking (structured 20-minute B2B meetings described as the largest eHealth matchmaking event in the Nordics), Vitalis Plaza and Open Stage (open-access content without a conference ticket), the Innovation Area, the Healthtech Startup Showroom, and the FemTech Health Pavilion. Supporting infrastructure includes the Exhibitor Service Online portal at uso.svenskamassan.se, the Trippus registration platform for ticket sales, the LeadSuccess badge-scanning app for exhibitor lead capture, and a Digital Conference Pass providing year-round on-demand access to recorded sessions. The event is hosted at the Swedish Exhibition & Congress Centre in Gothenburg, with co-located accommodation via Gothia Towers and Upper House hotels.

Vitalis generates revenue across multiple streams: exhibition entrance tickets at SEK 495 excluding VAT, full conference passes (price undisclosed), booth rental priced at SEK 2,955–5,204 per square metre depending on shell-stand tier (Space Only, Smart, Open, Premium) with a 9 sqm minimum, mandatory expostart (SEK 7,800) and insurance (SEK 1,550) fees per exhibitor, tiered sponsorship packages anchored by a single Premier Partner (Cambio) and eight Key Partners (Atea, Microsoft, Tietoevry, ServiceNow, AWS, Danoffice IT, Gordon Delivery, Omega Point), and curated group pavilions including FemTech (SEK 25,500 per company) and Startup Showroom (SEK 15,500 per startup). Go-to-market relies on a regional direct sales team covering Sweden, Germany, Norway/Baltics, and Italy/France/Spain, supplemented by referral channels through industry associations (Norway Health Tech, Swedish Medtech, SwedenBIO, Famna) and media partners (Dagens Medicin, Dagens Samhälle, Nordic Life Science). Vitalis is organised by Svenska Mässan Gothia Towers AB, which is owned by The Swedish Exhibition & Congress Centre Foundation, giving the business foundation-level financial stability rather than venture-backed growth dynamics.

Name

Vitalis

Legal name

Svenska Mässan Gothia Towers AB

Website

https://en.vitalis.nu

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vitalis is a Nordic eHealth event management business organising the largest healthtech conference and exhibition in the Nordics, serving healthcare technology providers, regional authorities, municipalities, and policymakers through an annual Gothenburg gathering and year-round digital content access.

Ownership category

akta.pro rank

Product category

Healthcare Conference and Exhibition Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Healthcare & Medical Congresses (MPAGAGAF)

akta.pro secondary industries

Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH), Medical, Scientific & Healthcare Congress Organizers (THAHACAD), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Healthcare conference events
• Ehealth exhibition services
• Digital health matchmaking
• Healthtech event management
• Nordic healthcare forums

Headquarters

HQ city

Korsvägen

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Conference and Exhibition Tickets: Vitalis generates revenue primarily through the sale of conference tickets (providing access to sessions, speakers, workshops, and digital content) and exhibition entrance tickets. Conference passes range from full four-day tickets to digital-only passes (offered at 50% off after the event). Entrance tickets for the exhibition alone are also available.
2. Exhibition Booth Rental: Exhibitors pay to rent exhibition space and/or purchase shell stand packages (Smart, Open, Premium tiers) at the Vitalis exhibition. Pricing is per square metre (2,955–5,204 SEK/sqm depending on package), plus mandatory expostart fee (7,800 SEK) and exhibition insurance (1,550 SEK). Elevated exposure above 2.5m costs 12,000 SEK. Company name registration for co-exhibitors is 7,800 SEK.
3. Sponsorship and Branding Opportunities: Vitalis offers premium partner tiers (Premier Partner, Key Partner, Partner), branding opportunities including advertising exposure, stage naming rights, and digital advertising. These create additional revenue streams beyond standard booth rental.
4. Specialised Pavilions: Specialised exhibition packages such as the FemTech Health Pavilion (SEK 25,500 per company) and Healthtech Startup Showroom (SEK 15,500 per startup) offer curated group exhibitions with shared space, pitch slots, and inclusion in the matchmaking programme.
5. Advertising and Marketing Services: Exhibitors can purchase elevated exposure advertising (over 2.5 metres, 12,000 SEK), company name registration for co-exhibitors, and other marketing exposure services to increase their visibility during the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Vitalis organizes an annual four-day eHealth conference and exhibition in Gothenburg, Sweden, bringing together 6,900+ healthcare professionals, 200+ exhibitors, and 700+ speakers. Core offerings include conference passes, exhibition booth rental, sponsorship and partnership tiers, structured eHealth matchmaking, specialised exhibition areas (Startup Showroom, FemTech Pavilion, Innovation Area), and award programmes (HealthTech Award, Vitalis Grant).

Product overview

Vitalis is a comprehensive healthcare innovation event business operating a multi-faceted platform consisting of the premier Nordic conference on the future of healthcare and the largest healthtech exhibition in the Nordics. The core offerings include the Conference (with 450+ sessions, 700+ speakers across multiple tracks and workshops), the Exhibition (200+ organizations), and several specialized areas: the Innovation Area, Healthtech Startup Showroom, FemTech Health Pavilion, Vitalis Plaza, and Open Stage. Supporting services include eHealth Matchmaking for networking, LeadSuccess for exhibitor lead capture, Exhibitor Service Online portal, and award programs (HealthTech Award, Vitalis Grant). The events are held at the Swedish Exhibition & Congress Centre in Gothenburg, Sweden, with partner hotels Gothia Towers and Upper House providing accommodation. Digital products include a Digital Conference Pass for on-demand content access.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitalis Conference Premier Nordic conference on the future of healthcare featuring over 450 sessions, 700+ speakers, and 200+ hours of content across four days, covering AI, health data, person-centred care, and digital transformation. Sold as a four-day pass or as a year-round Digital Conference Pass for recorded on-demand content.
• Vitalis Exhibition Largest healthtech exhibition in the Nordics with 200+ exhibiting organizations ranging from global multinationals to startups and Nordic public-sector leaders. Sold via booth space and shell-stand packages (Smart, Open, Premium).
• eHealth Matchmaking Largest eHealth matchmaking event in the Nordics, providing structured 20-minute pre-scheduled meetings between businesses, investors, academia, and healthcare stakeholders.
• HealthTech Award Annual award celebrating healthtech innovations that make a difference in people's lives, presented by GREAT, Vitalis, and Sahlgrenska Science Park. Open to companies from the Nordics or Baltics with proven positive impact on healthcare.
• Vitalis Grant Annual SEK 50,000 grant awarded to staff in healthcare and welfare using digital technology in new ways to develop innovative solutions accessible to users. Provided in partnership with Danoffice IT.
• Healthtech Startup Showroom Curated SEK 15,500 exhibition package for up to 12 selected startups (established <6 years, turnover max €1.5M, max 15 employees) including a 4-minute pitch slot, a 3-day demo area spot, a 3-day conference pass, unlimited matchmaking meetings, and networking mingle access.
• FemTech Health Pavilion Curated SEK 25,500 group exhibition package for 8 companies focused on women's health innovation, including a station, electricity, WiFi, branding, unlimited exhibition passes, unlimited pre-booked matchmaking meetings, exhibitor directory listing, and website marketing exposure.
• A GREAT Pitch @Vitalis Event format where the most innovative healthtech companies showcase new digital solutions in healthcare through short pitches followed by questions from a distinguished panel.
• Stand Solutions (Smart, Open, Premium) Pre-configured exhibition stand packages: Smart (basic and affordable) from SEK 4,293/sqm, Open (flexible and inviting) from SEK 4,419/sqm, and Premium (high-visibility and premium design) from SEK 5,204/sqm. Minimum 9 sqm; mandatory expostart fee (SEK 7,800) and exhibition insurance (SEK 1,550) charged additionally.

Quantifiable outcome

• 6,900 participants attended Vitalis 2026 across four days, with visitors from 34 countries
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• Cambio (Premier Partner)flagshipStrategic or Co-development PartnerCambio serves as the Premier Partner of Vitalis. As the top-tier partner, Cambio benefits from maximum visibility and brand exposure throughout the event, including logo placement on the Vitalis website partner section and event materials.
• AteacoreStrategic or Co-development PartnerAtea is a Key Partner of Vitalis and a major player in healthcare IT and welfare technology in the Nordics. Atea participates as an exhibitor and actively promotes Vitalis to its customer network as an important industry meeting place.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft is a Key Partner of Vitalis, showcasing its healthcare cloud and AI solutions. Microsoft participates as an exhibitor and contributes to discussions on AI in healthcare.
• TietoevrycoreStrategic or Co-development PartnerTietoevry is a Key Partner, providing digital health and care solutions in the Nordics. They participate in the exhibition and programme to engage with the healthcare ecosystem.
• ServiceNowcoreStrategic or Co-development PartnerServiceNow is a Key Partner at Vitalis, showcasing its workflow and digital service management solutions for healthcare organisations.
• Amazon Web Services (AWS)coreStrategic or Co-development PartnerAWS is a Key Partner at Vitalis, presenting its cloud infrastructure and healthcare data solutions. AWS participates to engage with Nordic healthcare organisations on digital transformation.
• Danoffice ITcoreStrategic or Co-development PartnerDanoffice IT is a Key Partner and the grant partner for the Vitalis Scholarship (providing the 50,000 SEK grant prize). This partnership connects Vitalis with the Nordic IT and healthcare community.
• Gordon DeliverycoreStrategic or Co-development PartnerGordon Delivery is a Key Partner at Vitalis, providing last-mile delivery and logistics solutions in the Nordic region.
• Omega PointcoreStrategic or Co-development PartnerOmega Point is a Key Partner at Vitalis, providing cybersecurity and information security expertise for healthcare organisations.
• GREAT (Growth, Research, Entrepreneurship, Academic collaboration, and Technical expertise)coreStrategic or Co-development PartnerGREAT is a co-organiser of the HealthTech Award alongside Vitalis and Sahlgrenska Science Park. GREAT represents a network of healthtech companies and provides strategic direction and jury participation for the award programme.
• Sahlgrenska Science ParkcoreStrategic or Co-development PartnerSahlgrenska Science Park co-organises the HealthTech Award with Vitalis and GREAT, and contributes Programme Board members. It serves as a key innovation ecosystem connector between research, industry, and healthcare.
• Sweden MEETX ABminorStrategic or Co-development PartnerSweden MEETX AB is part of the Swedish Exhibition & Congress Centre Foundation and collaborates with Vitalis on event organisation and marketing. When events are jointly organised, personal data is shared between the entities.
• Norway Health TechcoreGTM or Marketing PartnerNorway Health Tech is an industry association that actively promotes Vitalis to its member companies as the primary platform for reaching the Swedish market. They bring Norwegian healthtech companies to Vitalis as exhibitors and attendees.
• HIMSS (Healthcare Information and Management Systems Society)coreGTM or Marketing PartnerHIMSS is listed as a partner of Vitalis. HIMSS is a global advisory organisation focused on health information and technology, and this partnership extends Vitalis's international reach.
• University of Gothenburg (GCPCC)coreStrategic or Co-development PartnerThe University of Gothenburg hosts the global GCPCC (Global Conference on Cyber Physical Systems) conference in parallel with Vitalis. GCPCC is included in the Vitalis conference pass, creating a joint conference programme.
• Dagens Medicin (Media Partner)minorGTM or Marketing PartnerDagens Medicin is a media partner providing editorial coverage of Vitalis and extending event promotion to its healthcare professional readership.
• Dagens Samhälle (Media Partner)minorGTM or Marketing PartnerDagens Samhälle is a media partner providing policy and public sector focused coverage of Vitalis, extending reach to government and municipal decision-makers.
• Swedish MedtechcoreGTM or Marketing PartnerSwedish Medtech is an industry association for medical technology companies in Sweden. A representative (Jesper Olsson) serves on the Vitalis Programme Board, and the association promotes Vitalis to its members.
• SwedenBIOminorGTM or Marketing PartnerSwedenBIO is a partner of Vitalis, promoting the event to the Swedish life science and biotech community.
• VinnovaminorGTM or Marketing PartnerVinnova is Sweden's innovation agency and a partner of Vitalis, supporting the event as part of its mission to promote innovation in health and life sciences.
• IneracoreStrategic or Co-development PartnerInera is a key digital infrastructure provider for Swedish healthcare and a partner of Vitalis. Representatives (Malin Sandberg, Tove Rylander Rudqvist) serve on the Vitalis Programme Board, contributing to programme curation.
• Swedish eHealth Agency (Ehälsomyndigheten)minorStrategic or Co-development PartnerThe Swedish eHealth Agency is a government agency responsible for eHealth infrastructure in Sweden and a partner of Vitalis.
• National Board of Health and Welfare (Socialstyrelsen)coreStrategic or Co-development PartnerThe National Board of Health and Welfare is a government agency and a partner of Vitalis. Representatives (Jonathan Björkehag, Lotta Holm Sjögren) serve on the Vitalis Programme Board, contributing to programme quality and policy relevance.
• Swedish Association of Local Authorities and Regions (SKR)coreStrategic or Co-development PartnerSKR is a key partner representing municipalities and regions in Sweden. The Chair of SKR (Anders Henriksson) gave a keynote address at Vitalis 2026, highlighting the shared responsibility in healthcare digitalization.
• AstraZenecacoreGTM or Marketing PartnerAstraZeneca is a partner and exhibitor at Vitalis, participating to engage with the Nordic healthcare ecosystem. The company prioritises Vitalis as its most important industry event.
• MedTech Europe / MecomedcoreStrategic or Co-development PartnerMedTech Europe and Mecomed are industry associations whose Conference Vetting System (CVS) independently evaluates Vitalis for compliance with ethical business practice codes. CVS Approval enables MedTech member companies to financially support the event.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HIMSS Global Health Conference: HIMSS Global is the world's largest health IT conference, attracting 40,000+ attendees annually. It is a direct peer in the healthcare digitalization conference category, competing for the same MedTech sponsors, healthtech exhibitors, and policy-maker audience that Vitalis serves — but at a much larger global scale.
• WHINN (Week of Health and INNovation): WHINN is a Danish health innovation conference week held annually in Odense. As a fellow Nordic health innovation event, it directly competes for the same exhibitors, speakers, and attendees in the regional Nordic market that Vitalis dominates.
• HIMSS European Health Conference & Exhibition: HIMSS European Health Conference is the European arm of HIMSS, focused on health IT and digital health in Europe. It is a direct peer to Vitalis in the European health IT conference category, with overlapping exhibitor and speaker audiences.
• DMEA (Digital Medical Expertise and Applications): DMEA is Europe's leading digital health event held annually in Berlin, with 18,000+ attendees and 700+ exhibitors. It is the most direct European peer to Vitalis, competing for the same healthtech vendor and provider audience, with a broader international reach but similar eHealth content focus.

Regional players

• SIL - Swedish Internet Days / Internet Days Sweden: Internet Days is a major Swedish digital infrastructure and policy conference. While not strictly healthtech, it is a regional peer competing for the same Swedish digital transformation audience, sponsors, and policy-maker attention that Vitalis engages.
• European Health Forum Gastein: The European Health Forum Gastein is a leading European health policy conference attracting 600+ senior decision-makers from government, academia, and industry. It is a comparable peer focused on the policy and public-sector segment that Vitalis also serves through its regional authority and government audience.

Broad incumbents

• Arab Health: Arab Health is the largest healthcare exhibition in the Middle East with 100,000+ attendees. It is a broad incumbent in the healthcare exhibition space, competing for global MedTech and healthtech exhibitor sponsorship dollars that Vitalis also relies on.
• MEDICA Trade Fair: MEDICA in Düsseldorf is the world's largest medical trade fair with 80,000+ visitors and 5,000+ exhibitors. It is a broad incumbent serving the entire medical device and healthcare ecosystem, including significant digital health content, and competes for global MedTech exhibitor budgets that Vitalis also targets.

Emerging players

• Health 2.0 Conference: Health 2.0 is a US-based digital health conference series focused on healthtech innovation and startup showcases. It is an emerging player with comparable focus on digital health transformation themes (AI, interoperability) that Vitalis covers, though with a more startup/investor audience.
• MIE (Medical Informatics Europe) Conference: MIE is the flagship European conference of the European Federation for Medical Informatics, attracting academic and clinical informatics audiences. It is a niche but high-credibility peer overlapping with Vitalis's academic and health informatics content tracks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vitaliskonf
• Facebookfacebook.com/vitaliskonf
• LinkedInlinkedin.com/company/vitalis---svenska-massan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalis