Huwans Clubaventure

What Huwans Clubaventure does

Huwans Clubaventure is a French adventure travel company founded in 1975 and headquartered in Marseille, operating as a brand of the Altaï Group through its legal entity Altaï France (SAS, share capital €190,350). The company sells fully-organized adventure tourism packages — hiking, trekking, safari, cultural discovery, mountaineering, and specialized activities (dog sledding, Nordic skiing) — across roughly 600-800 distinct trips spanning more than 30 countries on six continents. Its offering is structured around four formats: small-group guided trips (8-15 people), family trips (children from age 4), independent "liberty" packages with logistics support, and fully tailor-made custom journeys.

The go-to-market is direct-to-consumer via three physical retail agencies in France (Lyon, Paris, Chambéry), a phone-based sales desk (04 81 68 55 60), a website with quote-request and callback forms, and content/email marketing. Per-trip pricing ranges from approximately €1,699 to €6,599 per person, with optional travel insurance add-ons tiered from 4.1% to 6.1% of trip cost through partner Assurinco, and 24/7 medical assistance via Mutuaide Assistance. The operation relies on 450+ vetted local guides and the Altaï Group's network of 30+ local agencies in destination countries, which the company positions as its primary moat.

In 2024 the company was merged into the Atalante brand alongside its near-decade joint-operation partner, consolidating both labels under a single identity while retaining the same advisory teams and local guides. The combined entity holds Travelife, ATR (Agir pour un Tourisme Responsable), and B Corp certifications, signaling formalized responsible-tourism positioning. The business is funded entirely inside the Altaï Group — no external equity, debt, or capital raises are disclosed in the source material — and revenue figures are not publicly available.

Name

Huwans Clubaventure

Legal name

ALTAÏ FRANCE

Website

https://huwans.com

Company type

Private

Founded year

1975

Operating status

Acquired

Headcount range

11–50 employees

Short description

Huwans Clubaventure, now operating as Atalante, is a French adventure travel brand selling 600+ guided trips across 30+ countries directly to individual travelers and families via three French offices, phone sales, and online booking, and is part of the Altaï Group.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Safari & Wildlife Travel Agencies (THAKAFAG), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

Keywords

• Adventure travel packages
• Guided group tours
• Trekking expeditions
• Tailor-made journeys
• Outdoor tourism

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Adventure Travel Packages: Sale of complete travel packages including guided trips, accommodation, logistics, and local guide services. Revenue generated from individual bookings of hiking, trekking, safari, and adventure travel packages worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Huwans Clubaventure designs and sells guided adventure travel packages for individual travelers and families, covering hiking, trekking, mountaineering, safari, wildlife observation, cultural discovery, and multi-activity outdoor experiences in more than 30 countries. Each package bundles logistics, accommodation, local guide services, and on-the-ground support from the company's 30 destination-country agencies and 450 confirmed local guides, with trip formats ranging from small group expeditions (8-15 people) to independent "liberty" trips and fully tailor-made custom journeys.

Product overview

Atalante (formerly Huwans Clubaventure) is an adventure travel company offering approximately 804 guided trips across more than 30 countries. The core offering consists of four main travel formats: small group adventures (8-15 people with local guides), family trips, independent 'liberty' packages with logistics support, and fully custom tailor-made journeys. Activity-specific products include dog sledding expeditions in Scandinavia and Arctic regions, and Nordic skiing adventures. The company operates 30 local agencies and works with 450 confirmed local guides, having accumulated 40 years of experience since 1975. Huwans merged into Atalante in 2024, combining both adventure travel brands under unified management.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Group Adventures (Voyages en petit groupe) Guided small group adventure trips of 8-15 travelers led by local guides, focused on hiking, trekking, and adventure tourism in isolated environments with shared experiences and mutual support. Available across destinations worldwide.
• Family Adventures (Voyages en famille) Family-friendly adventure travel designed for children from age 4, with adapted pacing, effort levels, and activities for young travelers while keeping parents engaged.
• Independent Liberty Trips (Voyages en liberté) Independent travel packages where specialists customize itineraries based on traveler preferences and availability, handling all logistics for solo travelers, couples, families, or friend groups seeking flexibility with local support.
• Tailor-Made Custom Trips (Voyages sur mesure) Fully customized adventure trips built from scratch to match specific traveler preferences, dates, activities, and accommodation requirements that standard packages cannot meet.
• Dog Sledding Adventures (Traineau à chiens) Dog sledding adventures across Finland, Sweden, Canada, Spitzberg, and Greenland offering immersion in wild preserved nature, with trips suitable for families and small groups.
• Nordic Skiing Adventures (Ski nordique) Cross-country and ski touring experiences combining elements of both cross-country and downhill skiing, with pulka (sled) options in Sweden, Iceland, and Greenland for backcountry circuits.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Altaï GroupcoreStrategic or Co-development PartnerHuwans is a brand of the Altaï Group, a network of francophone nature and adventure travel agencies with local operations in more than 30 countries. The group includes multiple brands including Huwans and Atalante, which are now merging. The Altaï Group provides the parent company structure and shared resources across its brand portfolio.
• AssurincocoreOthersInsurance partner providing travel insurance products including Multirisque (4.1% of trip cost), Multirisque with epidemic extension (5.1%), Multirisque Premium (5%), and Multirisque Premium with epidemic extension (6.1%). Policies cover cancellation, repatriation assistance, baggage, and medical expenses.
• Mutuaide AssistancesupportingOthers24/7 medical assistance hotline for travelers (01 55 98 57 68). Provides emergency medical assistance and repatriation coordination services.
• AtalantecoreStrategic or Co-development PartnerAtalante is merging with Huwans to combine the best of both brands. The two companies have been traveling customers together worldwide for almost 10 years. The merger creates a stronger combined entity with shared operations, same teams (from travel advisors to local guides), and an enhanced travel experience.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grand Angle: French adventure travel agency offering guided trekking, hiking, and discovery trips, often focused on European Alps and the Mediterranean. Comparable to Huwans on small-group format, mid-range price points, and French direct-to-consumer customer base.
• Allibert Trekking: France-based trekking and adventure travel operator (part of the Voyageurs du Monde group) with a similar guided-group, multi-destination, multi-activity catalogue. Direct competitor for trekking, mountaineering, and expedition bookings in the French market.
• La Balaguère: Pyrenean-rooted French adventure travel operator offering walking, trekking, and discovery trips primarily in Europe and the Mediterranean. Comparable in product type (guided walking/trekking) and French direct customer base, though with a more regional identity.
• Nomade Aventure: French adventure travel specialist offering trekking, discovery, and off-the-beaten-path itineraries worldwide. Closely comparable to Huwans in target customer (active French travelers), product mix (hiking, trek, expedition), and direct-to-consumer distribution model.
• Terres d'Aventure: Long-established French adventure travel agency (founded 1975) offering small-group and tailor-made trips worldwide. Direct competitor to Huwans/Atalante in the French-speaking adventure market, with a comparable trekking and discovery product.

Regional players

• KE Adventure Travel: UK-based adventure travel operator with a trekking, expedition, and discovery catalogue similar to Huwans. Comparable on multi-destination small-group adventure product, but serves primarily UK customers rather than the French market.

Broad incumbents

• G Adventures: Large global adventure travel brand offering small-group tours across all continents with a focus on local guides and community tourism. Overlaps with Huwans in small-group adventure itineraries, local-guide model, and responsible-tourism positioning.
• Voyageurs du Monde: Largest French specialty travel agency group (parent of Allibert Trekking and Comptoir des Voyages), offering adventure, tailor-made, and themed travel to a wide audience. Broader incumbent that overlaps with Huwans in custom adventure and trekking segments but with much larger scale and a more diversified portfolio.
• Intrepid Travel: Global B Corp-certified small-group adventure travel operator with worldwide itineraries. Comparable to Huwans in small-group adventure positioning and B Corp/responsible-tourism credentials, but operates at much larger global scale and primarily in English-speaking markets.

Emerging players

• Explora Project: France-based newer entrant focused on hiking, trekking, and outdoor adventure trips in Europe and beyond, often in small groups. Comparable in product type and French customer focus but at smaller scale and without Huwans' 30-country local-agency footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HuwansVoyages
• LinkedInfr.linkedin.com/company/altai-group
• YouTubeyoutube.com/channel/UC7LT-7vYYngw
• Instagraminstagram.com/huwans

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huwans Clubaventure