Southland Tool Manufacturing

What Southland Tool Manufacturing does

Southland Tool Manufacturing, Inc. (d/b/a Southland Tool) is a privately held Anaheim, California-based designer and manufacturer of specialized sewer cleaning tools and equipment. Founded by David Pryor, who brings over 30 years of industry experience, the company produces its products out of a single factory at 1430 N. Hundley St. and sells them under the Puma Tools brand.

The core product offering is a modular, pole-and-tool system anchored by quick-connect fiberglass poles (available in hollow, foam-filled, and steel-reinforced variants) that accept a wide range of attachments. These include hydraulic root cutter motors, hose guides, debris baskets and catchers, manhole hooks and picks, handi-clams and grabbers, sewer spoons, sewer camera rollers, root saws and cutters, lateral hand rodding tools, sewer rods, and hydro jetting tools including jet-vac truck accessories and sewer jetting nozzles. Specialty items include the Anti-Splash Manhole Roller Hose Guide with Lexan splash protection, the Heavy Duty Tiger Tail Hose Guide, and a Telescopic Claw fiberglass pole grabber. The company has also extended into adjacent categories such as commercial car wash pit cleaning tools, sand traps, and COVID-19 operator safety equipment.

Southland Tool generates revenue through hardware sales of these products via two channels: a network of sales distributors across the United States (with a dedicated dealer login portal) and a direct e-commerce storefront on its own website. The company also maintains a Spanish-language version of its site for Hispanic/Latino market reach. Primary customer segments are municipal governments requiring sewer and wastewater system maintenance equipment and professional sewer cleaning contractors and service companies; distributors form a secondary channel partner segment. Pricing for most specialized items is quote-based rather than publicly listed. The company is privately held with no disclosed parent, no institutional funding, and no published revenue figures.

Name

Southland Tool Manufacturing

Legal name

Southland Tool Mfg. Inc.

Website

https://southlandtool.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Southland Tool Manufacturing is an Anaheim, California-based manufacturer of specialized sewer cleaning equipment under the Puma Tools brand. The company designs hydraulic root cutters, quick-connect fiberglass pole systems, manhole tools, and jetting equipment for municipalities and professional sewer cleaning contractors across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Sewer Cleaning Equipment Sales: The company generates revenue through the sale of specialized sewer cleaning tools and equipment, including hydraulic motors, rods, nozzles, manhole tools, and accessories. Sales occur through a network of distributors across the country and direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Southland Tool Manufacturing designs and produces specialized sewer and drain cleaning tools under the Puma Tools brand. Its product line includes quick-connect pole assemblies, power root cutters, and related maintenance accessories intended for municipal sewer crews and professional drain cleaning contractors. The company sells its products through a network of distributors and via direct online sales.

Product overview

Southland Tool Manufacturing is a manufacturer of specialized sewer cleaning tools primarily serving municipalities and professional sewer cleaning contractors. The company offers a comprehensive portfolio centered around the Puma Tools brand, which encompasses hydraulic root cutter motors, hose guides, extraction tools, and cutting equipment. The product lineup includes modular fiberglass pole systems with quick-connect couplings, manhole tools (hooks, rollers, debris baskets, grabbers), hydro jetting equipment (vacuum systems, jetting nozzles), sewer rodding equipment, root saws and cutters, lateral hand rodding tools, and sewer camera rollers. The core offering is the modular pole-and-tool system where various attachments (scoops, baskets, claws, rollers, cameras) can be connected to pole sets for different cleaning and inspection tasks. Additional products include specialized items like the Heavy Duty Tiger Tail Hose Guide, Anti-Splash Manhole Roller Guide for operator safety, and COVID-19 safety equipment. Products are distributed through a network of sales distributors across the country.

Differentiator

Problem solved

Functional benefit

Brands

• Puma Tools: Product line of sewer cleaning tools reflecting the strength, agility, and quickness of the Puma (Mountain Lion), native to the foothills of Southern California near the company's factory.

Products and services

• Puma Tools Sewer and Drain Cleaning Equipment A line of specialized sewer and drain cleaning tools sold under the Puma Tools brand, including power root cutters and related maintenance accessories used by municipal sewer crews and professional drain cleaning contractors.
• Puma Tools Quick-Connect Poles Quick-connect pole assemblies designed to allow rapid setup and breakdown of sewer cleaning tools in the field for municipal and contractor users.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Distributor NetworkcoreChannel Partner/ Reseller/ DistributorSouthland Tool provides high quality, specialized sewer cleaning tools for cities through a network of sales distributors across the country. The company invites prospective distributors to apply through their website.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ridgid (Emerson): Ridgid, part of Emerson, is a major incumbent brand in plumbing, drain cleaning, and underground utility tools with broad distribution and a wide product portfolio. It competes with Southland Tool in sewer rods, drain machines, and inspection equipment but operates at much larger scale and across many more categories.
• Federal Signal: Federal Signal is the parent of Vactor and a diversified manufacturer of environmental, municipal, and safety equipment. It competes broadly with Southland Tool in municipal sewer cleaning through Vactor and adjacent product lines.
• Vactor (Federal Signal): Vactor, a subsidiary of Federal Signal, manufactures sewer cleaner trucks and hydro-excavation equipment for municipal wastewater applications. It is a broader incumbent in the same end market as Southland Tool, with overlap in hydro jetting, jet-vac operations, and municipal sewer maintenance.

Emerging players

• Aries Industries: Aries Industries manufactures sewer inspection cameras, crawlers, and rehabilitation equipment used by municipal wastewater professionals. It is an emerging player with partial overlap to Southland Tool's sewer camera rollers and is increasingly relevant as digital inspection becomes standard in sewer maintenance.

Direct peers

• GapVax: GapVax builds hydro-excavation, sewer cleaning, and industrial vacuum equipment primarily for municipal and industrial customers. It is a direct peer in the sewer jet-vac and hydro-jetting equipment categories that overlap with Southland Tool's Hydro Jetting Tools line.
• Cam Spray: Cam Spray manufactures high-pressure washers, sewer jetters, and drain cleaning equipment for professional and municipal buyers. It competes with Southland Tool in hydro jetting nozzles, jetter equipment, and pressure-driven sewer cleaning tools.
• Spartan Tool: Spartan Tool manufactures sewer and drain cleaning machines, cables, and blades for professional plumbers and municipalities. It is the closest direct competitor to Southland Tool's sewer cleaning equipment lineup, serving the same municipal and professional contractor channels with overlapping product categories like rodding and root cutting.
• Sewer Equipment Co. of America: Sewer Equipment Co. of America manufactures sewer and drain cleaning machines, nozzles, and accessories for municipal and contractor customers. It is a direct peer with overlapping product categories in sewer jetting, rodding, and manhole equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/southland-tool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southland Tool Manufacturing