PHI Hotel Group

What PHI Hotel Group does

PHI Hotel Group is a privately held Canadian hotel ownership, management, and development company headquartered in Surrey, British Columbia, operating since 2002. The company self-describes as one of Canada's largest and fastest-growing hotel management companies, with a portfolio of 15 listed branded properties (10 in Alberta, 5 in British Columbia) spanning IHG (Holiday Inn, Holiday Inn Express, Candlewood Suites), Marriott (Westin, Four Points by Sheraton, Element, Fairfield Inn & Suites, TownePlace Suites), Hilton (Hampton Inn), and Best Western (Best Western, Best Western Plus, Best Western Premier). The portfolio mixes mid-scale and upscale full-service assets, including the 247-room Westin Calgary Airport with a 30,000 sq. ft. conference centre and the 153-room Holiday Inn & Suites Calgary South Conference Centre.

Name

PHI Hotel Group

Legal name

PHI Hotel Group

Website

https://phihotelgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

PHI Hotel Group is a privately held Canadian hotel ownership, management, and development company operating a portfolio of 15 branded hotels across British Columbia and Alberta under IHG, Marriott, Hilton, and Best Western franchise systems, serving leisure, business, and group/event travelers.

Ownership category

akta.pro rank

Product category

Hotel Management

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Franchised/Chain Motels (THAGAFAM), Resort Convention Hotels (THAGALAC), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Hotel ownership
• Hotel development
• Franchise hotel operations
• Hospitality property management

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hotel Ownership and Management: PHI Hotel Group owns, manages, and operates a portfolio of leading hotels across British Columbia and Alberta, generating revenue through hotel operations, room rentals, food and beverage, and meeting/event services. The company co-owns properties with investment partners.
2. Commercial Property Management Services: PHI Hotel Group provides commercial property management services for partners and investor groups, generating fees for hotel and real estate management expertise.
3. Franchise Brand Affiliations: The company operates hotels under major franchise brands (IHG, Marriott, Hilton, Best Western), paying franchise fees and generating revenue through brand-recognized hotel operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PHI Hotel Group owns, manages, and develops hotel properties across British Columbia and Alberta, Canada, operating 20+ hotels under major franchise brands including IHG, Marriott, Hilton, and Best Western. Revenue is generated through room rentals, food and beverage, meeting and event services, and commercial property management fees for investor partners. The company also co-develops hotels with strategic partners including First Nations business entities and private investors.

Product overview

PHI Hotel Group operates as a hotel management company that owns, manages, and develops a portfolio of hotel properties across British Columbia and Alberta, Canada. Their portfolio includes major franchise brands including IHG (Holiday Inn Express, Holiday Inn), Marriott (Fairfield Inn & Suites, Element, Four Points by Sheraton, Westin), Hilton (Hampton Inn, Element), and Best Western (Best Western, Best Western Plus, Best Western Premier). The company offers hotel ownership and management as its core service, complemented by commercial property management services for partners and investor groups. The portfolio ranges from extended-stay properties like Candlewood Suites and TownePlace Suites to full-service conference hotels like the Westin Calgary Airport and Holiday Inn & Suites Calgary South, serving corporate and leisure travelers across Western Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Ownership, Management and Development Integrated service offering covering the ownership, management, and development of superior hotel properties across British Columbia and Alberta, serving travelers with hospitality, amenities, accommodation, and meeting facilities under major franchise brands.
• Commercial Property Management Services Professional hotel and real estate management services delivered to investment partners and investor groups across PHI Hotel Group's portfolio.
• Group Inquiry and Event Services Centralized group booking and event services for corporate conferences, weddings, and special events across the PHI Hotel Group portfolio, initiated through the website's Group Inquiry and RFP form.
• Holiday Inn & Suites Calgary South Conference Centre 153-room IHG hotel with over 7,000 square feet of meeting space, a conference centre, and Pacini Italian Restaurant & Lounge, located in south Calgary, Alberta.
• Westin Calgary Airport Hotel and Conference Centre 247-room Westin hotel with a 30,000 sq. ft. conference centre in Calgary, Alberta; the first Westin property in the Alberta market.
• Four Points by Sheraton Edmonton West 142-room dual-branded Four Points by Sheraton hotel in Edmonton, Alberta, operated by PHI Hotel Group in partnership with Siksika Resource Development Ltd.
• Element Edmonton West 77-room Element-branded extended-stay hotel in Edmonton, Alberta; the first Element brand hotel to open in Edmonton.
• Candlewood Suites West Edmonton IHG Candlewood Suites extended-stay hotel property in west Edmonton, Alberta.
• Best Western Plus Hinton Inn & Suites Best Western Plus branded hotel in Hinton, Alberta, recognized with the 2021 Best Western Champion Green Award for sustainability performance.
• Four Points by Sheraton Edmonton Gateway Hotel Four Points by Sheraton branded hotel in Edmonton, Alberta, recipient of Marriott's Guest Satisfaction Excellence — Four Points CONNECT 2020 award.
• Four Points by Sheraton Sherwood Park Four Points by Sheraton branded hotel in Sherwood Park, Alberta, recipient of Marriott's Guest Satisfaction Excellence — Four Points CONNECT 2020 award.
• Hampton Inn by Hilton Edmonton/South Hampton Inn by Hilton branded hotel in south Edmonton, Alberta.
• Holiday Inn Express & Suites West Edmonton Mall Holiday Inn Express & Suites branded hotel near West Edmonton Mall in Edmonton, Alberta.
• TownePlace Suites Sherwood Park Marriott TownePlace Suites extended-stay hotel in Sherwood Park, Alberta.
• Best Western Pacific Inn Vernon Best Western branded hotel in Vernon, British Columbia.
• Fairfield Inn & Suites by Marriott Kamloops Marriott-branded dual-property hotel in Kamloops, British Columbia.
• Hampton Inn Kamloops Hampton Inn by Hilton branded hotel in Kamloops, British Columbia.
• Holiday Inn Express Vernon Holiday Inn Express branded hotel in Vernon, British Columbia.
• Best Western Premier Vernon Best Western Premier branded hotel in Vernon, British Columbia.

Quantifiable outcome

• Guest Satisfaction Excellence - Four Points CONNECT 2020 award from Marriott International, with 4 hotels honored (Four Points by Sheraton Edmonton Gateway, Four Points by Sheraton Edmonton West, Four Points by Sheraton Grande Prairie, Four Points by Sheraton Sherwood Park).
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Siksika Resource Development Ltd. (Siksika Hospitality)coreStrategic or Co-development Partner · 9 March 2019PHI Hotel Group co-owns three Marriott branded hotels with Siksika Resource Development Ltd. — the 247-room Westin Calgary Airport and 30,000 sq. ft. Conference Centre in Calgary, the dual-branded 142-room Four Points Edmonton West, and the 77-room Element Edmonton West in Edmonton. PHI Hotel Group manages all three properties. The partnership with Siksika Hospitality (a First Nations business development entity) was described as positioning the Siksika Nation for long-term financial growth and career development for Nation members in the hospitality and tourism sectors of Western Canada.
• Perfect HospitalitycoreStrategic or Co-development Partner · 18 January 2019PHI Hotel Group and Perfect Hospitality jointly own the 153-room Holiday Inn & Suites Calgary South Conference Centre located in south Calgary, Alberta. The hotel is a unique IHG offering with over 7,000 square feet of meeting space and a full-service Pacini Italian Restaurant & Lounge. PHI Hotel Group manages the property.
• IHG (InterContinental Hotels Group)coreChannel Partner/ Reseller/ DistributorPHI Hotel Group operates multiple hotels under IHG franchise brands including Holiday Inn and Holiday Inn Express, paying franchise fees and utilizing IHG's reservation systems, loyalty programs, and brand standards to generate revenue across its managed properties.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorPHI Hotel Group operates multiple hotels under Marriott franchise brands including Westin, Four Points by Sheraton, Element, Fairfield Inn & Suites, and TownePlace Suites, utilizing Marriott's reservation systems, Bonvoy loyalty program, and brand standards across its managed portfolio.
• HiltonminorChannel Partner/ Reseller/ DistributorPHI Hotel Group operates Hampton Inn by Hilton properties as part of its Alberta portfolio, operating under Hilton franchise brand standards and utilizing Hilton's reservation and loyalty systems.
• Best Western Hotels & ResortsminorChannel Partner/ Reseller/ DistributorPHI Hotel Group operates multiple Best Western branded properties including Best Western Plus and Best Western Premier brands across British Columbia and Alberta, operating under Best Western franchise brand standards and utilizing their reservation and loyalty systems.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• InterContinental Hotels Group (IHG): Global franchisor of Holiday Inn, Holiday Inn Express and Candlewood Suites flags that PHI operates; central to PHI's franchise economics and distribution through IHG's CRS and loyalty platform.
• Marriott International: Global franchisor of multiple hotel flags that PHI operates under, including Westin, Four Points, Element, Fairfield and TownePlace; defines the brand standards, fees and loyalty economics that drive PHI's portfolio economics.
• InnVest Hotels: One of Canada's largest hotel owner-operators with a portfolio of franchised hotels across multiple provinces; comparable Canadian footprint but at greater scale and REIT-backed capital structure.
• Choice Hotels Canada: Canadian arm of a major global franchisor with a broad economy/midscale portfolio; relevant incumbent peer competing for similar limited-service franchisee relationships in Western Canada.

Direct peers

• Atlific Hotels: Canadian-based hotel management and ownership company operating franchised and independent hotels across Canada; directly comparable to PHI as a multi-brand franchise operator with similar GTM and revenue model.
• Pomeroy Hotels & Resorts: Western Canada-focused hotel ownership and management company operating franchised full-service and resort properties in BC and Alberta; highly comparable geography and brand mix to PHI.
• Coast Hotels & Resorts: Canadian-owned hotel chain with properties concentrated in Western Canada, operating franchised and managed hotels across multiple tiers; comparable franchise-driven business model.
• Sandman Hotel Group (Northland Properties): One of Canada's largest privately owned hotel and hospitality companies with a heavy Western Canada footprint across multiple brands; closely comparable to PHI's scale and geographic concentration.
• New Castle Hotels & Resorts: Hotel management and ownership company operating franchised properties under major brands including Marriott and IHG; comparable third-party management business model and franchise portfolio.
• SilverBirch Hotels & Resorts: Canadian hotel ownership and management company operating franchised hotels under major brands across multiple provinces; directly comparable franchise-led operating model.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/phihotelgroup
• Instagraminstagram.com/phihotelgroup
• Xx.com/phihotelgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHI Hotel Group