What Annam Gourmet does

Annam Gourmet (legally Gourmet Distribution Co., Ltd) is a privately-held Vietnamese premium grocery retailer incorporated in September 2011. The company operates four brick-and-mortar stores across Ho Chi Minh City — Estella Place (D2), Saigon Center (D1), and Phu My Hung (D7) — and Hanoi (Xuan Dieu), alongside a Magento-based e-commerce storefront at shop.annam-gourmet.com with delivery. Its assortment spans approximately 11 categories covering sweet and salty grocery, fresh and frozen food, pastry and bakery, beverages (including wine, spirits, champagne, beer), non-food (kitchenware, home care, KitchenAid), health and beauty, and pet care, with a stated emphasis on imported, organic, and specialty-diet products plus in-house prepared deli items (smoked salmon, chicken liver mousse, pork rillette).

The company sells on a transactional unit-pricing basis in Vietnamese Dong, with per-item prices ranging from roughly 5,000 VND to over 450,000 VND. Adjacent revenue streams include an in-store Lounge (food and beverage service) and a 'Book Your Feast' catering operation, plus a points-based customer loyalty program featuring the Annam Recycle glass-container recycling initiative. Distribution is direct-to-consumer through both physical retail and the company's own online storefront; no wholesale or B2B channel is disclosed. Headcount is reported in the 501-1,000 range.

The target customer is urban affluent Vietnamese and expatriate consumers in HCMC and Hanoi seeking premium, organic, and imported products that are otherwise hard to source in conventional Vietnamese retail. The company holds an ISO 14068 Carbon Neutral verification from BSI and is registered with Vietnam's Ministry of Industry and Trade. There are no disclosed funding rounds, parent company, or institutional investors; ownership is local/founder-led. Notable non-retail engagements include a minor research partnership with Griffith University and Klever Fruit on QR-code traceability for premium Australian fruit.

Name

Annam Gourmet

Legal name

Gourmet Distribution Co., Ltd

Website

https://shop.annam-gourmet.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Annam Gourmet is a private Vietnamese premium grocery retailer operating four stores in Ho Chi Minh City and Hanoi plus a Magento e-commerce platform, serving urban affluent and expatriate consumers with imported, organic, and specialty food products.

Ownership category

akta.pro rank

Product category

Premium Grocery Retail

NAICS

Specialty Food Retailers (4452), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Premium grocery retail
• Organic food store
• Imported gourmet products
• Specialty food retail
• Online grocery delivery

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales (In-Store): Physical retail sales of premium organic and imported food products across 4 store locations in Vietnam. Includes fresh food, frozen products, pantry items, beverages, and specialty items.
2. E-commerce Sales: Online sales through shop.annam-gourmet.com with delivery services. Customers can browse, purchase, and receive products through online ordering.
3. Food Service (Lounge & Catering): In-store lounge dining services and catering/event catering services 'Book Your Feast' for celebrations and gatherings.
4. Loyalty Program: Customer loyalty program earning points that can be redeemed for discounts and benefits, including Annam Recycle program for earning loyalty points by recycling glass containers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Annam Gourmet is a Vietnamese premium grocery retailer that sells certified organic, imported, and specialty food and beverage products through four physical stores in Ho Chi Minh City and Hanoi and a nationwide e-commerce storefront with delivery. The assortment spans fresh and frozen food, pantry grocery, beverages, pastry and bakery, health and beauty, non-food, and pet care, complemented by in-store lounge dining, catering services, seasonal hampers and mooncakes, and a points-based loyalty program tied to a glass-recycling sustainability initiative.

Product overview

Annam Gourmet is a Vietnamese premium grocery retailer operating both physical stores and an e-commerce platform. The core offering consists of an online Magento-based shopping platform alongside four physical retail locations in Ho Chi Minh City and Hanoi. The product portfolio includes fresh food, frozen food, pastry and bakery, beverages, and non-food items. Supporting services include a lounge dining experience, catering services (Book Your Feast), a loyalty program, the Annam Recycle sustainability initiative, hamper and mooncake seasonal collections, and e-voucher/gift voucher systems. The company positions itself around organic and specialty imported products with a Carbon Neutral ISO 14068 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium grocery retail assortment
• Online grocery storefront with delivery
• Physical retail stores

Quantifiable outcome

• Carbon neutral certification achieved under ISO 14068 verified by BSI

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Griffith UniversityminorStrategic or Co-development PartnerAnnam Gourmet participated as a retail partner in a two-year research study conducted by Griffith University researchers funded by the Australian government. The study examined traceability technology adoption and consumer engagement with QR codes for premium fruit products in Vietnam. The research included auction experiments conducted at Annam Gourmet Market locations, contributing to findings about how traceability must be actively explained to drive consumer premium willingness.
• Klever FruitminorStrategic or Co-development PartnerAnnam Gourmet participated alongside Klever Fruit as retail partners in the Griffith University traceability research study. Both retailers were involved in auction experiments examining consumer engagement with QR code traceability for premium fruit products sourced from Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Erewhon: US premium natural and organic grocery chain known for curated wellness assortments and in-store dining. Direct peer to Annam in targeting affluent health-conscious shoppers with premium organic SKUs and café/lounge experiences.
• Magrabi: Middle East specialty grocery and café retailer offering premium imported and organic foods with dine-in lounge elements. Functionally analogous to Annam in combining a curated premium imported assortment with on-site hospitality and gift hampers.
• Whole Foods Market: US premium organic and specialty grocery retailer (now under Amazon). Closely comparable to Annam in product philosophy — certified organic, imported specialty items, prepared in-store foods, and a curated premium experience — though at vastly larger scale.

Regional players

• WinMart (formerly VinMart): Major Vietnam supermarket/hypermarket chain owned by Masan Group operating nationwide. Comparable as a domestic grocery retail competitor with significant store count, but focused on mass-market SKUs rather than premium imported goods.
• Emart Vietnam: Korean retailer's hypermarket and supermarket operations in Vietnam. Overlaps with Annam on imported grocery SKUs and broader food assortment, though positioned as a broader-format general retailer rather than premium gourmet specialist.
• Bach Hoa Xanh: Vietnam's largest domestic grocery chain with hundreds of stores across the country. It is a regional competitor because it serves the same Vietnamese grocery shopper base, but at mass-market price points and with a domestic-led assortment rather than Annam's premium imported/organic niche.
• Saigon Co.op (Co.opmart): Vietnamese retail cooperative operating Co.opmart and Co.opXtra hypermarkets plus Co.op Food neighborhood stores. Comparable as a domestic grocery competitor across price tiers, though it serves mass and middle income rather than premium shoppers.

Broad incumbents

• Lotte Mart Vietnam: Korean-owned hypermarket chain with stores across Vietnam. Competes with Annam for imported product shelf space and grocery trips, but at broader assortment and larger-format venues than Annam's boutique footprint.
• AEON Vietnam: Japanese hypermarket and mall-anchor retailer with multiple large-format grocery stores in Vietnam. Overlaps with Annam in imported grocery and in-store dining, but operates a much broader general-merchandise assortment at suburban scale.
• Big C / GO! Market Vietnam: Hypermarket operator in Vietnam (formerly Big C) carrying imported and local groceries. Comparable on retail grocery assortment scale, but positioned as mass-market rather than the premium gourmet niche Annam occupies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@annamgourmetofficial1827
• Facebookfacebook.com/AnnamGourmetOfficial
• Instagraminstagram.com/annamgourmet
• Xx.com/annamgourmet
• LinkedInlinkedin.com/company/annam-gourmet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annam Gourmet