WINECELLAR.vn

What WINECELLAR.vn does

WINECELLAR.vn (legal name Công ty TNHH Hầm Rượu Việt Nam) is a Vietnamese specialty wine and spirits importer and retailer incorporated in Hanoi in 2017 (Business Registration Certificate No. 0107950420). It operates the largest physical retail network for premium imported wines in Vietnam, with 11 branded stores across six cities — Hanoi (4), Ho Chi Minh City (3), Da Nang, Nha Trang, Hoi An, and Phu Quoc — alongside a bilingual (Vietnamese/English) e-commerce storefront providing nationwide delivery. The catalogue spans 2,000+ SKUs across still and sparkling wines from 12+ countries (France, Italy, Chile, USA, Australia, New Zealand, Argentina, Spain, Portugal, Germany, South Africa), single malt Scotch whiskies, cognac, gin, rum, vermouth, imported Belgian and Trappist beers, Riedel crystal glassware (for which it holds exclusive sole-representation rights in Vietnam), Coravin wine preservation systems, and complementary premium food items such as Ibérico ham, mineral water, English tea, and biscuits.

The company makes money through three streams: (1) one-time retail sales of wines, spirits, and accessories through physical stores and the online storefront at unit prices ranging from sub-500K VND budget bottles to 72.6M VND ultra-premium spirits; (2) a dedicated B2B corporate gifting division (Quà Tặng Doanh Nghiệp) supplying curated gift sets for Tet, Mid-Autumn Festival, and business-occasion orders; and (3) event-driven wine tastings and workshops hosted at stores and partner venues such as Grand Cru Modern Wine Bar, Fusion Resort Da Nang, and Somme Wine Bar HCMC. The GTM motion is hybrid, combining direct-to-consumer retail, nationwide e-commerce, enterprise field sales, and high-visibility event sponsorships including the Michelin Guide Vietnam 2026 announcement and Audi Q3/Q5 launch events. Technology is limited to standard e-commerce, product-categorisation, and inventory management; no proprietary software, AI/ML capabilities, or platform technology is disclosed. Ownership is founder-controlled and bootstrapped, with no external investors or capital raises mentioned.

Name

WINECELLAR.vn

Legal name

Công ty TNHH Hầm Rượu Việt Nam

Website

https://winecellar.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

WINECELLAR.vn is a Vietnamese premium wine and spirits importer and retailer operating 11 stores across 6 cities plus a nationwide e-commerce platform. It serves affluent individual consumers and corporate B2B gifting clients, and holds exclusive Riedel Crystal representation in Vietnam.

Ownership category

akta.pro rank

Product category

Premium Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Imported wine distribution
• Premium spirits retail
• Crystal glassware retail
• Corporate gift services
• Wine tasting events

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Wine & Spirits Sales: One-time product sales of imported wines, spirits, beers, crystal glassware (Riedel), accessories, and premium food items (Iberico ham, imported biscuits, mineral water, tea, apple juice) through physical retail stores and online storefront. Revenue is generated per transaction with no recurring subscription component for end consumers.
2. Corporate/B2B Gifting: B2B corporate gift consulting and sales of curated gift sets for occasions such as Tet (Lunar New Year), Mid-Autumn Festival, and business gifting. This stream serves enterprise clients with tailored corporate gift solutions.
3. Event-Driven Tastings & Training: Revenue generated from wine tasting events, workshops on wine glasses, and tasting sessions hosted at store locations or partner venues. These events also serve as customer acquisition and brand-building mechanisms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WINECELLAR.vn imports and distributes over 2,000 SKUs of premium wines, spirits, beers, Riedel crystal glassware, and complementary gourmet items (Ibérico ham, imported biscuits, mineral water, tea, apple juice) sourced from 12+ countries. Products are sold through 11 retail stores across Vietnam, an e-commerce site with nationwide delivery, and a B2B corporate gifting division that supplies curated gift sets for Tet, Mid-Autumn Festival, and business occasions.

Product overview

WINECELLAR.vn is Vietnam's leading premium wine and spirits importer and distributor, operating as a multi-category retail platform offering over 2000 products across wine, spirits, beer, accessories, and complementary food/beverage categories. The core product portfolio centers on wines from major global wine-producing countries (France, Italy, Spain, Chile, USA, Australia, New Zealand, Argentina, Germany, Portugal, South Africa) and premium spirits (Scotch whisky, cognac, gin, rum, vermouth). Key sub-brands and exclusive offerings include Riedel crystal glassware (sole representative in Vietnam), Coravin wine preservation systems, and curated corporate gift services. The company serves both retail consumers and corporate clients across a nationwide store network in Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Hoi An, and Phu Quoc. The platform operates via physical retail stores, an e-commerce website, and event-based tasting experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Imported Wine Collection Curated range of over 2,000 imported wines including red, white, rosé, sparkling/Champagne, sweet, organic, fortified, and non-alcoholic styles sourced from France, Italy, Spain, Chile, USA, Australia, New Zealand, Argentina, Portugal, Germany, South Africa, Hungary, and Canada. Key producers include Champagne Barons de Rothschild, Charles Heidsieck, Alfred Gratien, Billecart-Salmon, Château Lynch Moussas, and Greywacke. Targeted at affluent Vietnamese consumers and corporate gift buyers.
• Premium Spirits Premium imported spirits including Single Malt Scotch Whiskies (GlenAllachie, Tamdhu, Glengoyne, Kilchoman, Rosebank, Meikle Tòir, Glen Moray), Cognac (Thomas Hine & Co, Lhéraud), Gin, Rum (Kill Devil, The Original Islay Rum, Silver Seal), and Vermouth. Price tiers range from entry-level to ultra-premium expressions above 70 million VND.
• Imported Beer Imported beers from Belgium, Germany, and the Netherlands including authentic Trappist brand La Trappe, Sterkens, and Bosteels brands such as Tripel Karmeliet, Pauwel Kwak, and DeuS Brut Des Flandres.
• Riedel Crystal Glassware & Decanters Full Riedel crystal wine glass and decanter range distributed exclusively in Vietnam by WINECELLAR.vn. Collections include Extreme, Veloce, Performance, Winewings, Fatto A Mano, Sommelier Black Tie, Sommelier Black Series, BAR, and GRAPE@RIEDEL. Decanter lines include Ultra, Amadeo, Swan, Horse, Fatto A Mano Mamba, and Machine Made models. Prices range from 324,000 VND (entry-level glasses) to 28,836,000 VND (Amadeo Double Magnum decanter).
• Coravin Wine Preservation Systems Coravin wine preservation systems and wine-by-the-glass dispensers that allow wine to be poured without removing the cork, keeping the bottle fresh. Distributed in Vietnam by WINECELLAR.vn.
• Premium Gourmet Food & Beverage Accessories Complementary premium items including Spanish Ibérico ham (Espuña brand), imported biscuits (Jules Destrooper from Belgium), premium natural mineral waters (Michelini sparkling water and Borjomi), English teas, and Château Cantenac Brown natural apple juice from France.
• Corporate Gifting Solutions B2B corporate gift consulting and curated gift sets for Vietnamese businesses, covering occasions such as Tet (Lunar New Year), Mid-Autumn Festival, business partnerships, and client entertainment. Includes bulk ordering, customisation, and dedicated account management through the Quà Tặng Doanh Nghiệp division.

Quantifiable outcome

• 2000+ products from 12+ countries in catalogue
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, core and major.

• Audi VietnamminorGTM or Marketing Partner · 19 June 2026WINECELLAR.vn co-sponsored the series of launch events for the new generation Audi Q3 and Audi Q5 vehicles in Vietnam (June 2026). This partnership targets affluent luxury car buyers as potential premium wine and spirits customers.
• Riedel CrystalcoreChannel Partner/ Reseller/ DistributorWINECELLAR.vn is the sole authorised representative (đại diện duy nhất) of Riedel Crystal in Vietnam. They distribute the full range of Riedel crystal wine glasses, decanters, and accessories. This exclusive partnership covers all Riedel product lines including Extreme, Veloce, Performance, Winewings, Fatto A Mano, Sommelier Black Tie, Sommelier Black Series, and BAR collections.
• Michelin Guide VietnammajorGTM or Marketing PartnerWINECELLAR.vn is the Official Premium Mineral Water Sponsor of Michelin Guide Vietnam 2026. The company was present at the official announcement ceremony held in Hanoi, aligning the brand with the premier culinary reference guide in Vietnam.
• Coravin USAminorChannel Partner/ Reseller/ DistributorWINECELLAR.vn distributes Coravin wine preservation systems (wine by the glass dispensers) in Vietnam. They publish a Coravin user guide on their website and list Coravin as a product category.
• La Trappe (Brouwerij Koningshoeven)minorChannel Partner/ Reseller/ DistributorWINECELLAR.vn imports and distributes La Trappe trappist beers from the Netherlands. La Trappe is one of only a handful of beers certified as an 'Authentic Trappist Product'.
• Brouwerij BosteelsminorChannel Partner/ Reseller/ DistributorWINECELLAR.vn imports and distributes beers from Brouwerij Bosteels (founded 1791, 7 generations), including DeuS Brut Des Flandres, Tripel Karmeliet, and Pauwel Kwak — premium Belgian beers popular in Vietnam.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Peers

• Berry Bros. & Rudd:

Direct peers

• Celliers d'Asie (formerly Saigon Beverages): One of Vietnam's largest wine and beverage importers/distributors serving on-premise and retail. Directly comparable as a Vietnam-headquartered wine importer/distributor with similar product breadth across imported wines and spirits.
• Annam Gourmet: Vietnam-based premium gourmet retailer operating physical stores and e-commerce across HCMC and Hanoi, with curated imported wines, spirits, cheeses, and specialty foods. Comparable as a multi-store Vietnamese premium imported-food/B2B-gifting operator serving the same affluent urban customer base as WINECELLAR.vn.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WinecellarV
• Facebookfacebook.com/winecellar.vn
• LinkedInlinkedin.com/company/winecellarvn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WINECELLAR.vn