Yargi Yayinevi
Yargı Yayınevi is a privately held Turkish educational publisher specializing in exam preparation books for civil service (KPSS), graduate school (ALES/DGS), university entrance (YKS), and teacher selection (MEB-AGS) exams. It sells through its own e-commerce website and a multi-publisher marketplace, serving individual students in Turkey.
- Company typePrivate
- Founded1995
- HeadquartersYenimahalle
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yargi Yayinevi does
Yargı Yayınevi is a privately held Turkish educational publishing company headquartered in the Ostim Organized Industrial Zone in Yenimahalle, Ankara. The firm specializes in printed and digitally-supported exam preparation materials for the country's major high-stakes competitive examinations, including KPSS (civil service recruitment), ALES (graduate school entrance), DGS (associate-to-bachelor vertical transfer), TYT-AYT/YKS (university entrance), YDS (foreign language proficiency), and MEB-AGS / ÖABT (teacher selection). Its target customers are individual Turkish students and graduates preparing for these standardized tests; the company claims more than 30 years of market presence and is described as one of the most recognized exam-prep publishers in Turkey.
The operating platform is a proprietary direct-to-consumer e-commerce site at yargiyayinevi.com, which functions dually as a branded storefront for Yargı's own titles and as a multi-publisher marketplace that lists and sells books from third-party publishers including Yediiklim, Benim Hocam, Hocawebde, Palme, Data, Tasarı, Karekok, Antrenman, Pelikan, and Acil. The product catalog is broad — the DGS category alone lists 193+ SKUs — and is organized across format types (konu anlatımlı concept texts, soru bankası question banks, deneme mock exams, yaprak test unit tests, and çıkmış sorular past questions). Selected titles are bundled with Video Ders Notları (video lecture notes) distributed via YouTube channels @YargTVofficial and @YargıPlus, representing the company's primary digital extension beyond print. Sub-brands include the VIP Series (premium ALES/DGS packages), the Kelebek Series (reasoning skills), and Yargı Ders Arkadaşım (middle-school LGS preparation), which together broaden the addressable learner base.
Revenue is generated primarily through direct online retail of physical books at unit prices ranging from approximately ₺60 to ₺2,895, with a 5% discount on bank-transfer (havale/EFT) payments and free shipping on orders above ₺850, supplemented by marketplace economics on third-party publisher sales. Customer retention is supported through the Yargı Başarı Kulübü (Success Club) loyalty program. Distribution is exclusively domestic via the proprietary website; the company does not operate physical retail storefronts and has no documented international channels. Marketing is digital-first, relying on the e-commerce site, email newsletter, SEO, and organic social media presence across Facebook, Twitter/X, YouTube, and Instagram.
Yargi Yayinevi firmographics
Firmographics- Name
- Yargi Yayinevi
- Legal name
- Yargı Yayınevi
- Website
- https://yargiyayinevi.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yargı Yayınevi is a privately held Turkish educational publisher specializing in exam preparation books for civil service (KPSS), graduate school (ALES/DGS), university entrance (YKS), and teacher selection (MEB-AGS) exams. It sells through its own e-commerce website and a multi-publisher marketplace, serving individual students in Turkey.
- Ownership category
- akta.pro rank
Yargi Yayinevi industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Book Publishers (51313), Book Retailers and News Dealers (45921)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Assessment, Testing & Exam Prep Publishing (MPAJABAF)
- akta.pro secondary industries
- Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC), K–12 Standardized Test Prep & Practice Materials (EDAGADAA), Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
Keywords
Where Yargi Yayinevi is headquartered
LocationHeadquarters
- HQ city
- Yenimahalle
Offices1 record
Markets served
Yargi Yayinevi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales (Retail): Revenue is generated primarily through direct retail sales of printed exam preparation books (KPSS, ALES, DGS, TYT-AYT, YDS, MEB-AGS, ÖABT) through the company's e-commerce website. Books are sold at list price with discounts for bank transfer (havale/EFT) payments, and free shipping is offered for orders over ₺850.
- Multi-Publisher Marketplace: The company operates a marketplace model on its platform, listing and selling books from other publishers (e.g., Yediiklim Yayınları, Benim Hocam Yayınları, Hocawebde Yayınları, Palme, Data, Tasarı, Karekök, Antrenman, Pelikan, Acil). Revenue from third-party sales accrues to Yargı as the platform operator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual books and sets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Yargi Yayinevi product offering
Product offeringCore offering
Yargı Yayınevi publishes and sells physical educational books for Turkish competitive examinations, including KPSS, ALES, DGS, TYT-AYT, YDS, MEB-AGS, and ÖABT. The company operates a direct-to-consumer e-commerce website (yargiyayinevi.com) where it sells its own branded books in formats such as konu anlatımlı (subject guides), soru bankası (question banks), deneme (mock exams), yaprak test (leaf tests), and çıkmış sorular (past questions), alongside a curated marketplace of other publishers' titles.
Product overview
Yargı Yayınevi is a Turkish educational publishing house with over 30 years of experience, specializing in competitive exam preparation books. The company operates a multi-category portfolio including KPSS (civil service exam), MEB-AGS (teacher selection), ALES (academic exams), DGS (vertical transfer), YDS (foreign language), and TYT-AYT (university entrance) materials. Products are available in multiple formats: Konu Anlatımlı (subject textbooks), Soru Bankaları (question banks), Deneme (mock exams), Yaprak Testler (unit tests), and Çıkmış Sorular (past questions). Sub-brands include Yargı Ders Arkadaşım for middle school LGS prep, VIP Series for premium materials, and Kelebek Series for reasoning skills. The company also distributes other publishers' titles including Hocawebde, Benim Hocam, and Yediiklim Yayınları.
Differentiator
Problem solved
Functional benefit
Brands
- Yargı Başarı Kulübü: A student success club branded under Yargı Yayınevi for community and support programs.
Products and services
- KPSS Kitapları (Civil Service Exam Books) KPSS (Kamu Personeli Seçme Sınavı) exam preparation books for Turkish public sector recruitment, covering GK-GY, Lise-Ortaöğretim-Önlisans, A Group, Education Sciences, and EKPSS categories in subject guide, question bank, mock exam, unit test, and past question formats.
- MEB-AGS Kitapları (Teacher Selection Exam Books) Ministry of National Education Teacher Selection Exam (AGS) preparation materials covering education foundations, legislation, history, Turkish geography, verbal and numerical aptitude, including comprehensive question banks and video lecture notes for teacher candidates.
- ALES Kitapları (Academic Exam Books) ALES (Akademik Personel ve Lisansüstü Eğitimi Giriş Sınavı) preparation materials including the VIP series, numerical-verbal ability question banks, mock exams, and previous exam question collections for graduate school admission candidates.
- DGS Kitapları (Vertical Transfer Exam Books) DGS (Dikey Geçiş Sınavı) preparation books covering numerical-verbal ability with modular sets, question banks, practice exams, and video lecture notes for associate degree students transferring to bachelor's programs.
- YDS Kitapları (Foreign Language Exam Books) YDS (Yabancı Dil Bilgisi Seviye Tespit Sınavı) preparation materials including subject guides, question banks, practice exams, unit tests, and past question collections for English language proficiency certification.
- TYT AYT Kitapları (University Entrance Exam Books) TYT (Temel Yeterlilik Testi) and AYT (Alan Yeterlilik Testi) university entrance exam preparation books including subject guides, question banks, practice exams, and past questions for the YKS system.
- Yargı Ders Arkadaşım LGS Kitapları (Middle School Entrance Books) Sub-brand of Yargı Yayınevi providing 8th grade LGS (Liselere Geçiş Sınavı) preparation books including comprehensive question banks, past questions by topic, MEBİM practice exams, and video-solved mock tests for middle school students.
- VIP Serisi (Premium Series) Premium VIP series for ALES and DGS exams featuring comprehensive study materials, detailed question banks, and extensive mock exam collections targeted at high-achieving candidates.
- Kelebek Serisi (Butterfly Reasoning Series) Kelebek (Butterfly) series covering numerical-verbal reasoning with fully solved question banks for KPSS, ALES, and DGS exams to build core reasoning skills.
Companies that use Yargi Yayinevi
Customer profileSegments6 records
Ideal customer profiles1 record
Yargi Yayinevi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Yargi Yayinevi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and minor.
- Yediiklim YayınlarımajorYediiklim Yayınları is a major competing exam preparation publisher whose books are sold through the Yargı Yayınevi marketplace platform, alongside Yargı's own branded titles. Multiple co-branded product bundles (e.g., 'Yargı Yayınları & Yediiklim Yayınları' DGS sets) are offered, indicating an active distribution partnership.
- Hocawebde YayınlarıminorHocawebde Yayınları is listed as one of the third-party publisher brands available through the Yargı Yayınevi e-commerce platform, alongside Yargı's own publications.
- Benim Hocam YayınlarıminorBenim Hocam Yayınları is another third-party exam preparation publisher whose products are sold through the Yargı Yayınevi marketplace website.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Yargi Yayinevi competitors and assessment
Company assessmentDirect peers
- Pelikan Yayınları: Turkish exam prep publisher with KPSS, ALES, and DGS titles. Comparable product portfolio to Yargı's own branded exam prep books and a listed Yargı marketplace partner.
- Benim Hocam Yayınları: Major Turkish exam prep publisher producing KPSS, ALES, DGS, and YKS preparation books. Benim Hocam is directly comparable as a print and digital test prep publisher and is also distributed via Yargı's marketplace.
- Karekök Yayınları: Turkish publisher specializing in numerical/verbal reasoning and YKS/TYT-AYT math and science. Comparable to Yargı's reasoning-focused Kelebek series and overall TYT-AYT line, and also listed as a Yargı marketplace partner.
- Data Yayınları: Turkish exam prep publisher covering KPSS, ALES, DGS with question banks and mock exams. Closely comparable product set and also a Yargı marketplace partner.
- Yediiklim Yayınları: One of the largest Turkish exam prep publishers, covering KPSS, ALES, DGS, YKS, and YDS. Yediiklim is both a direct competitor in publishing and a strategic channel partner whose books are sold through Yargı's marketplace, making it the closest comparable.
- Hocawebde Yayınları: Turkish exam prep publisher with focus on KPSS, ALES, DGS and ÖABT materials, plus online video courses (hocawebde.com). Comparable to Yargı in print catalog and adds a digital video course dimension, illustrating where the market is heading.
- Palme Yayınevi: Established Turkish educational publisher covering KPSS, ALES, YKS, and ÖABT, including both print books and digital content. Comparable in target customer and exam categories, also listed as a partner on Yargı's marketplace.
- İsem Yayınları: Major Turkish exam prep publisher with broad KPSS, ALES, DGS, YKS, and ÖABT coverage plus online test prep and video courses. Closely comparable to Yargı on product mix, with a more developed digital course offering.
- Tasarı Yayınları: Turkish exam prep publisher producing KPSS, ALES, and DGS books. Comparable on core exam categories and listed among Yargı's marketplace partners.
- İhtiyaç Yayınları: Turkish KPSS-focused exam prep publisher with strong question bank and mock exam line. Direct competitor in the same core KPSS and related categories Yargı serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Yargi Yayinevi social profiles
Digital presenceYargi Yayinevi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yargi Yayinevi leadership team
Management profileNumber of profiles
Yargi Yayinevi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yargi Yayinevi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yargi Yayinevi
What does Yargi Yayinevi do?
Yargı Yayınevi publishes and sells physical educational books for Turkish competitive examinations, including KPSS, ALES, DGS, TYT-AYT, YDS, MEB-AGS, and ÖABT. The company operates a direct-to-consumer e-commerce website (yargiyayinevi.com) where it sells its own branded books in formats such as konu anlatımlı (subject guides), soru bankası (question banks), deneme (mock exams), yaprak test (leaf tests), and çıkmış sorular (past questions), alongside a curated marketplace of other publishers' titles.
Is Yargi Yayinevi a public or private company?
Yargi Yayinevi is a private company. It is classified as unknown and is currently operating.
When was Yargi Yayinevi founded?
Yargi Yayinevi was founded in 1995. It employs 51 to 100 people.
Where is Yargi Yayinevi based?
Yargi Yayinevi is headquartered in Yenimahalle.
How does Yargi Yayinevi make money?
Two revenue lines are on record. Book Sales (Retail) is the primary driver. The others are multi-Publisher Marketplace.
Who are Yargi Yayinevi's main competitors?
Direct peers on record are Pelikan Yayınları, Benim Hocam Yayınları, Karekök Yayınları, Data Yayınları, Yediiklim Yayınları, Hocawebde Yayınları, Palme Yayınevi, İsem Yayınları, Tasarı Yayınları and İhtiyaç Yayınları.
Does Yargi Yayinevi have an API?
No public API is recorded for Yargi Yayinevi.
What industry is Yargi Yayinevi in?
Yargi Yayinevi's product category is Educational Publishing. Its primary akta.pro industry code is MPAJABAF, Assessment, Testing & Exam Prep Publishing, with a secondary code of EDAGADAC, Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT). Its NAICS code is 51313 and its SIC code is 2731.