Goodies
Goodies is a Beirut, Lebanon-based supermarket founded in 1979 that sells fresh fruits, vegetables, fish, meat, chicken, and bakery products. The privately held, for-profit retailer employs 101–250 staff and serves local consumers through physical food retail.
- Company typePrivate
- Founded1979
- HeadquartersBeirut, Lebanon
- Headcount101–250
- GTM typeB2C
- OfferingServices
Goodies firmographics
Firmographics- Name
- Goodies
- Website
- https://goodies.com.lb
- Company type
- Private
- Founded year
- 1979
- Headcount range
- 101–250 employees
- Short description
- Goodies is a Beirut, Lebanon-based supermarket founded in 1979 that sells fresh fruits, vegetables, fish, meat, chicken, and bakery products. The privately held, for-profit retailer employs 101–250 staff and serves local consumers through physical food retail.
- Ownership category
- akta.pro rank
Where Goodies is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Markets served
Goodies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Goodies product offering
Product offeringCore offering
Goodies is a Beirut-based supermarket that sells fresh and staple grocery items directly to consumers. Its product range covers fruits, vegetables, fish, meat, chicken, and bakery products, positioning it as a multi-category fresh-food retailer serving the local Lebanese market.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh fruits and vegetables Fresh produce section of the supermarket offering fruits and vegetables to walk-in household shoppers in Beirut.
- Fish and seafood Fresh fish and seafood sold at the supermarket counter for individual consumer purchase in Beirut.
- Meat products Fresh meat products sold to walk-in household consumers at the supermarket in Beirut.
- Chicken and poultry Fresh chicken and poultry products sold to household shoppers at the supermarket in Beirut.
- Bakery products Bakery items sold alongside fresh groceries to individual consumers at the supermarket in Beirut.
Companies that use Goodies
Customer profileIdeal customer profiles1 record
Goodies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goodies competitors and assessment
Company assessmentBroad incumbents
- Waitrose: Waitrose is a UK premium supermarket known for fresh produce, quality meat/fish counters, and in-store bakery — a format and customer positioning closely aligned with Goodies' emphasis on fresh, multi-category retail.
- Whole Foods Market: Whole Foods is a global benchmark for fresh, multi-category specialty grocery with strong meat, seafood, produce, and bakery departments — directly comparable to Goodies' category mix and premium positioning.
- Lulu Hypermarket: Lulu is a large regional hypermarket chain active across the Middle East with full fresh-food assortments (produce, meat, fish, bakery). It serves as a benchmark for multi-category fresh grocery scale in the region even where it does not directly operate in Lebanon.
Direct peers
- Spinneys Lebanon: Spinneys operates premium supermarket stores in Beirut and across Lebanon, competing directly with Goodies for the same upper-middle-class urban shopper with a multi-category fresh offering (produce, meat, bakery, seafood).
- Bou Khalil Supermarket: Bou Khalil is a long-established Lebanese supermarket chain headquartered in Beirut with a multi-category fresh food offering, directly comparable in scale, format, and target customer to Goodies.
- Carrefour Lebanon (Majid Al Futtaim franchise): Carrefour operates hypermarkets in Lebanon offering fresh produce, meat, fish, and bakery in a one-stop format that directly competes with Goodies' broad assortment, particularly for family basket shoppers.
Emerging players
- Le Charcutier: Le Charcutier is a Lebanese specialty meat and prepared-food retailer with a strong brand in Beirut, overlapping with Goodies' meat, chicken, and prepared-meat categories and competing for the same premium fresh-protein customer.
Market position
Customer concentration
Goodies social profiles
Digital presenceGoodies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodies leadership team
Management profileNumber of profiles
Goodies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodies
What does Goodies do?
Goodies is a Beirut-based supermarket that sells fresh and staple grocery items directly to consumers. Its product range covers fruits, vegetables, fish, meat, chicken, and bakery products, positioning it as a multi-category fresh-food retailer serving the local Lebanese market.
When was Goodies founded?
Goodies was founded in 1979. It employs 101 to 250 people.
Where is Goodies based?
Goodies is headquartered in Beirut, Lebanon, in the Middle East region.
Who are Goodies's main competitors?
Broad incumbents on record are Waitrose, Whole Foods Market and Lulu Hypermarket. Direct peers are Spinneys Lebanon, Bou Khalil Supermarket and Carrefour Lebanon (Majid Al Futtaim franchise). Le Charcutier is listed as an emerging player.
Does Goodies have an API?
No public API is recorded for Goodies.