Profit Hotel Concept - your hospitality consulting partner

What Profit Hotel Concept - your hospitality consulting partner does

Profit Hotel Concept (legal entity Perfect Hotel Concept s.r.o.) is a Czech hospitality consulting firm founded in 2009 and based in Prague, operating with a team of nine. It serves hotel owners, investors, operations directors, team leaders, revenue managers and tourism service providers in the Czech Republic and Central Europe, delivering services organized around three pillars: Finance and Management (revenue management, economics, leadership), People Development (skills, service standards, communication, performance culture), and Technology and VR Training (virtual reality simulations for reception staff and a hotel operations simulator). Its product portfolio includes the PHC Academy with 14+ structured courses, a proprietary VR training system for reception scenarios, a hotel operations simulator, expert consultations, external revenue management, audits, quality control, assisted supervision, and the PHC Club monthly subscription for ongoing advisory support, plus free downloadable KPI guides and operational shortcuts.

The firm operates primarily on a professional services revenue model: consulting engagements are quote-based with a non-binding initial consultation as the entry point, training is delivered through structured academy courses, and the PHC Club subscription introduces a recurring revenue stream. Direct product sales of upsell manuals, the hotel simulator, VR modules and the Hotelier Calendar supplement service revenue. The GTM motion is sales-led and education-driven, anchored by content marketing (academy courses, free resources, newsletter) and referrals from named client testimonials, with named enterprise clients including CPI Hotel, Clarion Congress Hotel Prague and Ventura Group alongside SMB hotels.

Profit Hotel Concept is a privately held, bootstrapped founder-owned company led by Jiřina Jenčková, with no disclosed external investors, funding rounds, or M&A activity. Customer-reported outcomes include 30%+ revenue growth in the first year of cooperation for Hotel Chateau Hostačov and a doubling of revenues over a 2+ year engagement with Ventura Group, supporting the firm's positioning as a high-touch, methodology-led consultancy rather than a software-scale business.

Name

Profit Hotel Concept - your hospitality consulting partner

Legal name

Perfect Hotel Concept s.r.o.

Website

https://perfecthotelconcept.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Profit Hotel Concept is a Prague-based hospitality consulting firm founded in 2009 that serves Czech and Central European hotel owners, operators, and tourism professionals with revenue management, training, and VR-based reception simulations through its PHC Academy, consulting services, and PHC Club membership.

Ownership category

akta.pro rank

Product category

Hospitality Consulting Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Hotel Revenue Management Systems (RMS) (THALAOAB)

Keywords

• Hospitality consulting services
• Hotel revenue management
• Hospitality training academy
• VR hotel training
• Hotel operational audits

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Expert consultations, external revenue management, VIP cooperation, assisted supervision, audits, and quality control services provided to hotels and accommodation facilities.
2. Education and Training Programs: PHC Academy offers structured courses including Total Revenue Management, Revenue Marketing, Hotel Simulator, Budgeting & Forecasting, Reception, Upselling, Housekeeping, F&B leadership, Wellness & Spa leadership, and virtual reception workshops.
3. Products: Sale of upsell manuals, hotel simulators, VR training modules, and Hotelier Calendar. Free resources include shortcuts and KPI guides.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Profit Hotel Concept provides hospitality consulting, training, and technology-enabled learning services to hotels and accommodation facilities. Offerings span expert consultations, outsourced revenue management, audits, quality control, and a structured training academy (PHC akademie) covering revenue management, front desk operations, upselling, F&B, wellness, and housekeeping. The firm also sells proprietary products including a VR-based reception training system, a hotel operations simulator, an upsell manual, and a hotelier calendar.

Product overview

Profit Hotel Concept is a hospitality consulting company offering a comprehensive suite of services organized around three pillars: Finance & Management (revenue management, economics, leadership), People Development (skills training, service standards, communication), and Technology & VR Training (virtual reality simulations). The portfolio includes PHC akademie (Academy) with 14+ structured courses covering revenue management, reservations, upselling, F&B, wellness, and more; the Hotelový simulátor (Hotel Simulator) for hands-on management training; and Virtuální realita (Virtual Reality) for immersive front desk scenario training. Supporting services include expert consultations, external revenue management, audits, quality control, VIP partnerships, and the PHC Hospitality Holistic Helpline membership club. Free resources include KPI guides and operational shortcuts. The company operates on a principle of teaching clients to fish rather than fishing for them, focusing on sustainable skill transfer and long-term operational improvement.

Differentiator

Problem solved

Functional benefit

Brands

• PHC Hospitality Holistic Helpline: Membership club offering hospitality holistic helpline support services.
• PHC Akademie
• Zkratky zdarma
• Upsellový manuál
• Klíčové ukazatele zdarma
• Hotelový simulátor
• Virtuální realita
• Kalendář Hoteliéra

Products and services

• PHC akademie (Academy) A structured training academy for hospitality professionals covering revenue management, revenue marketing, front desk operations, upselling, active selling, housekeeping, virtual reception workshop, Feng Shui in hospitality, F&B management, and hotel wellness & spa management.
• Externí Total Revenue Management Outsourced revenue management service that helps hotels implement and manage revenue strategies, pricing, capacity management, and seasonal optimization.
• Klub PHC Hospitality Holistic Helpline A membership club providing ongoing advisory support and holistic hospitality helpline services for continuous professional development of long-term clients.
• Odborné konzultace (Expert Consultations) Professional consulting services covering economics, leadership, management, and operational optimization tailored to each hospitality facility.
• Audity a kontrola kvality (Audits and Quality Control) Quality audits and control services to assess and improve service standards, operational processes, and compliance in hospitality establishments.
• Nabídka rozvoje (Development Offer) Customized development programs for hospitality staff focusing on skills, service standards, communication, and performance culture.
• Asistovaná supervize (Assisted Supervision) Guided supervision services to support hotel management and operational excellence.
• VIP spolupráce (VIP Cooperation) Premium cooperation service offering elevated, tailored advisory engagement for select hospitality clients.
• Nezávazná konzultace (Non-binding Consultation) Free initial non-binding consultation to help identify the best opportunities and services for the prospective client.
• Virtuální realita (Virtual Reality Training) VR-based training system that realistically simulates front desk scenarios, helping improve communication and decision-making without stress, with immediate feedback. Used for training reception staff on practical situations from daily operations.
• Hotelový simulátor (Hotel Simulator) Simulation tool for training hotel operations and management scenarios, enabling hands-on practice of revenue management, budgeting, and day-to-day hotel administration in a risk-free environment.
• Upsellový manuál (Upsell Manual) Comprehensive manual providing upselling techniques and strategies for generating additional revenue in accommodation services.
• Kalendář Hoteliéra (Hotelier's Calendar) Specialized calendar tool for hoteliers to track important dates, seasons, and operational planning.

Quantifiable outcome

• 30%+ revenue growth in first year of cooperation
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• horecadodavatele.czminorOthersSubcontractors directory connecting clients with hospitality equipment and service suppliers. Part of comprehensive service offering for hotel development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HotStats: HotStats provides monthly profit-and-loss benchmarking and performance intelligence for hotels worldwide. It is an emerging adjacent player overlapping with PHC's revenue management and performance optimization offerings.
• IDeaS Revenue Solutions: IDeaS is a long-established revenue management software vendor serving hotels and hospitality groups. It competes at the intersection where PHC's external revenue management service meets algorithmic pricing, making it a comparable adjacent player.
• Duetto: Duetto is a cloud-based hotel revenue management platform that competes in the same revenue optimization category as PHC's external revenue management services. It overlaps in serving hotel revenue teams with technology rather than consulting.
• Lighthouse (formerly OTA Insight): Lighthouse provides hotel market intelligence, rate shopping, and revenue management technology to hoteliers globally. It overlaps with PHC's pricing and demand analytics content via a software platform rather than a consulting model.

Direct peers

• h2c GmbH: h2c is a hospitality consulting firm specializing in revenue management, distribution, and commercial strategy for European hotels. It is closely comparable to PHC's external revenue management and consulting practice within a similar European operating geography.
• HVS Global Hospitality Services: HVS is a global hospitality consulting firm providing hotel valuation, feasibility, and operational advisory to hotel owners and investors. It is directly comparable to Profit Hotel Concept's hotel consulting and revenue management practice for owner/operator clients.
• PKF Hospitality Group (Cushman & Wakefield): PKF Hospitality Group (now part of Cushman & Wakefield) is a long-established hospitality consulting practice offering advisory, valuations, and operational consulting to hotels. It is comparable in the same management consulting value chain serving hotel owners and operators.
• Horwath HTL: Horwath HTL is one of the world's largest hotel, tourism, and leisure consulting networks, advising on operations, asset management, and revenue strategy. It directly parallels PHC's consulting-led offering for hotel owners and management teams.

Others

• American Hotel & Lodging Educational Institute (AHLEI): AHLEI provides hospitality training, certifications, and educational materials to hotel professionals worldwide. It is thematically comparable to PHC's PHC Academy training portfolio as a peer in hospitality education.

Broad incumbents

• CoStar (STR): CoStar's STR business is a leading provider of hotel benchmarking, data analytics, and market intelligence globally. As a broad incumbent, it overlaps with PHC's analytics and revenue strategy work but through data subscriptions rather than bespoke consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profit-hotel-concept-sro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profit Hotel Concept - your hospitality consulting partner