Parade of Homes

Name

Parade of Homes

Legal name

Housing First Minnesota

Website

https://paradeofhomes.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Parade of Homes is a Minnesota home tour event platform operated by Housing First Minnesota, running Spring and Fall tours that showcase new construction and remodeled homes to prospective homebuyers across Minnesota and Western Wisconsin.

Ownership category

akta.pro rank

Product category

Residential Home Tour Events

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAFAI

Cultural & Community Festivals (Ticketed)

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Home tour events
• New construction tours
• Home builder directory
• Remodeling showcase
• Residential home tours

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. General Admission Fees: Standard entry fee of $7 at the door for home tours during the Parade of Homes events
2. Premium/Dream Home Admission: $700 admission fee for special Dream Home entries
3. Builder/Remodeler Participation Fees: Homebuilders and remodelers pay fees to list their properties in the Parade and showcase their construction and remodeling work
4. Sponsorship Revenue: Corporate sponsors (Andersen Windows, Xfinity, James Hardie) pay to sponsor the event and gain visibility among Minnesota homebuyers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Parade of Homes is a seasonal home tour event platform operated by Housing First Minnesota that hosts the Parade of Homes (new construction) and Remodelers Showcase (remodeled homes) events across Minnesota. The platform connects homebuyers with builders and remodelers through a website, mobile app, and in-person weekend tours, while generating revenue from builder participation fees, sponsorships, and premium Dream Home admissions.

Product overview

Parade of Homes is a home tour event platform operated by Housing First Minnesota that offers two main event products: the Parade of Homes (new home tours) and Remodelers Showcase (renovation tours). The platform provides a mobile app for Android, a searchable builder/remodeler directory with filtering capabilities, and a Green Path Energy Certification program for featured homes. Consumers access the service through the website and mobile app to discover homes, search builders by region/style/price, and navigate tour events across Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Parade of Homes (Spring/Fall Tour Event) A free seasonal home tour event in Minnesota featuring newly constructed homes from builders across the state. Consumers can tour homes, search for builders, and explore neighborhoods through the website and mobile app during designated tour weekends.
• Remodelers Showcase A companion home tour event featuring remodeled homes, allowing consumers to view renovation projects, gather remodeling inspiration, and connect with participating remodelers.
• Parade of Homes Mobile App Native mobile application enabling homebuyers to browse Parade homes, navigate tours, view home details, rate visited homes, and access event information on-the-go during tour weekends.
• Builder & Remodeler Directory Searchable online directory of builders and remodelers featured on the Parade of Homes, with filtering by company type (builder vs. remodeler), home style, price range, and region for prospective homebuyers.
• Dream Home Premium Tour Featured luxury home entries showcased on the Parade of Homes, including high-end custom builds with detailed specifications, virtual tours, and a $700 premium admission tier.
• Green Path Energy Certification Energy efficiency certification program for homes featured in the Parade, with Green Path Energy Tested, Green Path Advanced Certified, and Green Path Master Certified designations delivered in partnership with Xcel Energy.

Quantifiable outcome

• Homes achieve Green Path certification indicating energy efficiency standards met
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Andersen WindowscoreGTM or Marketing PartnerAndersen Windows is a primary sponsor of the Parade of Homes event. Their logo appears prominently on the website and promotional materials, indicating a marketing partnership that provides sponsorship revenue and brand visibility among Minnesota homebuyers.
• XfinitycoreGTM or Marketing PartnerXfinity (Comcast) sponsors the Parade of Homes event, gaining brand exposure to the home buyer demographic during their home search journey.
• James HardiecoreGTM or Marketing PartnerJames Hardie is the Remodelers Showcase sponsor, positioning their fiber cement siding and building products as the preferred choice for featured remodeled homes in the event.
• Xcel EnergycoreTechnology or IntegrationXcel Energy partners with Green Path to provide energy testing and certification for Parade of Homes entries. Homes can achieve Green Path Advanced Certified and Green Path Master Certified status through this partnership, demonstrating energy efficiency standards.
• MN Green PathcoreTechnology or IntegrationMinnesota's green building certification program that partners with the Parade of Homes to certify energy-efficient homes. Builders can achieve Green Path designation for meeting sustainability standards.
• Pella WindowsminorGTM or Marketing PartnerPella Windows appears as a featured sponsor on individual home listings, providing window products for specific Parade entries.
• Housing First MinnesotaflagshipStrategic or Co-development PartnerHousing First Minnesota (HFM) is the parent organization that owns and presents the Parade of Homes and Remodelers Showcase events. HFM is a housing industry organization dedicated to advancing homeownership in Minnesota for over 75 years.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zillow: Leading online real estate marketplace with extensive new-construction listings and builder advertising products. Overlaps with Parade of Homes' core use case of helping buyers discover new homes and connect with builders, but at national digital scale and on a year-round basis.
• National Association of Home Builders (NAHB): The national US trade association for the home building industry, parent of Housing First Minnesota-type state affiliates. Comparable because it organizes the International Builders' Show and sets industry programming that competes for builder marketing budgets and consumer attention.
• Marketplace Events: One of the largest producers of home, garden, and remodeling consumer shows in North America, including the Minneapolis Home + Garden Show. Directly competes for the same Minnesota consumer home-shopping audience and builder/sponsor dollars, but at broader national scale and across multiple home-related event verticals.
• International Builders' Show (IBS) / NAHB: The largest annual light-construction trade show in the US, run by NAHB. Competes for the same builder marketing dollars and brand visibility that Parade of Homes captures, but at national B2B scale rather than regional consumer-tour scale.

Others

• Angi (formerly Angie's List): National home services and professional contractor marketplace that overlaps with the remodeler-discovery portion of Parade of Homes. Not a direct event competitor, but a parallel channel for connecting homeowners with remodelers and home pros.

Emerging players

• Houzz: Digital home design, remodeling, and professional marketplace platform that overlaps with Parade of Homes' remodeler directory and home-inspiration content. Offers always-on online discovery versus Parade's seasonal tour cadence; competes for the same in-market home buyer and remodeler audience.

Regional players

• Greater Atlanta HBA Parade of Homes: Presents an annual Parade of Homes event in metro Atlanta featuring member builders' new construction. Operates the same home-tour-plus-directory model as Minnesota's Parade of Homes, with comparable builder participation fees and consumer discovery mechanics, but in the Southeast US.
• Greater Houston Builders Association (Houston Parade of Homes): Hosts the Houston Parade of Homes, a regional home tour event showcasing member builders' work to prospective buyers. Shares the same seasonal tour-event model, builder-directory platform, and sponsor ecosystem as Parade of Homes Minnesota, but is anchored in the Houston market.
• HBA of Greater Chicago (Chicago Parade of Homes): Operates the Chicago Parade of Homes, a directly comparable seasonal home tour event featuring new construction across the Chicago metro. Same event-driven model, builder-participation fee structure, and consumer-tour mechanic as Minnesota's Parade of Homes, but in a different geography.
• Dallas Builders Association (Parade of Homes): Runs the Dallas Parade of Homes, a twice-yearly tour of newly built homes across the Dallas-Fort Worth metro. Closely mirrors Minnesota Parade of Homes in tour cadence, builder participation model, and consumer-facing home discovery platform, but serves the Texas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/paradeofhomestwincities
• Xx.com/pohtc
• Facebookfacebook.com/ParadeofHomesTC
• LinkedInlinkedin.com/company/metropolis-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parade of Homes