Westland Nurseries

What Westland Nurseries does

Westland Nurseries is a third-generation, family-owned production nursery headquartered at a 30-hectare site in Seven Mile Beach, Tasmania, Australia. Founded in 1956 by Henry and Catherine Van der Staay on a 7-hectare block in Lenah Valley, the company outgrew its original site and relocated in 1984 to its current production footprint. It grows and supplies advanced trees and shrubs, and serves four distinct customer segments: retail consumers, trade customers (property developers, landscapers, builders, councils), wholesale customers (garden centres, retail nurseries, florists), and event hire clients. The business employs more than 40 staff and operates statewide Tasmania delivery with 4.4-metre clearance.

The core product is advanced trees and shrubs, complemented by a layered set of fee-based services: Garden Consultancy at a $300 minimum for two hours and $100/hour thereafter, a Planting & Delivery Service from $200/hour, Plant Hire for events at $50-$75+ per unit, and gift vouchers. For B2B ordering, the company uses Evergreen Connect, a third-party wholesale and trade platform — there is no proprietary software, no AI/ML capability, and no custom technology stack referenced. All technical capability is concentrated in horticultural production rather than software or data.

The business model combines physical plant sales across retail, wholesale, and trade channels with service-based revenue from consultancy, planting, delivery, and event hire. Pricing is transactional across all segments with no subscription or enterprise-contract structure. Revenue is constrained to the Tasmanian market, which limits addressable market size but also positions the company as a regional specialist with established multi-channel distribution and a 70-year brand.

Name

Westland Nurseries

Legal name

Westland Nurseries

Website

https://westlandnurseries.com.au

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Westland Nurseries is a third-generation, family-owned production nursery in Seven Mile Beach, Tasmania, growing advanced trees and shrubs for retail, trade, and wholesale customers across the state, with ancillary planting, consultancy, and event plant-hire services.

Ownership category

akta.pro rank

Product category

Plant Nursery

NAICS

Nursery and Tree Production (111421), Forest Nurseries and Gathering of Forest Products (11321), Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142)

SIC

Forestry (800), Agricultural Services (700)

akta.pro primary industry

Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK)

akta.pro secondary industries

Seedling & Sapling Production (Containerized) (AFAMADAD), Seedling & Sapling Production (Bare-Root) (AFAMADAC)

Keywords

• Advanced tree nursery
• Wholesale plant supply
• Garden consultancy services
• Landscape plant supply
• Retail plant nursery

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Plant Sales (Retail & Wholesale): Sale of advanced trees and shrubs ranging from one or two year old stock to fully grown specimens. Includes natives, ornamental evergreens, screening and deciduous trees plus small shrubs. Delivered throughout Tasmania.
2. Garden Consultancy: On-site inspection with qualified horticulturalists to develop basic garden concepts. Charged by the hour with minimum 2-hour charge including travel time.
3. Planting & Delivery Services: State-wide delivery and professional planting service by qualified staff for plants 35 litre bags and above. Planting fees charged per hour.
4. Plant Hire: Short-term plant hire for corporate events and weddings. Indoor and outdoor palms and trees available. Minimum 3 days notice for pickup, 7 days for delivery.
5. Gift Vouchers: Gift vouchers with three-year validity for the widest range of plants and advanced trees in Tasmania.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Westland Nurseries is a Tasmanian family-owned production nursery that grows and sells advanced trees and shrubs (native and exotic) at retail from its Seven Mile Beach site and wholesale through the Evergreen Connect platform. It supplements plant sales with garden consultancy, state-wide delivery and planting, short-term plant hire for events, and gift vouchers. Trade accounts serve property developers, landscapers, builders, councils and government, while wholesale accounts supply garden centres and florists.

Product overview

Westland Nurseries is a large-scale Tasmanian-owned production nursery established in 1956, operating from Seven Mile Beach, Tasmania, with over 40 employees. The company offers a comprehensive plant and tree portfolio centred on Tasmania's largest range of advanced trees and shrubs, spanning native and exotic varieties. The product portfolio consists of Advanced Trees & Shrubs as the core offering, supplemented by Plant Hire (short-term rental for events), Garden Consultancy (on-site horticultural planning), Planting & Delivery Service (installation and state-wide delivery), Gift Vouchers, Retail Sales (direct public sales), Wholesale Accounts (for resellers via Evergreen Connect), and Trade Accounts (for trade professionals). The nursery retails directly from its Seven Mile Beach site and delivers statewide throughout Tasmania.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Trees & Shrubs Tasmania's largest range of exotic and native advanced trees and shrubs. Stock includes natives, ornamental evergreens, screening and deciduous trees plus small shrubs, ranging from one or two year old stock to fully grown specimens. Sold to retail customers, trade professionals and wholesale resellers.
• Plant Hire Short-term plant hire of indoor and outdoor palms, trees and flowering shrubs for corporate events, weddings and functions. Pricing starts from $50 for smaller trees and $75 and up for larger trees, with delivery and pickup arranged by the nursery.
• Garden Consultancy On-site garden consultation service delivered by a qualified horticulturalist, who attends the customer's site to develop a basic concept plan. Charged at $300 for a 2-hour minimum including travel time, with $100 per hour thereafter, and available in Hobart and surrounding areas.
• Planting & Delivery Service State-wide delivery and professional planting service for plants and trees 35 litre bags and above, performed by qualified staff. Planting fees start from $200 per hour and are charged after job completion; retail deliveries scheduled on Tuesdays with 7-14 business days notice.
• Gift Vouchers Gift vouchers usable at Westland Nurseries for plants and trees, with a three-year use-by date, offering customers an alternative when they cannot visit the nursery in person.
• Retail Sales Direct retail sale of plants to the general public from the Seven Mile Beach nursery in Tasmania. Retail opening hours are Mon-Sat 8:30-4:30, closed Sundays and public holidays.
• Wholesale Account Wholesale account programme for garden centres, retail nurseries and florists with an active ABN who want to on-sell Westland's plants. Orders are processed through the Evergreen Connect online platform.
• Trade Account Trade account programme for property developers, landscapers, builders, councils, garden designers, architects, schools and government bodies, with delivery fees applied to all trade orders. Orders are routed through the Evergreen Connect platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Evergreen ConnectcoreTechnology or IntegrationThird-party online ordering platform used by Westland Nurseries for all wholesale and trade customer orders. Customers must sign up with Evergreen Connect separately to place orders. This is the primary ordering system for B2B customers.
• International Plant Propagators' Society (IPPS)minorOthersProfessional organization for plant propagators shown as a partner/logo on Westland Nurseries website. Represents industry membership and professional development.
• OzbreedminorOthersAustralian plant breeder and nursery supplier shown as a partner/logo on Westland Nurseries website. Supplier of specialty plant varieties.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Flower Power: Major Sydney-based garden centre chain operating multiple retail outlets across NSW. Comparable in retail garden centre operations and advanced tree offering, but with much larger scale and broader geographic footprint.
• Andreasens Green: One of Australia's largest wholesale nurseries supplying landscape professionals, developers, and re-wholesalers nationally. Comparable in production scale and trade focus, but materially larger and operates across multiple states versus Westland's Tasmania-only footprint.
• Bunnings Warehouse: Australia's dominant home improvement and garden retailer, offering plants, trees, and basic garden supplies. Overlaps with Westland's retail offering but competes primarily on volume, convenience, and price rather than specialty advanced stock and horticultural services.
• Humphris Nursery: Long-established Melbourne-based wholesale and trade nursery with broad range of advanced trees and shrubs. Comparable in trade-channel focus, advanced stock production, and value-added landscape services for the building and development sector.

Direct peers

• Flemings Nurseries: Australian production nursery specialising in advanced trees, shrubs, and ornamentals, supplying both retail and trade/wholesale channels. Directly comparable in product mix, growing cycles for advanced stock, and multi-channel B2B/B2C distribution model.
• Speciality Trees: Victorian advanced tree nursery specialising in large specimen trees for landscape architects, developers, and councils. Directly comparable in advanced-tree positioning, trade/trade-professional customer base, and project-based delivery model.
• Warner's Nurseries: NSW-based family-run production nursery producing advanced trees and shrubs for wholesale and trade customers across Australia. Comparable in scale, family ownership profile, and focus on containerized advanced stock for landscaping projects.
• Garden City Plants: Wholesale nursery supplying advanced landscape plants to trade customers across Australia. Comparable in production nursery business model and trade/wholesale channel focus for landscape projects.
• Trees Impact: Australian advanced tree producer focused on landscape-grade trees for residential and commercial developments. Comparable in advanced-tree product mix, project-based trade customers, and growing cycle economics.

Others

• Ozbreed: Australian plant breeder and wholesale supplier shown as Westland's supplier partner. Adjacent relationship as a genetics/breeding supplier to Westland rather than a direct competitor, but indicative of the supplier ecosystem for advanced nursery stock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westland-nurseries

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westland Nurseries