ABRH-SC

What ABRH-SC does

ABRH-SC (Associação Brasileira de Recursos Humanos – Seccional Santa Catarina) is a non-profit professional association founded in 1976, operating as the Santa Catarina state section of ABRH Brasil. It is headquartered in Itajaí, Brazil, and serves HR professionals, people managers, and HR product/service companies in the state through 8 regional offices covering Blumenau, Chapecó, Criciúma, Florianópolis, Itajaí, Joinville, Jaraguá do Sul, and Lages. Its stated community includes 1,200 paying members, more than 5,000 HR professionals engaged across programs, and 6,000+ annual event participants, supported by a paid staff of 11–50 and a network of approximately 300 volunteers.

Name

ABRH-SC

Legal name

Associação Brasileira de Recursos Humanos - Seccional Santa Catarina

Website

https://abrhsc.org.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Association (Human Resources)

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAANAE

Human Resources (HR) & Talent (SHRM/HRCI) Certifications

Education/Adult & Continuing Education/Professional Certification Programs

Keywords

• Human resources association
• Professional development events
• HR networking community
• Salary benchmarking research
• Corporate sponsorship programs

Headquarters

HQ city

Itajaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership fees: ABRH-SC generates revenue through annual membership fees from its 1,200 associated members. Membership provides access to events, courses, research publications, awards programs, and networking opportunities.
2. Event organization and ticket sales: The organization organizes the CONCARH congress (largest HR management congress in southern Brazil, in its 36th edition), the Prêmio Ser Humano award, forums, workshops, and courses, generating revenue through event registration fees and sponsorship packages.
3. Corporate sponsorship: ABRH-SC monetizes its community reach through tiered corporate sponsorships (Diamond, Gold, Sustainability Partner, Inclusion Partner, Support) targeting companies selling products and services to HR departments (training, occupational health, health plans, recruitment, compensation, etc.).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ABRH-SC is a non-profit professional association that organizes the CONCARH HR congress (36th edition, largest HR congress in southern Brazil), the Prêmio Ser Humano awards program (16th edition), recurring forums (Fórum Equilíbrio, ABRH Tech Talks, Fórum de Relações Trabalhistas, Fórum de CEOs & Heads de RH), and publishes proprietary HR research (salary surveys, benchmarking reports, e-books, and the APROXIMARH monthly newsletter) for its 1,200 members and broader community of 5,000+ HR professionals in Santa Catarina. Revenue is generated through annual membership fees, event ticket sales and registration, and tiered corporate sponsorships (Diamond, Gold, Sustainability, Inclusion, Support) targeting companies selling HR products and services.

Product overview

ABRH-SC is a professional association for HR (Human Resources) professionals in Santa Catarina, Brazil, not a technology product company. The organization operates a portfolio of events, awards, and publications serving the HR community. The core offerings include: CONCARH (largest HR congress in southern Brazil, 36th edition), Prêmio Ser Humano (award program recognizing best HR practices), and various forums (Fórum Equilíbrio on health/wellness, ABRH Tech Talks on HR technology, Fórum de Relações Trabalhistas on labor relations). Supporting offerings include AproximaRH newsletter, compensation research surveys, and benchmarking reports. The association maintains 8 regional chapters serving 1,200+ members and over 5,000 HR professionals, supported by 300 volunteers. The organization focuses on connecting HR professionals through events, recognizing excellence through awards, and providing research-backed insights for HR management in Santa Catarina.

Differentiator

Problem solved

Functional benefit

Brands

• CONCARH: The largest HR management congress in southern Brazil, organized annually by ABRH-SC
• Prêmio Ser Humano
• ABRH Tech Talks
• Fórum Equilíbrio
• Fórum de Relações Trabalhistas
• APROXIMARH
• Fórum de CEOs & Heads de RH
• Webinário RH para PMEs

Products and services

• CONCARH (Congresso Catarinense de Recursos Humanos) Annual flagship HR congress — the largest HR management congress in southern Brazil, now in its 36th edition — bringing together HR professionals, executives, and HR product/service vendors for specialized content, networking, and exhibition in Santa Catarina.
• Prêmio Ser Humano Annual award program (16th edition in 2026) recognizing best practices in people management across organizations in Santa Catarina.
• Fórum Equilíbrio Annual forum on health and quality of life in the workplace, promoting discussions on integral health in companies, held since 2023.
• ABRH Tech Talks Event series connecting people and technology in HR, focused on tech recruitment and HR technology trends.
• Fórum de Relações Trabalhistas Forum addressing labor relations and future of work topics, bringing together professionals for dialogue on workplace issues.
• Webinário RH para PMEs Webinar series targeting small and medium enterprises, focused on HR management indicators and best practices.
• APROXIMARH Newsletter Monthly newsletter providing HR news, association updates, and industry content to ABRH-SC members and the broader HR community in Santa Catarina.
• Pesquisa de Remuneração Annual compensation survey conducted in partnership with SinSalarial, providing proprietary market salary benchmarking data for HR professionals in Santa Catarina.
• Benchmark ABRH-SC

Quantifiable outcome

• R$ 18 million in economic movement generated by CONCARH 2026 for the state of Santa Catarina

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, core and moderate.

• ACIL (Associação Empresarial de Lages)minorStrategic or Co-development Partner · 8 May 2026ABRH-SC conducted an institutional agenda with ACIL in Lages as part of its expansion into the Serra Catarinense region, strengthening regional business community ties.
• Unimed Santa CatarinacoreGTM or Marketing PartnerUnimed Santa Catarina holds the 'Patrocínio de Gestão Diamante' (Diamond Management Sponsorship) tier, the highest sponsorship level of ABRH-SC. As a health plan cooperative focused on the healthcare sector, Unimed targets ABRH-SC's community of HR professionals who are decision-makers for employee health benefits.
• Manado BrasilcoreGTM or Marketing PartnerManado Brasil holds the 'Patrocínio de Gestão Ouro' (Gold Management Sponsorship) tier and is listed as a sponsor targeting ABRH-SC's HR professional community.
• NeutralizacarbonminorGTM or Marketing PartnerNeutralizacarbon serves as the 'Parceiro de Sustentabilidade' (Sustainability Partner) for ABRH-SC, with sponsorship active during the CONCARH 2025 event cycle.
• V2VminorGTM or Marketing PartnerV2V is listed as a supporter ('Apoio') of ABRH-SC, providing visibility as a supporting partner for the association's activities.
• FIESC (Federação das Indústrias do Estado de Santa Catarina)coreStrategic or Co-development PartnerABRH-SC and FIESC co-organize the annual 'Workshop Pessoas & Negócios' (People & Business Workshop) with a focus on listening to leadership from the interior of the state. They also co-promote the '12° Fórum de CEOs & Heads de RH' and collaborate on other HR initiatives in Santa Catarina.
• SinSalarial (Sindicato dos Jornaleiros de Santa Catarina)moderateStrategic or Co-development PartnerABRH-SC and SinSalarial jointly conduct annual salary surveys (Pesquisa de Remuneração), producing benchmarking data for HR professionals in Santa Catarina. This partnership generates proprietary research content for the association.
• SHRM (Society for Human Resource Management)moderateStrategic or Co-development PartnerABRH Brasil, the national parent organization, partnered with SHRM to initiate the Brazilian HR certification process, with ABRH-SC facilitating participation and sending delegations to SHRM's annual conferences.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WorldatWork: US-based professional association focused on total rewards (compensation, benefits, wellbeing, recognition). Comparable in that it sells HR professional membership, runs conferences, and publishes proprietary compensation/benefits benchmarking research — a model ABRH-SC replicates in Santa Catarina via its SinSalarial salary survey partnership.
• CIPD (Chartered Institute of Personnel and Development): UK chartered professional body for HR and people development. Comparable in structure: membership-based HR association with conferences, awards, certification, and proprietary research/content serving HR practitioners.
• ATD (Association for Talent Development): US-based professional membership association for talent development and learning professionals. Comparable event-, awards-, and content-driven association model that overlaps with ABRH-SC's training, development, and people-management content tracks.
• Society for Human Resource Management (SHRM): US-based global HR professional membership body and certifying organization. Directly relevant — ABRH Brasil partnered with SHRM to introduce SHRM certification into Brazil, and ABRH-SC facilitates participation and sends delegations to SHRM conferences, making it both a peer and an explicit partner.

Direct peers

• ALERH (Asociación Latinoamericana de Empresas de Recursos Humanos): Latin American HR industry association that awarded ABRH-SC the Prémio Oscar Alvear Urrutia in 2015. Operates in the same professional HR association category at a regional (Latin American) level with overlapping membership, events, and recognition programs.
• ABRH Brasil: National Brazilian Human Resources Association and parent organization of ABRH-SC. Directly comparable as a membership-based HR professional association running events, awards, and certification facilitation across Brazil; ABRH-SC operates as its Santa Catarina section.

Emerging players

• HR.com: Global HR practitioner community and content platform serving HR professionals with newsletters, webinars, and vendor-sponsored content. A digital-first analogue of ABRH-SC's community-and-content model, focused on the same HR buyer persona but without ABRH-SC's regional in-person footprint.

Regional players

• AHRI (Australian HR Institute): National professional body for HR practitioners in Australia. Operates a comparable membership, certification, events, and awards model in a different geography — a useful analogue for evaluating ABRH-SC's service mix and member economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ABRHCriciuma
• Facebookfacebook.com/ABRHSC
• LinkedInlinkedin.com/company/abrh-sc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABRH-SC