What SUNHOUSE GROUP JSC does

SUNHOUSE GROUP JSC is a Vietnamese household goods manufacturer founded in 2000 and headquartered in Hanoi, operating as a private Joint Stock Company. The company runs a multi-category consumer goods platform spanning seven main product lines: RO water purifiers, cookware, electric home appliances, kitchen appliances, electrical appliances, electric testing equipment, and fire resistant doors, collectively comprising over 450 product groups. Core technologies include proprietary anodizing processes on Korean-sourced 2.45mm aluminum, Whitford USA licensed 3- and 5-layer non-stick coatings, diamond and marble crystal coatings, infrared cooking elements compatible with all cookware types, and low-speed masticating juicers (45-85 RPM) that the company claims preserve 98% of vitamins versus centrifugal alternatives.

The business model is one-time hardware sales with no disclosed subscription, SaaS, or recurring revenue component. Distribution is anchored by a network of 50,000 points of sale across Vietnam (supermarkets, trade centers, traditional stores, authorized agents), supported by 300+ warranty and service centers for after-sales coverage. Revenue streams are diversified across five categories: cookware, electric home appliances, RO water purifiers, kitchen appliances, and electrical equipment. SUNHOUSE claims vertical integration from research through production to distribution, and has extended its brand internationally through country-specific export websites serving Vietnam, Cambodia, Indonesia, and Myanmar. Digital marketing assets include a YouTube channel (SUNHOUSE TV) with approximately 186,000 subscribers and an official Facebook page, both positioned as top-of-funnel brand engagement rather than direct sales channels. No revenue, headcount beyond the 11-50 band, funding history, or ownership structure is publicly disclosed in the source data.

Name

SUNHOUSE GROUP JSC

Legal name

SUNHOUSE GROUP JSC

Website

https://en.sunhouse.com.vn

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SUNHOUSE GROUP JSC is a Vietnamese household goods manufacturer founded in 2000, offering 450+ product groups across cookware, electric appliances, water purifiers, and electrical equipment, distributed through 50,000 points of sale across Vietnam and Southeast Asia.

Ownership category

akta.pro rank

Product category

Household Appliances and Cookware

NAICS

Small Electrical Appliance Manufacturing (335210), Household Appliance Manufacturing (3352), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Household appliances
• Cookware manufacturing
• Kitchen appliances
• Water purifiers
• Consumer electronics

Headquarters

HQ city

Phường Yên Hòa, Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Cookware: One-time purchase revenue from cookware products including anodized cookware sets, non-stick pans, woks, pressure cookers. Products are sold through retail and distributor networks.
2. Hardware Sales - Electric Home Appliances: One-time purchase revenue from electric home appliances including infrared cookers, electric blenders, fruit juicers, slow juicers, water dispensers, and other kitchen appliances.
3. Hardware Sales - RO Water Purifiers: Revenue from RO water purifier systems and replacement filters sold to households.
4. Hardware Sales - Kitchen Appliances: Revenue from kitchen appliances including gas hobs, range hoods, built-in cooktops sold through distributor network.
5. Hardware Sales - Electrical Equipment: Revenue from electric testing equipment and electrical appliances including desk lamps, torches, bulbs, LED downlights.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SUNHOUSE GROUP JSC manufactures and sells a vertically integrated range of household consumer goods including cookware (anodized and non-stick pots, pans, pressure cookers), electric home appliances (infrared cookers, blenders, juicers, kettles, irons), kitchen appliances (gas and induction hobs, range hoods), RO water purifiers, electrical appliances (lamps, LED lights), electric testing equipment, and fire resistant doors. Products are sold primarily to Vietnamese households through an extensive retail and distributor network.

Product overview

SUNHOUSE GROUP JSC is a Vietnamese home appliance and consumer goods manufacturer offering a diversified portfolio of over 450 product groups across seven main categories: RO Water Purifier, Cookware (including anodized pot sets, non-stick pans, stainless steel pots, pressure cookers), Electric Home Appliances (cookers, blenders, kettles, irons, juicers, fans, heaters, ovens, microwaves), Kitchen Appliances (gas hobs, induction cookers, range hoods), Electrical Appliances (lamps, torches, LED lights), Electric Testing Equipment (switching devices, busways, cables), and Fire Resistant Doors. The company operates through a network of 50,000 retail points across Vietnam, providing essential household products with in-house research, production, and distribution capabilities. The product portfolio is organized as a multi-category consumer goods platform with complementary offerings in water purification, cooking equipment, and home comfort appliances, all unified under the SUNHOUSE brand.

Differentiator

Problem solved

Functional benefit

Products and services

• RO Water Purifier

Quantifiable outcome

• 98% vitamins preserved in juice extraction
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Whitford USAcoreTechnology or IntegrationWhitford USA supplies non-stick coating technology for SUNHOUSE cookware products. SUNHOUSE uses Whitford's 5-layer and 3-layer non-stick coatings across their fry pan, wok, and cookware product lines for enhanced durability and food safety.
• Korean SupplierscoreTechnology or IntegrationKorean suppliers provide high-quality 2.45mm pure aluminum circles and heat-resistant resin materials for anodized cookware. Korean die casting technology is used in manufacturing processes for cookware products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kangaroo Group: Vietnamese home appliance and water purifier manufacturer with nationwide retail distribution and an overlapping product portfolio across kitchen, small electrical, and water purification categories — the closest direct competitor to SUNHOUSE on home turf.
• Happy Cook (Vietnam): Vietnamese cookware brand focused on non-stick pans, pots, and induction-compatible cookware, directly overlapping SUNHOUSE's anodized and non-stick cookware lines in the same retail channels.
• Goldsun (Vietnam): Vietnamese cookware and kitchen appliance manufacturer competing head-to-head with SUNHOUSE in anodized cookware, gas stoves, and small kitchen electricals through similar supermarket and trade-center channels.
• Elmich Vietnam: Vietnamese premium cookware and small kitchen appliance brand with overlapping non-stick and induction cookware SKUs and a similar supermarket-led distribution strategy.

Broad incumbents

• Philips Vietnam: Global appliance and personal-care brand with deep Vietnam distribution, directly competing with SUNHOUSE in blenders, irons, juicers, and kitchen electricals.
• Sharp Vietnam: Japanese appliance major with extensive Vietnam manufacturing and retail presence across kitchen, small electrical, and home comfort categories — a benchmark incumbent for SUNHOUSE's premium-tier competition.
• Midea Group: Chinese appliance giant exporting aggressively into Vietnam across kitchen, small electrical, and HVAC — a key low-cost competitor squeezing SUNHOUSE on price while investing heavily in Vietnam retail presence.
• Panasonic Vietnam: Global Japanese appliance major with a strong Vietnam sales footprint across small kitchen appliances, fans, and rice cookers — competes with SUNHOUSE on premium positioning and brand strength.
• Supor (SEB Group): Leading Chinese cookware manufacturer under SEB Group with global export reach — competes with SUNHOUSE on anodized and non-stick cookware in international markets and on Vietnam shelf space.
• Electrolux Vietnam: Global Swedish appliance major present in Vietnam across major and small appliances — competes with SUNHOUSE for the same Vietnamese household consumer wallet with a higher-priced, brand-led proposition.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sunhousechanel
• Facebookfacebook.com/sunhouse.com.vn
• LinkedInlinkedin.com/company/sunhouse-group-jsc-vn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUNHOUSE GROUP JSC