Nordic Public Affairs

What Nordic Public Affairs does

Nordic Public Affairs is a Stockholm-based public affairs and strategic communications consulting firm founded in 2011, specializing in political analysis, societal analysis, public influence work, positioning, opinion building, and strategic communication advisory. The firm serves large corporations, industry associations, and organizations across verticals including real estate, infrastructure, financial markets, telecom, energy, healthcare, sustainability, and education, with sustainable transition described as a significant focus. Its go-to-market is direct enterprise engagement with bespoke advisory projects delivered by senior consultants, supplemented by ongoing thought leadership in Swedish media.

The firm operates with no proprietary technology stack and no AI/ML capabilities; service differentiation rests on the bench of senior advisors with cross-party political, media, and regulatory backgrounds spanning local, national, and EU levels. Revenue is generated through custom quote-based professional services engagements, with no publicly disclosed pricing, no subscription or productized offering, and no intermediary or digital distribution channels. The firm collaborates with EUK Consulting (Brussels) to extend EU-level coverage and lists Precis as a partner in website footer relationships. Ownership is founder- and partner-led, with Martina Lind as Founding Partner and Markus Uvell as current VD and Partner since January 2025.

Name

Nordic Public Affairs

Legal name

Nordic Public Affairs

Website

https://nordicpa.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Public Affairs is a Stockholm-based public affairs and strategic communications consultancy serving large corporations and industry associations across real estate, financial markets, energy, telecom, healthcare, and sustainability, delivering political analysis, public influence, positioning, and opinion-building advisory.

Ownership category

akta.pro rank

Product category

Public Affairs Consulting

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Public Affairs, Government Relations & Lobbying (BPAFADAB)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Public affairs consulting
• Political analysis services
• Strategic communication advisory
• Regulatory affairs consulting
• Lobbying services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Affairs Consulting Services: Advisory and consulting services for businesses and organizations seeking to influence political decisions, manage regulatory risks, and navigate public debate. Services include political analysis, strategic counsel, opinion research, and communication advisory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nordic Public Affairs is a Stockholm-based public affairs and strategic communications consulting firm that advises large corporations and organizations on navigating political processes, regulatory risks, and public debate. Its core offerings include political and societal analysis, public influence work, strategic positioning, opinion building, and strategic communication advisory across sectors such as real estate, infrastructure, financial markets, telecom, energy, healthcare, sustainability, and education.

Product overview

Nordic Public Affairs is a public affairs and strategic communications consulting firm offering a unified set of advisory services rather than a software product portfolio. Their core offering encompasses political analysis, societal analysis, public influence work, positioning services, opinion building, and strategic communication advisory. They specialize in sectors including real estate, infrastructure, financial markets, industry, telecom, energy, IP and media, pensions, healthcare, sustainability, forestry, food, and education. A significant focus area is helping clients manage opportunities and risks related to regulatory processes through brand strengthening, relationship building, and effective communication, particularly in the context of sustainable business and societal transition.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Analysis In-depth analysis of political processes, decisions, and stakeholder positioning to help corporate and organizational clients understand and navigate political environments.
• Societal Analysis Analysis of societal trends and public opinion to inform strategic decision-making and positioning for business clients.
• Public Influence (Påverkansarbete) Strategic activities to influence political decisions and public discourse on behalf of corporate and organizational clients.
• Positioning Services Strategic positioning of clients to strengthen their relevance and influence in societal debates.
• Opinion Building (Opinionsbildning) Building and shaping public opinion through strategic communication and media engagement for clients.
• Strategic Communication Advisory Advisory services helping clients navigate regulatory processes, manage business opportunities and risks, strengthen brands, relationships, and communication.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• EUK ConsultingminorChannel Partner/ Reseller/ DistributorFrida Göteskog, a consultant at Nordic Public Affairs, serves as Director at EUK Consulting, a Brussels-based cooperation partner. EUK Consulting is a separate Brussels office through which Nordic Public Affairs extends its European public affairs capabilities.
• PrecisminorOthersPrecis is referenced as a partner organization visible in the website footer. Nordic Public Affairs appears to collaborate with Precis for certain services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rud Pedersen Public Affairs: Pan-Nordic public affairs and communications firm with offices across the Nordics. Competes head-to-head for Swedish public affairs mandates, particularly in financial services, energy, and infrastructure — all core sectors for Nordic Public Affairs.
• Geelmuyden Kiese: One of the leading Nordic public affairs and communications agencies, headquartered in Oslo with Stockholm presence. Comparable in offering (public affairs, opinion analysis, strategic communications) and competes for cross-Nordic mandates.
• Springtime: Stockholm-based strategic communications and public affairs agency. Multiple Nordic Public Affairs advisors (Mats Olin, Cornelia Rudh, Göran Thorstenson) are Springtime alumni or co-founders, making it a direct competitor for the same talent pool and clients.
• United Minds: Stockholm-based consultancy in corporate communications, public affairs, and opinion research. Co-founded by current Nordic Public Affairs CEO Markus Uvell, making it both a direct competitor and a likely talent/credential analogue.
• Hallvarsson & Halvarson: Stockholm-based public affairs and communications consultancy. A close direct competitor; Mårten Wennberg's biography explicitly identifies him as former PA chief at Hallvarsson & Halvarson, evidencing direct talent flow between the two firms.
• Kreab: One of the largest Nordic and global public affairs and communications consultancies. Directly comparable in offering (political analysis, lobbying, strategic communications) and explicitly named in Nordic Public Affairs' own team biographies (Uvell was Sweden Manager, Thorstenson and Helleday's Art Director background).

Broad incumbents

• Timbro: Stockholm-based free-market think tank. Not a direct competitor on commercial mandates, but a key node in the same political/regulatory ecosystem; Markus Uvell was previously CEO. Relevant adjacency for talent flow and policy positioning rather than direct client overlap.

Regional players

• Svea Public Affairs: Sweden-focused public affairs consultancy with similar positioning to Nordic Public Affairs in serving corporate and association clients navigating Swedish political and regulatory processes.

Emerging players

• Demoskop: Swedish opinion and polling research firm. Overlaps with Nordic Public Affairs on the political/opinion analysis side and shares personnel history (Uvell was CEO). A partial competitor on research-heavy mandates rather than full-service public affairs.
• PIHL Advokatbyrå / PIHL Communications: Swedish communications and public affairs advisory. Competes for similar corporate and association clients in Stockholm, particularly on regulatory and political strategy mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Public Affairs