Tytan Professional Türkiye

What Tytan Professional Türkiye does

Tytan Professional Türkiye is the Turkish regional operation of the Tytan Professional brand owned by Selena Group, a Polish-headquartered global manufacturer and distributor of construction chemicals. In Türkiye, the business operates through Selena Malzemeleri Yapi Sanayi Tic. Ltd. and the locally acquired POLYFOAM Yalitim manufacturing entity, producing and distributing professional-grade polyurethane foams, foam adhesives, hybrid mounting adhesives, sealants, chemical anchors, waterproofing membranes, roofing systems, mortars, paints, primers, wood preservatives, and accessories. The target customer base is professional contractors and construction firms across Europe, Central Asia, and selected Americas markets, served primarily through B2B channels and certified specification-driven projects.

The technical core centres on a proprietary polyurethane and hybrid-polymer chemistry platform. Differentiated formulations include the Thermospray Low-MDI spray foam for irregular geometries, the 60 Seconds Fast Universal Foam Adhesive, the FIX² TURBO GT hybrid mounting adhesive capable of supporting up to 400 kg/cm² with one-second initial tack, and the patented ERGO Applicator for straw-foam adhesives. Above the SKU level, Tytan bundles products into certified system solutions — the WINS Window Installation System (liquid-membrane sealing with a 20-year warranty, IFT Rosenheim and Passive House Institute Darmstadt certified), the Drywall System, and the ETICS External Thermal Insulation Composite System.

The business model is a multi-channel B2B distribution and specification sale. Selena Group manufactures in eight countries and sells through 35 regional entities in 18 countries; in Türkiye specifically, products flow through country-specific e-commerce storefronts (tytan.com/tr), a distributor and wholesale layer tied to Selena's regional entities, and retail hardware store partners. Revenue mechanics rely on unit sales of foam cans, adhesive cartridges, membrane rolls, and accessories, plus system-sale premiums on certified installations (notably WINS) supported by TYTAN Academy training, localized content marketing, and trade-event presence. Pricing is not publicly disclosed and varies by region (PLN-listed storefront in Poland implies localized retail pricing). Selena S.A., the ultimate parent, is publicly listed on the Warsaw Stock Exchange, though the Türkiye operating subsidiary itself is a privately held regional entity with a headcount in the 11-50 range.

Name

Tytan Professional Türkiye

Legal name

Tytan Professional (Brand of Selena Group)

Website

https://tytan.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Tytan Professional Türkiye is the Turkish regional operation of Selena Group's Tytan Professional brand, manufacturing and distributing professional-grade construction chemicals — polyurethane foams, foam adhesives, hybrid mounting adhesives, sealants, waterproofing systems, and certified window-installation systems — to professional contractors and construction firms.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Plastics and Rubber Products Manufacturing (326), Other Rubber Product Manufacturing (32629), Resin and Synthetic Rubber Manufacturing (32521)

SIC

Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Seals, Gaskets & O-Rings (Industrial Elastomer) (IMANALAC)

akta.pro secondary industry

Polymer Compounds & Masterbatches (Compounding, Color/Fill/Additive Concentrates) (IMAEANAJ)

Keywords

• Construction chemicals
• Polyurethane foam sealants
• Construction adhesives
• Waterproofing systems
• Building insulation products

Headquarters

HQ city

Umraniye

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Tytan Professional is a manufacturer and distributor of construction chemicals, offering polyurethane foams, foam adhesives, mounting adhesives (FIX² hybrid polymer line), sealants, chemical anchors, waterproofing products, roof products, mortars, plasters, paints, primers, leveling compounds, and wood preservatives, sold as branded product lines and as integrated system solutions (Drywall System, WINS Window Installation System, ETICS External Thermal Insulation System). The Turkish operation (Selena Malzemeleri Yapi Sanayi Tic. Ltd. in Umraniye) supplies professional contractors and construction companies through country-specific websites, the Selena Group distribution network, and retail hardware stores.

Product overview

Tytan Professional is a comprehensive construction chemicals brand under Selena Group, offering a wide portfolio of professional-grade products for construction, finishing, renovation, and refurbishment. The core product lines include polyurethane foams (gun foams and straw foams), foam adhesives (for drywall, bricklaying, and insulation bonding), mounting adhesives (FIX² family with hybrid technology), sealants (silicones, acrylics, and specialty sealants), and chemical anchors. Supporting product categories include waterproofing solutions (liquid membranes, bitumen systems), roof products (membranes, tapes, protective coatings), mortars, plasters, paints, primers, leveling compounds, wood preservatives, and accessories. The brand also offers system solutions including the Drywall System (foam adhesives, sealants, stuccos, positioning tools) and the WINS Window Installation System for airtight sealed mounting. Tytan Professional serves professional contractors across Europe, North America, and other international markets through country-specific websites.

Differentiator

Problem solved

Functional benefit

Brands

• TYTAN WINS: Window insulation system brand - focused on airtight installation solutions for windows and doors
• POLYFOAM

Products and services

• Polyurethane Foams (Gun Foams and Straw Foams) Single-component polyurethane foam sealants for gap filling, insulation, and sealing in construction applications, available in gun-applied and straw-applied variants.
• Foam Adhesives Polyurethane foam-based adhesives for bonding construction materials including drywall, bricklaying, insulation boards, foundations, and façade applications.
• FIX² Mounting Adhesives (Turbo GT, High Tack, Elastic) Hybrid polymer mounting adhesives with immediate initial grab (1 second), full cure in 3 hours, and bond strength up to 400 kg/cm², combining bonding and sealing capabilities.
• Sealants (Silicones and Acrylics) Professional sealants including neutral silicones, acetic silicones, acrylic sealants, and specialty sealants for various construction sealing applications.
• Chemical Anchors Chemical anchoring systems for secure fixation in concrete and masonry applications.
• Waterproofing Products Waterproofing solutions including liquid membranes, bitumen systems, and waterproof coatings for building envelope protection.
• Roof Products (Membranes, Tapes, Protective Coatings) Roofing materials including sealing tapes, liquid membranes, and complementary roof system products such as reflective protective coatings for bitumen and metal roofs.
• Mortars and Plasters Mortar mixes, plasters, and finishing compounds for construction and renovation work.
• Paints, Primers, and Leveling Compounds Construction paints, primers, and floor and wall leveling compounds for finishing applications.
• Wood Preservatives Wood protection products designed to preserve and maintain wooden construction elements.
• Drywall System Complete system for drywall installation including foam adhesives, sealants, stuccos, and positioning accessories designed to work together for drywall projects.
• WINS Window Installation System Sealed mounting system for windows based on liquid membranes, providing airtight window installation with a 20-year warranty and IFT Rosenheim and Passive House Institute certification.
• ETICS External Thermal Insulation System External thermal insulation composite system products, including ETICS-certified adhesives for bonding insulation panels in building envelope insulation.
• Application Accessories and Tools Application tools including foam guns, straw applicators, nozzles, the patented ERGO applicator system, and specialized equipment for product application, plus surface cleaners and cured foam removers.

Quantifiable outcome

• 60 seconds initial bond time for foam adhesive products
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sika: Swiss global leader in construction chemicals including sealants, adhesives, waterproofing, and ETICS. Overlaps almost entirely with Tytan's product breadth and serves the same professional-contractor and specification channels.
• MAPEI: Italian global manufacturer of construction chemicals including adhesives, sealants, waterproofing, and mortars. Comparable product breadth and similarly strong ETICS/specification-channel positioning to Tytan.
• Würth: German family-owned professional-supplies group selling adhesives, sealants, chemical anchors, and foams to tradespeople through an extensive direct-sales channel. Competes with Tytan Professional in the same pro-contractor purchasing motion.
• Bostik: Arkema-owned adhesives and sealants business with strong construction-chemicals presence. Directly comparable in sealants, mounting adhesives, and waterproofing, and competes head-to-head with Tytan's FIX² and silicone ranges.
• Soudal: Belgian-headquartered, family-owned manufacturer of PU foams, sealants, and adhesives — the world's largest independent player in Tytan's core categories. Directly comparable product portfolio, professional-contractor channel focus, and global manufacturing footprint.
• Henkel: German multinational whose Adhesive Technologies division markets Pattex, Loctite, and Ceresit construction adhesives, sealants, and PU foams — directly overlapping Tytan's core ranges in retail and professional channels.
• Tremco: Specialist in construction sealants, waterproofing, and façade/window sealing systems. Closely comparable to Tytan's WINS window-installation and waterproofing product lines, particularly in the specification channel.

Broad incumbents

• Dow: Global chemical major that produces MDI/polyols and finished PU systems used in construction foams and adhesives. A broader incumbent that both supplies raw materials and competes in downstream construction-chemicals adjacencies to Tytan's portfolio.

Emerging players

• Soudal (Quilosa): Construction-chemicals brand now within the Selena Group portfolio (sister brand to Tytan), selling sealants and PU foams primarily in Iberia and Latin America. Adjacent peer showing how Tytan's product strategy is also deployed through a sub-brand.

Regional players

• Betek (Nippon Paint Turkey): Turkish construction paints, plasters, and insulation-system manufacturer (now part of Nippon Paint). Comparable to Tytan Professional Türkiye as a local construction-chemicals competitor with strong distribution in the Turkish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TytanPl
• Facebookfacebook.com/tytanturkiye
• LinkedInlinkedin.com/company/tytanturkiye

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tytan Professional Türkiye