Trees Impact Group

What Trees Impact Group does

Trees Impact Group (trading as Trees Impact) is an Australian wholesale nursery specialist that grows and supplies super-advanced and semi-mature containerised landscape trees to the landscape industry. Established in 1993 and operating from Karignan Plantation at Lake Munmorah, NSW, the company is described as Australia's only specialist big-tree grower, with a core production range of 200–700 litre trees standing 3–10 metres tall and capability to supply up to 3,000 litre specimens on request. Its customer base consists of local councils and government authorities, major property developers (Mirvac, Frasers, Lend Lease, Stockland), universities, parklands and conservation bodies (Royal Botanic Gardens, Taronga Zoo), golf clubs, and landscape architecture and construction firms across eastern Australia, with routine deliveries from Brisbane to Melbourne and additional shipments to Townsville, Adelaide, and inland NSW.

The company's core technology centres on proprietary nursery production methods: above-ground container growing, sequential root pruning to ensure radial root development, wide spacing, minimal staking, and expert formative pruning. Every tree is grown to and audited against Australian Standard AS 2303:2018 — the standard co-founder Ross Clark originally authored as a NATSPEC specification — using the Size Index (Height × Calliper) as the balance metric. All trees undergo comprehensive pre-delivery quality checks, and the company operates its own specialist crane-equipped transport fleet and experienced drivers for delivery, planting and aftercare support.

Trees Impact sells exclusively wholesale to B2B landscape industry buyers (no retail). Revenue is generated through one-time tree sales and contract growing arrangements, typically requiring 2–3 years of advance planning and minimum quantities. Pricing is structured per tree using the unique Size Index methodology rather than container volume. Commercial terms include a non-refundable 25% deposit at order, scheduled progress payments for forward orders, monthly holding fees when delivery is deferred, and separately billed transport and potting-up charges. Marketing is built on technical thought leadership, an extensive articles library, downloadable resources, and direct long-term relationships with specifiers rather than mass advertising.

Name

Trees Impact Group

Legal name

Trees Impact Pty Ltd

Website

https://treesimpact.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Trees Impact Group is an Australian wholesale nursery, established 1993, that grows and supplies super-advanced and semi-mature containerised landscape trees (200–3,000 litres) to councils, developers, universities, parklands and golf clubs across eastern Australia.

Ownership category

akta.pro rank

Product category

Wholesale Landscape Tree Nursery

NAICS

Nursery and Tree Production (111421), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800), Agricultural Production-Crops (100)

akta.pro primary industry

Nursery Contract Growing & Reforestation Stock Supply (AFAMADAK)

akta.pro secondary industry

Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Landscape tree supply
• Wholesale nursery services
• Advanced containerised trees
• Contract tree growing
• Australian native species

Headquarters

HQ city

Lake Munmorah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tree Sales: Wholesale sale of super-advanced and semi-mature containerised landscape trees to councils, developers, landscape architects, parklands, universities and golf courses. Revenue derived from direct tree sales, with pricing based on physical tree size (Size Index) rather than container size. Progress payment schedules apply for forward orders. Holding fees charged when delivery is deferred.
2. Contract Growing: Contract growing arrangements where trees are secured early under grow-on contracts, separate from general plant supply. Typically 2-3 years advance planning with minimum quantities required. Adds recurring engagement with long project timelines.
3. Holding & Potting-Up Fees: Monthly holding fees charged when trees are ready but delivery is deferred. Additional charges when trees need to be potted to larger containers due to delays. Transport costs charged separately based on delivery logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trees Impact Group is Australia's only specialist big-tree grower, producing and wholesaling super-advanced and semi-mature containerised landscape trees (typically 200–700 litre containers, standing 3–10 metres tall) that conform to Australian Standard AS 2303:2018. The company supplies wholesale exclusively to the landscape industry — local councils, property developers, landscape architects, parklands, universities and golf courses — across eastern Australia, with offerings including general tree supply, grow-on contract arrangements, and contract growing of Australian native and exotic species.

Product overview

Trees Impact Group operates as a single unified offering—specialist big-tree growing and supply services. The company, established in 1993, is Australia's only specialist big-tree grower supplying premium super-advanced landscape trees (200-700+ litres) through two main channels: Contract Supply for grow-on arrangements and General Supply for immediate availability. Their offering includes a Current Stocklist of available trees, and they produce both Australian Native Trees and Exotic Tree Species. Supporting their product offering is a comprehensive library of Educational Articles & Resources covering tree quality, planting techniques, and urban landscape management. All trees conform to Australian Standard AS 2303:2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Super-Advanced Landscape Trees Premium wholesale supply of super-advanced and semi-mature containerised landscape trees (200–700 litre range, 3–10m tall) conforming to Australian Standard AS 2303:2018, for use by councils, developers, landscape architects, parklands, universities and golf courses in public and commercial landscaping projects.
• Contract Growing (Grow-On Contracts) Forward-order contract growing service enabling developers, designers and councils to secure specific large trees years in advance under grow-on contracts separate from general plant supply.
• Australian Native Trees Wholesale range of Australian native tree species in large container sizes not otherwise generally available in the market, supplied to landscape professionals for civic, parkland and development plantings.
• Exotic Tree Species Smaller wholesale range of exotic tree species including Fraxinus, Jacaranda, Lagerstroemia, Ulmus and Zelkova, available in advanced container sizes for landscape architects and developers.

Quantifiable outcome

• All trees meet Australian Standard AS 2303:2018 — the most rigorous tree standard in Australia, if not globally.
• +3 more outcomes

Named customers31 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Warner's Nurseries: Long-established Australian wholesale nursery producing advanced landscape trees and ornamental stock. Comparable product category but with broader geographic dispersion and a wider product mix than Trees Impact's specialist big-tree focus.

Direct peers

• Andreasens Green: Australian wholesale nursery supplying landscape-grade trees, shrubs, and advanced stock to trade customers nationally. Overlaps directly with Trees Impact in advanced landscape tree supply to the development and council segments.
• Speciality Trees: Australian wholesale grower of advanced containerised landscape trees for projects across south-eastern Australia. Direct competitor in the same super-advanced tree category, serving councils, developers, and landscape architects with comparable container sizes and species ranges.
• Yamina Rare Plants: Australian specialist grower of rare, large, and specimen landscape trees. Comparable product category (mature specimen trees for premium landscape projects) and similar wholesale-only go-to-market model targeting designers and developers.
• Fleming's Nurseries: Established Australian wholesale tree nursery supplying advanced ornamental, deciduous, and screening trees to the landscape trade. Comparable target customer base (landscape architects, councils, developers) and similar emphasis on large specimen trees.
• Greenstock Nurseries: Australian wholesale production nursery supplying landscape-grade trees and shrubs to trade customers. Direct competitor in the advanced landscape tree segment with overlapping council, developer, and landscape-architect clients.

Broad incumbents

• Bailey Nurseries: Major North American wholesale nursery producing landscape trees and shrubs at industrial scale. Comparable wholesale nursery operations serving landscape professionals, but with significantly broader product range and geography than Trees Impact.
• Monrovia Nursery Company: Large US wholesale grower of containerised plants including landscape-grade trees. Comparable container-tree production model but at materially larger scale and broader product portfolio than Trees Impact's specialist big-tree focus.

Others

• Bartlett Tree Experts: Established tree-care services company with research-driven arboricultural expertise. Comparable technical thought-leadership positioning in arboriculture but operates in services rather than production, making it an ecosystem peer rather than direct competitor.
• Davey Tree Expert Company: Large North American tree-care and landscape services firm, adjacent rather than directly comparable. Relevant as a downstream consumer of tree-quality standards and as a benchmark for arboricultural technical authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trees Impact Group