Daehyun
Daehyun is a KOSDAQ-listed South Korean women's fashion company that designs, manufactures, and retails apparel through eight sub-brands distributed across major department stores, premium outlets, concept stores, and the Daehyun Inside e-commerce platform, serving Korean women consumers.
- Company typePublic
- Founded1977
- HeadquartersYeoksamdong, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Daehyun does
Daehyun (주식회사 대현) is a South Korean women's apparel company that designs, manufactures, and retails fashion clothing through a portfolio of eight sub-brands — MOJO, ZOOC, DEWL, CC collect., DEKAVV, L'HAS, LUVM, and BOUNDARY — each targeting distinct style and price tiers from casual to premium. The company was founded in 1977 with the PEPE brand, legally incorporated in 1982, and listed on the KOSDAQ exchange in September 1990 under ticker 016090; ownership remains concentrated with the founding Shin family at 47.28%.
Daehyun operates a multi-channel distribution model anchored in concession counters inside the country's leading department store chains (Lotte, Shinsegae, Hyundai, AK Plaza, Galleria) and outlet centers (Lotte Outlet, Shinsegae Premium Outlet, Hanyang Outlet), supplemented by the BOUNDARY concept store and its own Daehyun Inside e-commerce platform launched in October 2020. The company's ARCHIVE 2253 overseas editing shop, opened in September 2023, represents its only material footprint outside South Korea. Geographic reach spans Seoul, Gyeonggi, Chungcheong, Jeolla, Gyeongnam, and Gangwon provinces through department store and outlet presence.
Financially, FY2025 revenue was 240.5 billion KRW (approximately $178 million USD), down from 295.3 billion KRW in FY2023, with operating profit compressing to 7.1 billion KRW and net profit of 11 billion KRW (EPS 249 KRW). Total assets of 314.9 billion KRW against equity of 277.4 billion KRW leave the company with a conservative 13.5% debt ratio. The business has pursued a portfolio-refresh strategy in 2023–2025, launching L'HAS (2023), LUVM (2025), and renewing MOJO (2025) while consolidating its digital and curated-retail formats under the Daehyun Inside and BOUNDARY brands.
Daehyun firmographics
Firmographics- Name
- Daehyun
- Legal name
- 주식회사 대현
- Website
- https://daehyun.co.kr
- Company type
- Public
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Daehyun is a KOSDAQ-listed South Korean women's fashion company that designs, manufactures, and retails apparel through eight sub-brands distributed across major department stores, premium outlets, concept stores, and the Daehyun Inside e-commerce platform, serving Korean women consumers.
- Ownership category
- akta.pro rank
Where Daehyun is headquartered
LocationHeadquarters
- HQ city
- Yeoksamdong
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Daehyun business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Women's apparel manufacturing and retail: Core revenue from designing, manufacturing, and selling women's fashion apparel across 8+ owned brands including MOJO, ZOOC, DEWL, CC collect., DEKAVV, L'HAS, LUVM, and BOUNDARY. Products sold through department stores, outlets, and e-commerce channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Daehyun product offering
Product offeringCore offering
Daehyun designs, manufactures, and retails women's fashion apparel across eight owned sub-brands—MOJO, ZOOC, DEWL, CC collect., DEKAVV, L'HAS, LUVM, and BOUNDARY—targeting different style and price segments from casual to premium. The company distributes products through Korean department store concessions (Lotte, Shinsegae, Hyundai, AK Plaza, Galleria), outlet centers, its own brand stores, the Daehyun Inside e-commerce platform, and the overseas ARCHIVE 2253 edit shop.
Product overview
Daehyun (주식회사 대현) operates a portfolio of women's fashion brands complemented by an e-commerce platform. The portfolio spans multiple sub-brands — MOJO (taste-driven women's fashion), ZOOC (anti-conformist young women's brand), DEWL (duality-inspired premium brand), CC collect. (premium select shop), DEKAVV (day-and-work everyday wear, online), L'H.A.S (lifestyle-anchored premium women's fashion), LUV·M (attitude-driven styling brand), and BOUNDARY (curated concept store) — alongside an online shopping mall (대현인사이드) and an overseas editing shop (ARCHIVE 2253). The company designs, manufactures, and retails women's clothing across physical department store concessions and its own e-commerce channels.
Differentiator
Problem solved
Functional benefit
Brands
- MOJO: Women's fashion brand exploring taste and depth, providing inspiration to women and making them unique and confident
- DEWL
- ZOOC
- CC collect.
- DEKAVV
- L'HAS
- LUVM
- BOUNDARY
Products and services
- MOJO Women's fashion brand exploring taste and depth through segmentation lines, delivering inspiration and a unique, confident charm to women seeking refined, taste-driven style.
- ZOOC Women's fashion brand targeting young ladies who possess unique character and seek new things, embodying anti-conformist values of being Zealous, Original, Open-hearted, and Chic.
- DEWL Women's fashion brand pursuing dualism (DUALISM) by juxtaposing seemingly contradictory elements of time and space to create entirely new styles, blending heritage with modern sensibility, French chic with modernity, and high-end with street casual.
- CC collect. Premium select shop brand with contemporary chic and feminine casual sensibility, offering refined and modern mood with trendy, feminine fashion.
- DEKAVV Online brand that dismantles the boundary between day and work, delivering simple and practical design sensibility meant for everyday wear, with modern-chic sensibility and differentiated silhouettes.
- L'HAS
Companies that use Daehyun
Customer profileSegments1 record
Ideal customer profiles1 record
Daehyun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Daehyun partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Lotte Department StorecoreMajor retail distribution partner operating multiple brand counters in Lotte department stores across Korea including branches in Seoul, Gyeonggi, Daejeon, Gwangju, Busan, Daegu, Ulsan, and other regions.
- Shinsegae Department StorecorePremium department store partnership with brand counters in Shinsegae locations including Gangnam, Times Square, Gyeonggi, Gwangju, and Centum.
- Hyundai Department StorecoreDepartment store retail partnership with brand presence in Hyundai Department Store locations including Mok-dong, Cheonho, Chungcheong, Daegu, Ulsan, and others.
- Lotte OutletmajorOutlet mall distribution through Lotte Outlet and Lotte Premium Outlet (P) locations across Korea including Suwon, Euijeongbu, Gwangmyeong, Gwangju Suwan, Gwangju World Cup, Seoul Station, Cheongju, Giheung, Gimhae, Dongbusan, Uiwang, Icheon, Paju, and other outlets.
- AK PlazamajorDepartment store partnership with AK Plaza locations in Suwon, Pyeongtaek, and Wonju.
- Galleria Department StoremajorPremium department store partnership with brand presence at Galleria Jinju location.
- Shinsegae Premium OutletmajorPremium outlet partnership including locations in Giji (P), Siheung, Yeoju, and Paju.
- Hanyang OutletminorOutlet distribution through Hanyang Outlet and Hanyang Premium Outlet (P) locations including Garden Five, Gasan, Daegu, Dongdaemun, Gimpo, Namyangju, Daejeon, and Songdo.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Daehyun competitors and assessment
Company assessmentBroad incumbents
- Kolon Industries: Kolon Industries operates fashion brands (KOLON SPORT, etc.) alongside non-apparel businesses. Comparable as a Korean conglomerate with apparel operations, though broader in scope than Daehyun's pure-play women's fashion focus.
Direct peers
- Fast Retailing (Uniqlo Korea): Fast Retailing operates Uniqlo and GU in Korea, capturing significant share from Korean mid-market apparel brands. Comparable as a direct competitor in Korean women's apparel with larger scale and stronger supply chain.
- F&F Holdings: F&F Holdings operates MLB Korea, Discovery Expedition, and other fashion/lifestyle brands across Korean department stores and outlets. Comparable as a Korean multi-brand apparel licensing and distribution operator.
- H&M Korea (Hennes & Mauritz): H&M operates a major Korean retail footprint directly competing with Daehyun's core demographic of women aged 20s-40s. Comparable as a global fast-fashion competitor with significant Korean market presence.
- Shinsegae International: Shinsegae International is a Korean fashion company operating brands distributed through premium department stores including its parent Shinsegae. Comparable as a department store-channel women's fashion operator in Korea.
- LF Corporation: LF Corporation is a Korean multi-brand fashion company operating apparel brands including DAKS, JOSEPH, and HAIDER ACKERMANN, with similar department store and outlet distribution across Korea. Directly comparable in multi-brand portfolio model and target market.
- Handsome Corporation: Handsome Corporation is a Korean multi-brand fashion operator (related to Samsung C&T) with brands across men's and women's categories. Comparable as a domestic multi-brand portfolio operator with similar department store distribution.
- Samsung C&T (HANDSOME): Samsung C&T's fashion division (HANDSOME) operates brands including TIME, MINE, 8SECONDS, and SYSTEM HOMME with department store-led distribution. Comparable as a Korean multi-brand fashion operator with similar distribution strategy.
- Inditex (Zara Korea): Inditex operates Zara, Massimo Dutti, and Bershka in Korea, directly competing in the women's fashion segment Daehyun targets. Comparable as a global apparel competitor with established Korean retail presence.
- E-Land Group: E-Land Group operates multiple Korean fashion brands including SPAO, MIXXO, and ROEM, with similar women-focused brand portfolio structure and department store/outlet distribution. Directly comparable as a multi-brand Korean apparel operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Daehyun social profiles
Digital presenceDaehyun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daehyun leadership team
Management profileNumber of profiles
Profiles6 records
Daehyun subsidiaries and ownership
Company hierarchySubsidiaries1 record
Daehyun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daehyun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daehyun
What does Daehyun do?
Daehyun designs, manufactures, and retails women's fashion apparel across eight owned sub-brands—MOJO, ZOOC, DEWL, CC collect., DEKAVV, L'HAS, LUVM, and BOUNDARY—targeting different style and price segments from casual to premium. The company distributes products through Korean department store concessions (Lotte, Shinsegae, Hyundai, AK Plaza, Galleria), outlet centers, its own brand stores, the Daehyun Inside e-commerce platform, and the overseas ARCHIVE 2253 edit shop.
Is Daehyun a public or private company?
Daehyun is a public company. It is classified as public and is currently operating.
When was Daehyun founded?
Daehyun was founded in 1977. It employs 1 to 10 people.
Where is Daehyun based?
Daehyun is headquartered in Yeoksamdong, South Korea, in the Asia region.
How does Daehyun make money?
One revenue line is on record: women's apparel manufacturing and retail.
Who are Daehyun's main competitors?
Kolon Industries is listed as a broad incumbent. Direct peers are Fast Retailing (Uniqlo Korea), F&F Holdings, H&M Korea (Hennes & Mauritz), Shinsegae International, LF Corporation, Handsome Corporation, Samsung C&T (HANDSOME), Inditex (Zara Korea) and E-Land Group.
Does Daehyun have an API?
No public API is recorded for Daehyun.