MAWI Travel

What MAWI Travel does

MAWI Travel (legally MAWI REISEN AG) is a privately-held Swiss travel agency founded in 1986 in Bischofszell by Roman Mattle and Patrick Wirth, with a second branch opened in Frauenfeld in 1996. The firm operates a traditional agency and tour-operator model: it earns commissions on booked flights, hotels and packages, and organizes its own escorted group tours under the MAWITours sub-brand. Its product portfolio spans beach holidays, safaris, Nordic/arctic travel, jungle and desert experiences, road trips, city breaks, family travel, sport/event-anchored tours, and a niche "Aktiv-Ferien mit Parkinson" offering, with per-person budgets disclosed in the CHF 500–CHF 8,500+ range. A CHF 60 consultation fee is charged for detailed travel offers, and a Buchungsanfrage (booking request) form on mawi.ch captures inbound leads for personalized follow-up. The company is small (11–50 employees, 15 named destination-specialist consultants plus founders and a recently appointed CEO), serves Swiss individuals, couples, families and affinity groups, and sells to global destinations while remaining concentrated in the Thurgau/Eastern Switzerland catchment. Revenue is not disclosed; no external funding, M&A, subsidiaries, patents, or proprietary technology are indicated. In 2026, the founders transitioned operational leadership to long-tenured insider Larissa Lüthi as CEO and planned future owner, while creating a separate MAWI-Tours division led by Roman Mattle, and are running a 40th-anniversary community/event program. MAWI participates in Swiss Travel Security, the regulated Swiss package-holiday guarantee scheme, and partners with Africa specialist Claudio Nauli (Private Safaris) and Abruma GmbH (Namibia tours) to extend destination depth.

Name

MAWI Travel

Legal name

MAWI REISEN AG

Website

https://mawi.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

MAWI Travel (MAWI REISEN AG) is a 40-year-old, founder-owned Swiss travel agency operating two offices in Bischofszell and Frauenfeld, offering escorted group tours under MAWITours and customized individual travel for Swiss consumers, with revenue from booking commissions and tour-operator packages.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

Keywords

• Travel agency services
• Group tour packages
• Individual travel planning
• Vacation booking services
• Travel consulting

Headquarters

HQ city

Frauenfeld

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Travel Booking Services: MAWI acts as both a travel agency and tour operator, earning commissions on booked travel services including flights, hotels, and package tours. They organize and sell their own MAWITOURS group travel packages.
2. Tour Operations (MAWI Tours): As a tour operator, MAWI organizes group tours (Grosse Reisen, Familienreisen, Sport/Fun/Action) with accompanying guides like Roman Mattle and Patrick Wirth. Revenue comes from full package pricing including transportation, accommodation, and guided services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MAWI REISEN AG is a Swiss travel agency operating from two physical branches in Bischofszell and Frauenfeld, Switzerland. The company sells organized group travel packages under the MAWITours brand (including major tours, family travel, and sport/action trips) and customized individual travel arrangements (beach holidays, safaris, cruises, city breaks, road trips, Nordic travel, and more). Travel consultants with personal destination expertise handle the full booking process and some tours are accompanied by company guides.

Product overview

MAWI Travel (MAWI REISEN AG) is a Swiss travel agency founded in 1986 with two physical branches in Bischofszell and Frauenfeld, offering both package group tours under the MAWITours brand and customized individual travel arrangements. The core offering consists of MAWITours (organized group travel packages with dedicated guides) and Individualreisen (tailored personal travel plans), supported by specialized sub-products including family travel, sporting event tours, active holidays for Parkinson's patients, beach holidays, Nordic/arctic travel, wildlife/safari tours, jungle adventures, desert experiences, road trips, and city breaks. The company also provides a booking request service and publishes staff travel reports through its ON TOUR content platform.

Differentiator

Problem solved

Functional benefit

Brands

• MAWITours: Group travel division offering organized tours including events, major trips, family vacations, sports and adventure travel. Category includes destinations like Afrika, Südamerika, Indonesien, and Europe.

Products and services

• MAWITours (Group Travel) Organized group travel packages to destinations worldwide with expert company guides (e.g. Roman Mattle, Patrick Wirth), planned itineraries, and group logistics. Aimed at Swiss individual travelers, couples, and families who prefer guided group experiences.
• Individualreisen (Individual Travel) Customized, individually planned travel arrangements tailored to specific customer preferences, covering beach holidays, adventure travel, safari experiences, jungle, Nordic, desert, road trips, and city breaks. Aimed at Swiss individuals, couples, and families seeking personalized trips.
• Familienreisen (Family Travel) Group tours and packages specifically designed for families, including family-friendly accommodations and activities (e.g. Blue Waters Club Turkey holiday packages). Aimed at families with children.
• Sport, Fun & Action Tours Specialized group tours centered around sporting events and active experiences, including trips to events such as the Faustball European Championship. Aimed at sports fans and active travelers.
• Grosse Reisen (Major Tours)
• Aktiv-Ferien mit Parkinson (Active Holidays with Parkinson's) Therapeutically accompanied active holidays for people with Parkinson's disease and their companions, held in accessible destinations like Mallorca and Losone/Ticino. Aimed at Parkinson's patients and their travel companions.
• Buchungsanfrage (Booking Request Service) Online booking request and consultation service enabling customers to submit travel inquiries (destination, dates, travelers, accommodation preferences, budget) and receive personalized quotes from MAWI consultants. Includes a CHF 60.00 consultation fee for detailed offers. Aimed at prospective travelers seeking tailored travel planning.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Landi ThulaminorGTM or Marketing Partner · 1 January 2026Sponsor for MAWI cycling tours (Rad-Fernfahrt), supporting the annual long-distance cycling event from Frauenfeld to Budapest covering approximately 1,200 kilometers.
• Private SafariscoreStrategic or Co-development Partner · 1 January 2026Africa specialist led by Claudio Nauli who conducts Africa event evenings (Afrika hautnah) for MAWI, presenting destinations including Botswana, Namibia, Tansania, Uganda, and Ruanda.
• Abruma GmbHcoreStrategic or Co-development PartnerCollaboration partner organizing guided Namibia tours in partnership with MAWI-Reisen Bischofszell. Abruma handles the Namibia-specific tour operations.
• Universal Reisen VaduzminorStrategic or Co-development PartnerTour operator that invited MAWI's Jacqueline Zwicki on a study trip to Mallorca to evaluate hotels and destinations for customer recommendations.
• Swiss Travel SecuritycoreOthersMAWI is a participant in Swiss Travel Security, the Swiss travel industry's guarantee scheme ensuring customer payments are secured and return travel is guaranteed.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Knecht Reisen: Knecht Reisen is a long-established Swiss family-owned travel agency with a similar full-service model: personalized consultation, group tours, and individual travel arrangements. Closest direct peer in terms of ownership profile, scale, and target customer segment.
• Studiosus Reisen: Studiosus Reisen is a German market leader in high-quality escorted cultural group tours with expert guides. Directly comparable to MAWI's MAWITours group travel concept, though at significantly larger scale and with a more travel-leisure brand focus.
• Helvetic Tours: Helvetic Tours is a Swiss tour operator and travel agency offering curated group tours, individual travel, and special-interest holidays. Comparable to MAWI's MAWITours division in tour-operating activity and similar Swiss mid-market positioning.
• Globetrotter Travel (Switzerland): Globetrotter is a cooperative of independent Swiss travel agencies offering personalized travel consulting. Directly comparable to MAWI in service model, ownership structure (cooperative), and individual/family travel focus.

Broad incumbents

• TUI Suisse: TUI Suisse is the Swiss arm of Europe's largest integrated tourism group, offering package holidays, tours, and cruise products through a retail and online network. Comparable to MAWI as a one-stop travel provider but with massive scale, owned hotels, and airline capacity.
• Hotelplan Group: Hotelplan is a major Swiss travel retail group with multiple brands (Hotelplan, Migros Ferien, travelhouse). It directly overlaps MAWI's individual travel and packaged tour business and is the principal incumbent competitor in the Swiss high-street travel agency space.
• FTI Touristik: FTI Touristik is a major German tour operator with strong presence in DACH markets offering package tours, hotels, and cruise products. Comparable to MAWI in tour operating and packaged travel, though at much larger scale.
• DER Touristik Suisse: DER Touristik Suisse is part of the German DER Touristik group and offers packaged holidays, tours, and specialist travel in Switzerland. Directly comparable to MAWI in packaged tour operations and group travel categories.
• Kuoni Reisen (Switzerland): Kuoni Reisen is the largest Swiss travel agency chain with nationwide branch coverage and a full portfolio of individual and group travel. It competes with MAWI in personalized Switzerland-based travel planning but operates at vastly larger scale and with broader product breadth.

Others

• Booking.com: Booking.com is the dominant OTA in Europe for accommodation, flights, and experiences. It does not directly compete in MAWI's full-service consulting niche but represents the structural alternative that increasingly disintermediates traditional Swiss travel agencies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MAWIReisenAG
• LinkedInch.linkedin.com/company/mawireisen
• Instagraminstagram.com/mawireisen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAWI Travel