Amthal Fire & Security
Amthal Fire & Security is a UK-based commercial fire protection and security integrator delivering end-to-end fire alarm, intruder, CCTV, access control, and monitoring services across seven verticals, serving multi-site enterprise clients exclusively under NSI Gold and BAFE accreditation.
- Company typePrivate
- Founded2000
- HeadquartersSaint Albans, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amthal Fire & Security does
Amthal Fire & Security is a UK-based commercial fire protection and security systems integrator founded in 2000 by John Allam and Paul Rosenthal. The company delivers end-to-end life safety and security services including fire alarm design and installation, emergency lighting, smoke detection and ventilation, voice alarm (PAVA) and emergency voice communication systems, fire door and extinguisher testing, fire risk assessments, intruder alarms, CCTV, and access control. Technology backbone centres on Honeywell Gent fire detection products, the Gent CLSS (Connected Life Safety Services) cloud platform, the proprietary Nimbus Connect cloud monitoring platform, and the SmartTest remote monitoring tool, with 24/7 alarm receiving delivered through an exclusive 25-year partnership with EMCS, the UK's largest independent alarm receiving centre.
The business operates a recurring revenue model combining maintenance contracts (Standard, Standard Plus, and Comprehensive tiers), subscription-based 24/7 remote monitoring, professional installation services, system takeovers from incumbents, and equipment financing from £1,000+ VAT over one to five years. Distribution is delivered through field-based enterprise sales with dedicated account managers and strategically located engineering teams across England, Scotland, Wales, and Northern Ireland serving multi-site UK commercial clients. The customer base spans seven primary verticals: block and facilities management, education, logistics and warehouses, private sector, property management, retail, and hospitality, with named enterprise relationships including Notting Hill Housing Group (10+ years), NHS Trust (8 years), Access Group, Wates Group, Interserve, and Hawksmoor Group.
Amthal holds NSI NACOSS Gold, BAFE SP203-1, UKAS, ISO 9001, CHAS, ConstructionLine, SafeContractor, FIA, DHF, and Gent 24 Network Approved System Integrator status, and reports over 97% customer retention over 25 years of operation. The company is founder/family-owned and led by Group CEO Jamie Allam (appointed 2020) and Managing Director Reece Paprotny, with wholly owned subsidiaries AFS (Advanced Fire & Security) and IPL (Integration Protection Ltd) supporting an acquisition-led growth strategy executed through both asset and share purchases.
Amthal Fire & Security firmographics
Firmographics- Name
- Amthal Fire & Security
- Legal name
- Amthal Fire and Security Ltd
- Website
- https://amthal.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amthal Fire & Security is a UK-based commercial fire protection and security integrator delivering end-to-end fire alarm, intruder, CCTV, access control, and monitoring services across seven verticals, serving multi-site enterprise clients exclusively under NSI Gold and BAFE accreditation.
- Ownership category
- akta.pro rank
Amthal Fire & Security industry classification
Industry- Product category
- Commercial Fire and Security Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)
Keywords
Where Amthal Fire & Security is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Amthal Fire & Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Maintenance Contracts: Recurring maintenance service contracts offering Standard, Standard Plus and Comprehensive cover tiers for fire and security systems including scheduled maintenance services and 24/7 on-call support.
- Monitoring Services: 24/7 remote monitoring services for fire alarms, intruder alarms, CCTV and access control systems through partnership with EMCS alarm receiving centre.
- Installation Services: Professional fire and security system installation services for new builds and existing properties, completed on time and within budget.
- System Takeovers: Transfer and takeover services for fire and security systems from existing providers, including assessment, compliance verification and seamless transition.
- Financing/Leasing: Finance packages for fire and security equipment from £1,000 + VAT over 1 to 5 years, allowing clients to spread costs while maintaining compliance.
- CPD Training: Continuous Professional Development courses for fire and security professionals, tailored to organisational needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Flexible financing from £1,000 + VAT over 1-5 years |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Amthal Fire & Security product offering
Product offeringCore offering
Amthal designs, installs, monitors and maintains commercial fire protection and security systems across the UK. Services cover fire alarms, aspirating smoke detection, emergency lighting, smoke ventilation, PAVA voice alarms, EVCS, fire door and extinguisher servicing, intruder alarms, CCTV, access control, and 24/7 monitoring via the EMCS alarm receiving centre, delivered under multi-year maintenance contracts with NSI Gold, BAFE and UKAS accreditation.
Product overview
Amthal Fire & Security provides a comprehensive, end-to-end portfolio of commercial fire protection and security technology services for UK businesses. The core offering spans fire detection and alarm systems (including Honeywell Gent products, addressable and conventional panels, Nimbus Connect cloud monitoring, aspirating smoke detection, emergency lighting, smoke ventilation, PAVA voice alarms, EVCS, fire door testing, and fire extinguishers) alongside a full security suite (intruder alarms with fog security and perimeter detection, CCTV with AI and Eagle Eye Network cloud monitoring, and access control across Abloy, Paxton, Intratone, Salto, and Gallagher platforms). Services are delivered through a complete lifecycle model: design and planning, professional installation, 24/7 remote monitoring via EMCS alarm receiving centre, and ongoing maintenance contracts. All services are backed by NSI Gold, BAFE, UKAS, and ISO 9001 accreditation, with a dedicated account manager for each client.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Fire Risk Assessments
Quantifiable outcome
- Over 97% customer retention rate
- +1 more outcomes
Companies that use Amthal Fire & Security
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles6 records
Amthal Fire & Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Amthal Fire & Security partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- EMCS (Alarm Receiving Centre)coreEMCS is the largest truly independent alarm receiving centre (ARC) in the UK. Amthal has exclusively used EMCS services for 25 years to provide 24/7 monitoring solutions for fire and security systems.
- NimbuscoreNimbus Connect is a cloud-based platform that Amthal uses to provide real-time fire system monitoring and control, offering 24/7 visibility across property portfolios with instant notifications.
- Honeywell GentcoreAmthal is a Gent approved installer and part of the Gent 24 Integrators Network. They supply and install Gent fire alarm products including addressable systems, conventional systems, analogue detection, and the CLSS cloud platform.
- Paxton AccesscorePaxton is a trusted door entry and access control system supplier. Amthal supplies and installs Paxton access control systems including keyless entry via keyfob, swipe card or access code.
- AbloycoreAbloy is a global leader in high-security locking and access control solutions. Amthal supplies and installs Abloy products including electric locks, mechanical cylinders, and wireless Aperio devices.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Amthal Fire & Security competitors and assessment
Company assessmentRegional players
- Banham: London-centric fire and security specialist serving residential, commercial and high-end property management clients. Comparable in compliance-led positioning and system takeover capability, though with a stronger London premium-property skew.
Direct peers
- Tecserv UK: UK fire and security systems integrator focused on installation, servicing, and monitoring for commercial and public-sector clients. Overlapping service portfolio (fire alarms, extinguishers, CCTV, access control) and similar BAFE/NSI-accredited positioning.
- Secom plc: UK-wide fire and security integrator with monitoring, installation and maintenance services. Both Amthal founders previously worked at Secom, and Amthal continues to compete head-to-head with Secom for mid-market enterprise contracts.
- Kings Secure Technologies: UK-focused fire, security, and building compliance services provider delivering installation, monitoring and maintenance to commercial and public-sector clients. Closely comparable in customer mix (housing associations, NHS, education) and multi-site service model.
- Pointer (Pointer Security Solutions): UK fire, security, and building management systems integrator with design, installation, monitoring and maintenance offerings. Directly comparable multi-vertical enterprise model and recurring revenue focus.
- Cortech (DWG Fire & Security): UK fire and security integrator with NSI/BAFE accreditations and a similar mix of installation, maintenance and remote monitoring. Overlaps with Amthal on commercial, public sector, and multi-site contracts.
Broad incumbents
- ADT (Tyco/Johnson Controls): Global incumbent in monitored security and fire alarm services for commercial and residential customers. Competes with Amthal on large national accounts and on 24/7 ARC-monitored intruder and fire packages.
- Chubb Fire & Security: One of the largest UK and global fire safety and security providers, offering design, installation, monitoring and maintenance across commercial and residential markets. Amthal's Sales Director came from Chubb, underscoring direct competition for enterprise multi-site contracts.
- G4S / Allied Universal (UK Fire & Security): Global facilities and security services provider with a UK fire and security systems integration business. Competes with Amthal on large integrated tenders combining manned security, monitoring, and fire/life safety.
Emerging players
- Eagle Eye Networks (UK channel): Cloud-native AI CCTV platform that Amthal resells and integrates for remote video monitoring. Comparable as a technology partner/competitor in the cloud-based monitoring layer that increasingly differentiates UK fire and security providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amthal Fire & Security social profiles
Digital presenceAmthal Fire & Security compliance and trust
Trust signalCompliance10 records
Amthal Fire & Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amthal Fire & Security leadership team
Management profileNumber of profiles
Profiles10 records
Amthal Fire & Security subsidiaries and ownership
Company hierarchySubsidiaries2 records
Amthal Fire & Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amthal Fire & Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amthal Fire & Security
What does Amthal Fire & Security do?
Amthal designs, installs, monitors and maintains commercial fire protection and security systems across the UK. Services cover fire alarms, aspirating smoke detection, emergency lighting, smoke ventilation, PAVA voice alarms, EVCS, fire door and extinguisher servicing, intruder alarms, CCTV, access control, and 24/7 monitoring via the EMCS alarm receiving centre, delivered under multi-year maintenance contracts with NSI Gold, BAFE and UKAS accreditation.
Is Amthal Fire & Security a public or private company?
Amthal Fire & Security is a private company. It is classified as family owned and is currently operating.
When was Amthal Fire & Security founded?
Amthal Fire & Security was founded in 2000. It employs 11 to 50 people.
Where is Amthal Fire & Security based?
Amthal Fire & Security is headquartered in Saint Albans, United Kingdom, in the Europe region.
How does Amthal Fire & Security make money?
Six revenue lines are on record. Maintenance Contracts are the primary driver. The others are monitoring Services, installation Services, system Takeovers, financing/Leasing and CPD Training.
Who are Amthal Fire & Security's main competitors?
Banham is listed as a regional player. Direct peers are Tecserv UK, Secom plc, Kings Secure Technologies, Pointer (Pointer Security Solutions) and Cortech (DWG Fire & Security). Broad incumbents are ADT (Tyco/Johnson Controls), Chubb Fire & Security and G4S / Allied Universal (UK Fire & Security). Eagle Eye Networks (UK channel) is listed as an emerging player.
Does Amthal Fire & Security have an API?
No public API is recorded for Amthal Fire & Security.
What industry is Amthal Fire & Security in?
Amthal Fire & Security's product category is Commercial Fire and Security Services. Its primary akta.pro industry code is BPABAHAA, Fire Alarm Systems (Design/Install/Service/Monitoring). Its NAICS code is 56162.