GrayPointe Capital
GrayPointe Capital is a privately held Orlando-based commercial real estate investment and advisory firm specializing in middle-market ($5-$75M) transactions, offering capital sourcing, leasing, and asset management across Florida and North Carolina for owners, developers, and investor partners.
- Company typePrivate
- Founded-
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GrayPointe Capital does
GrayPointe Capital (GPC) is a privately held commercial real estate investment and advisory firm headquartered in Orlando, Florida, founded by Jim Gray. The firm operates a three-pillar service model: capital sourcing (securing equity and debt capital from local, regional and national banks, pension funds, life insurance companies, and private investors), leasing (buyer/tenant and owner/landlord representation across property types), and asset management (strategic planning, value maximization, and expense control across a current portfolio of 2.1 million square feet across 19 properties).
The firm's business is organized around middle market commercial real estate transactions, defined as properties valued between $5 million and $75 million, with investors typically committing $1-$10 million of equity per deal through joint ventures with family offices, high net worth individuals, and institutional investors. Operating geographies are concentrated in Florida and North Carolina, with disclosed property assets in Orlando, Maitland, Casselberry, Jacksonville, Tampa, Lake Mary, FL and Charlotte, NC. There is no proprietary technology platform; the operating model is relationship-driven, leveraging a 30-year network with brokers, executives, government officials, family offices, banks, and lenders.
The go-to-market is exclusively direct, principal-led engagement. Revenue is generated through transaction-based fees (capital sourcing and leasing commissions) and recurring managed service fees (asset management). Principal participation in managed properties is a stated policy, aligning the firm's capital alongside investor capital. Key personnel are Jim Gray (President; 28 years of Central Florida real estate experience, prior Director of National Accounts at Parkway Properties, 17 years at First Union/Wachovia Bank) and Jeff Gray (Vice President; 10 years in CRE lending at Key Bank and Wells Fargo, with over $250M of originated debt products).
GrayPointe Capital firmographics
Firmographics- Name
- GrayPointe Capital
- Legal name
- GrayPointe Capital
- Website
- https://graypointecapital.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GrayPointe Capital is a privately held Orlando-based commercial real estate investment and advisory firm specializing in middle-market ($5-$75M) transactions, offering capital sourcing, leasing, and asset management across Florida and North Carolina for owners, developers, and investor partners.
- Ownership category
- akta.pro rank
GrayPointe Capital industry classification
Industry- Product category
- Commercial Real Estate Investment & Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (52391), Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)
- akta.pro secondary industries
- Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH), Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)
Keywords
Where GrayPointe Capital is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GrayPointe Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Capital Sourcing Fees: Fees earned for securing equity and debt capital on behalf of commercial real estate owners, developers, and buyers. The firm leverages its network of banks, pension funds, life insurance companies, and private investors to source capital for transactions.
- Leasing Commissions: Brokerage fees earned from tenant representation and landlord representation for commercial leasing transactions across all property types.
- Asset Management Fees: Ongoing asset management services providing expertise to protect and enhance property value, including strategic planning, value maximization, and expense control. GPC manages 2.1 million square feet across 19 properties.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
GrayPointe Capital product offering
Product offeringCore offering
GrayPointe Capital is a commercial real estate investment and advisory firm specializing in middle market commercial property transactions valued between $5 million and $75 million. The firm provides three core services: Capital Sourcing (securing equity and debt capital from a network of banks, pension funds, life insurance companies, and private investors), Leasing (buyer/tenant and owner/landlord representation with customized marketing strategies), and Asset Management (strategic planning, value maximization, and expense control for owned and client properties, currently managing 2.1 million square feet across 19 properties in Florida and North Carolina).
Product overview
GrayPointe Capital offers a unified commercial real estate investment and advisory platform built around three core service lines: Capital Sourcing (securing equity and debt capital from banks, pension funds, life insurance companies, and private investors), Leasing (commercial brokerage for tenant/buyer and owner/landlord representation), and Asset Management (protecting and enhancing property value through strategic planning and active oversight). The company focuses on middle market transactions valued between $5 to $75 million, with investors typically seeking to invest $1-$10 million in equity per deal.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- GPC currently manages 2.1 million square feet of commercial space across 19 properties throughout Florida and North Carolina
- +1 more outcomes
Companies that use GrayPointe Capital
Customer profileSegments3 records
Ideal customer profiles2 records
GrayPointe Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GrayPointe Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Best in Class OperatorscoreJoint venture partners for acquiring and managing real estate investments. GPC forms joint ventures with best-in-class operators to acquire and manage real estate investments on behalf of principals, high net worth individuals, family offices and institutions.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
GrayPointe Capital competitors and assessment
Company assessmentBroad incumbents
- Berkadia Commercial Mortgage: Commercial real estate capital markets platform offering debt origination, investment sales, and equity placement. Comparable in CRE capital intermediation, with significantly larger loan origination capacity and broader lender network.
- Walker & Dunlop: Large commercial real estate finance company focused on debt origination, capital markets advisory, and investment sales. Comparable in providing capital placement for CRE owners, though operating at much larger scale and with a stronger capital markets intermediary focus.
- JLL Capital Markets: Global commercial real estate investment sales, debt placement, and equity advisory firm within JLL. Directly comparable in capital markets brokerage and asset management, with broader geographic and capital pool access.
- Eastdil Secured: Major commercial real estate capital markets advisor handling debt and equity placement, investment sales, and recapitalizations across property types. Broader scale and institutional focus than GrayPointe, but directly comparable in capital markets brokerage function.
- Colliers International: Global commercial real estate services firm with capital markets, investment sales, and asset management capabilities. Comparable three-pillar service structure to GrayPointe though operating at much greater scale and geographic breadth.
- CBRE Capital Markets: Largest global commercial real estate services firm, with capital markets investment sales and debt/equity placement as a core service line. A broad incumbent that increasingly targets the middle-market segment GrayPointe occupies.
- Newmark Group: Global commercial real estate services firm offering capital markets, leasing, and investment sales across all property types. Overlaps directly with GrayPointe's three service lines but operates nationally and at significantly larger scale.
Emerging players
- JCR Capital Companies: Middle-market commercial real estate capital markets and investment firm focused on value-add transactions with institutional and private capital. Comparable in middle-market investment sourcing and JV equity structuring, though more institutional LP-oriented.
Direct peers
- Marcus & Millichap: Investment real estate brokerage firm specializing in middle-market commercial property transactions, with a heavy focus on properties in the $1M-$75M range. Closest direct competitor to GrayPointe in middle-market CRE investment sales and capital sourcing.
- Northmarq: Privately held commercial real estate capital markets firm focused on debt origination, equity placement, and investment sales, primarily in middle-market U.S. commercial real estate. Closely comparable business model to GrayPointe with similar niche positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GrayPointe Capital social profiles
Digital presenceGrayPointe Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrayPointe Capital leadership team
Management profileNumber of profiles
Profiles2 records
GrayPointe Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrayPointe Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrayPointe Capital
What does GrayPointe Capital do?
GrayPointe Capital is a commercial real estate investment and advisory firm specializing in middle market commercial property transactions valued between $5 million and $75 million. The firm provides three core services: Capital Sourcing (securing equity and debt capital from a network of banks, pension funds, life insurance companies, and private investors), Leasing (buyer/tenant and owner/landlord representation with customized marketing strategies), and Asset Management (strategic planning, value maximization, and expense control for owned and client properties, currently managing 2.1 million square feet across 19 properties in Florida and North Carolina).
Is GrayPointe Capital a public or private company?
GrayPointe Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GrayPointe Capital founded?
GrayPointe Capital was founded in -1. It employs 11 to 50 people.
Where is GrayPointe Capital based?
GrayPointe Capital is headquartered in Orlando, United States, in the North America region.
How does GrayPointe Capital make money?
Three revenue lines are on record. Capital Sourcing Fees are the primary driver. The others are leasing Commissions and asset Management Fees.
Who are GrayPointe Capital's main competitors?
Broad incumbents on record are Berkadia Commercial Mortgage, Walker & Dunlop, JLL Capital Markets, Eastdil Secured, Colliers International, CBRE Capital Markets and Newmark Group. JCR Capital Companies is listed as an emerging player. Direct peers are Marcus & Millichap and Northmarq.
Does GrayPointe Capital have an API?
No public API is recorded for GrayPointe Capital.
What industry is GrayPointe Capital in?
GrayPointe Capital's product category is Commercial Real Estate Investment & Advisory Services. Its primary akta.pro industry code is FSAEAJAK, Real Estate Capital Markets Brokerage (Debt & Equity Placement), with a secondary code of BPAJABAL, Capital Markets Advisory (Equity Placement, JV & Recapitalization). Its NAICS code is 523940 and its SIC code is 6531.