Booreiland

What Booreiland does

Clarify is an Amsterdam-based information design agency (legal entity Clarify Holding B.V.) that combines consultancy, design, and technology to make complex information understandable for Dutch government agencies, financial institutions, NGOs, and enterprises. The firm operates through three wholly-owned subsidiaries — Clarify B.V. (creative), Clarify Consultancy B.V. (advisory), and Clarify Tech B.V. (technology) — and employs a multidisciplinary team of 35+ specialists including animators, illustrators, visual consultants, designers, developers, copywriters, and project managers.

Its service portfolio spans animations, infographics, data visualizations, websites, branding, UX/UI design, web development, social media marketing, visual minutes (Visuele Notulen), praatplaten (discussion boards), business drawing training, and a dedicated Legal Design practice. Recurring high-profile engagements include the NATO Summit 2025 visual identity, COVID-19 communications for GGD GHOR, visual language development for Rabobank, and pension communications for Zwitserleven. The agency has also begun productizing AI capabilities through its "Claire" sub-brand (Claire Storyboard, Claire SEO) and a ClarifAI initiative, targeting accelerated storyboarding and content optimization.

Clarify monetizes through professional-services project engagements (custom-quoted, fixed-price or time-and-materials; example: 90-second animations priced at €5,000-€15,000) billed predominantly to Dutch enterprise and public-sector clients on 14-day payment terms with 70% upfront and 30% on completion. The go-to-market is enterprise field sales via direct engagement — website inquiries, phone, and in-person meetings — without self-service or e-commerce channels. Vertical focus is strongest in Government & Public Sector, Financial Services & Fintech, and Sustainability, with secondary depth in Pension, Mobility, and Legal.

Name

Booreiland

Legal name

Clarify Holding B.V.

Website

https://booreiland.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Visual Communication and Information Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Visual communication services
• Information design
• Animation production
• Data visualization
• Legal design services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project-based: Time and materials or fixed-price project engagements for visual communication services including animations, infographics, websites, and visual consulting. General terms state payment terms of 14 days after invoice, with 70% upfront and 30% upon completion.
2. Consulting Services: Strategic consulting engagements for communication strategy, visual consultancy, and change management

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Booreiland (Clarify) is an Amsterdam-based information design and visual communication agency that combines consultancy, design, and technology to make complex information understandable. Its core offerings span animated videos, infographics, interactive data visualizations, websites, branding, UX/UI design, web development, legal design, visual consultancy, visual minutes, praatplaten, and AI-powered tools for storyboarding and content optimization, delivered to enterprise, government, financial services, and NGO clients.

Product overview

Clarify is an Amsterdam-based information design and communication agency offering a comprehensive suite of visual communication services. The core offering is information design, which combines consultancy, design, and technology. Services include animations (Animatievideo's), infographics, data visualizations, websites, visual consultancy, legal design, social media marketing, branding, UX/UI design, web development, visual minutes (Visuele Notulen), and praatplaten. The company also offers AI-powered tools including Claire Storyboard for visual concept development and Claire SEO for content optimization. Additionally, they provide training services such as Zakelijk Tekenen (business drawing) and change management through Strategieactivatie. The agency serves diverse sectors including government, fintech, pension funds, sustainability, and mobility.

Differentiator

Problem solved

Functional benefit

Brands

• Claire: AI-powered tools including Claire Storyboard (storyboard generator) and Claire SEO (content optimization chatbot).

Products and services

• Information Design Core methodology and service that combines consultancy, design, and technology to translate complex information into clear, actionable visual communication for enterprise, government, and NGO clients.
• Animations / Animated Videos Animated videos that translate complex ideas into clear, understandable content for campaigns, policy explanation, and organizational change communication. Reference pricing: 90-second animations typically range from €5,000 to €15,000 depending on length, complexity, visual style, and animation level.
• Infographics Visual representations that transform complex information into clear, attractive infographics for various communication purposes.
• Data Visualizations Interactive maps and graphics that organize information in engaging ways, translating spreadsheets into visualizations with multiple layers for discovery.
• Websites Professional website design and build services as part of the digital communication toolkit.
• Visual Consultancy Visual forms of organizational consulting that use visual thinking to make complex issues or changes tangible and comprehensible in co-creation with stakeholders.
• Legal Design Visualization of legal information to make complex legal documents more organized and usable, including legal document design, case design, and legislation design for courts, ministries, and law firms.
• Social Media Marketing Strategic social media marketing services including content creation, community management, advertising campaigns, and reporting.
• Branding / Style Development Brand identity development and style guidelines for organizations.
• UX/UI Design User experience and interface design services for digital platforms and applications.
• Web Development Technical web development services for building digital platforms and websites.
• Visual Minutes (Visuele Notulen) Visual minutes that capture meetings and events in attractive, visual summaries, delivered either analog on paper or digitally on tablet.
• Praatplaten (Discussion Boards) Overview images that help tell and discuss stories, bringing structure, context, and coherence in one visual for presentations and workshops.
• Claire Storyboard AI-powered storyboard generator that enables rapid development and exploration of visual ideas for storytelling.
• Claire SEO AI chatbot that optimizes website content based on keywords to improve search engine visibility and user experience.
• Business Drawing Training (Zakelijk Tekenen) Training service that helps professionals communicate more effectively through simple drawings and visual elements.
• Strategy Activation Change management services using visual approaches to activate employees and communicate effectively about organizational changes.

Quantifiable outcome

• Animation award: Gouden Reiger at Nederlands Film Festival for Kennisinstituut voor Mobiliteitsbeleid project

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• De RechtspraakminorStrategic or Co-development PartnerJudicial organization for which Clarify provides legal design services including document visualization and legal case design support
• Ministerie van Justitie en VeiligheidminorStrategic or Co-development PartnerMinistry for which Clarify provides legal design consulting services and visualizations
• Van DoorneminorStrategic or Co-development PartnerLaw firm collaborating with Clarify on legal design projects and document visualization
• NautaDutilhminorStrategic or Co-development PartnerMajor Dutch law firm working with Clarify on legal design initiatives
• De Brauw Blackstone WestbroekminorStrategic or Co-development PartnerLeading Dutch law firm collaborating on legal design projects
• Loyens & LoeffminorStrategic or Co-development PartnerLaw firm working with Clarify on legal design and visualization projects
• Van Benthem & KeulenminorStrategic or Co-development PartnerDutch law firm collaborating with Clarify on legal design services

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AnalogFolk: Independent creative and digital agency with European offices, blending strategy, design and technology for brand and product experiences. Comparable integrated-services model and B2B enterprise client base.
• Momkai: Amsterdam-based creative and digital agency focused on design, branding and content for enterprise and government clients. Closely comparable in size, geography and B2B creative-services positioning to Clarify.
• Pentagram: Partner-led design firm known for branding, identity and editorial design across enterprise and cultural clients. Comparable partner-driven craft model and emphasis on visual identity and information design for complex organizations.
• Edenspiekermann: European branding and design agency with offices including Amsterdam, focused on brand strategy, design systems and digital products. Comparable in serving large enterprises and institutions with integrated design solutions.
• Lava Amsterdam: Amsterdam creative agency offering design, content, branding and digital production for B2B clients. Closely comparable in size, Dutch-market focus and integrated creative-services offering.
• Studio Dumbar: Renowned Dutch design studio specializing in visual identity, branding and information design for public and cultural clients. Comparable to Clarify in its visual-identity and information-design craft, particularly for Dutch institutional clients.
• Total Design: Historic Amsterdam design agency with a broad practice spanning branding, editorial, digital and motion design. Overlaps with Clarify across visual identity and integrated design services for enterprise and public-sector clients.

Broad incumbents

• IDEO: Global design consultancy known for human-centered design, innovation strategy and visual storytelling. Comparable at the strategy-plus-design intersection Clarify targets, though much larger and broader in scope.
• DEPT®: Large Amsterdam-headquartered digital creative agency offering creative, design, technology and data services. Comparable to Clarify across animation, web and brand work but operates at materially larger scale across multiple global hubs.
• Mirum (WPP): Global digital experience agency within WPP, offering creative, design, technology and data services. Comparable in delivering integrated design and digital work to enterprise clients, but operating at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarifynl
• Instagraminstagram.com/clarifynl
• Xx.com/booreiland
• Facebookfacebook.com/booreilanddigitaldesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booreiland