Gussek-Haus Franz Gussek

What Gussek-Haus Franz Gussek does

Gussek-Haus Franz Gussek (operating as the web portal gussek-haus.de / "Das Hausportal") is a privately held German online directory and content platform operated by Anleiter GmbH, founded in September 2011 and headquartered in Berlin. Despite the brand name, the entity is not a prefabricated house manufacturer but a marketplace and information portal that aggregates listings from 50+ manufacturers of tiny houses (5-35m²), mini houses (36-80m²), and small houses (81-120m²) across nine European countries. The platform is organized as a self-serve, SEO-driven web property that connects individual consumers — minimalists, downsizers, eco-conscious builders, and vacation-property buyers — with manufacturer listings and editorial content on solar energy, heat pumps, and sustainable construction.

The underlying technology stack is a conventional content management and listing platform with property search and filtering by category, country, price, and status; manufacturer profile pages; and email marketing via MailChimp and CleverReach, with analytics from Google Analytics and INFOnline SZM. There is no native mobile app, no API, and no disclosed proprietary technology. Products are catalog entries (e.g., "Dießen" from €155,500 at 81m², "vagabundo mini C745" from €79,900 at 22.35m²) rather than platform-owned inventory, supported by editorial guides such as "Solaranlage mit Speicher & Montage" and heat pump comparisons.

Monetization is a mix of display advertising (leaderboards, rectangles, skyscrapers — only thematically relevant), affiliate revenue via Amazon EU, CHECK24.net, Dänemark.de, and Digistore24, and sponsored guest articles with embedded links. Pricing on individual units is set by the listed manufacturers and ranges from approximately €12,500 for entry-level tiny houses to over €300,000 for larger small houses. The business is led by Managing Director Maurizio Graubner, employs 1-10 people, and has accumulated notable earned-media coverage in major German outlets including Der Tagesspiegel, Handelsblatt, GEO, Süddeutsche Zeitung, Frankfurter Allgemeine, ARD, and RTL. No external funding rounds, M&A activity, or institutional investors are disclosed.

Name

Gussek-Haus Franz Gussek

Legal name

Anleiter GmbH

Website

https://gussek-haus.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Gussek-Haus (gussek-haus.de) is a Berlin-based German online portal operated by Anleiter GmbH that aggregates listings from 50+ European tiny-house and mini-home manufacturers and monetizes via advertising, affiliate partnerships, and sponsored content for eco-conscious consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Nordhorn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Advertising Revenue: Display advertising on the website with various ad formats including leaderboards (728x90), large rectangles (350x350), and sidebar skyscrapers (220px). Only thematically relevant advertisements are accepted.
2. Affiliate and Sponsored Content: Revenue from affiliate marketing partnerships with Amazon EU Partner Program, Dänemark.de Partner Program, CHECK24.net Partner Program, and Digistore24. Guest articles with embedded links generate income. Affiliate links are marked with asterisks.
3. Sponsored Articles: Publication of guest articles where authors write about products/services related to their offerings, with links to their websites, in exchange for compensation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Gussek-Haus (gussek-haus.de), operated by Anleiter GmbH, is an online portal and searchable directory that aggregates tiny houses (5–35 m²), mini houses (36–80 m²), and small houses (81–120 m²) from multiple European manufacturers. The platform provides manufacturer profiles, property detail pages, comparison tools, and editorial content covering solar energy systems and heat pumps, monetizing primarily via advertising and affiliate partnerships rather than direct property sales.

Product overview

Gussek-Haus (tiny-houses.de) is a German online portal operated by Anleiter GmbH that provides a searchable catalog and comparison platform for tiny houses (5-35m²), mini houses (36-80m²), and small houses (81-120m²). The platform aggregates listings from various manufacturers and provides editorial content including solar energy guides, heat pump comparisons, and informational resources about minimalist living and sustainable construction. The site also features manufacturer profiles, property detail pages, and comparison tools, functioning as an informational marketplace rather than a single unified product.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiny House Listings (5-35m²) Searchable catalog category of tiny houses with living areas between 5 and 35 square meters, including both mobile (on wheels) and stationary models, with starting prices from approximately €12,500. For individual consumers seeking compact, often mobile housing.
• Mini Haus Listings (36-80m²) Catalog of mini houses with 36–80 m² living space offered by various manufacturers across Germany, France, Austria, and other European countries. For individual consumers seeking mid-size compact housing.
• Kleines Haus Listings (81-120m²) Catalog of small houses with 81–120 m² living areas representing the upper end of the portal's compact housing spectrum, with starting prices up to €300,000+. For individual consumers seeking larger compact/modular homes.
• Herstellerverzeichnis (Manufacturer Directory) Comprehensive directory of 50+ tiny house and modular home manufacturers with company profiles, product listings, and contact details across Germany and neighboring European countries. For individual buyers researching manufacturers before purchase.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Amazon EU PartnerprogrammminorGTM or Marketing PartnerAffiliate partnership for earning advertising revenue through product links to Amazon.de. Cookies track referrals to enable affiliate commissions.
• CHECK24.net PartnerprogrammminorGTM or Marketing PartnerAffiliate partnership for earning commissions through referral traffic to CHECK24.net insurance and comparison services.
• Dänemark.de PartnerprogrammminorGTM or Marketing PartnerAffiliate partnership earning commissions through iFrame booking masks and advertising materials for Denmark travel and accommodation.
• Digistore24minorGTM or Marketing PartnerIntegration for embedding various services including Social Proof Bubble and shopping cart functionality through HTML and JavaScript code.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service used for tracking website traffic, user behavior, and measuring marketing effectiveness. Provides visitor statistics reported as 185,970 page views in May 2023.
• MailChimp (Rocket Science Group)coreTechnology or IntegrationEmail marketing service provider for newsletter distribution and campaign management, including tracking newsletter open rates and click-through analytics.
• CleverReachcoreTechnology or IntegrationAdditional email marketing platform used for newsletter distribution, providing reporting and tracking for email campaigns.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Zillow: Zillow is the dominant US residential real-estate portal combining listings, editorial, and consumer tools. It is a broad-incumbent analogy for the consumer-facing property discovery experience that gussek-haus.de attempts to deliver at a much smaller German-market scale.
• Etsy: Etsy is a global marketplace for handcrafted and specialty goods, including some tiny-house and modular-home sellers. The peer comparison is on the listings-based marketplace business model — discovery, advertising, and seller-promotion revenue — rather than the housing category.
• Kleinanzeigen: Kleinanzeigen (formerly eBay Kleinanzeigen) is Germany's largest general classifieds marketplace, including a substantial real estate and tiny-house/property section. It is a broad incumbent competing for the same German end-buyer audience through a marketplace model.
• Immowelt: Immowelt is a major German real-estate listings portal serving buyers, sellers, and renters across residential property. It is a broad incumbent in the same category as gussek-haus.de but covers all housing types rather than specializing in tiny houses and modular homes.
• Immobilienscout24: Immobilienscout24 is the largest German real-estate portal, offering listings across apartments, houses, and commercial property. It competes with gussek-haus.de for end-buyer attention and offers an alternative discovery channel for German property seekers.

Regional players

• Idealista: Idealista is the leading real-estate portal in Southern Europe (Spain, Portugal, Italy) combining listings, editorial content, and community. It is comparable as a multi-country European residential property portal but operates in different geographies than gussek-haus.de's German focus.

Emerging players

• Tumbleweed Tiny House Company: Tumbleweed is one of the most recognized US tiny-house builders and a pioneer of the modern tiny-house movement. It is comparable as a participant in the same tiny-house niche, although it operates as a manufacturer rather than as a discovery portal like gussek-haus.de.

Direct peers

• Houzz: Houzz is the leading global home-design and renovation platform combining an ideas/editorial library, professional directory, and product marketplace. It is directly comparable to gussek-haus.de's model of an editorial-plus-listings portal connecting home buyers with manufacturers, though at far greater scale and category breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tinyhousesde
• Xx.com/gussekhaus
• LinkedInlinkedin.com/company/gussek-haus-franz-gussek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gussek-Haus Franz Gussek