Wanted in Rome

What Wanted in Rome does

Wanted in Rome, founded in 1985 by two expatriates, is a private English-language media publication serving the English-speaking community in Rome and, more broadly, across major Italian cities including Florence, Naples, Milan, Venice, and Turin. Its primary audience consists of expatriate residents seeking local news, housing, jobs, and services in English, with a secondary audience of English-speaking tourists. The company is structured as a member of the Wanted World Wide Ltd network, a UK-style limited company operating English-language publications across multiple cities. Headcount is small (1–10 employees) and the company operates from Rome.

The core product set is built on a web-based digital publishing platform with social media distribution. Products include a monthly Wanted in Rome Magazine (in print and digital, published continuously since 1985), an online news section, a fee-based Classifieds marketplace (housing, jobs, services), a What's On events guide, a Yellow Pages business directory, image and video galleries, a tiered print magazine subscription service (delivered to Italy, Europe, or Worldwide for 3-, 6-, or 12-month terms), and a WIR Card loyalty/membership program offering discounts at partner businesses. The technical stack is a standard CMS-driven site with social channels (Facebook ~164K fans, Instagram ~34.6K, Twitter ~18.8K, YouTube ~219) used for audience development.

Revenue is generated through four streams: print/digital magazine subscriptions sold direct-to-consumer via the website (priced from €10+ VAT for a 3-month Italy tier up to €128+ VAT for a 1-year Worldwide tier), advertising (banner ads, sponsored content, promotional listings sold to local businesses such as international schools and real estate services), fee-based classified listings posted by individuals and businesses, and recurring Yellow Pages directory listings. The go-to-market is direct-to-consumer via the website and social media, with no disclosed institutional funding, no M&A activity, no executive changes, and no patents, certifications, or formal regulatory positions on record.

Name

Wanted in Rome

Legal name

Wanted World Wide LTD

Website

https://wantedinrome.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Wanted in Rome, founded 1985, is a private English-language media publication serving expatriates and tourists in Rome and other Italian cities. It operates a monthly magazine, news website, classifieds, Yellow Pages directory, and events guide through the Wanted World Wide Ltd network.

Ownership category

akta.pro rank

Product category

Local English-language news and magazine publishing

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• English-language news
• Expatriate media
• Local magazine publishing
• Classifieds marketplace
• Events listings guide

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions sold in geographic tiers (Italy, Europe, Worldwide) with varying durations (3 months, 6 months, 1 year). Revenue generated through recurring subscription fees plus VAT.
2. Advertising: The platform features advertising sections including banner ads, sponsored content, and promotional listings from local businesses such as schools, real estate services, and lifestyle businesses.
3. Classifieds: Fee-based classified advertisements for jobs, accommodation, services, and other categories posted by individuals and businesses in the Rome expatriate community.
4. Yellow Pages Listings: Business directory listings for local Rome businesses targeting the English-speaking community, including restaurants, schools, services, and tourism operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wanted in Rome publishes a monthly English-language magazine (print and digital) and operates the wantedinrome.com website delivering local news, culture, events, classifieds (jobs and housing), and a Yellow Pages business directory for the English-speaking community in Rome and broader Italy. The publication has produced editorial content continuously since 1985 and supplements its editorial offering with subscription-based magazine delivery, paid classified listings, and advertising.

Product overview

Wanted in Rome operates as a multi-platform media publication for the English-speaking community in Rome, consisting of a core monthly magazine (print and digital), an integrated news website, and several interconnected service modules. The core offerings include the Magazine (the foundational publication since 1985), News (online news coverage), Classifieds (jobs and accommodation listings), What's On (events guide), Yellow Pages (business directory), and Image/Video walls (media galleries). The platform also offers subscription-based magazine delivery and a WIR Card membership program as add-on services. All components serve the expatriate and English-speaking resident audience in Rome.

Differentiator

Problem solved

Functional benefit

Brands

• WIR Card: Loyalty/discount card program for readers offering discounts at partner businesses in Rome.

Products and services

• Wanted in Rome Magazine A monthly English-language magazine for expatriates and English-speaking residents of Rome covering local news, culture, events, and lifestyle content; published in print continuously since 1985 with issues also accessible digitally via the website.
• Wanted in Rome News (Website) Online English-language news section covering Italian current affairs, politics, culture, travel, sport, and events in Rome and across Italy, targeted at English-speaking residents and tourists.
• Classifieds Online classifieds marketplace enabling users to post and browse listings for jobs, accommodation, services, lessons, and other categories targeted at the English-speaking community in Rome, with paid placement fees.
• What's On in Rome Online events and entertainment guide covering exhibitions, theatre, cinema, festivals, concerts, and activities happening in Rome, organized by category and date.
• Yellow Pages Online business directory for Rome featuring categorized paid listings of restaurants, hotels, schools, service providers, and other establishments, browsable by neighborhood and category for the English-speaking community.
• Magazine Subscription Service Paid subscription service providing home delivery of the Wanted in Rome print magazine with tiered geographic zones (Italy, Europe, Worldwide) and 3-month, 6-month, and 1-year durations, with prices including VAT.
• WIR Card Paid membership loyalty card offering subscribers discounts and benefits at partner venues in Rome, including cultural partners such as Teatro dell'Opera for opera screenings.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wanted World Wide LtdcoreOthersWanted in Rome is a member of the Wanted World Wide Ltd network, which operates multiple city-focused English-language publications across different locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Timeout Rome: International events, dining, and entertainment guide with a Rome edition. Competes for tourist and resident audience attention and for events advertising spend against Wanted in Rome's 'What's On'.
• Romeing: English-language events and lifestyle guide for Rome. Competes with Wanted in Rome's 'What's On' section and events advertising inventory, though narrower in scope than the full magazine.
• Italia Living: English-language resource for expats and visitors in Italy covering practical, lifestyle, and travel content. Overlaps with Wanted in Rome's editorial and guide content for an English-speaking Italy audience.
• Italy Magazine: Online English-language publication covering Italian news, travel, and culture. Overlaps with Wanted in Rome's news and cultural coverage but leans more tourist-oriented and less local-community-focused.

Broad incumbents

• Expatica: Large English-language expat media platform covering moving, living, and working abroad with Italy-specific content. Comparable business model mixing advertising, content, and service listings aimed at expatriate audiences.
• angloInfo Rome: Long-established English-language directory and information service for expatriates worldwide. Overlaps with Wanted in Rome's Yellow Pages and practical information offering, though as part of a much broader international network.

Direct peers

• EasyExpat: Online expat community and information network covering housing, jobs, and local guides across multiple cities, including Italy. Overlaps with Wanted in Rome's classifieds and practical content for expatriates.
• The Local Italy: English-language news and information site for expatriates in Italy, covering news, lifestyle, and practical guides. Competes directly with Wanted in Rome for the same English-speaking resident and advertiser base.
• Wanted in Milan: Sister publication within the Wanted World Wide Ltd network, applying the same English-language expat media model to Milan. Shares revenue model, design, and cross-links with Wanted in Rome, making it the most direct comparable.

Regional players

• LocaliT: Italy-focused English-language job and housing listings platform. Directly comparable to Wanted in Rome's classifieds vertical, particularly for jobs and accommodation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wantedinrome
• YouTubeyoutube.com/channel/UChv6iXZvaKAEG89A8jk1lBA
• Facebookfacebook.com/wantedinromesince1985
• Instagraminstagram.com/wantedinrome
• LinkedInlinkedin.com/company/wanted-in-rome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanted in Rome