Marinero

What Marinero does

Marinero is a Hungary-based company that develops and sells integrated smart marina management systems, combining proprietary in-house-manufactured hardware (Colonne and Balaton smart pedestals for electricity and water supply, Conic 130 outdoor deck luminaires, distribution cabinets) with a centralized cloud software platform (Marina Manager) and a mobile companion application (Marinero App). Founded in 2019 by József Cseh (CEO) and Lili Fa (CPO), with Kristóf Radó (CTO) joining in 2020, the company serves commercial marina operators, yacht clubs, and harbor managers, with a customer footprint concentrated around Lake Balaton in Hungary. Both hardware and software are designed and produced in-house at the company's Székesfehérvár headquarters.

The product portfolio addresses end-to-end marina operations through a single integrated stack: berth booking automation, utility consumption tracking and billing, payments, security and access control (boom barriers, gates, doors), outdoor lighting management, and automatic water circulation for winter berthing. Marina Manager allows operators to manage all functions remotely from any device, while the Marinero App gives individual yachtsmen and skippers self-service access to consumption management, door and gate access, booking, and payments on Android and iOS. The integrated architecture, designed specifically for marina environments, is positioned as Marinero's primary technical differentiator against standalone hardware or software vendors.

Marinero operates a B2B enterprise field sales motion, selling turnkey solutions directly to marina operators and yacht clubs. Revenue is generated through four streams: one-time hardware sales, recurring software subscriptions via Marina Manager and the Marinero App, installation and commissioning services (including electrical network deployment and safety compliance inspection), and managed marina services. Pricing is not publicly disclosed and contracts are scoped per marina. The company has completed projects with over 10 marinas, including Ypsilon Yacht Club, UNI Marina, Balatonfői Yacht Club, BIRGÉS Marina, Aliga Port, and Földvár Beach Marina. Marinero is a privately held, founder-owned Hungarian private limited company (Marinero Ltd.) with no disclosed external institutional investors and no parent or subsidiary relationships.

Name

Marinero

Legal name

Marinero Ltd.

Website

https://marinero.hu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Marinero is a Hungary-based provider of integrated smart marina management systems that combine proprietary hardware (smart pedestals, deck luminaires) with a cloud platform (Marina Manager) and mobile app (Marinero App), serving commercial marina operators, yacht clubs, and harbor managers primarily across Hungary.

Ownership category

akta.pro rank

Product category

Marina Management Software

NAICS

Marinas (713930)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)

Keywords

• Smart marina solutions
• Marina management software
• Marine utility pedestals
• Marina automation systems
• Boat utility infrastructure

Headquarters

HQ city

Székesfehérvár

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of smart pedestals (Colonne, Balaton), outdoor deck luminaires (Conic 130), power distribution cabinets, and accessory products (shore cables, cleats, lighting products). Hardware is designed and produced in-house in Hungary.
2. Software Subscriptions: Marina Manager platform and Marinero App provide recurring software solutions for marina management, consumption tracking, billing, and payments.
3. Installation and Commissioning Services: Complete electrical network installation, commissioning, safety compliance inspection, and infrastructure deployment services for marina projects.
4. Marina Management Services: Ongoing marina operation and management services using Marinero's software platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Marinero provides turnkey smart marina management systems that combine proprietary in-house designed hardware (electricity and water supply pedestals, outdoor deck luminaires) with a cloud-based software platform (Marina Manager) and a mobile app (Marinero App) for yachtsmen. The integrated solution covers berth booking, utility consumption tracking, billing, payments, access control (boom barriers, gates, doors), automated outdoor lighting, and automatic water circulation for winter berthing. All products are designed and manufactured in Hungary.

Product overview

Marinero offers a unified platform-plus-hardware architecture for smart marina management. The core offering consists of Marina Manager (a centralized management platform for operational control, security, consumption monitoring, and billing) and the Marinero App (a mobile companion for yachtsmen to manage access, bookings, and payments). These are complemented by proprietary hardware products including Colonne and Balaton smart pedestals for electricity and water supply distribution, and Conic 130 outdoor deck luminaires for marina lighting. All products are designed and manufactured in Hungary, with the platform enabling automated booking systems, remote lighting controls, and water circulation management for winter berthing.

Differentiator

Problem solved

Functional benefit

Brands

• Marina Manager: Smart marina management software platform for controlling operations, security, consumption, and lighting.

Products and services

• Marina Manager Centralized cloud-based marina management platform enabling marina operators to remotely control security features, monitor utility consumption, manage lighting controls, and oversee all key operational and management tools from any device (smartphone, tablet, or computer). Targeted at commercial marina operators, yacht clubs, and harbor managers.
• Marinero App Mobile application for yachtsmen to oversee and control shore-based marina operations including consumption management, door and gate access, berth booking, and payments. Available on Android (Google Play) and iOS (Apple App Store). Targeted at individual boat owners and skippers docking at marinas equipped with Marinero systems.
• Colonne Smart Pedestals Smart pedestal hardware for electricity and water supply at marina berths, engineered to be safer, more reliable, easier to use, longer-lasting, and more functional than existing market alternatives, with visually appealing design. Targeted at marina operators upgrading berth utility infrastructure (e.g., 90-unit installation at Ypsilon Yacht Club).
• Balaton Smart Pedestals Smart pedestal hardware providing reliable electricity and water utility distribution to marina berths with integrated monitoring and management capabilities. Deployed at Balatonfői Yacht Club and Aliga Port. Targeted at marina operators seeking integrated utility distribution with software-managed monitoring.
• Conic 130 Outdoor Deck Luminaires Outdoor deck lighting fixtures designed for marina environments, featuring weather-resistant construction and energy-efficient illumination compatible with Marinero's automated outdoor lighting system. Deployed in 270-unit configurations at Ypsilon Yacht Club. Targeted at marina operators needing durable, smart-controlled deck lighting.
• Smart Marina System Integrated turnkey solution combining Marinero's hardware (smart pedestals, deck luminaires, distribution cabinets) and software (Marina Manager, Marinero App) for comprehensive marina management including berth booking, utility tracking, billing, payments, access control, lighting, and water circulation. Targeted at commercial marina operators and yacht clubs seeking end-to-end marina modernization.
• Accessory Products for Marinas and Sailors Range of in-house designed accessory products for marinas and sailors tailored to practical needs of life ashore and onboard, including high-quality shore cables, lighting products, cleats, and onboard drinking glasses and mugs. Targeted at marina operators and individual boat owners as complementary products to the core smart marina system.

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DockMaster: US-based marina management software platform covering bookings, billing, work orders, and customer management. Competes with Marinero's Marina Manager software layer; complementary rather than overlapping with Marinero's hardware business.
• Seijsener: Dutch provider of integrated marina utility management systems including pedestals, metering, and management software for European yacht clubs and marinas. Closely comparable in product scope to Marinero's combined hardware-software offering.
• Marinaware: Provider of marina management and accounting software for marina operators. Competes with the Marina Manager platform on the operational-management software dimension of Marinero's offering.
• MainStreet (formerly Neptune Marina Software): Provider of marina management and point-of-sale software widely used by US marinas. Competes with Marina Manager on booking, billing, and operational workflows.
• Acclaim Systems: Marina management software vendor covering reservations, billing, and customer management for yacht clubs and marinas. Competes with the Marina Manager platform on operational and member-management functionality.
• Rolec Services: UK-based manufacturer of marina electrical hookups, smart pedestals, and utility management systems for marinas and yacht clubs. Most direct competitor to Marinero's Colonne/Balaton pedestal line and integrated consumption-tracking offering.

Regional players

• Smartmarina (Italy): Italy-based provider of smart-marina management software and services. Operates in the same Mediterranean marina-tech category as Marinero but with primary geographic focus on Italian marinas.

Emerging players

• Livello: Emerging smart-marina technology provider focused on IoT-enabled utility monitoring and consumption tracking for marinas. Overlaps with Marinero's smart-pedestal consumption and access-control capabilities.

Broad incumbents

• Hubbell Marine: Established marine electrical products manufacturer supplying shore-power pedestals and marina utility infrastructure. Direct competitor to Marinero's hardware line within a much broader marine electrical portfolio.
• Eaton Marina (Eaton Electrical): Global electrical-systems incumbent with dedicated marina power-distribution and pedestal product lines. Competes with Marinero in electrical hookup hardware but does not offer an integrated marina-management SaaS platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marinerohu
• Instagraminstagram.com/marinero.marinas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marinero