What KANGAROO Group does

KANGAROO Group is a Vietnamese household appliance conglomerate founded in 2003 and headquartered in Hanoi, operating a vertically integrated model that spans in-house R&D (Kangaroo Research and Application Institute, Korea R&D center), manufacturing (Hung Yen plant, described as Vietnam's largest water purifier facility), and multi-channel distribution. The company sells a diversified portfolio including RO and hydrogen water purifiers (with exclusive Vietnam patent for hydrogen water generation), water heaters developed under Noritz Japan technical supervision, hot/cold water dispensers, air conditioners, refrigeration units, kitchen appliances, water pumps, lighting, and mother-and-baby products. Its technology stack centers on proprietary RO Vortex filtration, K-sensing energy-saving technology in water heaters, nano-silver antibacterial coatings, magnetic hydrogen processing, and a dry-boil protection utility solution.

Revenue is generated predominantly through one-time hardware sales across nine-plus product categories, complemented by recurring service revenue from replacement filter cartridges and electronic warranty registrations (baohanhdientu.kangaroo.vn). The go-to-market combines a nationwide traditional trade dealer network, modern retail partnerships (Điện Máy Xanh, Vietnam's largest electronics retailer), a direct e-commerce platform (kangarooshopping.vn), strategic regional distributor agreements, and representative offices in Indonesia and Myanmar. Customer segments are anchored by Vietnamese household consumers (primary) plus commercial and institutional buyers (hotels, hospitals, schools, offices, government), with horizontal segmentation across all household appliance categories. A 2021 joint venture with Japan's Noritz anchors its international-quality positioning, and a stated vision targets leadership of the Southeast Asia home appliance market.

Name

KANGAROO Group

Legal name

KANGAROO Group

Website

https://kangaroo.vn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KANGAROO Group is a Vietnamese home appliance manufacturer founded in 2003, producing water purifiers, water heaters, kitchen appliances, air conditioners, and refrigeration products. The company serves Vietnamese households via a nationwide dealer and modern retail network, with a growing Southeast Asian footprint in Indonesia and Myanmar.

Ownership category

akta.pro rank

Product category

Home Appliances Manufacturing

NAICS

Major Household Appliance Manufacturing (33522), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

Keywords

• Water purification systems
• Home appliances manufacturing
• Kitchen appliances
• Water heating equipment
• Consumer electronics Vietnam

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Filtration Products: Sale of RO water purifiers, hydrogen water purifiers, under-sink and countertop units. Recurring revenue from replacement filter cartridges and maintenance services. Core business segment.
2. Home Appliance Products: Sale of water heaters, air conditioners, air coolers, air purifiers, dehumidifiers, vacuum cleaners, clothes dryers, and other household appliances. Primarily one-time hardware sale model.
3. Kitchen Appliance Products: Sale of induction cookers, infrared stoves, gas stoves, air fryers, slow juicers, blenders, rice cookers, pressure cookers, ovens, and range hoods. One-time hardware sale model.
4. Refrigeration and Cold Storage Products: Sale of refrigerators, freezers, display chillers, and ice cream freezers with antibacterial features. Primarily one-time hardware sale model.
5. Mother and Baby Care Products: Sale of baby bottle warmers, breast pumps, milk sterilizers, baby food processors, electric kettles, and child car seats.
6. Water Pump Products: Sale of centrifugal pumps, semi-centrifugal pumps, vacuum pumps, sewage pumps, and high-pressure washers for residential and commercial water supply applications.
7. Sanitary and Plumbing Equipment: Sale of solar water heaters, storage water heaters, stainless steel sinks, faucets, and sanitation equipment.
8. After-Sales and Warranty Services: Electronic warranty registration system (baohanhdientu.kangaroo.vn), customer service hotline (1900 55 55 66), and after-sales support generating recurring service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

KANGAROO Group manufactures and sells a diversified portfolio of home appliances and consumer electronics in Vietnam, anchored by water purification (hydrogen and RO water purifiers), water heating solutions, kitchen appliances, air conditioning, refrigeration, lighting, water pumps, and mother & baby products. The company operates its own manufacturing plant in Hung Yen (described as the largest water purifier production facility in Vietnam), runs an R&D institute, and leverages a 2021 joint venture with Japan's Noritz Corporation for technical quality oversight. Products are distributed through dealer networks, modern retail chains (Điện Máy Xanh), the company's own e-commerce platform (kangarooshopping.vn), and regional representative offices in Indonesia and Myanmar.

Product overview

Kangaroo Group is a diversified Vietnamese home appliance conglomerate founded in 2003, offering a broad portfolio of household products organized across several categories: (1) Water treatment — including RO Vortex and exclusive Hydrogen water purifiers (flagship technology, patented in Vietnam, with Korean RO membranes), RO purifiers (7–10 filter stages, Korean/USA membranes), indirect and direct water heaters featuring K-sensing energy-saving technology and antibacterial nano-silver coatings developed under Noritz Japan technical guidance, and hot/cold water dispensers (Korean joint-venture and domestic models). (2) Kitchen appliances — induction cooktops, air fryers, rice cookers, pressure cookers, multi-functional hot pot/grills, soy milk makers, dish dryers, slow-cooking pots, and kitchen range hoods with Inverter/Auto Clean. (3) Heating and cooling — air conditioners (including inverter models), air coolers, air purifiers, dehumidifiers, and bathroom radiant heaters. (4) Kitchenware/cleaning — vacuum cleaners, floor mops. (5) Commercial refrigeration — antibacterial freezers, chillers, and ice-cream freezers. (6) Water pumps — centrifugal, semi-vacuum, vacuum, and booster pumps with electronic pressure control. (7) Lighting — residential, architectural, outdoor, and new-energy lighting systems. (8) Mother & Baby — bottle warmers, breast pumps, sterilizers, baby bottle kettles, and car seats. (9) Advanced/IoT — smart IoT-connected water heaters. The portfolio spans from core water purification (the company's founding and leading category) through to full-line home appliance coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Kangaroo Sumire: Product sub-brand line including water purifiers and hot/cold water dispensers such as Kangaroo Sumire KG12A8, KG12HA, KG11A18, KG100H
• Kangaroo Hydrogen
• KANGAROOSHOPPING

Products and services

• Kangaroo Hydrogen Water Purifiers (Máy lọc nước Hydrogen Kangaroo) Kangaroo's flagship water purifier producing alkaline hydrogen-rich water using exclusive RO Vortex technology and hydrogen mineral ceramic technology, manufactured in Vietnam with Korean-sourced RO membranes. For Vietnamese households seeking clean drinking water and health/wellness benefits.
• Kangaroo RO Water Purifiers (Máy lọc nước RO Kangaroo) Reverse osmosis water purifiers using RO membranes sourced from Korea (50-100 GPD) and USA (Filmtec), available in 7-10 filter stage configurations for household use.
• Kangaroo Electric Water Heaters (Bình nước nóng Kangaroo) Electric water heaters including direct and indirect models, featuring K-sensing exclusive energy-saving technology (saves up to 30% electricity), antibacterial nano-silver coating (extends heating element life by 50x), and ELCB safety system; developed with Noritz Japan technical guidance.
• Kangaroo Hot and Cold Water Dispensers (Máy làm nóng lạnh nước uống Kangaroo) Hot and cold water dispensers available in joint-venture Korean models and domestic models, featuring block cooling systems, stainless steel heating elements, safety lock on hot-water tap, and exclusive Auto Dry-Boil Protection technology (automatically cuts power if heating chamber is empty).
• Kangaroo Air Conditioners (Điều hòa không khí Kangaroo) Air conditioners including inverter models such as KGAC12CI, distributed through electronics retail chains including Điện Máy Xanh.
• Kangaroo Antibacterial Freezers, Chillers, and Ice Cream Freezers (Tủ đông / Tủ mát / Tủ kem kháng khuẩn Kangaroo) Antibacterial freezers, chillers, and ice cream freezers featuring antibacterial technology, including models KG400NC2, KG298AT, and KG308C1. Awarded Highest Energy Efficiency Product 2024.
• Kangaroo Induction Cooktops (Bếp điện từ Kangaroo) Induction cooktops including single and double burner models with Inverter technology, featuring Auto Clean functionality for smoke and odor filtration.
• Kangaroo Kitchen Range Hoods (Máy hút mùi Kangaroo) Kitchen range hoods designed for smoke and odor extraction, equipped with Auto Clean and Inverter technology for energy savings.
• Kangaroo Air Fryers (Nồi chiên không dầu Kangaroo) Air fryers such as model KG12AF1A, enabling oil-free cooking with digital or mechanical controls.
• Kangaroo Soy and Nut Milk Makers (Máy làm sữa hạt Kangaroo) Soy and nut milk makers such as model KG175HB1, for preparing plant-based milk at home.
• Kangaroo Multi-functional Hot Pot and Grill Appliances (Nồi lẩu nướng đa năng Kangaroo) Multi-functional hot pot and grill appliances such as model KG5EGH, combining cooking and grilling functions.
• Kangaroo Electric Rice Cookers (Nồi cơm điện Kangaroo) Electric rice cookers including high-frequency induction models such as KG595 and KG599N.
• Kangaroo Electric Pressure Cookers (Nồi áp suất điện Kangaroo) Electric pressure cookers such as model KG286 for rapid cooking under pressure.
• Kangaroo Water Pumps (Máy bơm nước Kangaroo) Water pumps including centrifugal, semi-vacuum, vacuum, and high-flow models for household and industrial water supply; features include electronic pressure switches and dry-run protection.
• Kangaroo Air Purifiers (Máy lọc không khí Kangaroo) Air purifiers for indoor air quality improvement, part of Kangaroo's household appliance category.
• Kangaroo Dehumidifiers (Máy hút ẩm Kangaroo) Dehumidifiers such as model KGDH20, designed to reduce humidity in indoor spaces.
• Kangaroo Air Coolers (Máy làm mát không khí Kangaroo) Air coolers such as model KG50F79N, providing evaporative cooling for household comfort.
• Kangaroo Lighting Equipment (Thiết bị chiếu sáng Kangaroo) Lighting equipment including basic light sources, residential lighting kits, architectural and office lighting, outdoor and factory lighting, and new energy lighting systems.
• Kangaroo Mother and Baby Care Products (Sản phẩm Mẹ và Bé Kangaroo) Mother and baby care products including bottle warmers, breast pumps, sterilizers, baby bottle kettles, and child car seats.
• Kangaroo IoT Smart Water Heater (Bình nước nóng thông minh IoT Kangaroo) IoT-enabled smart water heater launched for Kangaroo's 15th anniversary, featuring connected remote monitoring and control capabilities.
• Kangaroo Healthy Slow-Cooking Pots (Nồi hầm dưỡng sinh Kangaroo) Healthy slow-cooking pots such as model KG3SC1, designed for nutritious cooking.
• Kangaroo Dish Dryers (Máy sấy bát đĩa Kangaroo) Dish dryers such as model KG45DUV, for hygienic dish drying with UV sterilization.
• Kangaroo Bathroom Radiant Heaters (Đèn sưởi nhà tắm Kangaroo) Bathroom radiant heaters such as model KG3BH01, providing warmth and heating for bathroom spaces.
• Kangaroo Refrigerators (Tủ lạnh Kangaroo) Household refrigerators sold as part of Kangaroo's refrigeration product line, distributed through dealer networks and modern retail chains in Vietnam.

Quantifiable outcome

• K-sensing technology in water heaters saves up to 30% electricity compared to conventional water heaters
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Noritz Corporation (Japan)coreStrategic or Co-development Partner · 1 January 2021In 2021, Kangaroo Group entered into a joint venture with Noritz, Japan's leading home appliance group with over 70 years of experience. The partnership aims to elevate product quality to international standards, with Noritz providing technical supervision and consulting for Kangaroo's water heater and related product lines. Noritz is globally renowned in the water heating industry and brings Japanese quality standards and technology transfer to the partnership.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Karofi: Vietnamese water purifier specialist (RO and ion-alkaline) competing directly against Kangaroo's flagship RO and Hydrogen purifier lines. Highly comparable product, channel, and category positioning in the Vietnamese household water treatment market.
• Sunhouse Group: Leading Vietnamese home appliance and kitchenware manufacturer selling water heaters, cookware, and household appliances through overlapping national dealer networks. Closely comparable mid-sized Vietnamese appliance conglomerate competing head-to-head with Kangaroo in kitchen and heating categories.
• Goldsun Vietnam: Vietnamese home appliance manufacturer producing kitchen, water heating, and small domestic appliances through nationwide distribution. Comparable scale, channel mix, and Vietnamese mass-market appliance positioning to Kangaroo.
• Nagakawa Vietnam: Vietnamese appliance brand offering water heaters, fans, kitchen, and household appliances with nationwide dealer coverage. Direct competitor in water heating and household appliances targeting the same Vietnamese household consumer.

Broad incumbents

• Panasonic Vietnam: Japanese multinational with deep Vietnam presence in household appliances, water heaters, kitchen, and refrigeration. Overlaps broadly with Kangaroo's portfolio but at much larger scale, premium positioning, and global R&D resources.
• Sharp Vietnam: Japanese consumer electronics and appliance multinational with established Vietnam manufacturing and retail presence across home appliances and air treatment. Competes with Kangaroo across AC, kitchen, and household categories from a premium-international position.
• Midea Group: Chinese home appliance multinational with growing Southeast Asia distribution across kitchen, water heating, and small appliances. Comparable broad-portfolio appliance strategy and aggressive ASEAN expansion to Kangaroo's stated regional ambitions.
• Samsung Electronics Vietnam: Global leader in consumer electronics and home appliances with major Vietnam manufacturing footprint and dominant share in AC, refrigeration, and washing machines. Sets the competitive ceiling Kangaroo faces in premium household categories.
• Daikin Vietnam: Global HVAC market leader with dominant Vietnam position in air conditioning. Directly competes with Kangaroo's AC category while representing the type of specialized global player Kangaroo aims to challenge through its Noritz partnership.
• LG Electronics Vietnam: Global appliance incumbent with strong Vietnam presence in refrigeration, AC, and washing machines. Overlaps with Kangaroo's cooling and refrigeration SKUs and represents the premium-segment competitive benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kangaroonetvn
• Facebookfacebook.com/TapdoanKangaroo
• LinkedInlinkedin.com/company/kangaroogroupvn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KANGAROO Group