Plan B Film
Plan B Film is an independent Zürich-based film production company (est. 2003) producing commercials and feature films for Swiss enterprise brands and agencies, with in-house editing, grading, and studio facilities and a curated director roster.
- Company typePrivate
- Founded2003
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Plan B Film does
Plan B Film GmbH is an independent, privately held film production company founded in 2003 by director Chris Niemeyer and producer HC Vogel in Zürich, Switzerland. The company operates as a partnership-style GmbH under Swiss law with no external investors, parent company, or institutional ownership, and runs with a core team of roughly 8-10 in-house staff plus two freelance producers. Its business is built on two complementary production lines — commissioned commercials/advertising films for Swiss and international brands, and original fiction (feature films and shorts) — delivered alongside creative concept development from brief to final cut.
Plan B's technical footprint is an in-house postproduction stack rather than a software platform: two sound-optimized edit suites with 10 Gbit server connectivity running Adobe Creative Cloud, DaVinci Resolve Studio, AVID Media Composer and BorisFX Silhouette; a dedicated grading suite using DaVinci Resolve Studio with FilmConvert Nitrate and NeatVideo; and a 6.1m x 9.6m x 3.47m studio with 16A 220V power connections. These facilities are used both for Plan B's own productions and, since 2024, rented to external clients as a discrete revenue line.
The company monetizes through professional-services fees on commissioned work (project-based pricing with no public schedule), supplemented by facility rental and, for fiction, co-production partnerships and festival/ theatrical distribution (e.g., via Frenetic Films). Its go-to-market is sales-led and direct: long-duration relationships with Swiss enterprise clients — anchored by a multi-year Galaxus/digitec mandate ('Voll Das Leben' since 2016 with 25+ subjects) and episodic work for Migros, Credit Suisse, BMW, Louis Vuitton, Die Post, SWISS, McDonald's Schweiz, Bio Suisse and others — augmented by a director-roster sales motion into Swiss and international advertising agencies. Geographic execution extends to DACH and selectively beyond (e.g., 'Galaxus Around The Americas' co-produced with South Africa-based 360 Films). Recognition includes multiple EDI and ADC awards and festival prizes (Locarno Pardino d'Oro 2009, Zürcher Filmpreis 2011, Schweizer Filmpreis 2017).
Plan B Film firmographics
Firmographics- Name
- Plan B Film
- Legal name
- Plan B Film GmbH
- Website
- https://planbfilm.ch
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plan B Film is an independent Zürich-based film production company (est. 2003) producing commercials and feature films for Swiss enterprise brands and agencies, with in-house editing, grading, and studio facilities and a curated director roster.
- Ownership category
- akta.pro rank
Plan B Film industry classification
Industry- Product category
- Film Production Services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Scripted Feature Film Production (Live-Action) (MPADABAA)
Keywords
Where Plan B Film is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Plan B Film business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Commercial Production: Production of advertising films and commercials for Swiss and international brands, typically commissioned work with agencies or directly with brands.
- Fiction/Feature Films: Production of fictional films including feature films and short films, with co-production partners and festival/distribution revenue.
- Studio & Suite Rental: Rental of editing suites and studio space to other productions and creators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Plan B Film product offering
Product offeringCore offering
Plan B Film GmbH is an independent Zürich-based production company founded in 2003 that produces advertising and commercial films for brands and agencies, as well as fictional feature films and short films. The company also develops concept work for clients and rents out its in-house editing suites, studio space, and grading facility for use by external productions and partners.
Product overview
Plan B Film is an independent film production company based in Zürich, Switzerland, founded in 2003 by director Chris Niemeyer and producer HC Vogel. The company offers a comprehensive portfolio of film production services organized around three core offerings: Commercials & Advertising Films Production, Fiction & Feature Films, and Concept Creation Content. In addition to production services, Plan B Film operates rental facilities including Edit Suite A and B (with professional editing software), a studio space (6.1m x 9.6m x 3.47m), and grading services using DaVinci Resolve Studio. The company maintains a talent network of producers, directors, creatives, scriptwriters, and format developers to serve both commissioned work and fictional projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercials and Advertising Films
- Fiction and Feature Films
Companies that use Plan B Film
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Plan B Film technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Plan B Film partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 360 FilmscoreCollaboration on 'Galaxus Around The Americas' campaign, 360 Films based in South Africa producing international content.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Plan B Film competitors and assessment
Company assessmentDirect peers
- Smuggler: Globally distributed independent production company producing commercials, branded content, and films with a managed director roster — a closely comparable boutique competitor serving enterprise brand clients.
- Czar: Berlin-based independent production company producing commercials, music videos, and feature films with a similar boutique scale and dual commercial/fiction model as Plan B Film.
- Park Pictures: Director-led production company producing commercials, branded content, and narrative features — closely aligned boutique model with a managed director roster similar to Plan B Film.
- Biscuit Filmworks: Independent commercial and content production company with a director-driven model serving major global brands — a directly comparable boutique competitor in commercial production.
- Tool of North America: Independent commercial and content production company with a director roster serving major brands — a directly comparable boutique peer in commercial production.
Broad incumbents
- Partizan: Global production and entertainment company operating across commercials, music videos, and feature films — a broader incumbent serving similar enterprise and agency clients worldwide.
- RSA Films: Ridley Scott's global production company producing commercials, branded content, and feature films — a much larger incumbent serving similar enterprise brand clients with overlapping creative talent.
- MJZ: Major US/global commercial production company with deep director rosters producing advertising for Fortune 500 brands; comparable commercial-production DNA at significantly greater scale than Plan B Film.
- Studio Babelsberg: Germany's flagship production facility and production company operating across feature films, series, and commercials — a broader incumbent in the DACH market where Plan B Film primarily competes.
- Anonymous Content: Production company spanning feature films, episodic, and commercials with a notable creative roster — a larger incumbent pursuing the same commercial-plus-fiction dual strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Plan B Film social profiles
Digital presencePlan B Film compliance and trust
Trust signalCompliance2 records
Plan B Film financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan B Film leadership team
Management profileNumber of profiles
Profiles5 records
Plan B Film funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan B Film M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan B Film
What does Plan B Film do?
Plan B Film GmbH is an independent Zürich-based production company founded in 2003 that produces advertising and commercial films for brands and agencies, as well as fictional feature films and short films. The company also develops concept work for clients and rents out its in-house editing suites, studio space, and grading facility for use by external productions and partners.
Is Plan B Film a public or private company?
Plan B Film is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plan B Film founded?
Plan B Film was founded in 2003. It employs 1 to 10 people.
Where is Plan B Film based?
Plan B Film is headquartered in Zürich, Switzerland, in the Europe region.
How does Plan B Film make money?
Three revenue lines are on record. Commercial Production is the primary driver. The others are fiction/Feature Films and studio & Suite Rental.
Who are Plan B Film's main competitors?
Direct peers on record are Smuggler, Czar, Park Pictures, Biscuit Filmworks and Tool of North America. Broad incumbents are Partizan, RSA Films, MJZ, Studio Babelsberg and Anonymous Content.
Does Plan B Film have an API?
No public API is recorded for Plan B Film.
What industry is Plan B Film in?
Plan B Film's product category is Film Production Services. Its primary akta.pro industry code is MPADABAA, Scripted Feature Film Production (Live-Action). Its NAICS code is 512110 and its SIC code is 7812.