Empower Energy

What Empower Energy does

Empower Energy was a UK-based solar panel installation company that has been rebranded to Good Energy Solar and now operates as a wholly-owned subsidiary of Good Energy Group PLC, a publicly-traded diversified renewable energy group headquartered in Chippenham, England. The business delivers residential and commercial solar panel installations using premium hardware from SunPower (panels), Enphase (batteries), and Tesla (Powerwall), with installations executed by directly employed regional teams rather than third-party contractors. The offering spans UK-wide commercial solar arrays, residential solar and battery storage, EV charger installation, and ongoing aftercare including servicing, maintenance, and troubleshooting.

The company's revenue model combines recurring subscription-based renewable energy supply tariffs (electricity and optional greener gas) with one-time installation fees for solar, heat pump, and EV charger deployments. Heat pump installations have been transitioned to specialist partner Installio from February 2026, replacing previous in-house delivery through Good Energy Works Limited. Additional revenue streams include Feed-in Tariff generation and export payments, an exclusive export tariff for Good Energy Solar customers, and the FlexiRewards grid-flexibility program (launched 2024) powered by Axle Energy telemetry technology.

The go-to-market is sales-led with regional direct sales teams, phone-based account management, an energy broker channel for commercial supply contracts, and a multi-channel marketing approach spanning content (blog, newsletter), organic social, referrals, and partnerships (e.g., Bristol Sport). Good Energy holds Britain's only B Corp certification among home energy suppliers, MCS installer certification, WCAG 2.2 AA accessibility accreditation, and an SGS-audited 100% UK-sourced renewable electricity promise, with a committed 2040 exit from fossil gas sales aligned to a 1.5°C warming pathway. Customer segments include UK residential homeowners, commercial businesses, EV owners, and a separately served vulnerable-customer segment via the Priority Services Register.

Name

Empower Energy

Legal name

Good Energy Limited

Website

https://empowerenergy.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Empower Energy, now rebranded as Good Energy Solar, is a UK solar panel installer and wholly-owned subsidiary of Good Energy Group PLC. It delivers residential and commercial solar, battery, EV charger, and renewable energy supply services across England using directly employed regional installation teams and premium hardware partners.

Ownership category

akta.pro rank

Product category

Solar PV Installation and Renewable Energy Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro industry

PRIMARYEUAMABAB

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

SECONDARYEUAMAHAB

Solar Inverters, Power Optimizers & MLPE Manufacturing

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Renewable Equipment & Component Manufacturing (Modules, Turbines, Inverters, Towers, Blades)

SECONDARYEUADAPAE

Microgrids & Energy Management Controllers (Campus/Community/Industrial)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Energy IoT & Smart Grid/Utilities Edge

SECONDARYEUAMABAG

Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers)

Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)

Keywords

• Solar panel installation
• Renewable energy supply
• Battery storage systems
• Heat pump installation
• EV charger installation

Headquarters

HQ city

Ringwood

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Energy Supply: Supply of 100% renewable electricity to homes and businesses through tariff-based pricing. Revenue generated through electricity unit rates and standing charges billed to customers.
2. Solar Panel Installation: One-time installation of solar panels for residential and commercial customers. Includes aftercare support, servicing, maintenance and troubleshooting.
3. Heat Pump Installation: Heat pump installation services through partner Installio, including proposal, installation, and ongoing support. May include Boiler Upgrade Scheme Grant eligibility.
4. EV Charger Installation: Electric vehicle charger installation services, with access to Zapmap Premium subscription and dedicated EV tariff.
5. Feed-in Tariff Payments: Payments to customers for energy generated from their renewable installations, including Generation payments and Export payments. Also offers REGO Boost accreditation service.
6. Export Tariff Revenue: Revenue from selling surplus energy exported back to the grid through exclusive export tariff rates available to Good Energy Solar customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Empower Energy (now operating as Good Energy Solar) is a UK-based solar panel installation company delivering residential and commercial solar PV systems together with battery storage using SunPower panels, Enphase batteries, and Tesla Powerwall hardware. As part of the Good Energy Group, it complements core 100% renewable electricity supply with heat pump installation via partner Installio, EV charger installation, exclusive export tariffs, and aftercare support including servicing, maintenance, and troubleshooting.

Product overview

Good Energy (formerly Empower Energy, now operating as Good Energy Solar for installation services) is a UK-based renewable energy supplier and installer offering a comprehensive clean energy ecosystem. The core offering is 100% renewable electricity supply paired with installation services for solar panels, heat pumps, and EV chargers. Products include residential and commercial solar panel installations using SunPower, Enphase, and Tesla Powerwall hardware; heat pump installations via partner Installio; EV charger installations; Feed-in Tariff management services; and FlexiRewards demand flexibility program for heat pump/battery customers. The company also provides export tariffs for solar owners and a Priority Services Register for vulnerable customers. Good Energy operates as a B Corp certified supplier with installations handled through regional directly-employed teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panel Installation Residential and commercial solar PV installation service using premium SunPower solar panels with Enphase and Tesla Powerwall battery storage options, delivered by directly employed regional installation teams. Includes aftercare support such as servicing, maintenance, and troubleshooting.
• Commercial Solar Installation Commercial solar array installation across the UK for businesses, helping organisations cut carbon emissions and unlock new revenue streams from renewable generation.

Quantifiable outcome

• Energy bill savings through solar panel generation and reduced grid consumption
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• SunPowercoreTechnology or IntegrationSunPower is the preferred solar panel supplier for Good Energy Solar installations, providing premium quality hardware with long-term warranties as part of their product offering.
• EnphasecoreTechnology or IntegrationEnphase batteries are offered as part of Good Energy Solar's battery storage solutions, providing advanced energy storage technology with long-term warranties.
• TeslacoreTechnology or IntegrationTesla Powerwalls are offered as premium battery storage options for solar installations, protected by long-term warranties as part of Good Energy Solar's product portfolio.
• InstalliocoreImplementation/ SI/ Consulting PartnerInstallio is the trusted partner for heat pump installations. From February 2026, all new heat pumps are installed by Installio, replacing previous in-house installations.
• SMS-PLCcoreTechnology or IntegrationMeter operator for smart meter rollout, maintenance, and reading services. Partners with Good Energy to contact eligible customers for free smart meter installations and ongoing meter support.
• StripecoreTechnology or IntegrationPayment processing provider for credit and debit card payments, compliant with Payment Card Industry Data Security Standards.
• ZapmapminorGTM or Marketing PartnerZapmap Premium subscription promotion offered as part of some Good Energy domestic EV tariffs, allowing complimentary access to the Zapmap Premium app.
• Axle EnergycoreTechnology or IntegrationTechnology partner for FlexiRewards program providing the platform to support heat pump and battery telemetry data for grid optimization and customer engagement.
• University of SouthamptonminorStrategic or Co-development PartnerLATENT research project collaboration between Good Energy and University of Southampton to evaluate the effectiveness and impact of heat pump services on energy usage and grid stability.
• InterpretersLive!minorImplementation/ SI/ Consulting PartnerBritish Sign Language video interpreter service provided by Sign Solutions, allowing deaf or hearing-impaired customers to contact Good Energy free of charge between 9am-5pm Monday to Friday.
• TrustpilotminorGTM or Marketing PartnerThird-party review platform where Good Energy shares customer feedback and reviews to help improve service and build trust.
• Trusted TradersminorGTM or Marketing PartnerThird-party feedback website where Good Energy shares customer service reviews to help improve and build customer confidence.
• Bristol SportminorGTM or Marketing PartnerPartnership with Bristol Sport for promotions, allowing employees, customers, or clients to attend games at Ashton Gate stadium with shared personal information for ticketing and event access.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud server hosting for customer database, providing secure infrastructure for energy supply and export data management.
• Microsoft AzurecoreTechnology or IntegrationCloud storage and infrastructure for customer database supporting Feed-in Tariff exports and REGO Boost accreditation service.
• ENSEKcoreTechnology or IntegrationEnergy industry data connector for business customers with smart meters, enabling remote reading collection and billing integration.
• Inclusive EmployersminorOthersMembership organization providing access to resources and webinars on inclusive working practices for Good Energy's recruitment and workplace culture.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• EDF Energy: One of the Big Six UK energy suppliers with growing residential solar and heat pump offerings. Overlaps in renewable electricity supply and installation services, with much broader customer base and balance sheet.
• OVO Energy: Major UK renewable energy supplier with solar, battery, and heat pump offerings. Comparable in combining renewable supply with home energy services, operating at much greater national scale.
• E.ON UK: Major UK energy supplier with solar PV, battery storage, and heat pump offerings. Comparable in bundled energy supply plus installation, with national reach and incumbent distribution advantages.
• British Gas: Largest UK energy supplier with expanding solar, heat pump, and EV charger propositions. Comparable in bundled energy supply + installation, though with vastly greater scale and broader product portfolio.
• Octopus Energy: UK-based renewable energy supplier and installer with national reach across tariffs, solar, heat pumps, and EV charging. Direct overlap in energy supply and home decarbonization offerings, with substantially larger scale.

Others

• Zapmap: UK EV charging platform whose Premium subscription is bundled with Good Energy EV tariffs. Ecosystem partner rather than competitor, but indicates the broader e-mobility stack Good Energy is plugged into.
• Enphase Energy: Supplier of Enphase microinverters and batteries used by Good Energy Solar. Adjacent rather than direct competitor; a key technology partner in the install value chain.

Direct peers

• Solarcentury: UK solar installation company with residential and commercial offerings. Direct overlap in solar panel and battery installation, though without the integrated energy supply arm.

Regional players

• EDF Renewables (UK Solar): EDF's UK solar and low-carbon energy business with renewable generation assets. Comparable in solar generation and supply, though primarily at utility-scale rather than residential rooftop.

Emerging players

• Tesla Energy: Global solar and battery provider whose Powerwall product is installed by Good Energy Solar. Comparable in the residential solar + battery stack, though Tesla sells direct in some markets and has a broader ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/empowerenergyuk
• YouTubeyoutube.com/@goodenergy
• Facebookfacebook.com/EmpowerEnergyLtd
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/goodenergyuk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empower Energy