What Affin Bank Berhad does

Affin Bank Berhad is a Malaysian commercial bank incorporated in 1975 and listed on Bursa Malaysia under ticker AFFIN. It provides a full-stack of personal, SME, corporate, Islamic, premier, and private banking services through a nationwide network of branches, 284+ ATMs and self-service terminals, and digital platforms including the AffinAlways mobile app, Retail Internet Banking (RIB), and the AFFINMAX corporate banking platform. The bank operates a dual conventional-and-Islamic model (AFFIN ISLAMIC) and runs multiple customer-segment sub-brands: AFFIN AVANCE (mass affluent), AFFIN INVIKTA (premier), AFFIN DIVENTIUM (private banking), AFFINGEM (women entrepreneurs), FINTURA (youth), and AFFIN ASPIRA (start-ups), supported by an investment-banking arm (Affin Hwang) and Islamic banking subsidiary.

The bank's core technology stack comprises the AffinAlways mobile application (iOS/Android), RIB, and AFFINMAX, with integration into Malaysia's national payment infrastructure: DuitNow, JomPAY, FPX, MEPS, and PayNet. Security is anchored by AffinSecure, and customer journey tools include AFFINQBOOKING (branch appointments) and the SME Colony mobile app. The proprietary features are primarily workflow and integration-driven rather than AI-driven; no AI/ML capabilities are disclosed in the available data. Deposits are protected by PIDM up to RM250,000 per depositor, and the bank operates under Bank Negara Malaysia's Financial Services Act 2013 licensing.

Revenue is generated through net interest income (home, vehicle, personal, SME, and corporate lending plus Islamic financing), fee and commission income (account maintenance, transactions, trade finance, card interchange), credit card program economics across multiple tiers (INVIKTA, World Mastercard, DUO+, BORNEO, AVANCE, UiTM, business cards), distribution fees from investment and insurance/takaful products (ASNB, unit trusts, AFFIN Emas-i, eInvest Go, Generali), and digital service subscriptions. Distribution is hybrid: physical branches plus direct field sales for SME and corporate segments, paired with self-serve mobile and internet banking for retail. Strategic emphasis in 2024–2025 has been on product expansion (FINTURA, AFFIN ASPIRA, BizSolar), government-backed SME financing partnerships (SJPP, CGC, Cagamas, SJKP, TERAJU), and a 50th-anniversary brand campaign.

Name

Affin Bank Berhad

Legal name

Affin Bank Berhad

Website

https://affinalways.com

Company type

Public

Founded year

1975

Operating status

Operating

Short description

Affin Bank Berhad is a Malaysian publicly listed commercial bank offering retail, SME, corporate, Islamic, and wealth banking services through branches, 284+ ATMs, and the AffinAlways and AFFINMAX digital platforms. It serves mass-market, affluent, women-entrepreneur, and youth segments across Malaysia.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221), Finance and Insurance (52)

SIC

National Commercial Banks (6021)

akta.pro primary industry

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

akta.pro secondary industries

Islamic Corporate Banking (FSABAGAC), Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD), Lending & Credit Disbursements (FSAMAKAH)

Keywords

• Retail banking services
• Commercial lending financing
• Islamic banking products
• Digital banking platform
• Wealth management solutions

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income earned on loans, financing facilities, and credit products including home loans, vehicle loans, personal financing, SME loans, and corporate lending. The bank offers both conventional (interest-based) and Islamic (profit-sharing) products. Interest rates are reference-rate linked (Base Rate 3.70% p.a., Base Lending Rate 6.56% p.a. as of July 2025).
2. Fee and Commission Income: Fees from account maintenance, transaction processing (fund transfers, bill payments, DuitNow, JomPAY), trade finance services, credit card transactions, and service charges. Starting 1 May 2025, a RM2.00 fee is imposed on hardcopy statements for Non-Individual Current Account/-i holders.
3. Credit Card Transaction Fees: Interchange fees and merchant service charges from credit and debit card transactions across multiple card products including AFFIN INVIKTA Visa Infinite, World Mastercard, DUO+, BORNEO, AVANCE, UiTM, and business cards.
4. Digital Banking Services: Revenue from digital service subscriptions and premium features on AffinAlways, AFFINMAX platforms including virtual accounts, bulk payment services, and trade finance processing.
5. Investment Product Distribution: Distribution fees and commissions from selling unit trust funds, ASNB funds, gold investment products (AFFIN Emas-i, AFFIN Emas Account-i), share trading (eInvest Go), and Term Investment AFFIN (TIA-i) accounts.
6. Insurance and Takaful Distribution: Commission income from distribution of insurance and takaful products including life, health, motor, home, travel, and business protection products through the bank's branch and digital channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Affin Bank Berhad is a Malaysian commercial bank offering a full suite of conventional and Shariah-compliant (Islamic) banking products and services, including deposit accounts, fixed deposits, credit/debit cards, home/vehicle/personal financing, SME and corporate lending, trade finance, cash management, treasury services, wealth management, investment products (unit trusts, ASNB, gold, share trading), and insurance/takaful distribution. The bank serves retail consumers, SMEs, corporates, mass-affluent/premier/private banking clients, armed forces veterans, women entrepreneurs, and youth, distributed via a nationwide branch and ATM network combined with the AffinAlways mobile app, Retail Internet Banking, and the AFFINMAX corporate internet banking platform.

Product overview

Affin Bank Berhad operates as a diversified financial services institution offering a comprehensive banking platform under the AffinAlways and AFFINMAX brands for retail and corporate customers respectively. The product portfolio spans personal banking (deposits, current accounts, credit/debit cards, home and auto loans), wealth management (AFFIN AVANCE for mass affluent, AFFIN INVIKTA for premier banking, AFFIN DIVENTIUM for private banking), SME banking (AFFIN For MSME, AFFINGEM for women entrepreneurs, AFFIN ASPIRA for start-ups), corporate banking (trade finance, cash management, term loans), Islamic banking (Shariah-compliant products denoted with -i suffix across all categories), protection/takaful services, and investment products (unit trusts, ASNB, gold, term investments). The AFFIN 50th anniversary in 2025 marks a milestone for the institution. Key digital platforms include AffinAlways (retail internet and mobile banking), AFFINMAX (corporate cash management), SME Colony (SME mobile app), Cash360 (cash deposit services), and various card products including AFFIN INVIKTA, AFFIN DUO+, AFFIN BORNEO, and AFFIN AVANCE credit cards.

Differentiator

Problem solved

Functional benefit

Brands

• AFFIN AVANCE: Mass affluent segment banking with personalized financial services for forward-thinking professionals
• AFFIN INVIKTA
• AFFIN DIVENTIUM
• AFFIN ISLAMIC
• AFFINMAX
• AFFINGEM
• FINTURA
• A1addin
• AFFIN TIA
• AffinAlways

Products and services

• AffinAlways (Retail Internet & Mobile Banking) Retail internet banking platform providing 24/7 access to personal banking services including account management, fund transfers via DuitNow and JomPAY, bill payments, and card management through web and mobile channels. Targets personal/retail consumers.
• AFFINMAX Corporate Internet Banking Platform Corporate internet banking platform providing comprehensive cash management, trade finance, liquidity management, financial supply chain and bulk payment services for business and corporate customers.
• AFFIN AVANCE Mass Affluent Banking Mass affluent banking segment providing personalised financial services, exclusive privileges, and wealth management solutions for forward-thinking professionals with preferential rates and dedicated consultants.
• AFFIN INVIKTA Premier Banking Premier banking segment offering elite recognition and preferential profit rates for selected high-net-worth individuals with exclusive privileges worldwide.
• AFFIN DIVENTIUM Private Banking Private banking service with dedicated relationship managers providing personalised wealth management and investment solutions.
• SME Financing Digital financing platform offering simplified application process and tailored solutions for SME business growth across various sectors, including government guarantee-backed schemes.
• AFFINGEM (Women Entrepreneurs Financing) Women entrepreneur financing scheme providing financing leverage for business growth management, part of comprehensive women empowerment banking solutions including AFFINGEM Financing Scheme/-i and WCGS-Women/-i.
• AFFIN ASPIRA (Start-ups) Comprehensive suite of products and services exclusively designed for start-ups to help grow bold business ideas.
• AFFIN For MSME Banking solution built for micro-entrepreneurs offering fast, secure, and affordable financial services.
• AFFINWRKFZ (Integrated Payroll Solution) Integrated payroll solution for businesses providing banking services for business and employees with business growth benefits sharing.
• AFFIN CagaFirst / -i Home Financing First and second-time home buyer financing supported by Cagamas SRP Berhad guarantee, focusing on B40 and M40 income segments for PRIMA homes.
• AFFIN Flexi Save Home Financing Home financing or refinancing solution for completed or under-construction residential and non-residential properties with flexible repayment options.
• AFFIN INVIKTA Visa Infinite / World Mastercard Premium credit card offering 5X AFFIN Rewards Points for overseas retail, complimentary golf and Plaza Premium Lounge access for HNW customers with RM120,000 minimum annual income.
• AFFIN DUO+ Credit Card Dual Visa and Mastercard product offering 3% cash back on contactless transactions and 3X AFFIN Rewards on airlines, e-commerce, duty free, hotels and overseas, with 3 years annual fee waiver.
• AFFIN BORNEO / -i Credit Card Cashback credit card offering 0.5% unlimited cash back with finance charges as low as 8% and lifetime annual fee waiver; minimum annual income RM24,000.
• AFFIN AVANCE Credit Card / -i Professional-focused credit card offering 3X AFFIN Rewards Points on dining and professional body transactions, with exclusive 0% FPP up to 24 months and lifetime annual fee waiver.
• AFFINQBOOKING Branch Appointment Service Queue management system allowing customers to book appointment slots at bank branches to reduce waiting time.
• Cash360 Cash Deposit Service Cash deposit machine service enabling businesses to deposit cash anytime on their own premises for convenient cash management.
• SME Colony Mobile App Mobile app providing a one-stop reference platform for SMEs built on improving business understanding, enhancing financial well-being, and expanding commercial networking.
• Express Bank Guarantee / -i Quick bank guarantee product enabling fast issuance for beneficiaries upon applicant default, supporting business transaction requirements.
• Express Letter of Credit / -i Irrevocable undertaking by the bank for sellers against compliant document presentation, facilitating international trade transactions.
• Financial Supply Chain (FSC) / -i End-to-end financing programme enabling buyers to extend payment terms while allowing suppliers early payment options for improved cash flow.
• AFFIN BizSolar / BizSolar-i (Green Financing) Green financing solution for small-scale Solar PV systems for business entities, supporting sustainable business practices.
• Term Investment AFFIN (TIA / -i) Unrestricted investment account offering competitive returns through low-to-moderate risk investments with flexible tenures of 1, 3, 6, 9 or 12 months, starting from RM500 minimum investment.
• eInvest Go Share Trading Fully online CDS and trading account opening with fast approval, low brokerage fees starting from RM5, and a free premium stock screener. Distributed via Affin Hwang Investment Bank.
• AFFIN Emas-i / AFFIN Emas Account-i (Gold Investment) Gold investment product allowing customers to start investing in gold from as low as 1 gram, plus a gold trading account enabling trade without physical gold custody requirements.
• AFFIN Takaful myFlexi Comprehensive takaful plan combining death, TPD, 48 critical illness coverage, medical bills, personal accidents, and savings elements in one payment term.
• AFFIN Takaful mySave Starter Simple and accessible all-in-one takaful protection solution designed for essential coverage needs at affordable rates.
• AFFIN Maxi Wealth (Takaful) Single premium takaful plan combining attractive death and TPD coverage with wealth maximisation through loyalty bonuses and account value accumulation.
• FINTURA Savr / FINTURA Savr-i (Youth Savings) FINTURA Savr children's savings account with initial deposit as low as RM1 and FINTURA Savr-i Shariah-compliant version (replaces Junior Saver-i for new applications, RM10 minimum initial deposit).
• FINTURA Spend / FINTURA Spend-i (Youth Current Account) Current account for children, with FINTURA Spend-i as the Shariah-compliant version, designed to meet the future financial needs of young customers.
• AFFIN FINTURA Visa Debit Card Visa debit card offering a secure debt-free option for cashless spending by FINTURA youth customers, with various discounts and promotions.

Quantifiable outcome

• Nationwide network: 284+ ATMs across Malaysia
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Cagamas SRP Berhad (CSRP)coreStrategic or Co-development PartnerCagamas SRP Berhad provides guarantee coverage for the AFFIN CagaFirst and AFFIN CagaFirst-i home financing products, supporting eligible first-time and second-time home buyers for PRIMA homes. The guarantee facilitates access to home financing for B40 and M40 income segments.
• SJKP BerhadcoreStrategic or Co-development PartnerSJKP Berhad provides facility guarantee for AFFIN Home-i SJKP-Madani and SJKP Madani home financing products, enabling individuals to acquire under construction or completed properties with government-backed support.
• Syarikat Jaminan Pembiayaan Perniagaan (SJPP)coreStrategic or Co-development PartnerSJPP provides government guarantees for SME financing products including Government Guarantee Scheme MADANI 3 (GGSM 3) and Working Capital Guarantee Scheme products, helping SMEs access financing based on their specific business requirements.
• Credit Guarantee Corporation (CGC) BerhadcoreStrategic or Co-development PartnerCGC Berhad provides guarantee coverage for SME financing products including BizJamin/-i 2.0, BizJamin/-i MTC Scheme, BizJamin/-i BUMI 2.0, and BizJamin/-i NRCC Scheme, enabling entrepreneurs to access financing with or without collateral.
• EXIM BankminorStrategic or Co-development PartnerEXIM Bank administers the Export Credit Refinancing (ECR) scheme which is available to AFFIN Bank's exporter customers as a short-term post-shipment financing facility.
• Amanah Saham Nasional Berhad (ASNB)coreChannel Partner/ Reseller/ DistributorAFFIN BANK is an authorised agent for Amanah Saham Nasional Berhad (ASNB), enabling the bank to distribute ASNB unit trust products to its customers.
• Affin Hwang Investment Bank BerhadminorStrategic or Co-development PartnerPartnership for eInvest Go share trading platform, a fully online CDS and trading account opening process offered through Affin Hwang Investment Bank with low brokerage fees starting from RM5.
• Generali Insurance Malaysia / Let's Go For LifeminorChannel Partner/ Reseller/ DistributorPartnership for online distribution of insurance products including eLife Protector+ and eMedic Plus health insurance, available for purchase directly through the bank's digital platform.
• MerchantrademinorChannel Partner/ Reseller/ DistributorAFFIN Merchantrade Prepaid Card co-branded product enabling seamless international transactions and remittance services.
• Bank Negara Malaysia (BNM)coreOthersCentral bank of Malaysia, the primary regulatory authority overseeing Affin Bank's operations, foreign exchange compliance, consumer protection, and financial stability requirements.
• Perbadanan Insurans Deposit Malaysia (PIDM)coreOthersPIDM provides deposit insurance protection for AFFIN Bank deposits up to RM250,000 per depositor, enhancing customer confidence and financial system stability.
• PAYNET (DuitNow)coreTechnology or IntegrationPAYNET operates the DuitNow payment network which Affin Bank integrates into its internet and mobile banking platforms for real-time fund transfers via proxy IDs.
• JomPAYcoreTechnology or IntegrationJomPAY is the national bill payment network integrated into AFFIN Bank's digital banking platforms, enabling customers to pay bills to thousands of billers.
• Northern Corridor Implementation Authority (NCIA) - NABES ProgramminorStrategic or Co-development PartnerPartnership with NCIA for the Affin Bank Entrepreneur Scheme (NABES), a rebate arrangement program for SMEs operating in the Northern region (Perlis, Kedah, Pulau Pinang, and Perak).
• Unit Peneraju Agenda Bumiputera (TERAJU) - BECFminorStrategic or Co-development PartnerPartnership with TERAJU for the Bumiputera Expansion and Catalyst Fund (BECF), providing financial support for Bumiputera enterprises through AFFIN Bank's distribution.
• Plaza Premium LoungesminorGTM or Marketing PartnerPlaza Premium Lounges provide complimentary airport lounge access to AFFIN premium credit cardholders (AFFIN INVIKTA: 12X access, AFFIN World Mastercard: 6X access, AFFIN UiTM: 4X access) as a cardholder benefit.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Public Bank Berhad: Leading Malaysian bank with strong retail and SME focus, conservative lending model, and a wide branch network. Closely comparable in segment mix and target customer base.
• Bank Islam Malaysia Berhad: Pure-play Malaysian Islamic bank offering full Shariah-compliant retail, SME, and corporate banking. Directly comparable for Affin's AFFIN ISLAMIC subsidiary product set and Shariah deposit/financing economics.
• Malayan Banking Berhad (Maybank): Largest Malaysian commercial bank offering retail, SME, corporate, Islamic (Maybank Islamic), and investment banking. Directly comparable in segment coverage and dual banking model, but at significantly larger scale.
• Bank Muamalat Malaysia Berhad: Malaysian Islamic banking institution offering retail, SME, and corporate Shariah-compliant products. Comparable Islamic product line to AFFIN ISLAMIC.
• Hong Leong Bank Berhad: Malaysian bank with strong community/SME focus, comparable dual banking model (Hong Leong Islamic), and similar distribution approach combining branches with digital platforms.
• AmBank (AMMB Holdings): Malaysian financial services group offering retail, SME, wholesale banking and AmBank Islamic. Similar mid-tier scale and segment coverage as Affin Bank.
• CIMB Bank Berhad: Major ASEAN banking group with strong Malaysian retail, SME, and corporate banking, plus regional presence. Comparable product set including Islamic banking (CIMB Islamic) and digital platforms.
• RHB Bank Berhad: Mid-sized Malaysian commercial bank offering retail, SME, corporate, and Islamic banking (RHB Islamic). Most directly comparable in scale, dual banking model, and segment specialization.

Broad incumbents

• Standard Chartered Bank Malaysia: International bank with Malaysian operations focused on priority banking, corporate, and Islamic (Standard Chartered Saadiq) segments. Comparable for Affin's premium/INVIKTA and corporate banking franchises, but with global reach Affin lacks.

Emerging players

• GX Bank Berhad: Malaysian digital bank launched in 2023, targeting retail and SME deposits and lending via a fully digital platform. Emerging competitive threat to Affin's traditional retail and SME banking franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/with_replies
• YouTubeyoutube.com/c/affin
• Facebookfacebook.com/AffinMy
• InstagramInstagram.com/affinmy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affin Bank Berhad