What Housing First Minnesota does

Housing First Minnesota is a nonprofit trade association serving the residential building industry in Minnesota, with nearly 900 member firms spanning builders, remodelers, developers, and building industry suppliers (including approximately 500 associate members). Founded in the late 1930s and rebranded from its predecessor BATC in 2018 to reflect statewide scope, the association operates from Roseville, MN with a staff of approximately 25. Its core mission is threefold: advocate on regulatory and legislative issues affecting housing affordability and construction costs, connect industry professionals through events and networking, and market member-built homes to consumers.

The organization's products are programs rather than software: flagship consumer events include Parade of Homes (semi-annual since 1949, 70,000 guidebook circulation) and Remodelers Showcase (since 1984, 50,000 circulation), complemented by the Artisan Home Tour for the luxury segment. Member-facing offerings include industry publications (Housing Industry News, The Digest, The Hot Sheet newsletter), Contractor University education, Minnesota's Green Path certification program (35,000+ homes tested), and award programs (Reggie, Trillium, ROMA). The underlying technology stack is a YourMembership.com association management platform powering membership, event registration, and communications, augmented by a custom Parade of Homes event platform.

Revenue mechanics combine four streams: production-based and per-employee membership dues (Builder base $825 plus per-unit fees, Associate base $825 plus employee-tier fees, REALTOR $425 flat), event participation fees ($4,750 per Parade of Homes entry), advertising/sponsorship across publications and events, and publication sales. Distribution relies on direct membership sales, consumer-facing guidebook distribution through retailers (Holiday Stationstores, Kowalski's Markets, Bachman's, Galleria Edina), and flagship home tour events. Two affiliated entities extend scope: the Housing Affordability Institute (research and policy) and the Housing First Minnesota Foundation (charitable builds).

Name

Housing First Minnesota

Legal name

Housing First Minnesota

Website

https://housingfirstmn.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Housing First Minnesota is a nonprofit trade association serving nearly 900 Minnesota residential builders, remodelers, developers, and suppliers with advocacy, consumer home tour events, publications, education, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from builders, remodelers, developers, associates, and REALTORs. Dues based on production numbers or employee count.
2. Event Participation Fees: Fees from Parade of Homes entries ($4,750 per home), Dream Home participation, and other event registrations
3. Advertising and Sponsorships: Revenue from advertising in publications (guidebooks, newspapers, newsletters) and event sponsorships across all programs
4. Publication Sales: Distribution and advertising revenue from Housing Industry News, The Digest, and other industry publications

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Housing First Minnesota operates as a nonprofit trade association providing advocacy, marketing, education, networking, and member services to nearly 900 residential builder, remodeler, developer, and supplier member firms across Minnesota. Its core revenue-generating offerings include annual membership subscriptions, flagship consumer-facing home tour events (Parade of Homes, Remodelers Showcase, Artisan Home Tour), industry publications, education programs through Contractor University, the Minnesota's Green Path home certification program, and an awards and recognition program for industry excellence.

Product overview

Housing First Minnesota is Minnesota's trade association for residential builders, remodelers, developers, and building industry suppliers. The organization does not offer a unified technology product platform, but rather provides a portfolio of member services including home tour event programs (Parade of Homes, Remodelers Showcase, Artisan Home Tour), industry publications (The Digest, Housing Industry News, The Hot Sheet newsletter), educational programs (Contractor University), green building certification (Minnesota's Green Path), networking events (Golf Open, Clay Shoot, BIG Night gala), and member benefits programs. The association uses YourMembership.com for its member portal and login functionality. Key programs include the Dream Home fundraising initiative and awards recognition program administered by the Housing First Minnesota Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Parade of Homes: Spring and fall home tour event showcasing new homes built by member builders, presented since 1949
• Remodelers Showcase
• Artisan Home Tour
• The Hot Sheet
• Housing Industry News
• The Digest
• Let's Talk Housing
• Contractor University
• Minnesota's Green Path
• Housing First Minnesota Foundation
• Housing Affordability Institute
• Housing First Network
• The BIG Night
• Building Futures Golf Classic
• Champions Club

Products and services

• Parade of Homes A semi-annual consumer home tour event showcasing new homes built by member builders, open to the public on weekends in the Twin Cities metro and Rochester areas. Includes a free high-quality four-color magazine guidebook with 70,000 circulation. Members pay a per-entry fee of $4,750 per new home.
• Remodelers Showcase A semi-annual home remodeling tour event showcasing projects by Housing First Minnesota remodeler members, with a guidebook of 50,000 circulation highlighting renovation projects open to the public.
• Artisan Home Tour

Quantifiable outcome

• Over 35,000 homes tested through Green Path program
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• YourMembership.comcoreTechnology or IntegrationAssociation management software provider powering the Housing First Minnesota website, membership database, event registration, and member communications platform.
• Housing Affordability InstitutecoreStrategic or Co-development PartnerAffiliated research organization providing housing affordability data, policy research, and advocacy support for Minnesota. Publishes research on homeownership challenges and lot sizing issues.
• Housing First Minnesota FoundationcoreStrategic or Co-development PartnerCharitable arm of the association working to provide safe, durable, affordable housing for Minnesota's homeless, veterans, and others in need. Conducts Dream Home fundraising and build projects.
• Minnesota's Green PathcoreStrategic or Co-development PartnerGreen building and remodeling program operated in partnership with RESNET, providing home energy testing and performance reports for Minnesota builders.
• Majestic Oaks Golf ClubminorOthersGolf club venue for annual Golf Open tournament event.
• The Wilds Golf ClubminorOthersGolf course venue for annual Building Futures Golf Classic fundraising event.
• Green Path Building ConferenceminorOthersAnnual green building conference in November featuring education and networking for sustainable construction.
• 360 CommunitiesminorStrategic or Co-development PartnerNonprofit partner for the Lewis House domestic and sexual violence shelter project, supporting Foundation's mission to build safe housing.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Texas Association of Builders: A large state-level home builder trade association in Texas representing builders, remodelers, and industry suppliers — closely comparable structure and membership model to Housing First Minnesota, but in a substantially different and larger geographic market.
• Georgia Home Builders Association: Georgia's statewide home builder association providing parallel builder membership, advocacy, education, and signature home tour events — a comparable regional trade-association model in the Southeast.
• Florida Home Builders Association: Florida's statewide trade association for residential builders and remodelers with a comparable dues- and event-driven model — overlapping mission of builder advocacy, education, and home tour events in a different high-growth regional market.
• Home Builders Association of Maryland: Mid-Atlantic state home builder trade association with a parallel builder/remodeler/dev supplier membership and advocacy focus — comparable scope and revenue model, serving a different state housing market.
• Home Builders Association of Greater Kansas City: Local/regional home builder association in the Kansas City metro area offering similar member services, advocacy, education, and home tour events — comparable scale and Midwestern market focus.
• California Building Industry Association: California's statewide trade association for builders and contractors offering parallel advocacy, education, and member services — directly comparable structure to Housing First Minnesota's dues, events, and publications stack.
• Building Industry Association of Central Arizona: Regional home builder trade association serving the Phoenix metro area with parallel builder/remodeler membership, advocacy, and signature home tour events in a sun-belt housing market.
• Illinois Home Builders Association: Statewide trade association for Illinois residential builders and remodelers offering membership, events, publications, and advocacy that closely mirror Housing First Minnesota's service portfolio in a Midwestern market.

Direct peers

• National Association of the Remodeling Industry (NARI): A national trade association specifically for professional remodelers and remodeling-industry suppliers — directly comparable membership/advocacy model with a tighter focus on the remodeling segment that is one of Housing First Minnesota's two primary constituencies.

Broad incumbents

• National Association of Home Builders (NAHB): The U.S. national federation of home builders, remodelers, and suppliers — the same trade-association model as Housing First Minnesota but operating across all 50 states with state and local HBA chapters as members, including Housing First Minnesota itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/housingfirstmn
• Xx.com/housingfirstmn
• Facebookfacebook.com/HousingFirstMN

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing First Minnesota